Consumer Video Feedback Statistics 2024 – Everything You Need to Know

Consumer Video Feedback Statistics 2023: Facts about Consumer Video Feedback outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Consumer Video Feedback, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

How much of an impact will Consumer Video Feedback Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your questions here.

Please read the page carefully and don’t miss any words.

On this page, you’ll learn about the following:

Top Consumer Video Feedback Statistics 2023

Top Consumer Video Feedback Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 204 Consumer Video Feedback Statistics on this page 🙂

Consumer Video Feedback “Latest” Statistics

47% of consumers believe testimonial films are beneficial because they make a product or service’s real functionality clear.^[1]
84% of consumers said that seeing internet advertisements for businesses influenced their decision to purchase a product or service.^[2]
Online video traffic will be 15 times larger in 2022 than it was in 2017, accounting for over 82% of all consumer internet traffic.^[2]
40% of consumers worldwide claimed to have bought things they had found on YouTube.^[2]
63% of people read Yelp reviews, while around a quarter of consumers use TripAdvisor.^[3]
E-commerce conversion rates improved by 67% compared to consumers who did not read customer evaluations when website visitors saw customer reviews on the website.^[3]
79% of consumers have viewed one to learn more about a business or its goods and services.^[4]
The two things that aggravate 33% of consumers the most must wait on hold and having to repeat themselves too many customer service representatives.^[5]
50% of consumers said they don’t post about their positive or negative service experiences on social media.^[5]
Compared to the 82% of consumers who use mobile applications to communicate with businesses, 51% of customer support staff utilize them.^[5]
Compared to the 81% of consumers who contact businesses through online chat or live assistance, just 52% of customer care personnel do so.^[5]
59% of consumers think businesses must provide cutting-edge digital experiences to maintain their business.^[5]
62% of consumers would rather issue parking citations than wait in a machine-driven phone tree or have to repeat themselves to several team members.^[5]
76% of B2B buyers and 63% of consumers want firms to be aware of their particular requirements and expectations.^[5]
While 78% of consumers communicate with businesses through text, just 63% of customer support employees do the same.^[5]
Customer care personnel utilize customer portals in 64% of cases, while consumers do so in 84% of cases.^[5]
Compared to the 82% of consumers who use knowledge bases, just 66% of customer service staff do so.^[5]
When they cannot contact customer support professional, 67% of consumers end a call in frustration.^[5]
70% of consumers said that, in an emergency, technology makes it easy for them to move their company to a rival.^[5]
72% of consumers believe that having to explain their issues to many people is bad customer service.^[5]
No matter how they interact with a business—on social media, in person, over the phone, etc.—75% of consumers want a consistent experience.^[5]
In return for contextualized encounters where they feel instantly recognized and understood, 79% of consumers are prepared to provide relevant information about themselves.^[5]
88% of consumers believe businesses that promise not to reveal their personal information without consent.^[5]
A staggering 95% of customers agree that good customer service is crucial for maintaining brand loyalty, and 60% of consumers claim to have abandoned a brand in favor of a competing one because of poor customer service.^[5]
If you have an excellent privacy policy, nearly 90% of consumers are more inclined to trust you.^[5]
40% of American consumers depend on alternative means to contact customer support teams because they do not find bots to be productive.^[5]
When they are unable to contact a customer support professional, 67% of consumers, terminate a call in frustration.^[5]
70% of dissatisfied consumers whose issues are remedied are prepared to do business with a company once again.^[5]
62% of consumers would rather issue parking fines than wait in an automated phone tree or have to repeat themselves to several staff members.^[5]
73% of consumers claim that courteous customer service representatives are the reason they continue to support companies.^[5]
Phone contact with a service team is frequently utilized by over 50% of consumers of all ages, making it the most popular method of customer support.^[5]
Compared to the 82% of consumers who use mobile applications to communicate with businesses, 51% of customer support staff utilize them.^[5]
In return for improved service, 56% of consumers don’t mind revealing their personal information.^[5]
While 78% of consumers communicate with businesses through text, just 63% of customer support employees do the same.^[5]
Customer care personnel utilize customer portals in 64% of cases, while consumers do so in 84% of cases.^[5]
70% of consumers said that, in an emergency, technology makes it easy for them to move their company to a rival.^[5]
Regardless matter how they interact with a company—through social media, in person, over the phone, etc.—75% of consumers want a consistent experience.^[5]
In return for contextualized encounters where they feel instantly recognized and understood, 79% of consumers are prepared to provide relevant information about themselves.^[5]
80% of consumers believe that a company’s experience is equally important as its goods or services.^[5]
88% of consumers believe businesses that promise not to disclose their personal information without consent.^[5]
While just 50% of consumers don’t communicate about their experiences on social media, 72% do so in person.^[5]
When a call is shifted from one department to another, Zendesk estimates that over 70% of consumers get agitated.^[5]
82% of consumers deliberately look for unfavorable reviews.^[6]
91% of customers between the ages of 18 and 34 strongly endorse internet evaluations and feel that they are just as trustworthy as personal recommendations.^[6]
Despite the prevalence of adding photographs to reviews, 43% of consumers think text-based evaluations still have the most effect on their purchasing choices, followed by photos (33%), and videos (24%).^[6]
38% of consumers never post evaluations for goods and services, according to Pew Research Center.^[6]
Being able to shop on a mobile device is significant to 59% of consumers when choosing which brand or store to purchase from.^[7]
Discovered that consumers were 56% more inclined to like and 39% more likely to share an internet video than a text piece.^[8]
78% of consumers claim that seeing a video persuaded them to purchase or download a piece of software or app.^[9]
88% of consumers said that seeing a brand’s video persuaded them to purchase a product or service.^[9]

