Affiliate Marketing Statistics

Steve Goldstein
Steve Goldstein
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Affiliate Marketing Statistics 2023: Facts about Affiliate Marketing outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Affiliate Marketing, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

How much of an impact will Affiliate Marketing Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your questions here.

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Top Affiliate Marketing Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 157 Affiliate Marketing Statistics on this page 🙂

Affiliate Marketing “Latest” Statistics

  • According to Awin, about 76% of publishers like affiliate marketing because it monetizes their content.[1]
  • According to PayScale’s data on affiliate marketing earnings, the average yearly passive income in this field is $51,217.[1]
  • Another two of the top three sources for affiliate traffic are social networks (67.32%) and blogging (64.48%), as researched by Social Media Today.[1]
  • According to affiliate marketing statistics, 10.14% consider the reputation of the merchant, while 11.58% place a high priority on the tracking platform.[1]
  • Mobile affiliate marketing statistics show that mobile traffic was already one of the high-generating sources of affiliate marketing in 2017 when the market’s spending on smartphones rose by 49%.[1]
  • Affiliate marketing generates 15% of the overall income for the digital media business.[1]
  • With 69.22% of all traffic coming from the world, SEO is the top source for affiliate marketers, according to Social Media Today.[1]
  • The University of Illinois released some estimations in 2016 that suggest that 38.1% of Amazon affiliate program partners engage in fraudulent activities.[1]
  • 25% are unprepared to monitor affiliate programs without the use of third-party cookies.[2]
  • More than any other program, Amazon associates account for 45.98% of the affiliate market share.[2]
  • With an affiliate market share of 45.98%, there are 80,000 businesses worldwide utilizing the Amazon affiliate program.[2]
  • The present fashion industry accounts for 18.7% of affiliate efforts, making it by a significant margin the most prominent affiliate marketing specialty sector.[3]
  • The main goal of affiliate marketing is to increase money for all parties involved, and marketers are discovering that shop affiliates and similar programs now account for an average of 23% of overall revenue.[3]
  • As 2020 approaches, an astonishing 81% of companies and another 84% of publishers have already started working on creating affiliate networks.[3]
  • According to Google Trends, the frequency of searches for the keyword “affiliate marketing” increased by an astonishing 44% between 2017 and 2018.[3]
  • 76% of marketers believe that affiliate marketing makes revenue generation simpler than before.[3]
  • Mobile devices have changed every aspect of the marketing landscape and continue to do so, with around 50% of affiliate-related traffic coming from mobile sources.[3]
  • 42.17% of affiliate marketers prefer to promote 1-10 goods, followed by 23.18% who prefer to promote 11-20 products, and 14.19% who prefer to promote 21-50 products.[4]
  • Because affiliate marketing doesn’t interfere with the user experience, 45% of publishers prefer it.[4]
  • 62% of affiliate marketers worry about the quality of the content they publish while promoting affiliate products.[4]
  • 65% of the merchants earned 5-20% of their annual revenue through affiliate marketing.[4]
  • 83% of affiliate marketers are leveraging affiliate marketing to increase brand awareness while 79% of them use it to increase customer engagement.[4]
  • Only 3% of affiliate marketers earn more than $150k per year, compared to around 48.36% who make less than $20k. Affiliate marketing now accounts for 15% of all marketing spending for businesses.[4]
  • Among the Australian affiliate marketers, 61% use the “last click” attribution model whereas 13% use first-click attribution.[4]
  • Affiliate marketing programs produce 15% –30% of revenue for marketers and advertisers. By 2020, affiliate marketing will reach 6.8 billion.[4]
  • The majority of affiliate marketers, or around 31.86% of them, are between the ages of 35 and 44.[4]
  • Sports and outdoor activities provide 14.6% of the affiliate share’s total revenue, followed by health, well being, and beauty with 11.1% and travel with 8.6%.[4]
  • In the majority of affiliate systems, just 10% of affiliates provide around 90% of the revenues.[4]
  • The U.K. is the top marketplace for gaming affiliates with a share of 43%, whereas the U.S. stands second with 33% of the market share. Asia has 23% of the traffic share.[4]
  • 81% of the marketers and 84% of the publishers are already using affiliate marketing.[4]
  • Affiliate marketing spending in the U.K. is increased by 15.1% in 2017.[4]
  • According to an AM Navigator analysis, over 25% of all affiliate programs are in the fashion sector.[5]
  • 65% of retailers, according to BloggingX, record yearly affiliate marketing income of up to 20%.[5]
  • 79% of marketers, according to Get Cake, utilize affiliate marketing to engage their current consumers.[5]
  • 9% of affiliate marketers today, according to Investopedia, earn more than $50,000 per year.[5]
  • By the end of 2023, expenditure on affiliate marketing in the U.S. alone is projected to reach over $8 billion, according to Statista.[5]
  • According to Unicode, trends reveal that the affiliate industry is responsible for about 16% of online orders.[5]
  • A recent survey by Rakuten Marketing, one of the largest affiliate networks in the world, found that 90% of publishers depend on two or more affiliate programs.[5]
  • According to Awin, 65% of affiliate marketers depend on content marketing to drive visitors.[5]
