AWS Marketplace Statistics

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Aws Marketplace Statistics 2023: Facts about Aws Marketplace outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Aws Marketplace, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

How much of an impact will Aws Marketplace Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your questions here.

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Top Aws Marketplace Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 74 Aws Marketplace Statistics on this page 🙂

Aws Marketplace “Latest” Statistics

  • In 2022, 68% predict that cloud marketplaces will generate up to 25% of total income, and 63% want to launch at least one new cloud marketplace in the next year.[1]
  • 60% of marketplace vendors anticipate doing more than half of their marketplace sales via private offers, and 21% of them plan to use private offers alone.[1]
  • In 2021, 61% of consumers reported having bought software via a cloud marketplace in the previous year, a 39% increase from 2020.[1]
  • 58% of individuals in marketing, sales, and operations who responded to the survey stated they had bought software via a cloud marketplace in the previous year, compared to 38% in the 2020 poll.[1]
  • Amazon is anticipated to have a 39.7% market share ,or $302.36 billion in US retail sales, by 2021.[2]
  • Amazon Web Services had 32% of the market for cloud infrastructure services at the end of Q3 2020.[2]
  • Amazon’s anticipated market share in US retail ecommerce was 47% in 2020 and is expected to reach 50% in 2021.[2]
  • Google, Alibaba, and TenCent together had 17% of the market share in the meantime.[2]
  • The third party seller markets in the UK and Germany, which came in first and second, respectively, have both increased by 24% from 2020 to 2021.[2]
  • AWS, the market leader, charges a listing fee of about 5%, according to an estimate earlier this year from analysts at UBS.[3]

Aws Marketplace “Marketplace” Statistics

  • 77% of buyer respondents have an enterprise cloud agreement EA in place, and of those, 90% want to make future purchases via a marketplace.[1]
  • According to a poll, 70% of respondents who are now selling on the marketplace are using resellers and MSPS.[1]
  • In the next year, businesses anticipate that marketplaces will contribute a greater portion of their total income.[1]
  • In the next year, 67% of poll participants stated they want to increase their investments in marketplaces as a GTM.[1]
  • A perfect fit between buyer goals and cloud budget was chosen by 82% of software vendors when asked to select their top priorities for the marketplace.[1]
  • In contrast to 20% who use search engines and 3% who use other marketplaces, 66% of Amazon customers begin their product research process by looking for products on Amazon.[2]
  • While the US is remains the largest market for third party sellers, a detailed examination of each of these top countries’ marketplace seller counts reveals a 15% decline from 2020 to 2021.[2]
  • 54% of sellers claim that their alliances, channel, or partners team is now in charge of their marketplace sales strategy. This percentage rises when we take scaling and at5 into consideration.[2]

