Account-Based Web and Content Experiences Statistics


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Account-Based Web and Content Experiences Statistics 2023: Facts about Account-Based Web and Content Experiences outlines the context of what’s happening in the tech world.

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Top Account-Based Web and Content Experiences Statistics 2023

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Account-Based Web And Content Experiences “Latest” Statistics

  • According to the Demand Base 2020 market research study, 5% and 2% more marketers are consuming online webinars and blogs respectively, and 9% less marketers rely on whitepapers this year compared to 2019.[1]
  • More than 70% of individuals use social media, email, websites, and CRM as their primary tools, according to ITSMA predictions for 2020.[1]
  • The top three learning sources for ABM practitioners are online webinars (76%), blogs (60%), and whitepapers (42%).[1]
  • By offering the appropriate offer at the right moment, you may increase campaign conversions by up to 25%, according to Folloze.[2]
  • Since 2019, 36% more professionals have created personalized website content, indicating an increasing trend of marketers interacting with their accounts in a more personal manner. (DGR 2020 ABM Benchmark Survey Report).[1]

Account-Based Web And Content Experiences “Content” Statistics

  • 42% of marketers are tailoring their content to their customers in order to boost account engagement and establish lasting connections.[1]
  • 50% of marketing professionals report that social media is the most effective channel to gain competitive advantage, followed by email campaigns (45%) and the use of content or resources (42%).[1]
  • 55% of marketers customize their content to engage customers in certain positions, while 61% do the same for specific sectors.[1]
  • 39% of marketers utilize chatbots and customized online content, while 53% of marketers use direct mail.[1]
  • Influencer advocate related material had the lowest prevalence of the six categories of content and experiences identified for ABM use, at just 29%.[1]
  • Marketers agree that the success of ABM is mostly dependent on tailored content (56%), and enhanced data management (43%).[1]
  • Some of the major content formats marketers are using include videos (45% marketers), research (46%), infographics (39%), and analyst reports (33%). Video content usage has seen an increase since 2019 (40%). (DGR 2020 ABM Benchmark Survey Report).[1]
  • Direct mail accounts for 63.6% of investments made by businesses with high returns on investment, followed by content at 54.6% and target account selection at 52.3%.[1]

Account-Based Web And Content Experiences “Have” Statistics

  • ABM has been used by 51% of marketers for 16 months to a year, while 49% have been using ABM programs for two years or longer. (DGR 2020 ABM Benchmark Survey Report)[1]
  • 91% of companies with 1,000+ employees either have a full account-based marketing program in place (48%) or a pilot program going (23%).[1]
  • Since 2019, behavioral and intent signals have grown from 55% to 63%, indicating that marketers are relying more on intent data to guide ABM initiatives.[1]
  • ABM teams’ specialized headcount was estimated to have decreased by 7% of marketers in 2019, demonstrating the strategy’s mainstream adoption and integration into routine procedures.[1]

Account-Based Web And Content Experiences “Get” Statistics

  • According to the 2021 Not Another State of Marketing Report, over 70% of marketers said their company uses social media to target accounts.[3]
  • According to 44% and 42% of marketers, respectively, account level metrics like target account revenue earned and target account engagement are regarded the most useful in determining the effectiveness of an ABM campaign.[4]
  • 49% of marketing professionals target specific accounts using their current tech stack, which includes CRM, MAP, etc.[1]
  • 80% of marketers claim that the sales staff is in charge of creating and formulating their list of targeted accounts.[1]
  • Metrics focused on the account level, such as target account income earned and target account engagement, are apparently the most useful in determining the effectiveness of an ABM program, according to 44% and 42% of marketers, respectively.[1]
  • Account based marketing budgets increased by 40% year over year, from 20% in 2019 to 28% in 2020.[1]
  • Marketers said that they planned to increase the budget by an average of 21.3% and staff by 19.3%. (ITSMA and ABMLA Study).[1]
  • ABM budgets typically represent 36% of digital marketing expenditures and are growing by 9% yearly.[1]
  • According to DGR 2020 ABM Benchmark Survey Report, other major challenges include lack of internal resources (36%), personalization at scale of target accounts, and proving ROI/attribution (31%).[1]
  • 84% of marketers are seeing higher ROI with ABM than other marketing programs.[1]