  • According to BloggingX figures on affiliate marketing, the sector is presently valued at $12 billion.[5]
  • Affiliate marketing statistics from Fetch Profits reveal that Affiliate marketing is responsible for 16% of global eCommerce sales globally.[5]
  • According to Fetch Profits, more than 80% of marketers anticipate their affiliate marketing income to remain the same or rise soon.[5]
  • 90% of retailers want to maintain or raise their affiliate marketing spending.[5]
  • According to statistics on affiliate marketing, their yearly income amounts to between 5% and 20%, and close to 60% of merchants made sensible investments to make at least $5 million or more.[5]
  • Affiliate marketing statistics show that 67% of affiliate marketers already communicate with their audience on social media sites like Instagram, facebook, and Twitter.[5]
  • According to Backlinko’s data on global affiliate marketing, affiliate programs are the leading customer acquisition method for 40% of U.S. companies.[5]
  • Affiliate marketing trends from Master Blogging reveal that over 65% of affiliate marketers connect with their customers on social media.[5]
  • More than 73% of business owners think affiliate marketing initiatives deliver on their income projections.[5]
  • Rakuten Linkshare is the second-favorite affiliate network for marketers with a 40% market share, followed by Avangate with a 31% share.[5]
  • According to Appsero statistics, ShareASale has a 55% market share of the worldwide affiliate marketing business.[5]
  • According to Get Cake, 83% of affiliate marketers utilize it to raise overall brand awareness.[5]
  • According to Affise, the most recent affiliate marketing statistics demonstrate that 94% of publishers use numerous affiliate marketing networks.[5]
  • According to Mediakix, more than 80% of companies have affiliate programs.[5]
  • According to a Forrester study commissioned by Rakuten, affiliate marketing is used by 81% of advertisers and 84% of publishers.[6]
  • More than half of the affiliate publishers said that more than 20% of their yearly income came from affiliate marketing.[6]
  • 71% of U.S affiliate publishers, according to a Forrester research, are members of three or more affiliate networks.[6]
  • According to the Awin report, marketers made an estimated $13 billion investments in affiliate marketing worldwide in 2017.[6]
  • 35% of the affiliates in the benchmark study by Affstat indicated that at least 20,000 was earned annually from affiliate marketing.[6]
  • In their affiliate marketing study, IAB UK together with PwC, reported that mobile affiliate spend grew by 49% on a YoY basis.[6]
  • The top 3 traffic sources for these affiliate product categories include SEO (69%), social networks (67%), and blogging (64%).[6]
  • Although affiliate marketers are not always bloggers, statistics on blogging show that 64.48% of them do so because they recognize the benefits of blogging for their campaigns, according to[7]
  • Affiliate marketing industry trends show that fashion accounts for 23% of all affiliate programs and is the leader in the industry.[7]
  • According to further affiliate marketing data, Rakuten LinkShare is the second most popular affiliate network for marketers, with a market share of 40.64%, followed by Avangate (31.08%) and eBay Network (30.32%).[7]
  • According to data on affiliate marketing, 73% of retailers feel that affiliate marketing initiatives achieve their income goals.[7]
  • According to statistics on affiliate marketing, 65% of respondents say they are satisfied with the return on their investment, and the amount of their yearly income varies from 5% to 20%.[7]
  • Affiliate marketing facts suggest that nearly 90% of publishers expect to see a steady flow or a significant increase in their affiliate revenue further emphasizing the effectiveness and reliability of affiliate marketing, according to Fetch Profits.[7]
  • A staggering 91% of retailers want to maintain or raise their affiliate marketing spending, according to a Viglink survey.[7]
  • More than 40% of marketers in the nation claim that affiliate marketing is their most effective client acquisition strategy.[7]
  • The affiliate marketing industry research states that revenue from affiliate marketing is growing every year and reached $6.4 billion in total revenue in 2019.[7]
  • The tracking platform’s reputation impacts their choice by 11.58%, the affiliate marketing program’s reputation by 15.97%, and the reputation of the merchant by 10.14%.[7]
  • SEO provides for the highest percentage of traffic sources to affiliate websites at 69% and 67% of affiliate marketers utilize social media as a technique to communicate with their clients.[8]
  • Amazon accounts for 39.42% of the affiliate marketing industry because affiliate marketing accounts for 53% of all amazon sales, the company maintains a very attractive affiliate program.[9]
  • Since affiliate marketing accounts for 53% of all Amazon sales, its growth is closely tied to contemporary technology like internet buying.[9]
  • Affiliate marketing is effective in bringing in new clients, according to 63% of affiliate marketers.[9]
  • Affiliate programs are used by 81% of global companies[9]
  • Affiliate marketing income will grow from 45 billion to 68 billion between 2015 and 2020.[9]
  • By the end of 2022, advertisers estimate U.S affiliate marketing expenditure to exceed $82 billion.[9]
  • Up to 25% of internet sales for major businesses are generated via affiliate marketing as of 2021.[9]
  • Blogging is a significant source of traffic in addition to social media, which is utilized by 67.32% of affiliate marketers.[9]
  • Blog savvy marketers may anticipate a lot smoother time 94% of authors use numerous affiliate programs.[9]
  • While affiliate marketing only accounts for 5% of internet sales for some major organizations, it sometimes accounts for up to 25%.[9]

