Content Creation Statistics

Content Creation Statistics 2023: Facts about Content Creation outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Content Creation, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

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Top Content Creation Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 108 Content Creation Statistics on this page 🙂

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Content Creation “Latest” Statistics

• A documented content marketing plan is used by 43% of B2B marketers, and it is used by 60% of the most successful B2B marketers.^[1]
• 72% of North American marketers that are most effective track the results of their content marketing, according to eMarketer.^[1]
• 10% of respondents said their organization doesn’t employ content marketing, and 8% are unclear.^[1]
• Facebook (59%) and Instagram (21%), according to B2C marketers that utilize at least two organic social media networks, achieve the greatest overall content marketing outcomes.^[1]
• The most popular content types are how-to articles (77%), followed by news and trends (49%), and guides and ebooks (47%).^[1]
• Despite their poor ROI, 53% of content marketers that use podcasts and other audio content think they are their most successful medium.^[2]
• 66% of marketers anticipate that their content marketing expenditure for 2022 will grow higher than their budget for 2021.^[2]
• 51% of content marketers now use podcasts or other audio content and aim to increase their investment in 2022, while 43% want to maintain their current level of investment.^[2]
• 83% of marketers claim that using strategic keywords in their content is their primary emphasis, content marketers are shifting away from SEO optimization in general.^[2]
• 44% of content marketers plan to use audio chat rooms in 2022 as part of their content marketing plans.^[2]
• Marketers say that 64% of their mobile optimization efforts and 64% of their backlinking and link-building activities will be focused on SEO content marketing.^[2]
• 79% of businesses have utilized content marketing effectively to produce more qualified leads.^[3]
• Over 90% of companies changed their content strategy in reaction to the crisis, according to the Content Marketing Institute.^[3]
• 73% of top content marketers, according to a report by the Content Marketing Institute, utilize content to nurture leads, audiences, and subscribers.^[3]
• SEO tools are still used by more than 80% of content marketing campaigns.^[3]
• More than 50% of marketers anticipate that their content marketing spend will increase in the next year.^[3]
• More than 60% of marketers use sales data to gauge the effectiveness of their content marketing initiatives.^[3]
• 44% of those who haven’t used content marketing yet are unsure about starting this year.^[3]
• Blog articles with at least one list for every 500 words of content often see a 70% increase in traffic.^[3]
• 15% of survey respondents indicated they were unsure of their content marketing budgets.^[3]
• Other common objectives among content marketers include increasing website traffic (75%) and enhancing brand reputation (57%).^[3]
• 82% of businesses claim to use content marketing.^[3]
• Original textual material, as opposed to images and videos, was cited by 58% of marketers as being the most significant sort of content.^[4]
• According to CMI’s 2018 B2C content marketing statistics, 86% of B2C marketers consider content marketing to be a crucial tactic.^[5]
• 66% of people have discovered a new company on Twitter, according to the platform’s own statistics, which suggest a tremendous ROI for content marketing.^[5]
• 69% of consumers made a purchase as a result of a tweet.^[5]
• 94% intend to buy something from a company they follow on Twitter.^[5]
• According to the State of Inbound research, 53% of marketers place the production of blog content as their top priority.^[5]
• 91% of B2B marketers utilize content marketing to reach clients, according to data from the Content Marketing Institute.^[5]
• 72% of B2B marketers and 76% of B2C marketers utilize video, according to CMI’s content marketing data.^[5]
• 72% of marketers feel content marketing enhances engagement, according to CMI’s digital content marketing statistics.^[5]
• When compared to businesses without a content strategy, 31.8% of them had 27.1% higher win rates.^[6]
• A sophisticated or advanced phase of content marketing maturity, according to 39% of B2C content marketers, is where their businesses are at.^[6]
• 43% of B2B marketers have a defined content marketing plan, according to the Content Marketing Institute’s research on B2B content marketing benchmarks budgets and trends.^[6]
• According to further B2B marketing statistics provided by the Content Marketing Institute, 86% of B2B content marketers identified increasing brand recognition as their top priority during the last 12 months.^[6]