Aws Marketplace “Other” Statistics

  • In comparison to last year, 45% of the 2021 Forbes Cloud 100 firms are now actively selling on at least one of the three major cloud marketplaces.[1]
  • According to Gartner, public cloud spending will reach approximately $400 billion in the following year, up 20% from 2021.[1]
  • More than a fifth of the time according to a tackles poll, 27% of vendors indicated they listed on marketplace specifically at their customers’ requests.[1]
  • Kurtz highlighted the fact that crowd strikes’ ARR from the AWS marketplace increased by 65% over the previous fiscal year at an investor conference in April 2021.[1]
  • Forrester predicted that by 2027, there will be one million software businesses operating globally.[1]
  • In the next year, at least 30% of those respondents predict that channel partners will be engaged in their marketplace purchases.[1]
  • High marketplace fees were cited by 45% of respondents to a poll as a weakness in the selling experience.[1]
  • Microsoft made a significant advancement this year when it decreased the fees it costs ISVS from 20% to 3%, allowing merchants to operate their marketplace businesses with significantly larger profit margins.[1]
  • In the next 12 months, 63% of sellers, according to a research, want to increase their marketplace presence in new cloud marketplaces.[1]
  • Products from 19% of vendors are classified under both toys games and beauty personal care.[2]
  • When customers are looking to buy anything online but do not have a specific item in mind, 23% of internet consumers initially visit amazon.[2]
  • 25% of Amazon sellers who have been operating for two years or less make more than $100,000 in internet sales per year.[2]
  • When purchasing online, 22% of Americans and 49% of Americans, respectively, start their searches at Google.[2]
  • Only 9% of third party sellers solely utilize FBM, whereas 34% use FBA and 57% of them exclusively use FBA.[2]
  • 60% of Amazon sellers who have been in company for three years or longer make over $100,000 in ecommerce income per year.[2]
  • 68.9% of respondents mentioned Amazon’s wide range of products, while 65.7% stated they purchase there because they are prime members.[2]
  • 80% of vendors sell on other sites besides Amazon to conduct ecommerce business, more than 80% of merchants use different online platforms, including their own websites.[2]
  • 85% of Amazon merchants spend little more than $2,500 each month on advertising.[2]
  • Amazon is the website that 89% of online customers prefer to use when making goods purchases.[2]
  • Microsoft came in second with 18% of business cloud infrastructure service expenditure, behind AWS with 33%.[2]
  • According to Statista, 460,619 mobile apps are available in the Amazon App store, in Q1 2021.[2]
  • According to a formal assessment released by Amazon, SMBs often sell over 4,000 goods every minute.[2]
  • Amazon’s advertising division accounts for 8% of the US digital advertising industry overall.[2]
  • According to a poll by Statista conducted in February 2019 revealed that 7% of Amazon Prime subscribers said they practically daily made purchases, compared to 20% who said they did so often each week.[2]
  • In Q3 of 2020, Amazon announced an increase in 37% of net sales, hitting $96.1 billion in revenue.[2]
  • Based on a poll conducted by Feedvisor among 2,000+ US consumers compared to other ecommerce websites, amazon is preferred by 89% of consumers for product purchases.[2]
  • 55% of US customers are Amazon Prime subscribers. 31% of people are not Amazon Prime subscribers, whereas 15% are former Prime Members.[2]
  • 67% of individuals intended to make a purchase on Amazon Prime day during the fourth quarter of 2020.[2]
  • 90% of customers will visit Amazon to look for the same goods even after discovering it on a rival website.[2]
  • Customers who shop on Amazon regularly or fairly regularly purchase the first item shown in the SERP 54% of the time.[2]
  • Moving prime day to October increased sales in the fourth quarter by 44%, while overall revenue increased by 38% to $386.1 billion for the whole year.[2]
  • According to the GMV estimate, Amazon holds about a 50% share of the $971.6 billion non store retail market in 2020.[2]
  • Amazon is where 55% of people begin their online purchasing searches.[2]
  • 40% of sellers list items in the top selling category on Amazon, which is referred to as “home kitchen”.[2]
  • The popularity of alternative business models, however, is rising; retail arbitrage is up 22% from the previous year.[2]
  • About $80.5 billion in third party seller services were created by Amazon in 2020, an increase of about 50% from the previous year.[2]
  • Compared to 2019, sales for independent companies selling on Amazon increased by more than 50%.[2]
  • The percentage of third party sellers on Amazon has been increasing steadily over the past 5 years, rising from 40% in 2013 to at the end of 2018.[2]
  • Electronics were the most popular product category on Amazon Prime day in the US with 32% of purchases, followed by home goods (22%), health and beauty (21%), and toys and video games (21%).[2]
  • AWS was one of the top four public cloud service providers with impressive revenue growth of 29% throughout the pandemic.[2]
  • 26% of customers purchase the first item they see on the Amazon search results page.[2]
  • During the third quarter of 2009, net revenues from third party seller services on Amazon increased 53% year over year.[2]
  • When looking for a product to purchase on Amazon, 45% of US customers typically navigate through little more than two search pages.[2]
  • 10% of customers visit branded search engine websites: brand websites (5%), retailer websites (4%), and social media (1%).[2]
  • Almost 69% of Amazon consumers claim that the wide variety of products accessible is one of the reasons they purchase there.[2]
  • Regardless of where they want to make their purchase in the end, more than 79% of customers start their product search on Amazon.[2]
  • Since 17% of vendors see the highest volume of sales on prime day, it is the second most significant sales event.[2]
  • 59% of amazon merchants establish their own products or brands using the private label strategy.[2]
  • 48% of Amazon Prime members make more frequent or single online purchases.[2]
  • Electronics are the most popular category on amazon, with 44% of Amazon US customers choosing that category above clothes, footwear, jewelry, and home and kitchen products.[2]
  • Only 6% of customers on Amazon check product reviews sometimes or never before making a purchase.[2]
  • 82% of Alphabet’s income and almost all of its earnings still come from advertising.[3]
  • Google cut its cut of the first $1 million in income a developer makes each year it receives from transactions made through its play store, where customers buy applications, to 15% from 30% in July.[3]
  • Microsoft, however, reduced the proportion of revenue it retains from game purchases made via its windows app store in august from 30% to 12%.[3]
  • According to a source familiar with the situation, the Google Cloud platform is reducing its percentage revenue share from 20% to 3%. This individual wanted to remain anonymous to discuss internal regulations.[3]
  • According to CrowdStrike chief financial officer Burt Podbere, “This typical contract will only expedite the procedure by 80% if both the buyer and seller accept it”.[4]

