B2B Services Review Platforms Statistics

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B2B Services Review Platforms Statistics 2023: Facts about B2B Services Review Platforms outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on B2B Services Review Platforms, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

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Top B2B Services Review Platforms Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 118 B2B Services Review Platforms Statistics on this page 🙂

B2B Services Review Platforms “Latest” Statistics

  • According to Content Marketing Institute in 2020, when presented with more than 10 different forms of sales material, 86% of buyers experience frequent feelings of overload, whereas 42% experience these feelings when presented with more than five.[1]
  • According to Weidert Group in 2019, 77% of B2B buyers say they spend more time researching purchases compared to 2019.[1]
  • 97% of B2B customers stated it was crucial for vendor websites to make material easily accessible.[1]
  • In the year 2019 according to 61% of B2B purchasers, there are now more parties engaged in buying decisions.[1]
  • 54% of B2B organizations use live chat for marketing, while 85% use it for sales.[1]
  • 25% of B2B companies are anticipated to use augmented reality technology.[1]
  • 83% of B2B businesses want to implement a more flexible sales process in order to cope with the new normal.[1]
  • 25% of B2B organizations want to adopt marketing automation solutions.[1]
  • 74% of B2B vendors claim they have more insight into their partners’ pipelines after using partner relationship management.[1]
  • The majority of B2B businesses (81%) think that for remote selling to be successful, their sales staff require both more training and technology.[1]
  • According to Weidert Group in 2020, as a result of the pandemic forcing businesses to shift, 30% of B2B enterprises increased their purchasing.[1]
  • According to Weidert Group in 2020, during the purchasing process, social media is a resource used by 53% of B2B buyers.[1]
  • According to Weidert Group in 2020, 90% of B2B decision makers and executives think that using distant digital sales approaches will become the new normal.[1]
  • According to Weidert Group in 2020, 97% of B2B buyers believe it’s vital for vendor websites to directly address industry demands and display knowledge, and 96% think it’s necessary for vendor websites to include material that’s relevant to their business.[1]
  • Consumers claim to use google search engines 63% of the time to find customer evaluations of businesses.[2]
  • Before making a significant purchase, 60% of respondents stated they always do some internet research.[2]
  • Moreover, 80% of customers claim that the star ratings they trust the most are always those that are higher than four stars.[2]

B2B Services Review Platforms “Service” Statistics

  • 22% of clients said that they left evaluations during the epidemic expressly to support nearby companies.[2]
  • 9% of customers are open to doing business with companies with average ratings of one or two stars.[2]
  • About 38% of clients said they need at least a four-star rating to contemplate doing business with a company.[2]
  • Approximately 62% of consumers said they would be more likely to purchase a product if they could see the images and videos that previous buyers had left behind.[2]
  • 68% of buyers concur that they won’t believe a high rating unless it is accompanied by a lot of evaluations.[2]
  • Around 88% of small firms reported monitoring their internet reputation on a quarterly basis during studies on the online activities of small enterprises.[2]
  • Around 31% of buyers reported reading more evaluations during the epidemic, while 34% reported reading less user comments to inform their selections.[2]
  • 67% of customers indicated they wouldn’t patronize a company if evaluations suggested that the proper health and safety procedures weren’t in place.[2]
  • The likelihood of losing a client increases to 59.2% if up to 3 unfavorable articles turn up during a search inquiry.[2]
  • An average of 40% of customers may decide not to purchase from a company as a result of negative evaluations.[3]
  • A firm typically generates 35% more income when it responds to at least 25% of its online customer feedback.[3]
  • As a result of the pandemic forcing businesses to shift, 30% of B2B enterprises have increased their purchasing.[4]
  • Having to repeat yourself to various support representatives most irritates 33% of people.[4]
  • 39% of gen z shoppers claim that what they see on Tiktok directly influences their shopping choices.[4]
  • 47% of B2B revenue may rise by 5% to 10% by focusing on the customer experience from first purchases through continuous support.[4]