Account-Based Web And Content Experiences “Other” Statistics

  • According to HubSpot, 76% of B2B marketers who used ABM in 2020 reported an increased ROI compared to other forms of marketing.[3]
  • 65% of marketing experts say that ABM approach has been moderately effective in reaching the main goals that were established for it.[4]
  • According to 41% of marketers, the two most crucial pieces of data to gather and manage for ABM are lifetime customer value and an account’s financial information.[4]
  • 32% of marketers rank marketing and sales alignment as their top problem, despite the fact that they understand its importance to an ABM program’s success, according to the new Ascend2 research study.[4]
  • Real estate company, AM, created a digital brochure and achieved an astonishing 15 minutes average reading time with 90% of readers making it to the last page.[5]
  • A future account based marketing approach is currently being planned by 34% of marketing professionals.[1]
  • 54% of marketers say they spend the majority of their ABM efforts trying to obtain and cultivate new relationships.[1]
  • 57% of marketing professionals are presently streamlining their marketing efforts by combining demand generation strategies with ABM procedures.[1]
  • 65% of marketing experts say that ABM approach has been moderately effective in reaching the main goals that were established for it.[1]
  • 80% of marketers intend to increase their ABM budget, and 38% plan to grow that budget 10% or more by the end of 2020.[1]
  • 21% of marketers intend to invest in ABM systems, while 22% plan to invest in predictive technology.[1]
  • 44% of people use intent monitoring tools, compared to 50% who use measurement and reporting tools.[1]
  • According to ITSMA and ABMLA, about 64% of marketing professionals expected to increase their ABM staff in 2020.[1]
  • Around 70% of B2B organizations, according to a Sirius Decisions report, were already concentrating on advancing ABM initiatives.[1]
  • Since 2019, 21% more professionals are using chatbots, enabling more marketers to improve program automations while maintaining account engagement.[1]
  • For companies just starting off ABM programs, lack of budget (42.7%), lack of ability (38.5%), and lack of tech/tools (33%) are the three biggest challenges. (Demand Base 2020 Market Research Study).[1]
  • Global ABM market size will grow from USD 651.9 million in 2018 to USD 1,196.9 million by 2023, at a compound annual growth rate (CAGR) of 12.9% during the forecast period.[1]
  • Of the 63% of marketers using behavioral and intent signals, 33% of them use intent tools to predict/identify new accounts, while 30% inform and identify their ICPs using standard firmographic and technographic data.[1]
  • ABM accounted for 29%, or over a third, of marketing expenses on average, and 73% of businesses anticipate raising that amount by an average of 21% by the end of 2020.[1]
  • The most common channels used in 2020 for ABM include email (94% marketers) & account-based advertising (69% marketers).[1]
  • Alterra group’s study of 97% of marketers found that ABM had a greater ROI than other marketing initiatives.[6]
  • ABM is very or very critical to the overall marketing activities of 92% of B2B marketers globally.[6]
  • According to Forrester, 74% of business buyers conduct more than half their research online, yet 89.5% of purchases are still completed by a salesperson.[6]
  • Almost 85% of marketers measuring ROI say that ABM outperforms other marketing investments, according to ITSMA.[6]
  • ABM is crucial to B2B marketing, according to more than 90% of marketers, and in the next year, more than 60% of businesses want to start an ABM program.[6]
  • According to Marketo, 85% of marketers said that ABM has a major positive impact on their ability to maintain and deepen current client relationships.[6]

Also Read

How Useful is Account Based Web and Content Experiences

Account-based web and content experiences involve tailoring marketing efforts to specific accounts or target audiences, rather than blasting out generic messages to the masses. By creating personalized content and web experiences, businesses are able to cater to the unique needs and preferences of individual customers, leading to higher engagement and ultimately, better results.

One of the key benefits of account-based web and content experiences is the ability to deliver highly relevant and targeted messaging to specific accounts. By leveraging data and insights to understand the behaviors, interests, and pain points of each account, businesses can create content that speaks directly to their needs and ultimately drives action.

Personalized web experiences also play a crucial role in enhancing the overall customer experience. By delivering content that is tailored to each individual user, businesses can create a more engaging and intuitive online experience that keeps customers coming back for more. This not only boosts customer loyalty but also helps to strengthen the relationship between businesses and their customers.

Furthermore, personalized content experiences can also help businesses stand out from the competition. In a saturated digital landscape where consumers are bombarded with countless messages every day, personalized content allows businesses to cut through the noise and capture the attention of their target audience. By delivering content that is relevant, timely, and valuable, businesses can position themselves as trusted sources of information and resources, ultimately driving more conversions and sales.

Additionally, account-based web and content experiences can also result in higher ROI for businesses. By targeting efforts towards specific high-value accounts or segments, businesses can ensure that their marketing dollars are being spent on the most qualified leads. This targeted approach can lead to higher conversion rates and ultimately, a better return on investment.

Overall, account-based web and content experiences have proven to be a powerful tool for businesses looking to drive engagement, conversions, and revenue. By creating personalized experiences that speak directly to the needs of individual customers, businesses can enhance the customer experience, drive loyalty, and ultimately, achieve their marketing goals.

In conclusion, businesses that embrace account-based web and content experiences are positioning themselves for success in today’s competitive digital landscape. By leveraging the power of personalization and targeting, businesses can create a more engaging and effective marketing strategy that drives results.

Reference


  1. spiceworks – https://www.spiceworks.com/marketing/marketing-automation/articles/75-account-based-marketing-abm-statistics-every-marketer-should-know/
  2. folloze – https://www.folloze.com/
  3. hubspot – https://blog.hubspot.com/marketing/account-based-marketing-guide
  4. convinceandconvert – https://www.convinceandconvert.com/digital-marketing/account-based-marketing-statistics/
  5. foleon – https://www.foleon.com/blog/6-popular-types-of-content-experiences-with-examples
  6. triblio – https://www.triblio.com/blog/account-based-marketing-statistics

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