Affiliate Marketing “Marketing” Statistics

  • Affiliate marketing performance in the travel industry increased by nearly 100% in Q4 of 2021, compared to 2020.[2]
  • Australian businesses spend $930 million yearly, or 10% of their marketing budgets, on affiliate marketing.[2]
  • “Cost per action,” is the most popular payment model among affiliate marketing programs in Australia, with 99% of companies using it.[2]
  • 77% of publishers said that from 2015 to 2016, affiliate marketing program income rose or stayed the same.[10]
  • According to a Forrester research, the amount spent on affiliate marketing in the us would increase by 10% annually between 2015 and 2020.[10]
  • Fashion owns 18.70% of all affiliate programs, according to a research on the affiliate marketing sector.[10]
  • Affiliate marketing generates 5% to 25% of online sales for big brands, according to Kickstart Your Own Affiliate Marketing Business.[10]
  • According to Forrester via DocPlayer, 84% of publishers and 81% of advertisers use affiliate marketing as a component of their entire marketing plan.[10]
  • Nearly 90% of respondents to a 2016 poll of marketers claimed that affiliate marketing programs are crucial to their overall marketing strategy, according to Rakuten Advertising.[10]
  • 3% of advertisers and 3% of publishers claim they don’t have any immediate intentions to include affiliate marketing into their plans.[10]
  • Affiliate networks in the U.K. made £2.16 billion in 2006 according to the book Affiliate Marketing for Beginners: 12 Steps to Your Affiliate Marketing Business in 2021.[10]
  • According to eMarketer, affiliate marketing industry statistics show that affiliate marketing accounts for 7.5% of total digital spend among retailers.[10]
  • 40% of marketers globally agree that affiliate marketing knowledge and abilities are crucial for anybody interested in the digital world and wishing to start a career in it.[11]
  • The affiliate marketing sector is presently thought to be home to around 9% of occurrences of fraud, but that isn’t even the scariest part.[11]
  • SEO generates 69.22% of affiliate marketing traffic, followed by social networks (64.38%), email marketing (41.47%).[11]
  • The average customer revenue of affiliate marketing programs is 58% higher, there are 31% more typical online purchases, and the average order value is an astonishing 21% higher.[11]
  • In 2020, 19% of marketers will spend $1,000 – $10,000 per year on influencer marketing, while 18% are spending between $100,000 – $500,000 per year.[12]
  • 69% of marketers anticipate investing the most funds in Instagram influencer marketing.[12]
  • 17% of marketers, a tiny but substantial portion, want to devote more than half of their overall marketing budget on influencer marketing in 2020.[12]
  • Recent figures from Ryan Robinson’s blog show that 35% of content marketers still have room for improvement, even if 65% of them claim to have a defined content marketing plan in place.[12]
  • 75% of marketers that employ influencer marketing assess performance using engagement, which is by far the most popular metric.[12]
  • Over 90% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels.[12]
  • Only 39% of marketers intended to raise their influencer marketing budget in 2018, indicating that brands would spend much more in influencer marketing this year.[12]
  • 78% of marketers said that Instagram posts were the most successful content type for influencer marketing when asked to name other forms.[12]
  • Affiliate marketing generates between 5% to 25% of online sales for some of the biggest brands in the world.[8]
  • Over 80% of companies now employ affiliate marketing, which is more widespread and varied than ever.[8]
  • The fashion business also makes up nearly a quarter of affiliate marketing programs, at 23.3%.[8]

