Content Curation Statistics


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Content Curation Statistics 2023: Facts about Content Curation outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Content Curation, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

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Top Content Curation Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 25 Content Curation Statistics on this page 🙂

Content Curation “Latest” Statistics

  • Social media, the most popular venue for content curation, is where 76% of marketers share and disseminate curated information.[1]
  • 78% of marketers use at least one branded tool or resource to annotate and aggregate links for content curation, according to a Curata study.[1]
  • Only 63% of marketers depend on internal subscriptions and newsletters, while over 79% utilize social media platforms to obtain material for their content curation strategy.[1]
  • 82% of marketers now use content curation in their marketing plans in order to position themselves as subject matter experts and strengthen their bonds with customers.[1]
  • The material marketing institute found that content infused with genuine value has a 6 times higher conversion rate than conventional marketing.[2]
  • Understanding their staff, according to 71% of respondents, is the most crucial best practice for successful content curation, followed by content selection, according to 21%.[3]
  • 78% of respondents said L&D should learn content curation as a new skill as they find themselves in the midst of a position shift.[3]
  • 81% of marketers said they have used content curation as part of their learning approach, which represents a substantial step forward in this area.[3]
  • In a poll regarding content curation, only 5% of respondents cited the importance of material distribution, while 3% emphasized the value of annotating content to tailor and contextualize the learning experience.[3]
  • When it comes to the advantages of content curation, 42% of respondents believe it encourages staff to pursue lifelong learning, and 38% believe it delivers high performance.[3]
  • 49% of B2B marketers believe that their content marketing efforts are stagnant, according to research by the Content Marketing Institute.[4]
  • The best content marketing mix, according to Curata research, is composed of 65% original content, 25% curated material, and 10% syndicated content.[5]
  • The Sprout Social Index™ XVI: Above and Beyond reports that 41% of marketers anticipate adopting more user-generated content in 2021.[5]
  • 39% of customers feel that unique content improves a brand’s social media performance, according to the 2021 Sprout Social Index.[5]
  • 64% of content producers find it difficult to provide enough high-quality material to attract readers’ attention.[6]
  • According to research from Curata, 78% of marketers use at least one brand-wide tool to gather and annotate links for content curation.[6]
  • Over 70% of marketers think that content-based marketing has directly enhanced customer engagement, according to the Content Marketing Institutes research.[7]
  • According to the most recent data from the Content Marketing Institute, over 90% of B2B marketers and over 85% of B2C marketers utilize content marketing as a key strategy.[7]

Content Curation “Other” Statistics

  • Only 5% of marketers globally who participated in a poll for an annual report said they never shared information from other businesses, compared to 33% who said they did it often.[1]
  • If a business shares too much self-promotional material on social media, 45% of users will unfollow that brand.[8]
  • 79% of those polled said measuring employee engagement may assist determine if the curated material was worthwhile and exciting for readers.[3]
  • Only 63% of marketers depend on business newsletters and subscriptions while 79% utilize social media to gather material for their curation strategy.[6]
  • With a 6% rise over 2011%, 85% of curators believe developing thought leadership is their primary goal.[6]
  • According to a Pew Research Center, 26% of people remain online while 77% of individuals use the internet every day.[7]
  • According to SiriusDecisions, 70% of the trip from point A to point B is completed without any sales help, indicating that customers do their own research and make independent purchasing decisions.[7]

Also Read

How Useful is Content Curation

Content curation is not a new concept — before the internet, editors and publishers were responsible for curating content for newspapers, magazines, and books. However, with the digital age, the need for content curation has exploded. With the plethora of websites, blogs, social media platforms, and other online sources, it is incredibly easy to get lost in a sea of information. Content curation helps to cut through the clutter and present the most pertinent and useful information to readers.

One of the most significant benefits of content curation is that it saves time. Instead of spending hours searching for information, content curation delivers curated content straight to your feed. This saves time and allows you to focus on other tasks without having to worry about missing out on important information.

Content curation also helps to establish credibility and authority in a particular niche. By curating content from trusted sources and industry experts, you can build a reputation as a reliable source of information. People are more likely to trust and engage with content that has been curated by someone they view as an expert in a particular field.

Another advantage of content curation is that it can help boost SEO efforts. By consistently curating high-quality content that is relevant to your audience, you can increase your website’s visibility and drive traffic to your site. Search engines love fresh, original content, and by curating content that is valuable and informative, you can improve your site’s search engine ranking.

Content curation also fosters community engagement. By sharing curated content with your audience, you are providing them with valuable information that they might not have come across on their own. This can lead to increased interaction, comments, and discussions among your followers, ultimately building a sense of community around your brand or platform.

However, like anything, content curation has its downsides. One potential drawback is that curated content may not always be completely accurate or up to date. With the sheer volume of information available online, mistakes can easily be made, and outdated or misleading content could potentially be curated and shared, damaging your credibility.

Furthermore, relying too heavily on content curation can lead to a lack of originality. While curated content can be incredibly valuable, it is essential to balance it with original content to create a comprehensive and robust online presence. By mixing curated content with original content, you can showcase your knowledge and expertise while still providing value to your audience.

In conclusion, content curation is a valuable tool that can help save time, build credibility, boost SEO, foster community engagement, and more. However, it is essential to be mindful of the potential drawbacks and strike a balance between curated and original content. When used effectively, content curation can be an incredibly useful asset in today’s digital age.

Reference

  1. elink – https://blog.elink.io/facts-about-content-curation/
  2. triberr – https://blog.triberr.com/content-curation-guide/
  3. elearningindustry – https://elearningindustry.com/content-curation-for-learning-l-and-d-hr-survey-results
  4. influencermarketinghub – https://influencermarketinghub.com/content-curation/
  5. sproutsocial – https://sproutsocial.com/insights/how-to-curate-content/
  6. writtent – https://writtent.com/blog/15-key-facts-about-content-curation/
  7. copypress – https://www.copypress.com/kb/content-marketing/content-curation-what-it-is-and-how-to-master-its-benefits/
  8. divbyzero – https://divbyzero.com/blog/content-curation/

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