• A budget for content marketing was not created by 32% of small enterprises.^[6]
• 47% of B2B companies had yearly content marketing expenditures of less than $100,000.^[6]
• According to CMI, just 51% of B2C content marketers track their content marketing’s return on investment.^[6]
• The majority of profitable businesses devote close to 40% of their overall marketing expenditure to content marketing.^[6]
• 94% of B2C marketers choose social media marketing as their favorite content marketing format, while 80% favor blogs and short articles.^[6]
• According to research by CMI, one-third of respondents projected rising B2B content marketing and content development investment as a consequence.^[6]
• For subscription-based companies, the cost of gaining a new client via content is around 15% lower than through paid channels.^[6]
• The demand for this specific content marketing channel is rising, as seen by the fact that 75% of Americans aged 12 and older are now aware of podcasting, an increase of 5% from 2019.^[6]
• 35% of businesses lack specialized content marketing teams according to the Content Marketing Institute.^[7]
• A quest for perfection, according to 50% of marketers, is one of the major obstacles to their content generation.^[7]
• 71% said that after including video content on their sites, visitors’ average page visits rose.^[7]
• With 1,000 workers, 40% of major firms would have two to five individuals working on their content.^[7]
• 79% of B2B marketers who responded to a poll said their companies had a content marketing strategy.^[7]
• It’s interesting to note that a sizable portion of these organizations—36% —don’t record their content marketing efforts.^[7]
• Just 35% of businesses have a full-time employee or team devoted to content marketing.^[7]
• 65% of B2B content customers strongly agree that they prefer reliable material from influential people in the sector.^[8]
• By 2021, CISCO predicted that more than 80% of internet traffic will consist of video, thus companies must require a video content strategy.^[8]
• According to Demand Metric data, traditional marketing is 62% more expensive than content marketing, which also produces nearly three times as many leads.^[9]
• 39% of B2B customers said that reducing sales messaging will help B2B suppliers enhance their content.^[10]
• 41% of B2B purchasers claimed to place a higher value on the reliability of the content’s source.^[10]
• Respondents to a poll of B2B content marketers said that 52% of their success in the previous year was attributable to their ability to alter in response to the epidemic.^[10]
• When making judgments about purchases, 55% of respondents indicated they used content even more than they did in 2021.^[10]
• In the last 12 months, 76% of B2B marketers said they increased their spending in sponsored content distribution by 45% or kept it at 31%.^[10]
• 77% of B2B marketers claim that their content strategy has changed since they first implemented it.^[10]
• 93% of content marketers think video converts on par with or better than other types of content.^[10]
• Before speaking with a salesperson, 62% of B2B buyers said they engaged with 3-7 items of material, and 11% said they regularly consumed more than seven pieces of content.^[10]
• 92% of marketers that utilize video feel it’s an essential component of their content marketing strategy.^[10]
• Finding partners with sufficient subject matter knowledge is their greatest difficulty, according to 65% of B2B marketers who claimed they outsource content marketing tasks.^[10]
• The most successful content marketing strategy used by 75% of content marketers in 2020 was organic search, often known as SEO.^[10]
• Only 2% of businesses reported reducing the size of their content marketing teams in 2021 due to the pandemic.^[10]
• In the last 12 months, the majority of B2B marketers said that content marketing was the most successful in raising brand recognition by 80%.^[10]
• Virtual events, webinars, and online courses, according to more than half of marketers (58% of B2B content marketers).^[10]
• More than 90% of B2B marketers think the epidemic would negatively affect their content marketing efforts in the long run.^[10]
• With 77% of content marketers adopting paid distribution on multiple channels as part of their content strategy, social media is still the most popular.^[10]
• A staggering 72% of marketers say their attempts at content marketing have been ineffective or just marginally successful.^[10]
• With 88% of video marketers expecting to utilize it in 2022, youtube continues to be the most popular video platform for content marketers.^[10]
• The main indicator used by marketers to gauge the performance of content marketing is organic traffic, which is employed by 51% of them.^[11]
• Through the use of content marketing, 88% of marketers have been effective in achieving their objectives of raising brand recognition and developing credibility and trust.^[11]