Affiliate Marketing “Other” Statistics

  • 73% of business owners said employing affiliate marketing fulfilled their income objectives, according to Satyanarayana (2019).[13]
  • According to Web Market, 38% of marketers agree that affiliate marketing is one of the best strategies to acquire new customers.[13]
  • According to Hallur (2021), 83% of affiliate marketers use affiliate marketing to increase brand recognition.[13]
  • According to iAffiliate Management; 99firms Content (2021), 76% of publishers, the best benefit of affiliate marketing is it is easy to monetize.[13]
  • 91% of businesses plan their spending for affiliate marketing strategically and diligently.[13]
  • 68.83% of affiliate marketers’ traffic comes from the United States, followed by 13.39% from Europe and 4.46% from the United Kingdom.[13]
  • 12% of affiliate marketers generate $75,000 in affiliate income alone. (Mediakix, 2020).[13]
  • 18.15% of affiliate marketers agree that relevance is the most important factor to consider when choosing a product.[13]
  • 24% of affiliate marketers’ revenue is generated from the telecom and media niche, as stated by Hallur in 2021.[13]
  • According to estimates, affiliate marketing has a $70 billion dollar economic influence on the U.S market.[13]
  • 16% of ecommerce sales in the US and Canada are generated via affiliate marketing according to Hallur (2021).[13]
  • 20% of publishers’ annual income is generated from affiliate marketing.[13]
  • 94% of publishers sign up for two or more affiliate programs, compared to 39% and 20% who use three or more and 5% who use five affiliate marketing networks, respectively.[14]
  • 18% of marketers claim to consider the product category before selecting an affiliate marketing network.[14]
  • Affiliate marketing generates about 15% of the revenues from digital marketing channels.[14]
  • Over 80% of the advertisers set aside about 10% of their marketing budget for affiliate marketing.[14]
  • Many of the most prosperous affiliate marketers state that the publication of helpful material increased their income by up to 24%.[14]
  • Statista reports that the projected expenditure for affiliate marketing in the United States alone was expected to reach $8.2 billion in 2022, up from $7.4 billion in 2021.[14]
  • Mhojhos Research found that in 2019, the affiliate marketing industry was estimated to have a worth of $17 billion. This is up from $13 billion in 2016.[14]
  • The results of a Rakuten/Forrester Research 2016 survey showed that 90% of merchants and advertisers say that they considered affiliate marketing an essential part of their marketing strategy.[14]
  • One of the top three sources of income, according to 31% of publishers, is affiliate marketing.[15]
  • According to a survey of STM forum users, 81.2% of affiliate marketers are making over $20,000 per year.[15]
  • For 20% of brand marketers, affiliate marketing is the most crucial route for acquiring customers.[15]
  • With a 43% market share, the Amazon Associate Program rules the affiliate marketing industry.[15]
  • The global affiliate marketing industry is worth over $17 billion.[15]
  • Spending on affiliate marketing has increased by 27% CAGR and is projected to increase by 10% in the next years.[16]
  • Driving conversions and increasing purchases are the two main goals for 79% of marketers.[16]
  • Global affiliate marketing expenditure is increasing at a 27% CAGR from 2015 to 2020, while U.S spending is increasing at a 10% CAGR and U.K spending increased by 15.1% in 2017.[16]
  • The percentage of affiliate traffic coming from mobile devices in 2017 was 50%, despite a 49% growth in market expenditure on smartphones.[16]
  • US, UK, and Germany together hold 65% of the total affiliate market share while the retail sector accounted for 43% of total affiliate industry revenue.[16]
  • With the US market accounting for $4.5 billion of affiliate marketing market share. USA accounts for 39% of the global affiliate marketing market followed by UK and Germany which accounts for 15% and 11%.[16]
  • 39% rely on three separate networks to procure products and earn commissions, while the hefty 20% work with five or more affiliate marketing companies.[17]
  • According to a 2015 report by AM Navigator, 18.70% of all affiliate marketers offer goods and services in the fashion industry.[17]
  • Affiliate marketing spending is bound to grow by 10% in the next few years.[17]
  • A study from 2015 revealed that 18.70% of all affiliate marketers promote fashion products and services. Sports and outdoor activities follow with 14.60%, while health and wellness marketers account for 11.10%.[17]
  • AM is one of the main online revenue generators, accounting for about 16% of all ecommerce orders in the U.S and Canada together with email marketing.[17]
  • Affiliate marketers use PayPal as their primary payment processor for 19.16% of all transactions.[18]
  • 60% of big retailers with annual sales of $5 million have embraced affiliate marketing in the last 5 years.[18]
  • 61% of Australian affiliate marketers use the “last-click” attribution model, while 13% use first-click attribution.[18]
  • According to the AM Navigator research, fashion affiliate marketing has an 18.7% market share.[18]
  • The greatest market share, 39.42%, is held by Amazon associates, according to the Datanyze research.[18]
  • 83% of affiliate marketers use it to raise brand exposure, while 79% use it to boost consumer engagement.[18]
  • 84% of content creators utilize affiliate marketing to monetize the visitors to their websites.[18]
  • According to Get Cake, 79% of businesses communicate with current clients via affiliate marketing.[18]
  • According to Affise, the most recent trends in affiliate marketing are that 94% of publishers use multiple marketing networks.[18]
  • According to Get Cake, 83% of affiliate marketers also utilize it to raise brand recognition.[18]
  • Affiliate marketing spending in the US could reach $8.2 billion by 2022.[7]
  • According to affiliate marketing statistics extracted from a massive Forrester study, nine out of ten advertisers in 2016 said that affiliate marketing was essential.[7]
  • According to Social Media Today, marketing professionals should focus on product relevance (18.5%).[18]

