Blogger Outreach Statistics 2023: Facts about Blogger Outreach outlines the context of what’s happening in the tech world.
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Top Blogger Outreach Statistics 2023
☰ Use “CTRL+F” to quickly find statistics. There are total 66 Blogger Outreach Statistics on this page 🙂Blogger Outreach “Latest” Statistics
- According to GrowthBadger, just 8% of bloggers with lower incomes offer their own goods or services, compared to 45% of those who make over $50,000 annually.[1]
- 50% of bloggers reach out to 10 or fewer connections each month for guest pieces, whereas 7% pitch to 100 or more sites each month according to ReferralRock.[1]
- Compared to just 14% of bloggers with lesser incomes, 70% of those who make over $50,000 per year claim they actively or very actively advertise their blogs according to Growthbadger.[1]
- According to RankIQ, Mediavineor and Adthrive are the ad management companies that 72% of bloggers earning $2,000 per month utilize.[1]
- Only 52% of bloggers really write the guest posts they propose, whereas 87% come up with ideas ReferralRock.[1]
- Compared to bloggers with lesser incomes, those who make over $50,000 a year from their blogs are more than twice as likely to concentrate on growing their email subscriber list.[1]
- Although AdSense comes in third place for high-earning bloggers, they are 25 times more likely to offer their own goods or services than to rely on AdSense according to GrowthBadger.[1]
- Around 53% of marketing teams claim that their main area of concentration for content marketing is blogger outreach.[2]
- 45% of bloggers report greater results when they include audio in their postings, such as podcasts.[3]
- 46% of bloggers edit their own writing, while 54% either hire editors or have at least had someone else evaluate their work.[3]
- Nearly one-fifth of bloggers believe it has been more difficult to acquire traffic from Google, while more than 50% of bloggers say it has become tougher to get visitors from Facebook during the last two years.[3]
- There has been a 93% surge in bloggers employing advertising to generate attention to their posts over the last year.[3]
- 85% of Indian bloggers recommend businesses and goods on their blogs and social media, and 53% of them are women.[4]
- As part of their blogging approach, 70% of bloggers return to their earlier posts to update them.[4]
- According to blogging statistics for 2021, UK bloggers seldom surpass the benchmark of 10,000 unique page views.[4]
- Although blogging success is a subjective term, 10% of bloggers say they are happy with their blogs.[4]
- 28% of bloggers earn less than 30 cents per day, and 10% of bloggers make no money at all.[4]
- 53% of those bloggers grow their email subscriber base by providing free supplementary material for download.[4]
- The exceptional quality of the material, which 75% of Indian bloggers are aware of, might be the explanation.[4]
- 46.50% of bloggers who stayed at home during the epidemic claim to have been more productive and have written more than before.[4]
- If a website has video content, 88% of visitors will stay longer, and 45% of bloggers who include audio in their articles get greater results.[5]
- In return for email addresses, 53% of bloggers provide supplementary material that may be downloaded.[6]
- When utilizing AdSense, high-earning bloggers are 2.5 times more likely to sell a product or service.[6]
- When choosing what to write about, high-income bloggers are 4.3 times more likely to do keyword research than low.[6]
- As much as 12.4% of millennials’ clothing purchases in the U.S. in 20.19 were influenced by celebrity bloggers.[6]
- How-to articles are the most popular sort of material among bloggers (77% ), followed by listicles (57% ), and news and trends (47% ).[6]
Blogger Outreach “Other” Statistics
- Before contacting a seller, 44% of buyers claim they normally read three to five pieces of information according to Demand Gen Report.[1]
- According to the Content Marketing Institute, 60% of marketers say that content marketing produces demand.[1]
- One of the most highly impactful information kinds, according to 65% of B2B purchasers, is found on vendor websites.[1]
- 64% of marketers claim to have effectively used content marketing to drive sales and income, while 73% of marketers claim to have successfully used content marketing to nurture their prospects according to the Content Marketing Institute.[1]
- 73% of respondents confess to just skimming blog postings, compared to 27% who read them completely according to Hubspot.[1]
- 74% of businesses claim that content marketing has improved the quality and quantity of leads for their marketing teams according to Curata.[1]
- In 2020, according to the Content Marketing Institute, 89% of marketers employed blogs in their content strategy.[1]
- 59% of links posted on social media are shared without ever being viewed, according to the Chicago Tribune.[1]
- Twitter’s new prompt to encourage users to read before sharing has resulted in 40% more individuals opening stories according to Vox.[1]
