Buyer Intent Data Tools Statistics


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Buyer Intent Data Tools Statistics 2023: Facts about Buyer Intent Data Tools outlines the context of what’s happening in the tech world.

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Top Buyer Intent Data Tools Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 54 Buyer Intent Data Tools Statistics on this page 🙂

Buyer Intent Data Tools “Latest” Statistics

  • By the end of 2022, more than 70% of B2B buyers, according to Gartner, will utilize third-party intent data more often.[1]
  • Because of intent data providers, businesses that use buyer signals are able to enhance their ROI by 232%.[2]
  • According to data, buyer intent aims to have greater transaction sizes (43% ), more concluded deals (38% ), and better conversion rates (47% ).[3]
  • 20% of those who acknowledged they still had more to learn about buyer intent data said they knew very little about it and had a lot more to learn.[3]
  • Only 13% of respondents said that they don’t presently utilize buyer intent data for lead creation because of a lack of senior buyers.[3]
  • More than 70% of B2B marketers will use third-party intent data by the end of 2022 to target prospects or engage groups of buyers in certain accounts.[4]
  • Today’s business buyers do not contact suppliers directly until 57% of the purchasing process is complete, according to Google’s 2015 study on B2B marketing.[4]
  • Only 40% of software businesses now leverage buyer intent data for lead creation, according to a recent TrustRadius study.[5]

Buyer Intent Data Tools “Intent” Statistics

  • According to a recent DemandGen market research, 35% of B2B companies are planning to utilize intent data over the next 12 months, and 25% of B2B companies are already utilizing it.[6]
  • By the end of 2022, more than 70% of b2b marketers will use third-party intent data to target prospects, according to a Gartner report.[6]
  • Over 25% of sales executives believe that tracking the ROI of intent data is just too difficult.[7]
  • Ads served with intent signals alone have a 40% better purchase intent lift and a 30% greater consideration lift compared to when they are delivered with simply demographic indications.[8]
  • 62% of B2B marketers agree that intent data enhance their processes for nurturing and personalization.[8]
  • 40% of software firms and 47% of medium companies agree that at least a sizable portion of businesses are profiting from intent data.[1]
  • 62% of B2B marketers agree that using intent data enhances their processes for nurturing and personalization.[2]
  • In their email marketing efforts, 73% of B2B marketers employ intent data, according to recent research.[2]
  • Only 42% of marketers link their first-party intent data with third-party data, despite the fact that it offers significant benefits.[2]
  • Third-party intent data is expected to be used by over 70% of B2B marketers by the end of 2022,[2]
  • Recent research found that 97% of businesses used intent data and had a good return on investment.[2]
  • 98% of businesses find that using intent data increases the success of their marketing and sales efforts.[2]
  • Over 99% of major businesses use intent data in some way, whether for outreach or lead generation, or content marketing.[2]
  • Only 46% of intent data and monitoring tools are now being used in the B2B sector, therefore there is a big potential for businesses that can successfully use it.[2]
  • In 2021, about 70% of companies want to increase their spending on intent data.[9]

Buyer Intent Data Tools “Data” Statistics

  • According to data provided by Forbes, 51% of marketers rank personalization as their top priority, and 98% of marketers believe it improves client relationships.[10]
  • By the end of 2022, more than 70% of B2B marketers will use third-party intent data to target prospects, according to Gartner’s report.[6]
  • Over 25% of sales executives believe that tracking the ROI of intent data is just too difficult.[7]
  • In addition, 62% of B2B marketers agree that intent data enhance their processes for nurturing and personalization.[8]
  • By the end of 2022, at least 70% of all B2B marketers will use intent data in their prospecting, according to Gartner.[11]
  • At SalesIntel our customers indicate that the usage of purpose data contact information has decreased the prospecting time on each lead conversion by up to 80%.[11]
  • When SalesIntel is used to generate precise B2B intent data, our customers’ call-to-connect rates increase from 20% when using solely internal data banks to more than 100%.[11]
  • SalesIntel’s track record of delivering 95% accuracy for all of our data is much superior to ordinary industry norms.[11]
  • In their email marketing efforts, 73% of B2B marketers employ intent data, according to recent research.[2]
  • Since intent data is particularly useful in the early stages of the sales cycle, 53% of businesses are really utilizing it to improve their ABM operations.[2]
  • 98% of businesses find that using intent data increases the success of their marketing and sales efforts.[2]
  • Over 99% of major businesses use intent data in some way, whether for outreach or lead generation, or content marketing.[2]
  • Only 46% of intent data and monitoring tools are now being used in the B2B sector, therefore there is a big potential for businesses that can successfully use it.[2]
  • It follows that 67% of businesses anticipate raising their intended data expenditure in 2022.[2]
  • In 2021, about 70% of companies want to increase their spending on intent data.[9]