Also Read

How Useful is Affiliate Marketing

One of the key benefits of affiliate marketing is its cost-effectiveness. Instead of investing large sums of money into traditional advertising methods, businesses can partner with affiliates who are willing to promote their products in exchange for a commission. This pay-for-performance model ensures that businesses only pay for actual results, making it a more budget-friendly option for companies looking to increase their online presence.

Moreover, affiliate marketing offers a unique way for businesses to reach new audiences and expand their customer base. By partnering with influencers and affiliates who have a dedicated following or niche audience, businesses can leverage their reach and credibility to access potential customers who may not have been previously aware of the brand. This strategic partnership not only helps in boosting brand awareness but also in building trust and credibility with consumers.

Additionally, affiliate marketing allows businesses to track and analyze their performance in real-time. With the help of affiliate tracking tools and software, businesses can monitor the effectiveness of their affiliate marketing campaigns, track conversions, and evaluate the performance of different affiliates. This data-driven approach enables businesses to make informed decisions, optimize their campaigns, and ultimately increase their return on investment.

Furthermore, affiliate marketing provides a mutually beneficial relationship for both businesses and affiliates. Affiliates have the opportunity to monetize their influence and promote products or services that align with their values and interests. In return, businesses can benefit from the expertise and creativity of their affiliates in reaching out to specific target markets and driving traffic to their websites.

Despite these advantages, it is crucial for businesses to approach affiliate marketing with caution and strategy. Choosing the right affiliates, setting clear expectations, and maintaining open communication are essential for a successful partnership. Businesses must also ensure that their affiliates comply with ethical practices and adhere to relevant regulations to uphold the brand’s reputation and integrity.

In conclusion, affiliate marketing is a valuable tool for businesses looking to expand their online presence, increase traffic, and drive sales. Its cost-effectiveness, ability to reach new audiences, real-time tracking, and mutually beneficial relationship between businesses and affiliates make it a useful strategy in the digital marketing landscape. As businesses continue to adapt to the ever-changing online market, affiliate marketing remains a relevant and effective approach to achieving their marketing goals.


  1. 99firms –
  2. affilimate –
  3. uniqodo –
  4. bloggingx –
  5. findstack –
  6. supermetrics –
  7. truelist –
  8. similarweb –
  9. zippia –
  10. bloggingwizard –
  11. firstsiteguide –
  12. bigcommerce –
  13. financesonline –
  14. influencermarketinghub –
  15. kinsta –
  16. saasscout –
  17. webtribunal –
  18. enterpriseappstoday –

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