- Food, leisure, and travel are the three categories with the largest proportion of blogs with more than 50,000 monthly visits each according to RankIq.[1]
- Plain text has a 50 times lower likelihood than video content of driving organic search traffic.[3]
- 90% of marketers claim that they will continue to devote the same resources and funds to content marketing in 2022, while 66% say they will increase their budget.[7]
- According to Content Marketing Institute, 21% of B2C content marketers reported having greater success with Instagram than 59% of them did with Facebook.[7]
- However, just 43% of B2B marketers who were surveyed claimed to have a defined content marketing plan.[7]
- B2C content marketers seem to be somewhat less concerned with it than 78% of B2B marketers that undertake appropriate keyword study and optimization.[7]
- Only 2% of the remaining consumers would truly want to learn about your product directly via a sales call or a demo with you; instead, 18% prefer to learn about it from an article; 4% would like to view an infographic; 3% would accept an ebook.[7]
- The number of firms actively engaging in content marketing is probably even greater than 82% because the remaining 18%, 10% of which are not using it, and 8% of which are unsure if their company is using it.[7]
- With just 4% of the B2B marketing community not intending to create a content marketing strategy, it is reasonable to state that content marketing is acknowledged by the whole community.[7]
- This translates to 6% of marketers using no content marketing at all, which is 2% greater than in the B2B sector.[7]
- According to data from isoline communications, when it comes to consuming material, 55% of B2B buyers find video content to be the most helpful, and they typically view 45 pieces of content before contacting a supplier.[7]
- After all, data on blogging indicates that 70% of consumers prefer to read articles about a brand.[4]
- For instance, after upgrading an outdated blog with current research and data, marketers may dramatically increase their SERP rank by a stunning 74%.[4]
- In previous years, American businesses spent up to 10% of their profits on marketing, which included blogging.[4]
- 85.7% of marketers said that at least two-thirds of their articles include some kind of graphic.[4]
- In a poll conducted by orbit media, 77% of respondents claimed to have written how-to articles in the previous year.[5]
- A HubSpot analysis of over 6,000 businesses found that those that blog get twice as much email traffic as those who don’t.[5]
- In a databox study, over 25% of marketers claimed to have a lead-to-visit conversion rate of between 12% and 15%.[5]
- By 2020, the average length was 1,269 words, which is still an increase of more than 50% from just six years earlier.[5]
- Businesses with blogs get twice as much email traffic as those without blogs, according to 64% of B2B marketers.[8]
- From cost savings to their subject matter knowledge, 88% of the companies that outsource these services say they want assistance with content development the most.[8]
- In 2020, 19% of marketers will spend $1,000.00 per year on influencer marketing, compared to 18% who will spend between $100,000.00 and $150,000.00.[9]
- Recent figures from Ryan Robinson’s blog show that 35% of content marketers still have room for improvement, even if 65% of them claim to have a defined content marketing plan in place.[9]
- Only 39% of marketers intended to raise their influencer marketing budget in 2018, indicating that brands would spend much more on influencer marketing this year.[9]
- Google’s search results page is the most valuable real estate on the internet since 95% of users never scroll beyond the first page.[10]
- Nearly 50% of marketers claim that if they could start their content marketing strategy again, they would concentrate on blogging.[10]
- Over the last year, mobile blog traffic has increased by more than 2%, and as we go further into 2022, that pace is increasing.[10]
- Poor material quality, according to 23.84% of readers, undermines a blog’s trustworthiness.[6]
- According to 32% of readers, accurate material is one of the most important components of high.[6]
- When evaluating material for guest posts, 71% of editors claim that editing takes up the most time.[6]
- The phrase “best email subject lines” receives more than 3k searches per month, which indicates that marketers are interested in this issue.[11]
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How Useful is Blogger Outreach
The basic premise behind blogger outreach is simple: leverage the credibility and reach of influential bloggers to tap into their existing audience and promote your products or services. Bloggers who have built a loyal following over time are seen as trustworthy sources of information and influence their followers’ purchasing decisions. By collaborating with these bloggers, brands can gain access to their audience and potentially drive traffic, engagement, and sales to their own platforms.