B2B Services Review Platforms “Review” Statistics

  • The number of parties participating in a purchase decision has grown, according to 61% of B2B purchasers.[4]
  • 71% of customers think that receiving a prompt response from your customer support personnel may significantly enhance their experience.[4]
  • 78% of B2B referrals result in quality client prospects for the company, and in the end, referrals result in 65% of new business opportunities.[4]
  • The social media messages that friends and family share affect 81% of buying choices in the United States.[4]
  • When presented with more than ten different forms of sales material, 86% of consumers experience frequent feelings of overload, whereas 42% experience these feelings when presented with more than five different types.[4]
  • When B2B referral marketing is used, 87% of sales marketing efforts are successful, but just 42% of sales marketing activities are successful without it.[4]
  • Before deciding whether to spend their money with a B2B company or not, 88% of prospective consumers look for testimonials.[4]
  • 90% of B2B decision makers and executives think that using distant digital sales approaches will become the new normal.[4]
  • If a business has a clear privacy policy, 90% of consumers are more inclined to trust them and when a business integrates individualized customer experiences, its online conversion rate may rise by around 8%.[4]
  • B2B companies can take advantage of the fact that 92% of millennials utilize social media as a conduit for communication with industry brands in order to keep them as loyal customers.[4]
  • A company records a profit of at least 16% from clients it receives via referrals when compared to clients who weren’t recommended, the retention rate for referred customers is 37% higher.[4]

B2B Services Review Platforms “Survey” Statistics

  • The duration of the purchasing cycle has grown, say 68% of b2b purchasers. 75% of b2b buyers agree that their purchases were the result of a team effort including individuals from a range of organizations and positions.[4]
  • Statistics on referral marketing show that consumers that are recommended have a 37% greater likelihood of client retention.[4]
  • According to data on referral marketing, 64% of consumers think that incentives have an effect on how much they spend.[4]
  • By 2020, it is anticipated that B2B e-commerce would account for more than 12% of total B2B revenue.[4]
  • According to predictions, more than 50% of marketers will be using LinkedIn by 2021.[4]
  • According to Harvard Business Review, a negative image increases a company’s expenses by at least 10% annually.[4]
  • Only 15% of organizations have a significant increase in marketing staff involvement without B2B referrals, compared to 58% of businesses when this occurs.[4]
  • When unhappy with a product or business, 55% of internet customers notify their friends and relatives.[4]
  • According to data by Gartner, just 17% of the time spent by B2Bcustomers evaluating a transaction is spent meeting with possible suppliers.[4]
  • Before contacting the company’s sales department, more than 50% of prospective customers seek other sources of information like friends and relatives.[4]
  • More than 70% of customers think businesses should work together on their behalf to avoid having to repeat information to many representatives10.[4]
  • When a customer’s call is shifted from one department to another, about 70% of them get irate.[4]
  • Even after the epidemic, just 20% to 30% of B2B buyers are ready to speak with representatives in person.[4]

B2B Services Review Platforms “Platform” Statistics

  • After one negative encounter, around 50% of consumers said they would move to a different brand.[4]
  • 59% of consumers think that businesses must provide cutting-edge digital experiences to maintain their business.[5]
  • 62% of consumers would rather issue parking citations than wait in a machine-driven phone tree or have to repeat themselves to several team members.[5]
  • 76% of B2B buyers and 63% of consumers want firms to be aware of their particular requirements and expectations.[5]
  • While 78% of consumers communicate with businesses through text, just 63% of customer support employees do the same.[5]
  • Customer care personnel utilize customer portals in 64% of cases, while consumers do so in 84% of cases.[5]
  • 64% of consumers prefer to do business with businesses that can respond to their demands immediately.[5]
  • When they are unable to contact a customer support professional, 67% of consumers terminate a call in frustration.[5]
  • 70% of consumers said that, in an emergency, technology makes it easy for them to move their company to a rival.[5]