• A recent poll found that 88% of marketers have achieved their objectives for using content marketing to raise brand recognition and establish credibility and trust according to the Content Marketing Institute in 2021.^[11]
• More than seven out of 10 marketers, according to the most recent content marketing data, claim that content marketing increases engagement.^[11]
• 96% of marketing decision-makers worldwide claim that content marketing has been successful for their business today.^[11]
• Consumers are 24 times more likely to perceive user-generated material as genuine than sponsored content.^[11]
• As many as 79% of individuals claim that it has a significant influence on their shopping choices, making it one of the most successful types of content marketing.^[11]
• With 84% of firms reporting they have engaged outside support for it, content generation is the activity that gets outsourced the most.^[11]
• According to the most recent data on content marketing, 51% of all marketers utilize organic traffic to gauge the effectiveness of their efforts.^[11]
• According to the most recent statistics, 57% of businesses, or just under six out of ten, claim to have a defined content marketing plan in place.^[11]
• Content marketing is getting more and more incorporated into businesses’ larger business objectives, with 89% of marketers reporting that this is the case.^[11]
• With 42% of marketers using it as a statistic to gauge how well their content has done, this is the most common approach to gauge the performance of content marketing, followed by search ranking.^[11]
• Up to 70% of marketers are actively engaging in content marketing given the excellent success rate for achieving goals via this strategy.^[11]
• 33% reported having some success with content marketing in 2021, while 39% reported only having fair success.^[12]
• 37% aim to increase the volume of visitors to their website.^[12]
• 36% of people are concerned about using content marketing to generate leads.^[12]
• 73% of organizations use content marketing to the tune of 10% to 70% of their overall marketing budgets.^[12]
• In 2021, 97% of the people who responded to a poll said that content was an essential component of their overall marketing plan.^[12]
• A poll revealed that 30% of companies, both B2B and B2C, said that the coronavirus and a prospective relaxation of limitations will have no impact on their plans to implement a content marketing strategy in 2022.^[12]
• 55% of effective content marketing strategies emphasized content quality improvement.^[12]
• Over the next several years, 81% of marketers want to use video content in their marketing plans.^[13]
• The three most popular forms of content employed by B2C marketers in 2018 were blog posts, short articles (80%), and email newsletters (74%).^[13]
• Even though 93% of blogs feature photos, just 30% of bloggers claim that this content type yields significant results.^[14]
• 84% of marketers in B2B enterprises outsource their content generation tasks, which suggests that fewer companies are choosing to maintain any content skills internally.^[14]
• 41% of B2B marketers indicate that this year, more than ever before, they are documenting their content plans.^[14]
• Just 7% of blogs include audio material in the form of podcasts, yet 33% of bloggers believe this is beneficial, demonstrating the importance of using different content types in your content marketing plan.^[14]
• Although other channels are generating traffic, 76% of marketers responded that organic traffic is the major indicator they use to assess the performance of their content, demonstrating that organic content is still king.^[14]
• When compared to the 47% who see conversion rate as a significant content success metric and the 60% who consider sessions and pageviews as indicators of high engagement.^[14]
• Prior to 2021, 53% of marketers updated their content distribution and marketing strategies.^[15]
• 79% of marketers said that their main content focus was producing more high-quality and engaging content.^[15]
• Compared to conventional marketing, content marketing generates three times as many leads and costs 64% less.^[15]
• 65% of marketers say it’s difficult to produce content that’s both interesting to readers and successful in search results.^[15]
• By 2020, 86% of B2B businesses will have outsourced content production, and 30% will have outsourced content delivery.^[15]
• In 2020, according to LinkedIn, 89% of content marketers utilized blog posts as part of their content generation strategy.^[15]
• Creation of blog content, according to 55% of marketers, is their top priority for inbound marketing.^[15]
• Only 43% of B2B marketers that claim to have a content marketing strategy have actually documented it.^[15]
• Only 31% of B2B marketers said that in the previous 12 months, content marketing has greatly increased their company’s success.^[15]