One of the key benefits of blogger outreach is the potential for exposure to a highly targeted and engaged audience. Bloggers often have a particular niche or area of expertise, and their followers are usually interested in the same topics. This means that brands can tailor their outreach efforts to target specific demographics or interests, maximizing the chances of reaching the right audience for their products or services.
Another advantage of blogger outreach is the SEO benefits it can bring. When bloggers mention or link to a brand’s website in their content, it can help improve the brand’s search engine rankings. Backlinks from reputable websites are valuable in the eyes of search engines like Google, contributing to higher organic search visibility and traffic.
Furthermore, blogger outreach can also help increase brand awareness and credibility. By associating with well-respected bloggers in their niche, brands can enhance their reputation and build trust with consumers. This can translate into long-term loyalty and repeat business from customers who value authenticity and transparency.
However, blogger outreach is not without its challenges. For one, it can be time-consuming and labor-intensive to identify and reach out to relevant bloggers, negotiate terms, and coordinate the logistics of a collaboration. It can also be difficult to measure the ROI of blogger outreach efforts, as the results are often qualitative rather than quantitative.
Moreover, there is a risk of working with bloggers who may not align with a brand’s values or messaging, resulting in misrepresentations or negative associations. Brands must carefully vet potential collaborators and establish clear communication channels to ensure that the partnership is mutually beneficial and in line with their goals.
In conclusion, blogger outreach can be a valuable tool for brands looking to expand their reach, build credibility, and drive engagement. When done right, blogger outreach can help increase brand visibility, generate organic traffic, and foster meaningful relationships with consumers. However, it is essential for brands to approach blogger outreach strategically, thoughtfully, and ethically to maximize its potential and avoid potential pitfalls.
Reference
- ahrefs – https://ahrefs.com/blog/blogging-statistics/
- monetizepros – https://monetizepros.com/blogging/authority-blog-outreach-strategy/
- optinmonster – https://optinmonster.com/blogging-statistics/
- serpwatch – https://serpwatch.io/blog/blogging-statistics/
- startupbonsai – https://startupbonsai.com/blogging-statistics/
- semrush – https://www.semrush.com/blog/blogging-stats/
- respona – https://respona.com/blog/content-marketing-statistics/
- allgeekthings – https://www.allgeekthings.co.uk/blogger-outreach-5-crucial-statistics-of-2022-you-need-to-know/
- bigcommerce – https://www.bigcommerce.com/blog/influencer-marketing-statistics/
- ryrob – https://www.ryrob.com/blogging-statistics/
- stanventures – https://www.stanventures.com/blog/blogger-outreach/
- hubspot – https://blog.hubspot.com/sales/cold-calling-statistics
- hubspot – https://blog.hubspot.com/sales/sales-statistics
- neilpatel – https://neilpatel.com/blog/10-blogger-outreach-tools-you-should-use-today/
- snov – https://snov.io/blog/email-marketing-statistics/
- impactplus – https://www.impactplus.com/blog/blogging-statistics-to-boost-your-strategy
- orbitmedia – https://www.orbitmedia.com/blog/blogging-statistics/
- ringlead – https://www.ringlead.com/blog/25-sales-outreach-statistics-help-sell-better/