Consumer Video Feedback “Video” Statistics

79% of customers have seen a video review of a business’s product or service.^[1]
The first device records hours of video transfers the data to external servers, stores the material in a database, and analyzes the film using facial recognition software to reveal that 80% of customers were pleased after trying the new wine.^[10]
Due to a lack of time, 13% of marketers don’t employ video as part of their plan. It is too costly, according to 20% of marketers, and 17% of them are unsure where to begin.^[2]
Because they were more certain of the ROI on video, 18% of marketers that began utilizing video as part of their marketing plan in 2019 did so.^[2]
35% of companies use intermediate or advanced analytics to monitor the effectiveness of their video content.^[2]
One medium that 41% of video marketers employ is webinar 37% want to continue using it as a component of their marketing approach, while 83% report success.^[2]
Because they think it is getting more economical and that it is simpler to produce films internally, 46% of marketers who began utilizing video in their marketing plan did so.^[2]
48% of marketers that utilized video in their approach for the first time said that they began because they discovered that using a video made it simpler to persuade others of its importance.^[2]
Facebook has the highest rate of customer engagement with sponsored video content at 49%, twice that of any other social media site’s ever-increasing circle.^[2]
52% of viewers watch a video through to the end, while just 25% complete a 20-minute or longer film.^[2]
A video appears in 62% of all Google searches, while YouTub provides 8 out of every 10 video results.^[2]
Live video, according to 63% of social media marketers, will be more significant in the next year.^[2]
64% of customers buy products after seeing brand-produced social videos.^[2]
Youtube is the preferred medium for video consumption, according to 65% of viewers limelight.^[2]
In 2022, 69% of marketers that haven’t included the video in their content strategy aim to do so.^[2]
30% of these video marketers claim that their budget would be reduced, while 70% anticipate an increase.^[2]
75% of viewers prefer to watch videos horizontally, while just 25% prefer to watch them vertically.^[2]
Since 80% of videos on LinkedIn are seen without sound, those that are 70% silent or include text or subtitles are more likely to be watched through to the end.^[2]
83% of video marketers claim that video aids in their efforts and 87% claim that video has lead generation.^[2]
While 93% of marketers that use video think it’s an essential component of their marketing strategy, just 87% of video marketers are happy with the ROI of their video marketing efforts on social media.^[2]
45% of Twitter users want to watch more celebrity videos, and 90% of Twitter video views come from mobile devices.^[2]
You must make videos that are designed for silent watching since 92% of customers watch videos with the sound off and 50% depend on subtitles.^[2]
96% of customers claim that because of the epidemic, they have watched more internet videos.^[2]
Online video traffic will be 15 times larger in 2022 than it was in 2017, accounting for more than 82% of all consumer internet traffic.^[2]
A 103% greater closure rate was seen for event service providers whose offers included videos.^[2]
In the whole world, 56% of the videos made last year were under two minutes long.^[2]
Consumers’ online video consumption surged by 96% in 2020, and 90% of viewers stated they wanted to see more videos from companies and brands.^[2]
84% of individuals said that seeing a brand’s video persuaded them to purchase a product or service.^[2]
Personalized videos have a 35% higher chance of keeping viewers than non-personalized ones.^[2]
When it comes to producing video content, small and medium-sized businesses each depend 57% primarily on internal resources.^[2]
54% of customers want to see more video content from brands or companies they support.^[2]
When a message is presented in a video, viewers recall 95% of it, compared to 10% when it is presented in print.^[2]
59% of CEOs agree that they are more inclined to select video over text if they had a choice between the two on the same subject.^[2]
96% of people have seen a product or service explainer video to have a better understanding of it.^[2]
IAB claims that advertisers are raising their digital video expenditures by 25% year over year, driving up ad spending in digital video.^[11]
84% of individuals said that seeing a brand’s video persuaded them to purchase a product or service.^[11]
57% of marketers employed live video.^[11]
