CRM Statistics 2024
– Everything You Need to Know


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Crm Statistics 2023: Facts about Crm are important because they give you more context about what’s going on in the World in terms of Crm.

LLCBuddy editorial team scanned the web and collected all important Crm Statistics on this page. We proofread the data to make these as accurate as possible. We believe you don’t need to check any other resource on the web for Crm Facts; All are here only 🙂

Are you planning to form an LLC? Thus you need to know more about Crm? Maybe for study projects or business research or personal curiosity only, whatever it is – it’s always a good idea to know more about the most important Crm Statistics of 2023.

How much of an impact will Crm Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your Crm related questions here.

Please read the page carefully and don’t miss any words.

On this page, you’ll learn about the following:

Top Crm Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 133 Crm Statistics on this page 🙂

Crm “Latest” Statistics

  • According to Statista, reporting on a study from Gartner, the revenue of CRM businesses has increased from just under $14 Billion US dollars in 2010, to about $69 Billion in 2020.[1]
  • 12% more companies will employ CRM systems on a steady basis between 2022 and 2028.[1]
  • The capacity to get fresh leads from social media accounts, which some of the finest CRMs currently offer, is just behind it at 24%.[1]
  • Recent research have forecasted, according to crm.org, that the magical ROI value may reach as high as 30 to 1 in the future.[1]
  • Oracle and SAP alternately hold on positions two and three, respectively, while Microsoft and Adobe merely made their debuts in 2017 and have yet to reach the 5% threshold.[1]
  • According to a study by Apps Run The World and reported on by Statista, the largest market share for industry-specific CRM goes to professional services, covering close to 30% of the CRM market.[1]
  • According to the findings, which were published by Statista, social media monitoring received 25% of the vote as the most desired new item for a CRM kit.[1]
  • In the year 2018 in the U.S, 85% of CRM users expected an improved customer experience to be one of the best benefits of a CRM.[1]
  • Sales representatives who utilize mobile CRMs fulfill their sales targets roughly 66% of the time, compared to 22% of the time for representatives who do not.[1]
  • According to statistics obtained by Statista from an in depth HubSpot research on inbound marketing, 23% of respondents cite manual data input as one of the major obstacles to utilizing a CRM for the first time or as a struggle while doing so on a regular basis.[1]
  • As of 2012, the typical business has not reaped the advantages of its CRM software to the tune of 80%.[2]
  • CRM offers a return of $5.60 for every $1 spent and larger companies with over 11 employees are far more likely to implement a CRM system.[2]
  • A survey revealed by TD Ameritrade (2021), 43% of the RIAs considered investing in performance reporting and CRM tools.[3]
  • The market for worldwide contact center software is anticipated to increase from $24.1 billion to $75.5 billion from 2020 to 2026 at a CAGR of 20.9% over the forecast period.[3]
  • According to SP2C, the value of the CRM outsourcing market in France reached approximately $3.39 billion (January 2022 conversion), increasing by 6.1% from the previous year.[3]
  • Redtail had 61.86% of the CRM program market share with an 8.10 rating in 2021.[3]
  • By 2021, about 62% of Salesforce CRM customers are in the US, including Walmart Inc., UnitedHealth Group Incorporated, and McKesson Corporation.[3]
  • Among marketers with worldwide responsibility for media and programmatic, a study conducted in 2020 found that 43% of respondents employed a customer data platform with agency licensing and execution.[3]
  • 45% of survey respondents in 2021 said they used microservices in data analytics/business intelligence applications, according to IBM (2021).[3]
  • The worldwide market for business apps’ 2020 sales increased 4.1% year over year to $241 billion.[3]
  • In a 2021 HubSpot blog study of international marketing experts, short-form video was identified as the most successful sort of social media content in 2021 by 85% of respondents.[3]
  • Mobile business app users experienced an 87% sales improvement, a 74% customer satisfaction increase, and a 73% business process efficiency improvement.[3]
  • In the first half of 2020, salesforce’s market share of CRM software in China increased to 9%, surpassing its main competitors.[3]
  • Software Enterprise revenue is expected to grow 7.12% annually to reach a market volume of about $824.84 billion by 2026.[3]
  • The analytics and business intelligence sector is anticipated to see a 3.3% CAGR from 2017 to 2022.[3]
  • The United States has the biggest percentage of Oracle NetSuite CRM users at 82.4%, followed by the United Kingdom at 8.2%.[3]
