Account-Based Analytics Statistics


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Account-Based Analytics Statistics 2023: Facts about Account-Based Analytics outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Account-Based Analytics, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

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Top Account-Based Analytics Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 42 Account-Based Analytics Statistics on this page 🙂

Account-Based Analytics “Latest” Statistics

  • According to ITSMA and the ABM Leadership Alliance, just 13% of businesses have reached the highest adoption level, while others are increasing the number of accounts they cover.[1]
  • Conversion Stars was able to improve lead volume for one of our customers in the B2B hardware sector by 26% just by adding chat to the page.[2]
  • The strength of video derives not only from its superior information transmission capabilities compared to pictures and text but also from the fact that video content is 12% more likely to be shared than material that is based on photos and text.[2]
  • According to a study released in October 2019 by iITSMA and the ABM Leadership Alliance, the majority of B2Bs have not built a mature ABM program where they can promote strategic development.[3]
  • ABM’s better account-based marketing techniques beat other marketing initiatives, according to 87% of marketers.[4]
  • According to a SiriusDecisions report, 92% of B2B firms cited ABM as an essential component of their overall marketing strategies.[4]
  • Compared to 23% of organizations displaying poor ABM ROI, 14% of companies experiencing good ROI were three times more likely to have a dedicated head of ABM.[5]
  • A future account-based marketing approach is currently being planned by 34% of marketing professionals.[5]
  • 42% of marketers are tailoring their content to their customers in order to boost account engagement and establish lasting connections.[5]
  • Success is measured in 41% of cases based on account engagement score and in 46% of cases based on pipeline velocity.[5]
  • 49% of marketing professionals target specific accounts using their current tech stack, which includes CRM, MAP, etc.[5]
  • Marketers will watch 5% and 2% more online webinars and blogs, respectively.[5]
  • Email campaigns come in second with 45% of marketing professionals citing social media as the most successful way to get a competitive edge, and the utilization of content or resources comes third with 42%.[5]
  • ABM has been used by 51% of marketers for 1-6 months to a year, while 49% have been using ABM programs for two years or longer.[5]
  • 54% of marketers say they spend the majority of their ABM efforts trying to obtain and cultivate new relationships.[5]
  • 57% of marketing professionals are presently streamlining their marketing efforts by combining demand-generation strategies with ABM procedures.[5]
  • 60% of B2B marketers use net-new accounts engaged to gauge the performance of their ABM operations.[5]
  • 55% of marketers customize their content to engage customers in certain positions, while 61% do the same for specific sectors.[5]
  • 65% of marketing experts say that the ABM approach has been moderately effective in reaching the main goals that were established for it.[5]
  • The number of qualifying accounts is used by 67% of marketers to gauge the performance of ABM, while net-new accounts are considered by 63% of them.[5]
  • 73% of those surveyed regarding the effectiveness of ABM said that it had significantly surpassed their employers’ expectations.[5]
  • By the end of 2020, 38% of marketers want to boost their ABM expenditure by at least 10%.[5]
  • 80% of marketers claim that the sales staff is in charge of creating and formulating their list of targeted accounts.[5]
  • 21% of marketers intend to invest in ABM systems, while 22% plan to invest in predictive technology.[5]
  • 44% of people use intent monitoring tools, compared to 50% who use measurement and reporting tools.[5]
  • For account insights, marketing automation, and intent data, around 50-66% of people employ analytics event technology in digital advertising.[5]
  • 39% of marketers utilize chatbots and customized online content, while 53% of marketers use direct mail.[5]
  • Less than 25% of the marketing budget, according to 62% of marketers, is now allocated to account.[5]
  • About 64% of marketing professionals, according to ITSMA and ABMLA, predicted that their ABM personnel will grow in 2020.[5]
  • Around 70% of B2B organizations, according to a SiriusDecisions report, were already concentrating on advancing ABM initiatives.[5]
  • Account-based marketing budgets increased by 40% year over year, from 20% in 2019 to 28% in 2020.[5]
  • Since 2019, 21% more professionals are using chatbots, enabling more marketers to improve program automation while maintaining account engagement.[5]
  • Businesses with high ABM ROI were twice as likely to want to boost their direct mail spending in 2020.[5]
  • The three largest obstacles for businesses just beginning ABM programs are lack of funds (42.7%), lack of talent (38.5%), and lack of technological resources (33%).[5]
  • Marketers said that they intended to expand employees by 19.3% and the budget by an average of 21.3%.[5]
  • Marketers agree that the success of ABM is mostly dependent on tailored content (56%), and enhanced data management (43%).[5]
  • More than 70% of individuals in the ABM field use social media, email, websites, and CRM as their primary tools.[5]
  • Abm accounted for 29%, or over a third, of marketing expenses on average, and 73% of businesses anticipate raising that amount by an average of 21% by the end of 2020.[5]
  • ABM budgets typically represent 36% of digital marketing expenditures and are growing by 9% yearly.[5]
  • The top three learning sources for ABM practitioners are online webinars (76%), blogs (60%), and whitepapers (42%).[5]
  • Since 2019, 36% more professionals have created personalized website content, indicating an increasing trend of marketers interacting with their accounts in a more personal manner.[5]
  • Direct mail accounts for 63.6% of investments made by businesses with high returns on investment, followed by content at 54.6% and target account selection at 52.3%.[5]