Customers like viewing videos on their mobile devices, which account for more than 70% of all youtube video views, according to YouTube.^[11]
75% of buyers chose not to purchase a product because they found the video voiceover to be annoying.^[11]
81% of firms employ video in their marketing plans.^[11]
91% of marketers are happy with the return on investment from social media video marketing.^[11]
The average retention rate for videos is 52%, however, the length of your films will determine how long they are watched by viewers.^[11]
92% of individuals who viewed videos on their phones in 2019 go on to share the material with other users.^[12]
Between 2022 and 2028, the video streaming industry is expected to grow at a compound annual growth rate of around 12.1%.^[12]
With 81% of firms employing video for content marketing, it is evident that businesses are beginning to catch on.^[12]
Statistics on social media videos reveal that 82% of Twitter users primarily utilize the service to view videos.^[12]
Since mobile phones account for 90% of all video views on Twitter, most of them are also mobile users.^[12]
Over 87% of marketers report receiving a favorable return on investment for video advertising.^[12]
Your conversion rate might rise by 80% when you switch out the evaluations on your landing page for video testimonials.^[3]
77% of people who have seen a video testimonial for a product or service claim that it has encouraged them to buy it.^[4]
Using only one video testimonial on the checkout page, our customer was able to improve revenues by 32%.^[4]
So allow me to inform you that adding testimonial videos to your landing page may increase conversion rates by up to 80%.^[4]
Consumers were 56% more inclined to like and 39% more likely to share an internet video than a text piece.^[8]
Facebook videos are viewed silently in 85% of cases. A landing page with a video may boost conversions by 80% or more.^[13]
After seeing a user-generated video, customers are 184% more likely to make a buy and spend 45% more.^[13]
More data about video marketing 59% of CEOs agree that they are more inclined to select video over text if they had a choice between the two on the same subject.^[13]
Comparing the average engagement rate for Facebook video posts to the total engagement rate of 0.15%.^[13]
Twitter marketing data for videos on a mobile device accounts for 82% of Twitter users who watch videos on the platform.^[13]
The number of unsubscribes is reduced by 26% and open rates are increased by 65% when the term “video” appears in the subject line.^[13]
A 157% increase in organic traffic is attributed to video, the most popular videos are those under two minutes in length.^[13]
16% of non-video marketers do not use video in their campaigns because they are unsure of how to begin producing videos.^[9]
27% of individuals believe they use pure bottom-line sales as their criterion for judging whether or not a video is effective.^[9]
Customer retention and engagement, according to 41% of respondents, are the key metrics for video marketing success.^[9]
Only 5% of non-video marketers claim they utilize video because they can’t persuade important decision-makers to do so.^[9]
Compared to 63% last year, 50% of marketers anticipate the pandemic to have an impact on their video marketing budget for 2022, which is a large number.^[9]
According to 60% of respondents, leads/clicks are the primary metrics used to gauge the performance of video marketing.^[9]
According to 61% of respondents, a video’s success is determined by the number of views.^[9]
Tweet this statistic 62% of individuals believe that the level of interaction with their videos—including shares, likes, and comments—determines the effectiveness of their video marketing.^[9]
64% of marketers claim that the pandemic has had an impact on their video marketing strategies for 2021 and 2022.^[9]
7% of non-video marketers said they don’t utilize video for marketing because they’re unsure of its return on investment.^[9]
According to 87% of marketers, video has assisted them in growing their audience.^[9]
88% of consumers said that seeing a brand’s video persuaded them to purchase a product or service.^[9]
79% of non-video marketers said they anticipate adopting video as a tool for marketing in 2022, which is 10% higher than in 2019.^[9]
97% of people spend less than $10,000 on a typical video, with just 40% spending $0 to $500.^[9]
66% of marketers plan to either raise or maintain their video spending in 2022, according to two-thirds of marketers.^[9]
10% of video marketers want to include 360-degree video in their 2022 video marketing strategy.^[9]