  • According to 47% of customers surveyed by Capterra, utilizing a CRM system greatly increased customer retention and satisfaction.[4]
  • 33% believe that boosting income from current customers is a goal, while 69% say they want to convert additional contacts into customers.[4]
  • 74% of respondents said that CRM systems improve their access to client information, enabling them to provide more individualized service.[4]
  • According to LinkedIn’s state of sales study, 64% of businesses see CRM technology as having an effect or having a very large impact.[4]
  • According to industry estimates from Grandview Research, more than 91% of companies with 10 or more employees use a CRM to manage conversations with customers.[4]
  • Almost 68% of marketing executives claim that their business is increasingly competing on the basis of customer experience above all other factors.[4]
  • According to Forbes, although sales teams are often considered top users of CRM technology, they only spend around 18% of their time checking out CRM insights.[4]
  • 40% of businesses don’t utilize a CRM at all, and around 22% of salespeople claim to be unaware of what one is.[4]
  • Approximately 81% of marketers use numerous devices to access their CRM. CRM technology now extends beyond the desktop and laptop.[4]
  • According to a recent analysis by Grandview Research, 82% of the businesses polled claim to utilize their CRM systems for process automation and sales reporting.[4]
  • A whopping 92% of businesses say technology is essential to attaining their objectives of customer-centricity and fostering deeper brand ties.[4]
  • CRM decision makers believe that utilizing social and mobile CRM increases their productivity by 14.6%.[4]
  • According to Capterra, 47% of CRM users claim that the technology they employ has a significant influence on how satisfied their customers are.[4]
  • According to Salesforce, it indicates that CRM software can increase sales by as much as 29% while improving sales forecasting accuracy by up to 32% and improving sales productivity by 39%.[4]
  • During the pandemic, 88% of service teams discovered holes in their technological solutions, including as CRM software, according to Salesforce.[4]
  • The HubSpot State of Marketing report indicates that 75% of companies believe it’s increasingly important to close more deals for their teams, and 48% want to improve the efficiency of sales funnels.[4]
  • The value of CRM technology is anticipated to reach $128.97 billion in 2028, reflecting a CAGR of 12.1% over the next seven years.[4]
  • Users of the CRM also saw a 45% increase in sales revenue, and a 39% improvement in cross-selling and upselling success.[4]
  • Zendesk found that personalized experiences drives loyalty, and 52% of loyal customers will go above and beyond to buy from their favorite brands, even if that means spending more.[4]
  • 40% of CRM clients have an organizational adoption rate of above 90%, implying that most users of these systems are not fully using their potential, according to SuperOffice.[5]
  • 43% of CRM users utilize more than half of their system’s functionalities. More than an hour is spent manually entering data each day by 32% of sales professionals.[6]
  • 46% of sales teams claim to use CRM systems often source and 91% of businesses with more than 11 workers make use of a CRM system.[6]
  • 50% of business owners said CRM increased productivity, 65% increased their sales quota, 40% labor cost reduction, and 74% increased customer relationships.[6]
  • 54% of B2B marketers claim to feel empowered to work with their sales teams.[6]
  • 74% of CRM software users said that they have better access to client data thanks to their CRM system.[6]
  • By 2025, the CRM market has already increased to $82 billion, growing at 12% per year.[6]
  • Companies with CRM adoption rates under 75% have less effective sales teams. Utilizing a mobile CRM increased productivity for 50% of teams.[6]
  • Only 47% of businesses with an implemented CRM have an adoption rate of over 90% in the business.[6]
  • The average ROI for CRM is $8.71 for every dollar spent.[6]
  • When considering which CRM to use, businesses consider 65% ease of use, 27% schedule management, and 18% data snapshot capability.[6]
  • The CRM market expanded by a whopping 15.6% in 2018, making it the largest and the fastest-growing enterprise application software category, according to Gartner.[7]
  • 50% of teams improved their productivity by using a mobile CRM, according to Forrester.[8]
  • According to Epsilon, 80% of customers are more inclined to buy from a business that provides a customized experience.[8]
  • Productivity for sales reps increases by 26.4% when adding social networking and mobile access to CRM applications.[8]
  • CRM software that include social networking and mobile access boost sales rep productivity by 26.4%.[8]
  • According to Tech.co, 22% of business owners believe embracing new technology is the biggest challenge facing their company.[8]
  • 32% of sales reps spend more than 1 hour each day on manual data entry, due to the lack of CRM adoption.[9]