Also Read

How Useful is Account Based Analytics

Account-based analytics is a data-driven strategy that focuses on the individual accounts or customers of a business rather than looking at the market as a whole. By delving deep into the specific needs, behaviors, and preferences of each customer, companies can tailor their marketing and sales efforts to be more targeted and personalized. This, in turn, can lead to increased customer satisfaction, loyalty, and ultimately, revenue.

One of the key benefits of account-based analytics is its ability to provide actionable insights and real-time data that can inform decision-making across the organization. By closely monitoring and analyzing customer interactions, businesses can identify trends, patterns, and opportunities that can help them better understand their customers and how to best serve them.

Another advantage of account-based analytics is its ability to help companies optimize their marketing and sales efforts. By segmenting customers based on their unique characteristics and behaviors, businesses can tailor their messaging and offering to resonate more with their target audience. This can lead to higher conversion rates, increased customer engagement, and a stronger overall ROI on marketing spend.

Furthermore, account-based analytics can also fuel collaboration between sales and marketing teams. By aligning on a common data set and set of marketing strategies, these teams can work more efficiently and effectively towards achieving shared goals. This not only improves internal communication and alignment but can also lead to better outcomes for the business as a whole.

However, it’s important to acknowledge that account-based analytics is not a one-size-fits-all solution. While it can be incredibly useful for certain industries and businesses, it may not be the best approach for others. For example, businesses with a wide and diverse customer base may struggle to effectively implement an account-based analytics strategy due to the sheer volume and complexity of their customer data.

Additionally, implementing account-based analytics can be resource-intensive and require a significant investment in technology, tools, and expertise. For smaller businesses with limited budgets or capabilities, this may pose a significant barrier to adoption.

In conclusion, account-based analytics can be a highly useful strategy for companies looking to gain a deeper understanding of their customers and improve their marketing and sales efforts. However, it’s important for businesses to carefully assess their own needs, resources, and capabilities before diving headfirst into this approach. When done right, account-based analytics can deliver impressive results and drive significant business growth.

Reference


  1. martech – https://martech.org/what-is-account-based-marketing-or-abm-and-why-are-b2b-marketers-so-bullish-on-it/
  2. supermetrics – https://supermetrics.com/blog/account-based-marketing-reporting
  3. insiderintelligence – https://www.insiderintelligence.com/content/account-based-strategies-in-2020
  4. marketo – https://www.marketo.com/account-based-marketing/
  5. spiceworks – https://www.spiceworks.com/marketing/marketing-automation/articles/75-account-based-marketing-abm-statistics-every-marketer-should-know/

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