Consumer Video Feedback “Other” Statistics

72% of customers claim that favorable endorsements and reviews make them more likely to trust a company’s big commerce.^[1]
When buyers were looking for a new product, 86% said internet reviews were at least somewhat essential.^[1]
Testimonials and peer recommendations were recognized as the most trustworthy kind of information by 97% of B2B clients.^[1]
Customer endorsements next to more priced goods raised conversion rates by 380%.^[1]
Utilizing client endorsements often might result in an increase in sales of around 62%.^[1]
Loosely translated, the wine shop may use advanced equipment to do face analysis on a smaller sample of customers in order to get the same 80% insight.^[10]
50% of the 12% of marketers that use Snapchat as a channel report success on this platform.^[2]
80% of marketers, according to social media examiners, produce films that are 3 minutes or less.^[11]
Even though it seems that businesses would prefer to react to good evaluations than negative ones, 54% of local businesses reply to all or at least most online reviews.^[3]
56% of people have changed their minds about a company as a result of the reaction it provided in response to a review.^[3]
58% of customers are willing to spend more money or go farther to see businesses with positive evaluations.^[3]
93% of customers check reviews before making a purchase, and 58% are willing to pay extra for a product with excellent evaluations.^[3]
Involvement with reviews has grown by 50% which reveals a lot about how customers feel about brands and goods.^[3]
They discovered that displaying review alerts on their product page raised conversion rates by more than 22%.^[3]
Customer evaluations in Facebook and Instagram marketing helped improve sales by 140% while cutting the marketing spend by almost 22%.^[3]
Due to lengthy wait times, 21% of patients visiting hospital pharmacies chose to fill their prescriptions elsewhere.^[5]
After a great experience, 24% of customers continue doing business with suppliers for two or more years.^[5]
A competent person is the most important component for a pleasant customer experience, according to 31% of customers.^[5]
Consumers claim that 68% of them are prepared to pay extra for goods and services from companies with a reputation for providing excellent customer service.^[5]
69% of customers attempt to fix their problems on their own initiative, while less than one-third of businesses provide self-service tools like a knowledge base.^[5]
Compared to just 39% of underperformers, high-performing service agents actively seek out opportunities to apply artificial intelligence.^[5]
71% of customers between the ages of 16 and 24 think that receiving a prompt response from a caring staff may greatly enhance their customer experience.^[5]
Friendly customer service employees are responsible for 73% of clients falling in love with a company.^[5]
Even as the technology for automated solutions advances, 75% of customers will still prefer to engage with a human person.^[5]
Facebook is the most widely used social media network in America with 79% of all internet users.^[5]
Consumers who complained online about a bad customer experience were disregarded in 79% of cases.^[5]
80% of clients believe that a business’s experiences are equally as essential as its goods or services.^[5]
Customers are more loyal to companies that address their issues, according to 83% of respondents.^[5]
Compared to just 52% of underperformers, 83% of high-performing service agents said they get the training they need to accomplish their jobs properly.^[5]
84% of clients report that their most recent encounter with customer service did not meet their expectations.^[5]
Only 57% of underperformers make major investments in agent training, compared to 88% of high-performing service decisions.^[5]
89% of businesses that consistently provide client experiences that are above average outperform their rivals financially.^[5]
After receiving good customer service, 89% of customers are more inclined to make another purchase.^[5]
90% of Americans consider a company’s customer service when selecting whether or not to do business with it.^[5]
Customers appreciate corporations providing them control over the data that is gathered about them in 92% of cases.^[5]
More than 76% of all customers prefer to contact customer service professionals through phone calls.^[5]
Around 80% of customers indicate they would prefer to conduct business with a rival after more than one unfavorable encounter.^[5]
Companies that prioritize providing superior customer service may increase sales by 4% to 8% over their market.^[5]
68% of them are prepared to pay extra for goods and services from companies with a reputation for providing excellent customer service.^[5]
More than 76% of all customers prefer to contact customer care representatives through phone calls.^[5]
95% of people in the 18–34 age group are likely to follow a brand on social media.^[5]