  • When employing a CRM system, 47% of users said that customer satisfaction and retention significantly increased.[9]
  • Increasing the effectiveness of their CRM sales funnel is one of the top sales initiatives for 48% of companies.[9]
  • 84% of customers state that a business gains their trust and loyalty if it sees them as a real person instead of just a number.[9]
  • 92% of consumers say they would completely stop doing business with a firm after two or three bad experiences, according to thrivemyway.[9]
  • Quality customer reference data is essential for CRM adoption, according to 92% of sales reps.[9]
  • After Salesforce, the next biggest CRM systems are SAP and Oracle, holding around 4.8% each of the total CRM market share.[9]
  • Companies using mobile CRM are more productive, meeting 65% of sales targets as opposed to 22% for those without mobile CRM.[9]
  • Given that the CRM industry is expanding at an estimated 12.5% annual pace, it is anticipated to generate around $116.1 billion in sales by 2026.[9]
  • The total use of CRM technology increased by around 18% over the previous year in 2019, which is more growth than is typical.[9]
  • In 2021, 40% of interactions between a business and a consumer took place in person and 60% took place online.[9]
  • Due to inadequate preparation for the whole implementation process, 69% of CRM implementations on average fail to achieve their objectives.[9]
  • Only 28% of firms are happy with the technologies they use to unify a single common picture of consumers across all of their business divisions.[9]
  • The leading CRM risk factors are lack of cross-functional coordination (50%), no CRM business strategy (48%), and lack of process change (45%).[9]
  • Top-requested CRM features are contact management (94%), track integrations (88%), scheduling/reminders (85%).[9]
  • CRM is utilized by sales teams 80% of the time, marketing 46% of the time, and customer care departments 45% of the time.[9]
  • 14% of company owners also claim that salespeople don’t know how to utilize CRM or that it isn’t suitable in their industry, according to truelist.co.[10]
  • 17% of salespeople claim that CRM’s manual data input and lack of tool integration are big obstacles.[10]
  • CRM solutions are used by a third of salespeople for three to five hours per week, and by 24% for more than ten hours per week.[10]
  • According to CRM ROI statistics, CRM usage can improve profit margins by over 2%, and the revenue per salesperson can be significantly scaled.[10]
  • Companies employing CRM software have reported accuracy on contacts data of 39%, accuracy on corporate data of 36%, and reporting capacities of 30%, in addition to being user friendly and simple to maintain.[10]
  • Editors’ pick for CRM statistics cloud-based and hosted services will consume 26% of it organizations’ spending in 2022, according to SWZD.[10]
  • CRM trends and statistics also show that just 27% of workers at major organizations and 23% of those working for small businesses with less than 100 employees have implemented CRM.[10]
  • Cloud CRM statistics show that only 12% of companies used cloud-based CRM in 2008, with that percentage skyrocketing to 87% by 2020 due to the efficiency and cost-effectiveness of CRM tools.[10]
  • CRM industry figures show that companies increased their mobile sales targets by 35% from 22%.[10]
  • Mobile CRM is rising by 11%, reaching $15 billion globally as consumers use their phones more and more.[10]
  • The percentage of CRM users has increased since 2018 when 59% of companies used CRM software, which shows how quickly CRM has revolutionized the market, according to Salesforce.[10]
  • 26% of CRM software users ask for pipeline or funnel monitoring features, as well as automation (22%), customization (18%), and reporting features (17%).[11]
  • When making a purchase, 45.9% of companies list the customer experience as one of their top objectives.[11]
  • Contact management (94%), track interactions (88%), and scheduling/reminders (85%) are the most popular CRM features.[11]
  • 53% of top-performing sales representatives are confident in their CRM data, according to LinkedIn (2020).[11]
  • Sales professionals are 8% more likely to use a CRM if they work from home all the time.[11]
  • By 2024, 50% of AI investments will be quantified and linked to KPIs to measure ROI by 2024.[11]
  • 53% of top-performing sales representatives are confident in their CRM data, but only 32% of the non-top performers are confident in the numbers.[11]
  • According to a recent survey of CRM users, 47% of respondents believe that using CRM significantly affects client retention.[12]
  • According to a recent survey, simplicity of use is seen by 65% of CRM users as being the most crucial factor to consider when choosing a CRM system.[12]
  • Despite the fact that most companies now use CRMs, acceptance rates are still fairly low, with an average adoption rate of 26% across all sectors.[12]
  • The most successful sales firms are 81% more likely to use their CRM system consistently.[12]