B2B Services Review Platforms “Program” Statistics

  • 70% of dissatisfied consumers whose issues are remedied are prepared to do business with a company once again.[5]
  • 71% of customers between the ages of 16 and 24 think that receiving a prompt response from a caring staff may greatly enhance their customer experience.[5]
  • 72% of businesses think they can utilize analytics reports to enhance customer satisfaction.[5]
  • Even as the technology for automated solutions advances, 75% of customers will still prefer to engage with a human person.[5]
  • No matter how they interact with a business—on social media, in person, over the phone, etc.—75% of consumers want a consistent experience.[5]
  • Consumers who complained online about a bad customer experience were disregarded in 79% of cases.[5]
  • In return for contextualized encounters where they feel instantly recognized and understood, 79% of consumers are prepared to provide relevant information about themselves.[5]
  • 80% of businesses assess and enhance customer experience using customer satisfaction ratings.[5]
  • Customers are more loyal to companies that address their issues, according to 83% of respondents.[5]
  • 88% of consumers believe businesses that promise not to reveal their personal information without consent.[5]
  • 89% of businesses that consistently provide client experiences that are above average outperform their rivals financially.[5]
  • Customers appreciate corporations providing them control over the data that is gathered about them in 92% of cases.[5]
  • Around 80% of customers indicate they would prefer to conduct business with a rival after more than one unfavorable encounter.[5]
  • 40% of American consumers depend on alternative means to contact customer support teams because they do not find bots to be productive.[5]

B2B Services Review Platforms “Statistics” Statistics

  • According to Magento in 2019, 75% of B2B buyers agree that a variety of teams and roles from different places worked together to make their purchases.[1]
  • 35.6% of B2B organizations anticipate a rise of up to 75% in online sales from B2B consumers in 2020 according to Net Solutions.[1]
  • B2B enterprises anticipate an increase in digital marketing investment of 21%.[1]
  • Revenue may rise by 5% to 10% by focusing on the customer experience from first purchases through continuous support.[1]
  • According to DemandBase in 2020, 48% of B2B buyers do their research for purchase choices and ROI analyses on vendor websites.[1]
  • By 2020, Forrester predicts that B2B e-commerce will account for more than 12% of total B2B sales.[1]
  • According to Forrester in 2019, by 2027, the B2B e-commerce market is anticipated to grow at a CAGR of 17.5% and reach a value of $20.9 trillion.[1]
  • According to Magento Commerce in 2019, 77% of B2B buyers claim that their most recent transaction was challenging or complicated.[1]
  • In 2020, 39% of b2b firms investigated automation and ai, while 33% of b2b firms investigated conversational marketing using chatbots.[1]

B2B Services Review Platforms “Statistic” Statistics

  • Online video advertising is 27.4 times more likely to be clicked by users than banner ads, according to Usurv.[6]
  • Utilizing client endorsements often might result in an increase in sales of around 62% according to Strategic Factory.[6]
  • Individuals now regard online customer evaluations to be a legitimate source for personal recommendations, with an astounding 78% of people holding this belief as of 2018.[7]
  • With a user base that is expanding by more than 50% annually, Clutch has been recognized by Inc. Magazine as one of the 500 fastest.[7]
  • Clutch is used by more than 500,000 buyers and sellers each month, with an annual growth rate of more than 50%.[8]
  • 37% of B2B businesses reported using sophisticated campaign measurement and analytics tools, while 33% utilized sophisticated CRM solutions.[1]
  • Only 42% of B2B organizations believe themselves to be in the advanced or mature stage of content marketing maturity, despite the fact that 69% of B2B marketers have a defined content marketing plan.[1]
  • 76% of B2B buyers have higher expectations for individualized and custom solutions that address their unique demands.[1]