More than 70% of customers think businesses have to work together so they don’t have to repeat information to several reps.^[5]
Long hold times and wait periods are considered the most annoying aspects of a service encounter by almost 60% of clients.^[5]
Nearly 90% of customers have faith in a business to meet their demands if they have given it a very high rating for service.^[5]
Consumers who rank a company’s customer service as extremely bad are just 13% more likely to suggest it.^[5]
From an average of 20% in the past, just around 4% of customers who leave or threaten to leave are persuaded to remain by accepting a promotion today.^[5]
Below 70% of clients feel that maintaining their business depends on service representatives’ knowledge of sales encounters.^[5]
Insufficient customer service will prompt 58% of American customers to switch firms.^[5]
59% of salesforce customers think that businesses must provide cutting-edge digital experiences to maintain their company.^[5]
Compared to just 39% of underperformers, high-performing service agents actively seek out opportunities to apply artificial intelligence.^[5]
70% of clients claim that maintaining their company depends on service providers’ knowledge of sales contacts.^[5]
Only 57% of underperformers make major investments in agent training, compared to 88% of high-performing service decisions.^[5]
Customers appreciate corporations providing them control over the data that is gathered about them in 92% of cases.^[5]
Since 77% of customers believe that the largest problem with customer service today is the inability to contact an agent, it is worthwhile to spend on correcting it.^[5]
Hold times increased by 34% and escalations increased by more than 68% for some of the study’s participants, underscoring the effect that customer service has on organizations.^[5]
Help Scout teams may be set up in minutes, are twice as productive, and save their yearly support expenditures by up to 80%.^[5]
The average number of challenging calls is between 10% and 20%, but the pandemic worsened customer experience numbers.^[5]
71% of younger customers say that their experience has significantly improved at this level of response rate, and things only go worse from there.^[5]
When you integrate individualized customer experiences, your online conversion rate may rise by around 8%.^[5]
More than 70% of customers think that businesses have to work together so that they don’t have to repeat information to several representatives.^[5]
Customers are more likely to return to businesses that provide exceptional customer service (93%).^[14]
According to 94% of customers, receiving excellent customer service has a significant positive influence on referrals.^[14]
Customers that fit into the promoter group really have an average customer lifetime value that is 600% and 1,400% greater than customers who belong to the detractor category.^[14]
Now that they are focusing more on businesses that suit this demographic, using this data to guide their marketing and sales approach, they are starting to see a 20% increase in close rates and a 54% increase in retention.^[14]
With 81% of customers reporting significant effort saying they would tell people bad things about the business.^[14]
They examine their data and discover that 200-employee SaaS businesses made up 90% of their promoters.^[14]
49% of customers rely on influencer endorsements, so look for someone who can connect with your target market and represents your business.^[15]
93% of customers indicate that internet reviews affected their purchasing choices, and 91% of those aged 18 to 34 say they trust online reviews as much as personal recommendations.^[15]
93% of individuals who do research on a mobile device ultimately make a purchase of a product or service.^[15]
Since 89% of customers read companies’ comments to online evaluations, they will be monitoring how you respond.^[15]
Customers are prepared to spend 31% more at businesses with outstanding evaluations, proving that positive reviews are still a crucial part of how businesses market their goods.^[15]
According to Harvard Business Review research, hiring costs increased by 10% for companies with a negative image.^[6]
When users engage with unfavorable reviews, their stay on a website increases by five times, with an increase in conversion rates of 85%.^[6]
39% of respondents claim to dismiss severe remarks when they read an average of nine evaluations before choosing a hotel or restaurant.^[6]
Even more unexpected given all the social media images of their meals 48% of Americans choose not to rate eateries.^[6]
It’s interesting to note that just 8% of respondents indicated they consider the kind of company while reading reviews.^[6]
According to the Harvard Business Review, a brand’s income rises by 59% with every one-star boost on yelp.^[6]
56% of in-store customers used their cell phones to shop or do product research.^[7]