  • Statistic sales representatives at businesses employing a CRM are able to cut their sales cycles by 8 to 14% since CRM software dramatically enhances data accessibility.[12]
  • 64.2% of firms utilizing CRMs believe the technology has a significant or very significant influence on their capacity to provide outstanding outcomes and expand their organizations.[12]
  • 81% of CRM software users access their data across several platforms, including laptops, desktops, cellphones, and tablets.[13]
  • According to Nucleus Research, CRM decision-makers claim a productivity gain of 14.6% from mobile CRM capabilities and 11.8% from social CRM.[14]
  • CRM software leads the technology investment as 44% of businesses are planning to increase their IT budgets in 2021, as stated by Spiceworks.[14]
  • In 2021, 87% of organizations will use a cloud-based solution to access their CRM system on a variety of devices, including laptops, desktop computers, smartphones, and tablets.[14]
  • With a 7.1% market share in 2017, Oracle claims to have the second largest market share in the world for CRM.[14]
  • US businesses are likely to spend more than $350 million on email advertising, making CRM a crucial part of the email marketing strategies.[14]
  • 82% of businesses that use CRM systems also use automation and sales reporting technologies.[15]
  • According to Salesforce, around 57% of executives reported struggling to maintain good customer experiences since the shift to remote work because their CRM wasn’t easily accessible.[15]
  • In the next three to five years, according to around 81% of executives, the usage of CRM technology will go beyond the use of tools for sales and service support.[15]
  • According to Grandview Research, 91% of companies with 10 or more workers now monitor and enhance the customer experience using CRM systems.[15]
  • Salesforce around 97% of sales professionals believe that sales technology, including CRM systems, is either significant or extremely important. Currently, 65% of sales professionals frequently use a CRM.[15]
  • Millennials are particularly aware of the importance of CRM technology, with around 28% of the generation saying the technology is critical to their success, compared to only 18% of Generation X respondents, and 9% of baby boomers, according to 99 firms.[15]
  • The growth of the CRM market is anticipated to be significantly impacted by the increasing need for digital communication channels through 2028.[15]
  • 32% of businesses claim their technology now allows them to access a single source of truth with their CRM, despite the fact that 90% of executives think this is crucial.[15]
  • CRM decision-makers claim they benefit from an increase (14.6%) in productivity when using mobile and social CRM.[16]
  • 15% of businesses have completely or mostly replaced their on premise customer service applications with SaaS options, while 24% utilize SaaS to supplement their current offerings, according to Forrester analysis.[17]
  • People related issues or issues with user acceptance accounted for 22% of all reported issues with effective CRM deployment, according to Forrester analysis.[17]
  • According to GetBase, 30% of marketers say having disparate data sources is a main reason why they can’t glean useful insights from customer data.[17]
  • 65% of sales representatives at businesses that have used mobile CRM have met sales targets, compared to just 22% at businesses that haven’t, representing an improvement of 59% in sales performance (Innoppl Technologies).[17]
  • Finding the time to assess systems was a significant issue for 67% of CRM clients (CSO perspectives).[17]
  • A mobile CRM system is used by 82% of sales representatives, and they say it has increased the quality of their data (Software Advise).[17]
  • According to a research by GetBase, between 25% and 60% of CRM projects fail to meet expectations.[17]
  • CRM may boost sales by as much as 29% boosts prediction accuracy by 40% and productivity by up to 34%.[17]
  • Organizations using mobile business apps achieve a 62% increase in usage and adoption of CRM applications (Forrester).[17]
  • 81% of CRM users utilize a variety of devices, including laptops, desktops, cellphones, and tablets, to access their CRM.[18]
  • Applications for customer relationship management may boost revenue by up to 29%, productivity by up to 34%, and sales forecast accuracy by 42%, according to Salesforce.[18]
  • CRM users are most satisfied with the contact and account management that CRM systems provide, with an average user-satisfaction score of 88%.[18]
  • According to HubSpot State of Inbound (2016), 40% of salespeople still save client information informally using spreadsheets and email applications.[18]
  • In a single year, the number of CRM products on G2’s websites went from 178 to 394, a 121.3% increase year over year.[18]
  • Sales reps saw their productivity increase by 26.4% when adding social networking and mobile access to CRM applications.[18]
  • The average ROI time for sales professionals is 13 months, and the average CRM user adoption rate is 73%.[18]