B2B Services Review Platforms “Other” Statistics

  • Measuring the ROI of your marketing activity was listed as the top problem by 30% of marketers for the year 20.[9]
  • In 2022, 42% of B2B marketers want to spend more on case studies than on interviews, ebooks, and photographs.[9]
  • The most successful SEO technique, according to 56% of B2B marketers, is to increase page load speed, followed by producing search insights reports.[9]
  • Email newsletters are used by 83% of B2B organizations as part of their content marketing strategy, and according to 40% of B2B marketers, the success of their content marketing depends most heavily on these newsletters.[9]
  • A B2B buyer spends 27% of the time in the purchasing process doing independent web research, maybe utilizing at least one search engine.[9]
  • 84% of C-suite executives and 75% of B2B buyers use social media to make purchases.[9]
  • According to HubSpot’s blog research, 23% of marketers expect to cease using VR and AR, closely followed by 25% of marketers who plan to stop using podcasts and audio content.[9]
  • 80% of company decision-makers choose reading an article over an advertisement for information.[9]
  • Emails that don’t display properly on mobile devices are often discarded in three seconds, and over 80% of email users view their mailbox on their phones.[9]
  • Moreover, fresh research provides trends in the B2B sector for 2022 together with professional advice.[9]
  • Testimonials and peer recommendations were recognized as the most trustworthy kind of information by 97% of b2b clients.[6]
  • Executives want their business partners to be more involved in their operations, according to 91% of executives.[1]
  • According to Accenture in 2017, social listening is becoming an increasingly significant tool for 19% of B2B businesses.[1]
  • According to Accenture in 2017, 63% of B2B companies teamed up with startups and digital businesses to boost operations.[1]
  • According to Accenture in 2017, insightful analytics might propel the b2b ecosystem in the future, according to 67% of suppliers.[1]
  • Customer experience will be increasingly important in the sector in the future years, according to 86% of B2B CMOs.[1]
  • According to B2B e-commerce data, the majority of purchasers now make their purchases online (80% through websites, 77% via email, and 72% via mobile phones).[1]
  • According to B2B sales data, 54% of agents currently find it more difficult to engage prospects than they did five years ago.[1]
  • 64% of B2B enterprises aim to boost their spending on e-commerce websites, according to BigCommerce 2021.[1]
  • 80% of B2B purchasers in 2021, according to BigCommerce, utilize mobile devices at different stages of the purchasing process.[1]
  • According to Business Insider in 2020, 47% of firms encountered budget-related issues, such as budget and purchasing freezes.[1]
  • According to Content Marketing Institute in 2020, in-person events were seen by 19% of B2B businesses as the best method for generating leads.[1]

Also Read

How Useful is B2b Services Review Platforms

At first glance, B2B services review platforms seem like a godsend for businesses looking to navigate the complex landscape of service providers. After all, why would you take a chance on a company you know little about when you can hear from others who have worked with them firsthand? These platforms provide a sense of reassurance and security, allowing businesses to sidestep potential pitfalls and avoid wasting time and resources on unreliable service providers.

One of the key benefits of B2B services review platforms is transparency. Business owners and decision-makers can access a wealth of information about a particular service provider, ranging from their quality of service to their customer support and overall reliability. This transparency levels the playing field for businesses of all sizes, enabling even small companies to make informed decisions based on the experiences of others.

Moreover, B2B services review platforms foster a sense of community among businesses. By sharing their experiences on these platforms, businesses not only help others make better decisions but also contribute to a culture of collaboration and knowledge-sharing. This can have broader implications, fostering stronger relationships between businesses and promoting an environment of trust and mutual support.

However, despite their many benefits, B2B services review platforms also face challenges and limitations. One of the primary concerns is the authenticity of reviews. With the proliferation of fake reviews and paid endorsements online, businesses may question the credibility of the information they find on these platforms. It is crucial for businesses to exercise caution and conduct thorough research before making decisions based solely on reviews from these platforms.

Another potential limitation of B2B services review platforms is bias. Reviews are inherently subjective, influenced by personal experiences and individual preferences. Businesses must be mindful of the fact that what works for one company may not necessarily work for another. It is essential to take a holistic approach to decision-making, considering a variety of factors beyond just reviews.

Ultimately, B2B services review platforms are a valuable resource for businesses seeking information and guidance on service providers. They offer a level of transparency and community that can be instrumental in helping businesses make informed decisions and forge strong partnerships. However, it is essential for businesses to approach these platforms with a critical eye and use them as one tool among many in their decision-making process. In the ever-evolving digital landscape, B2B services review platforms can be a valuable asset, but they are not a panacea for all business challenges.


  1. financesonline – https://financesonline.com/b2b-statistics/
  2. findstack – https://findstack.com/online-review-statistics/
  3. g2 – https://learn.g2.com/customer-reviews-statistics
  4. webinarcare – https://webinarcare.com/best-b2b-services-review-platforms/b2b-services-review-platforms-statistics/
  5. helpscout – https://www.helpscout.com/75-customer-service-facts-quotes-statistics/
  6. boast – https://boast.io/20-statistics-about-using-testimonials-in-marketing/
  7. devrix – https://devrix.com/tutorial/b2b-service-platforms-customer-reviews/
  8. em360tech – https://em360tech.com/top-10/what-b2b-platforms
  9. hubspot – https://blog.hubspot.com/marketing/b2b-marketing

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