Buyer Intent Data Tools “Information” Statistics

  • B2B intent data has emerged as the fastest-growing data category over the past three years, transforming how teams prioritize their time and obtain account-specific information, according to TOPO’s most recent intent data market guide.[12]
  • A significant portion of organizations, 39%, are ready to spend more than half of their overall budget on collecting and analyzing intent data.[13]
  • According to a recent study, almost a third of people say they are confident in their use of intent data, while a staggering 64% say they are extremely confident in getting outcomes.[13]
  • The most significant finding from our analysis demonstrates resoundingly positive outcomes, with almost all respondents (99% ).[13]
  • The primary reasons given by B2B organizations that do not employ intent data include a lack of internal understanding (34%), budgetary restrictions (32%), and their organization’s lack of importance (32%).[3]
  • 20% of those who acknowledged they still had more to learn about buyer intent data said they knew very little about it and had a lot more to learn.[3]

Buyer Intent Data Tools “Other” Statistics

  • A significant portion of organizations, 39%, are ready to spend more than half of their overall budget on collecting and analyzing intent data.[13]
  • Only 1% of businesses have not yet experimented with this data-driven B2B marketing strategy, demonstrating the maturity of intent signals usage across sectors.[13]
  • According to a recent study, almost a third of people say they are confident in using intent data, while a staggering 64% say they are extremely confident in getting outcomes.[13]
  • The most significant finding from our analysis demonstrates resoundingly positive outcomes, with almost all respondents (99%).[13]
  • The primary reasons given by B2B organizations that do not employ intent data include a lack of internal understanding (34%), budgetary restrictions (32%), and their organization’s lack of importance (32%).[3]
  • Market analysis revealed that 35% of B2B companies are prepared to employ intent data over the next year, and 25% of B2B companies are already utilizing it.[14]
  • 97% of B2B marketers, according to market research company Ascend2, think that third-party intent data will provide firms with a competitive edge in the next year.[14]
  • More than 70% of B2B marketers will use third-party intent data by the end of 2022 to target prospects or engage groups of buyers in certain accounts.[4]
  • Out of the 40% of it businesses that utilize any form of intent data, 70% of them use it for prospecting.[5]
  • Although G2’s website mostly draws SMB visitors, up to 60% of TrustRadius intent signals originate from business purchasers.[5]

Also Read

How Useful is Buyer Intent Data Tools

One of the primary benefits of buyer intent data tools is the ability to personalize marketing efforts. By analyzing the online behaviors of customers, businesses can tailor their marketing messages to better match the interests and preferences of their target audience. This can lead to more effective marketing campaigns, higher conversion rates, and increased customer engagement.

Furthermore, buyer intent data tools can help businesses identify potential leads and prioritize them based on their level of interest. By focusing on leads that are more likely to convert, businesses can optimize their sales efforts and improve their overall conversion rates. This targeted approach can also help businesses save time and resources by focusing on leads that are most likely to result in sales.

Additionally, buyer intent data tools can provide valuable insights into customer preferences and behaviors. By tracking customer interactions with their online platforms, businesses can gain a better understanding of what drives customer decisions and how they can better serve their needs. This information can be used to improve products and services, develop more targeted marketing strategies, and ultimately, drive business growth.

However, it is important to note that buyer intent data tools are not without their limitations. For one, these tools rely on online data, which may not always accurately reflect customer intentions. Customers may behave differently online than they do in person, leading to potential inaccuracies in the data collected. Additionally, there may be privacy concerns associated with the collection and use of customer data, which could impact the effectiveness and credibility of these tools.

Furthermore, buyer intent data tools are just one piece of the puzzle when it comes to understanding customer behavior and driving sales. Businesses must also consider other factors, such as market trends, competitive analysis, and customer feedback, to develop a comprehensive understanding of their target audience.

In conclusion, while buyer intent data tools can be valuable resources for businesses looking to improve their marketing and sales efforts, they are not a one-size-fits-all solution. Businesses must carefully consider how they implement and utilize these tools to maximize their effectiveness. By combining buyer intent data with other sources of information and adopting a holistic approach to customer insights, businesses can develop more targeted strategies that drive better results. Ultimately, the success of buyer intent data tools hinges on how businesses use them to inform and enhance their overall marketing and sales strategies.

Reference


  1. aimultiple – https://research.aimultiple.com/intent-data/
  2. spreadsheetdaddy – https://spreadsheetdaddy.com/blog/intent-data-statistics
  3. leadfeeder – https://www.leadfeeder.com/blog/invest-in-buyer-intent-data/
  4. myshortlister – https://www.myshortlister.com/insights/intent-data-statistics
  5. trustradius – https://www.trustradius.com/vendor-blog/ultimate-guide-to-b2b-intent-data
  6. thomasnet – https://blog.thomasnet.com/buyer-intent-signals-for-manufacturers
  7. demandscience – https://demandscience.com/resources/blog/intent-data-b2b-sales/
  8. marketsplash – https://marketsplash.com/intent-data/
  9. vsynergize – https://vsynergize.com/top-5-buyer-intent-data-tools-to-check-out-in-2021/
  10. automaly – https://automaly.io/blog/what-is-buyer-intent-data-6-facts-you-need-to-know/
  11. salesintel – https://salesintel.io/blog/buyer-intent-all-the-stats-facts-and-data-youll-ever-need-to-know/
  12. zoominfo – https://pipeline.zoominfo.com/sales/how-to-use-intent-data
  13. insightsforprofessionals – https://www.insightsforprofessionals.com/marketing/digital-marketing/10-must-know-stats-about-intent-data
  14. lift-ai – https://www.lift-ai.com/blog/the-value-of-buyer-intent-data

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