App Store Optimization Statistics


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App Store Optimization Statistics 2023: Facts about App Store Optimization outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on App Store Optimization, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

How much of an impact will App Store Optimization Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your questions here.

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Top App Store Optimization Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 21 App Store Optimization Statistics on this page 🙂

App Store Optimization “Latest” Statistics

  • Google claims that 40% of smartphone users look for applications in app stores.[1]
  • The category with the highest rate is travel, where 41.4% of those who saw advertisements for travel applications actually went to those apps’ individual app store sites.[2]
  • According to the Page Scroll Depth benchmark, just 10% of app store and google play store visitors see and presumably read the whole content of the sites.[2]
  • The top 5 categories on the apple app store in March 2021 were games at 21.53%.[3]
  • According to App Radar, a staggering 70% of mobile users use search to discover new applications, and 65% of all downloads take place immediately after a search, making the app store the most common method of discovering new apps.[4]

App Store Optimization “Other” Statistics

  • By the conclusion of the first quarter of 2022, Statista estimates that there were 3.3 million apps available on google play.[5]
  • Having a positive first impression may boost conversions by 35%, according to a Storemaven analysis.[6]
  • 21% of users uninstall applications after only one usage, and the average industry-wide 30-day post-install retention rate is just 5.7%.[6]
  • A recent analysis by our partners at TUNE of the top 25 rankings revealed that applications with a relevant keyword in the title typically performed 10.3% better than those without a title keyword.[7]
  • If software gets downloaded, it is unlikely to be utilized for more than the first 72 hours.[8]
  • In one study, the overall view rate of video screenshots on variants without video was higher at 45% versus 32%.[9]
  • Player retention in the bottom 25% of simulation games increased from 11.25% in October to 12.93% in march.[9]
  • The app description is the text that users are most likely to read during the first 252 characters, so if you have anything positive to say about your app, say it there.[9]
  • According to Sensor Tower, user expenditure on simulation games surged by 61.8% over the previous year.[9]
  • According to the categories that AppTweak has looked at, we can find that applications from the business area had the greatest page view to installing conversion rate (32.7%) and food and drink had the lowest rate (13.1%).[2]
  • On the opposite end of the conversion rate spectrum, the news category had the lowest figure (4.2%).[2]
  • The finance app category has a conversion rate from impressions to installs of 5.3%, while education is at the other end with a conversion rate of just 0.6%.[2]
  • The data set’s conversion rate for the travel category is actually the highest at 55%.[2]
  • The percentages in the top five categories of most downloaded apps are clustered together between 2% and 4% and include travel, food, drink, health, fitness, and other topics.[3]
  • According to an AppTweak analysis of app conversion rates, the average us install rate in the apple app store is 3.42%.[4]
  • Adding a video to an app boosts exploring behavior and decreases decisive behavior, increasing install rates by more than 25%.[10]

Also Read

How Useful is App Store Optimization

Proponents of ASO point out that optimizing an app for the app store can have a wide range of benefits. A well-optimized app is more likely to rank higher in search results, making it easier for potential users to discover and download. By carefully choosing relevant keywords, creating compelling app titles and descriptions, and optimizing images and screenshots, developers can increase the chances of their app being noticed and downloaded by interested users.

Furthermore, ASO can help companies track and analyze their app performance, allowing them to make data-driven decisions and continually improve their app’s visibility and effectiveness. By conducting A/B testing, monitoring key performance indicators, and keeping up with changes in app store algorithms, developers can fine-tune their ASO strategy over time to achieve the best results.

On the other hand, critics of ASO argue that while it can certainly help increase app visibility, it is not a magic bullet that guarantees success. They point out that the app store is a highly competitive space, with millions of apps vying for attention. Even with the best ASO strategy in place, there is no guarantee that an app will be successful. Factors like app quality, user experience, and overall market demand also play a significant role in determining an app’s success.

Additionally, some critics argue that the constantly changing nature of app store algorithms and search ranking factors can make ASO a moving target. What works today may not work tomorrow, making it challenging for developers to stay ahead of the game and maintain their app’s visibility over time.

Despite these criticisms, it’s clear that ASO can be a valuable tool for developers looking to improve their app’s discoverability and drive more downloads. By understanding and implementing best practices for ASO, companies can increase their app’s chances of success and reach a wider audience of potential users.

In conclusion, ASO is a useful and powerful tool that can help developers optimize their app’s visibility and drive more downloads. While it may not guarantee success on its own, when combined with a solid app marketing strategy and a focus on quality and user experience, ASO can be a valuable asset in the digital marketing toolbox.

Reference

  1. onesignal – https://onesignal.com/blog/what-is-app-store-optimization-and-how-does-it-work/
  2. businessofapps – https://www.businessofapps.com/marketplace/app-store-optimization/research/app-store-optimization-statistics/
  3. searchenginejournal – https://www.searchenginejournal.com/app-store-optimization-how-to-guide/241967/
  4. semrush – https://www.semrush.com/blog/app-store-optimization/
  5. appradar – https://appradar.com/academy/what-is-app-store-optimization-aso
  6. cxl – https://cxl.com/blog/app-store-optimization/
  7. moz – https://moz.com/blog/app-store-optimization-checklist
  8. neilpatel – https://neilpatel.com/blog/app-store-optimization/
  9. splitmetrics – https://splitmetrics.com/blog/what-is-app-store-optimization-in-2022/
  10. storemaven – https://www.storemaven.com/academy/app-store-statistics-revealed/

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