Content Curation Statistics

Content Curation Statistics 2023: Facts about Content Curation outlines the context of what’s happening in the tech world.

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Top Content Curation Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 25 Content Curation Statistics on this page 🙂

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Content Curation “Latest” Statistics

• Social media, the most popular venue for content curation, is where 76% of marketers share and disseminate curated information.^[1]
• 78% of marketers use at least one branded tool or resource to annotate and aggregate links for content curation, according to a Curata study.^[1]
• Only 63% of marketers depend on internal subscriptions and newsletters, while over 79% utilize social media platforms to obtain material for their content curation strategy.^[1]
• 82% of marketers now use content curation in their marketing plans in order to position themselves as subject matter experts and strengthen their bonds with customers.^[1]
• The material marketing institute found that content infused with genuine value has a 6 times higher conversion rate than conventional marketing.^[2]
• Understanding their staff, according to 71% of respondents, is the most crucial best practice for successful content curation, followed by content selection, according to 21%.^[3]
• 78% of respondents said L&D should learn content curation as a new skill as they find themselves in the midst of a position shift.^[3]
• 81% of marketers said they have used content curation as part of their learning approach, which represents a substantial step forward in this area.^[3]
• In a poll regarding content curation, only 5% of respondents cited the importance of material distribution, while 3% emphasized the value of annotating content to tailor and contextualize the learning experience.^[3]
• When it comes to the advantages of content curation, 42% of respondents believe it encourages staff to pursue lifelong learning, and 38% believe it delivers high performance.^[3]
• 49% of B2B marketers believe that their content marketing efforts are stagnant, according to research by the Content Marketing Institute.^[4]
• The best content marketing mix, according to Curata research, is composed of 65% original content, 25% curated material, and 10% syndicated content.^[5]
• The Sprout Social Index™ XVI: Above and Beyond reports that 41% of marketers anticipate adopting more user-generated content in 2021.^[5]
• 39% of customers feel that unique content improves a brand’s social media performance, according to the 2021 Sprout Social Index.^[5]
• 64% of content producers find it difficult to provide enough high-quality material to attract readers’ attention.^[6]
• According to research from Curata, 78% of marketers use at least one brand-wide tool to gather and annotate links for content curation.^[6]
• Over 70% of marketers think that content-based marketing has directly enhanced customer engagement, according to the Content Marketing Institutes research.^[7]
• According to the most recent data from the Content Marketing Institute, over 90% of B2B marketers and over 85% of B2C marketers utilize content marketing as a key strategy.^[7]

Content Curation “Other” Statistics

• Only 5% of marketers globally who participated in a poll for an annual report said they never shared information from other businesses, compared to 33% who said they did it often.^[1]
• If a business shares too much self-promotional material on social media, 45% of users will unfollow that brand.^[8]
• 79% of those polled said measuring employee engagement may assist determine if the curated material was worthwhile and exciting for readers.^[3]
• Only 63% of marketers depend on business newsletters and subscriptions while 79% utilize social media to gather material for their curation strategy.^[6]
• With a 6% rise over 2011%, 85% of curators believe developing thought leadership is their primary goal.^[6]
• According to a Pew Research Center, 26% of people remain online while 77% of individuals use the internet every day.^[7]
• According to SiriusDecisions, 70% of the trip from point A to point B is completed without any sales help, indicating that customers do their own research and make independent purchasing decisions.^[7]

Also Read

How Useful is Content Curation

At its core, content curation involves finding and organizing relevant information on a particular topic to share with an audience. This can take the form of sharing articles, videos, images, and more from various sources to provide valuable insights and resources to your followers. The idea behind content curation is to save time for your audience by compiling information that is interesting and relevant for them.

One of the major benefits of content curation is that it can establish you as an authority in your field. By curating high-quality content on a consistent basis, you can build trust and credibility with your audience. This can help you attract more followers, increase engagement, and ultimately grow your online presence.

Additionally, content curation can save you time and effort in producing original content. While creating your own content is important, it is not always feasible to do so consistently. By curating content from other sources, you can fill in the gaps and provide valuable information to your audience without having to create everything from scratch.

Furthermore, content curation allows you to showcase a diverse range of perspectives and voices on a particular topic. Instead of relying solely on your own opinions and insights, you can bring together a wide variety of viewpoints to provide a well-rounded view of the subject at hand. This can help foster a sense of community among your followers and encourage discussion and dialogue.

Another key benefit of content curation is that it can help you stay current and up-to-date on the latest trends and developments in your industry. By regularly browsing and curating content from a variety of sources, you can keep your finger on the pulse of what is happening in your field. This can help you adapt and evolve your own strategies and tactics to stay ahead of the curve.

However, content curation is not without its challenges. One of the main drawbacks is the risk of inadvertently sharing incorrect or outdated information. With so much content available online, it can be difficult to verify the accuracy and credibility of every source. It is important to thoroughly research and fact-check the content you curate to ensure that you are providing reliable information to your audience.

Additionally, content curation can be time-consuming and labor-intensive. It requires constant monitoring of various sources, sifting through information, and deciding what to share with your audience. Without a clear strategy and plan in place, content curation can quickly become overwhelming and ineffective.

In conclusion, content curation can be a highly useful tool for enhancing your online presence, establishing credibility, and staying current in your industry. By curating high-quality content consistently, you can provide value to your audience and build a loyal following. However, it is important to approach content curation thoughtfully and strategically to ensure that you are sharing accurate and relevant information.

Reference

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1. elink – https://blog.elink.io/facts-about-content-curation/
2. triberr – https://blog.triberr.com/content-curation-guide/
3. elearningindustry – https://elearningindustry.com/content-curation-for-learning-l-and-d-hr-survey-results
4. influencermarketinghub – https://influencermarketinghub.com/content-curation/
5. sproutsocial – https://sproutsocial.com/insights/how-to-curate-content/
6. writtent – https://writtent.com/blog/15-key-facts-about-content-curation/
7. copypress – https://www.copypress.com/kb/content-marketing/content-curation-what-it-is-and-how-to-master-its-benefits/
8. divbyzero – https://divbyzero.com/blog/content-curation/