Conversational Marketing Statistics 2024 – Everything You Need to Know

Conversational Marketing Statistics 2023: Facts about Conversational Marketing outlines the context of what’s happening in the tech world.

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Top Conversational Marketing Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 56 Conversational Marketing Statistics on this page 🙂

Conversational Marketing “Latest” Statistics

According to the most recent conversational marketing data, customers between the ages of 18 and 24 are the ones who have increased their use of chatbots by 35% over the last year.^[1]
Gamma has used Conversational Marketing to produce over 50 possibilities, approximately $1 million in closed revenue, a 33% increase in website conversions, and a 22% increase in Marketing Qualified leads.^[2]
56% of marketers whose conversational marketing solutions saw an increase in engagement also saw their sales productivity rise.^[3]
Online customers prefer proactive customer care, which conversational marketing chatbots can provide right away, according to 86% of respondents.^[4]
In fact, after 6-9 months, businesses that automate conversational marketing have seen a 10% boost in income.^[4]

Conversational Marketing “Marketing” Statistics

Conversational Marketing is used 10 times more sales discussions, 70% more marketing qualified leads, and 64% more meetings were scheduled, according to ThoughtSpot.^[2]
79% of top-performing companies have been generating leads with marketing automation for three years or more.^[5]
Using a chatbot, 80% of business inquiries and questions may be answered.^[6]
39% of customers believe online chat offers a positive customer experience, compared to only 16% for chatbots.^[1]
82% of those surveyed who utilize AI enabled technology find it to be very helpful for their marketing mix.^[3]
Folloze research claims that 77% of B2B sales and marketing experts agree that customized marketing initiatives strengthen client relationships.^[3]
Facebook Messenger conversations between customers and businesses provide a 30% greater return than remarketing.^[7]
According to one company’s research, the SMS marketing conversion rate on Black Friday 2020 was 3.5%, which was awesome and significantly above 2019.^[8]
More than 45% of organizations are using bots for marketing purposes, according to the most recent state of marketing report, according to HubSpot.^[9]
36% of businesses now routinely use live chatbot features for marketing, sales, or customer support enquiries.^[4]
According to the 2021 report by Drift themselves, more than half (50.7%) of companies engaging with conversational marketing say it allows them to reply faster to questions posed by visitors.^[10]

Conversational Marketing “Market” Statistics

By the end of 2019, marketers in the US were predicted to spend more than $350 million on email advertising, according to Statista.^[11]
Talking about marketing 10 times more sales discussions, 70% more marketing qualified leads, and 64% more meetings were scheduled, according to ThoughtSpot.^[12]
When asked about the next big marketing trend, people answered with consumer personalization (29%), AI (26%), and voice search (21.23%).^[5]
When it comes to handling customer support, chatbots may help marketers save around 30% of their time.^[6]
The interactive advertisements led to over 15,000 customer discussions, which increased purchase considerations within the target market by 17% and increased foot traffic in stores by 8.5%.^[13]
Conversational marketing statistics from Kayako show that nearly 8 in 10 businesses (79%) say they’ve experienced positive growth in sales, revenue, and customer loyalty as a result of their live chat services.^[10]

Conversational Marketing “Other” Statistics

According to a study, having a live chat option on one of a company’s digital platforms increases the chance of a client making a repeat purchase by 52%.^[11]
By the end of 2021, 80% of companies, according to Aumcore, want to automate chatbots in some way.^[11]
58% of B2B customers want to discuss price on the initial sales call, while 54% want to learn more about the product’s functionality.^[12]
According to Drift’s 2020 State of Conversational Marketing report, usage of chatbots as a brand communication channel increased by a whopping 92% since 2019.^[14]
20% of banking consumers and 15% of insurance customers embrace AI chatbots, respectively.^[14]
Gartner forecasted in 2019 that AI, which includes chatbots, will manage 15% of all interactions worldwide.^[14]
Terminus helped its clients triple their lead volume and improve their lead response time by 51%.^[15]
An automated chatbot can guarantee that the 34% of online shoppers who struggle to find answers online get the help they want when they need it.^[6]
86% of individuals prefer employing a chatbot to answer questions, and 14% of respondents favor the option of filling out a form.^[6]
According to BlueLeadz, people want chatbots to have additional features like customer support (27%) and meeting scheduling (19%).^[16]
Online chat was rated as providing an excellent customer experience by 39% of customers, compared to chatbots at 16%.^[1]
In comparison to chatbots, customers are somewhat more likely to report utilizing online chat more or the same amount during the last 12 months.^[1]
The number of customers using chatbots less than the group utilizing them is higher, despite the fact that 70% of all consumers have used them more or less often during the previous year.^[1]
53% of respondents express frustration about getting excessively irrelevant emails and adverts from B2B businesses, and 36% believe they can’t get basic inquiries answered.^[17]
82% of business owners still want to let staff to work remotely sometimes when the epidemic has passed.^[17]
Positive user experience with Conversational Marketing solutions decreased by 10% from 2020 to 2019.^[3]
When a consumer solves an issue without speaking to a live person, 65% of customers feel good about themselves and the business.^[7]
According to a 2018 poll, 15% of Americans claim to have communicated with chatbots in the previous year.^[7]
Chatbot leads are 4-5 times more likely to become sales than leads from other lead generation channels.^[7]
By 2022, 70% of consumer contacts will incorporate new technologies, up from 15% in 2018, such asmachine learning (ML) apps, chatbots, and mobile messaging.^[8]
More than 50% of firms would spend yearly in bots and chatbots, according to a 2017 Gartner prediction.^[8]
Consumers are using mobile devices to purchase goods more often than ever, as shown by the predicted 68% rise of mobile commerce by 2022.^[8]
Best Western saw a 48.6% lift in visits to Best Western locations versus those who had already planned to visit Best Western hotel properties.^[13]
IBM Watson Advertising Conversations delivers a 54% greater impact when compared with standard rich media.^[13]
88% of customers, or almost nine out of ten, anticipate that businesses will soon increase their digital operations.^[13]
6,000 chats and a 20% increase in purchase consideration among M35-49 were the results of the campaign.^[13]
82% of poll participants acknowledged that a company’s credibility is now more important than it was the previous year.^[13]
Conversations inside Facebook Messenger between companies and customers have a 30% better ROI than retargeting ads.^[18]
74% of millennials said that when a brand replies to them on social media, their opinion of the brand increases.^[19]
95% of respondents think chatbots will improve customer service, and 68% like chatbots because they provide speedy responses.^[19]
38% of customers who have used live chat technologies have expressed frustration about poor user experiences, according to Kayako in 2021.^[10]
38% of customers claim they are more inclined to make a purchase from a company that offers live chat help than one that does not.^[10]
Consumers indicate that if a company offered live chat service, 51% would use them again and make a purchase.^[10]
More over one third of them, or 36.2%, claim to be able to respond in a more personal and sincere manner, resulting in a more real encounter.^[10]