Also Read

How Useful is Aws Marketplace

The AWS Marketplace acts as a one-stop shop for businesses of all sizes to find, buy, and deploy software and services that run on the AWS platform. With over 4,200 listings from more than 1,280 software vendors, businesses have access to a wide range of products and solutions to meet their unique needs. From software development tools to security solutions to data analytics platforms, the AWS Marketplace offers a comprehensive selection of options all in one convenient location.

One of the key benefits of the AWS Marketplace is its ability to streamline the procurement process for businesses. Gone are the days of lengthy negotiations and contracts with multiple vendors. With the AWS Marketplace, businesses can easily search for, compare, and purchase software and services with just a few clicks. This simplicity not only saves time for businesses but also reduces the administrative overhead often associated with traditional procurement processes.

Furthermore, the AWS Marketplace provides businesses with the flexibility to scale their usage of software and services based on their changing needs. Rather than being locked into long-term contracts or commitments, businesses can choose from a variety of pricing options, such as pay-as-you-go or monthly subscriptions. This pay-for-what-you-use model allows businesses to quickly adapt to market changes and avoid unnecessary expenses.

The AWS Marketplace also offers businesses access to a wide range of trusted and vetted software vendors. Each listing on the marketplace undergoes a rigorous review process to ensure quality, security, and compatibility with the AWS platform. This gives businesses peace of mind knowing that they are working with reputable vendors and deploying software and services that meet industry standards.

Another advantage of the AWS Marketplace is its integration with the AWS ecosystem. Businesses that are already utilizing AWS services can easily integrate new software and services from the marketplace into their existing infrastructure. This seamless integration allows businesses to maximize the value of their AWS investments and optimize their operations.

Of course, like any tool or platform, the AWS Marketplace is not without its challenges. Businesses may face issues such as vendor lock-in, lack of customization, or potential compatibility issues with their existing systems. It is important for businesses to carefully evaluate their needs and requirements before making any purchases on the marketplace.

In conclusion, the AWS Marketplace offers businesses of all sizes a convenient and efficient way to access a wide range of software and services. With its streamlined procurement process, flexible pricing options, trusted vendor network, and seamless integration with the AWS ecosystem, the marketplace has become a valuable resource for businesses looking to stay competitive in today’s fast-paced digital landscape.


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