Also Read

How Useful is Content Creation

At its core, content creation serves as a means of communication. It allows individuals and businesses to share their thoughts, ideas, and expertise with a wide audience. Whether it’s educating others on a specific topic, showcasing a new product, or simply entertaining viewers, content creation allows for endless possibilities when it comes to engaging with others.

One of the most significant benefits of content creation is its ability to build relationships. By consistently putting out valuable content, individuals and brands can foster trust and loyalty with their audience. This can lead to increased engagement, brand recognition, and even customer retention. In a world where attention spans are dwindling, content creation provides the opportunity to connect with others on a deeper level.

Furthermore, content creation can also serve as a tool for personal development. By creating content on a regular basis, individuals can hone their skills, express their creativity, and build their confidence. Whether it’s writing, speaking, or designing, content creation allows for continuous improvement and growth.

Another important aspect to consider is the impact that content creation can have on one’s online presence. In today’s digital age, having an active online presence is crucial for individuals and businesses alike. By consistently putting out quality content, individuals can boost their visibility, credibility, and authority in their respective fields. This can lead to more opportunities, collaborations, and even career advancements.

Moreover, content creation can also serve as a valuable marketing strategy. Whether it’s through search engine optimization (SEO), social media promotion, or email marketing, content can help drive traffic to websites, increase brand awareness, and generate leads. By creating valuable and relevant content, individuals and businesses can attract and retain customers in a saturated online marketplace.

However, it’s essential to remember that not all content is created equal. In a sea of endless information, standing out can be challenging. It’s crucial to create content that is unique, valuable, and engaging to capture and maintain the attention of your audience. Quality over quantity should always be the mantra when it comes to content creation.

Overall, the usefulness of content creation cannot be understated. Whether it’s for building relationships, personal development, online presence, or marketing, content creation offers a myriad of benefits for individuals and businesses alike. In a world that is becoming increasingly digital, content creation has become a necessary tool for connecting with others and making an impact.

Reference

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1. ahrefs – https://ahrefs.com/blog/content-marketing-statistics/
2. hubspot – https://blog.hubspot.com/marketing/state-of-content-marketing-infographic
3. bloggingwizard – https://bloggingwizard.com/content-marketing-statistics-trends/
4. neilpatel – https://neilpatel.com/blog/38-content-marketing-stats-that-every-marketer-needs-to-know/
5. optinmonster – https://optinmonster.com/content-marketing-statistics/
6. smallbiztrends – https://smallbiztrends.com/2020/11/content-marketing-statistics.html
7. startupbonsai – https://startupbonsai.com/content-marketing-statistics/
8. convinceandconvert – https://www.convinceandconvert.com/content-marketing/content-marketing-statistics/
9. firstpagestrategy – https://www.firstpagestrategy.com/blog/11-content-strategy-stats-that-show-value
10. impactplus – https://www.impactplus.com/blog/content-marketing-statistics
11. oberlo – https://www.oberlo.com/blog/content-marketing-statistics
12. semrush – https://www.semrush.com/blog/content-marketing-statistics/
13. siegemedia – https://www.siegemedia.com/strategy/content-marketing-statistics
14. smartinsights – https://www.smartinsights.com/content-management/content-marketing-strategy/essential-content-marketing-statistics/
15. ziflow – https://www.ziflow.com/blog/content-marketing-statistics