How Useful is Conversational Marketing

At its core, conversational marketing is all about engaging with customers in real-time, personalized conversations using channels like chatbots, messaging apps, and social media messaging. This approach shifts the focus from traditional marketing tactics, which can be seen as intrusive or one-way communications, to more natural, two-way conversations that feel personable and relevant to the customer.

One of the biggest advantages of conversational marketing is its ability to provide instant responses to customer queries and concerns. With the help of AI-powered chatbots, companies can engage with customers 24/7, offering immediate assistance and addressing their needs in real time. This can lead to higher customer satisfaction, increased trust in the brand, and ultimately, foster better customer relationships.

Conversational marketing also allows businesses to gather valuable insights into customer preferences, needs, and pain points. By engaging in personalized conversations with customers, companies can collect data that can be used to tailor marketing strategies, product offerings, and customer service experiences. This data-driven approach can help businesses make more informed decisions and improve the overall customer experience.

Moreover, conversational marketing enables companies to nurture leads and drive conversions by guiding customers through the sales funnel. By delivering personalized recommendations, product information, and assistance at every stage of the customer journey, businesses can increase conversion rates and generate more sales. This personalized approach can also lead to higher customer lifetime value and improved customer loyalty.

However, despite these benefits, conversational marketing also has its limitations. While chatbots and other AI-driven tools can provide instant responses and assistance, they may lack the human touch that customers crave. Automated responses can sometimes feel robotic or impersonal, leading to a disconnect between the company and its customers. This can be a significant drawback for businesses that rely heavily on building personal relationships with their customer base.

Additionally, conversational marketing is not a one-size-fits-all solution. Different customers may prefer different communication channels or levels of engagement, and not all businesses have the resources or capabilities to implement a successful conversational marketing strategy. Companies need to carefully consider their target audience, industry, and goals before investing in conversational marketing to ensure that it aligns with their overall business objectives.

In conclusion, while conversational marketing has the potential to revolutionize customer interactions and drive business growth, it is essential for companies to approach it strategically and thoughtfully. By leveraging the benefits of conversational marketing while addressing its shortcomings, businesses can create more meaningful connections with their customers and ultimately, achieve greater success in today’s competitive marketplace.

Reference

convinceandconvert – https://www.convinceandconvert.com/customer-experience/conversational-marketing-statistics-in-2019/
limecall – https://limecall.com/blog/40-conversational-marketing-stats-you-need-to-know/
drift – https://www.drift.com/books-reports/conversational-marketing-trends/
smartbugmedia – https://www.smartbugmedia.com/blog/chatbots-in-conversational-marketing
wpforms – https://wpforms.com/ultimate-guide-to-conversational-marketing/
aumcore – https://www.aumcore.com/blog/2020/05/05/conversational-marketing-statistics-for-2022/
engagebay – https://www.engagebay.com/blog/conversational-marketing/
forbes – https://www.forbes.com/sites/forbesagencycouncil/2021/03/22/conversational-marketing-is-the-new-direct-marketing/
hubspot – https://www.hubspot.com/state-of-marketing/conversational-marketing
wati – https://www.wati.io/blog/what-is-conversational-marketing-5-statistics-you-need-to-know/
byjessicala – https://byjessicala.com/conversational-marketing
medium – https://medium.com/@MuanGroup/14-conversational-marketing-statistics-you-need-to-know-610ca2f7200b
ibm – https://www.ibm.com/watson-advertising/thought-leadership/what-is-conversational-marketing
startupbonsai – https://startupbonsai.com/chatbot-statistics/
terminus – https://terminus.com/conversational-marketing/
bluleadz – https://www.bluleadz.com/blog/what-is-conversational-marketing
drift – https://www.drift.com/blog/state-of-conversational-marketing/
qualified – https://www.qualified.com/blog/blog-posts/40-conversational-marketing-stats-you-need-to-know
threesixtee – https://www.threesixtee.co.uk/conversational-marketing-report-stats-trends/