How Useful is Consumer Video Feedback

One of the key advantages of consumer video feedback is its ability to provide a more authentic and personal perspective compared to written reviews or surveys. When customers share their experiences through video, they are able to convey their emotions, tone, and body language, which can provide valuable context to their feedback. This can give companies a more well-rounded understanding of the customer’s experience and enable them to address any issues more effectively.

Moreover, consumer video feedback can also be a powerful marketing tool for companies. Positive video testimonials from satisfied customers can help build credibility and trust with potential customers, while negative feedback can be used as an opportunity for companies to showcase their commitment to customer service by addressing any concerns publicly.

Furthermore, consumer video feedback can also be a valuable resource for companies looking to improve their products and services. By analyzing the feedback provided by customers, companies can identify trends and common pain points, which can help them make informed decisions about product improvements or changes to their policies or procedures.

Another advantage of consumer video feedback is its ability to reach a wider audience. With the popularity of social media platforms like YouTube, Facebook, and Instagram, videos can easily go viral and reach a large number of viewers. This means that companies can benefit from a wider range of feedback and opinions, which can help them make more informed decisions about their products and services.

However, while consumer video feedback can be a powerful tool for companies, it is important to acknowledge that there are limitations to this form of feedback. For example, consumers may not always be representative of the overall customer base, as those who are willing to share their feedback through video may have a more extreme opinion, whether positive or negative.

Additionally, there are also concerns about the authenticity of consumer video feedback. Some companies may incentivize customers to provide positive reviews or manipulate the feedback in some way to portray a more favorable image. This can undermine the trust and credibility of video feedback and make it difficult for companies to make informed decisions based on the feedback provided.

In conclusion, consumer video feedback can be a valuable tool for companies looking to understand their customers’ experiences and improve their products and services. It provides a more personal and authentic perspective compared to other forms of feedback and can be a powerful marketing tool when used effectively. However, it is important for companies to approach video feedback with caution and be mindful of its limitations in order to make the most of this valuable resource.

Reference

boast – https://boast.io/20-statistics-about-using-testimonials-in-marketing/
invideo – https://invideo.io/blog/video-marketing-statistics/
trustmary – https://trustmary.com/reviews/online-reviews-statistics-that-will-blow-your-mind/
trustmary – https://trustmary.com/video-testimonials/video-testimonial-statistics-that-you-should-mind/
helpscout – https://www.helpscout.com/75-customer-service-facts-quotes-statistics/
searchenginejournal – https://www.searchenginejournal.com/online-review-statistics/329701/
thinkwithgoogle – https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/product-review-video-watch-time-statistics/
vocalreferences – https://www.vocalreferences.com/wp/blog/video-testimonials/
wyzowl – https://www.wyzowl.com/video-marketing-statistics/
hbr – https://hbr.org/2021/06/to-protect-consumer-data-dont-do-everything-on-the-cloud
optinmonster – https://optinmonster.com/video-marketing-statistics-what-you-must-know/
techjury – https://techjury.net/blog/video-consumption-statistics/
wordstream – https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics
hubspot – https://www.hubspot.com/customer-feedback
qualtrics – https://www.qualtrics.com/blog/online-review-stats/