Also Read

How Useful is Crm

One of the main advantages of CRM is the ability to centralize customer data in one place, providing a comprehensive view of each customer interaction. This allows businesses to tailor their marketing strategies, sales efforts, and customer service initiatives to meet the individual needs and preferences of each customer. By understanding customer behavior and preferences, companies can anticipate their needs and provide personalized experiences that foster loyalty and drive repeat business.

Moreover, CRM systems help businesses streamline their operations and improve efficiency by automating repetitive tasks and workflows. For example, automated email campaigns can be set up to nurture leads and keep customers engaged, without the need for manual intervention. This saves time and allows employees to focus on more strategic tasks that require human creativity and critical thinking.

In addition, CRM systems facilitate collaboration among team members by providing a centralized platform for sharing customer information and communication history. This ensures that everyone in the organization is on the same page when interacting with customers, leading to a more cohesive and professional customer experience. By fostering teamwork and communication, CRM systems can help break down silos within an organization and promote a customer-centric culture.

Furthermore, CRM systems are a valuable tool for measuring the success of marketing campaigns, sales efforts, and customer service initiatives. By tracking key performance indicators such as customer satisfaction, lead conversion rates, and retention rates, businesses can gain insights into what is working well and where there is room for improvement. This data-driven approach allows companies to make informed decisions based on real-time information and adjust their strategies to maximize results.

Critics of CRM may argue that it is an expensive investment with complex implementation processes that require significant time and resources. While it is true that implementing a CRM system can be challenging, the long-term benefits far outweigh the initial costs and efforts. Businesses that prioritize customer relationships and invest in CRM systems are likely to see a return on investment in terms of increased customer satisfaction, loyalty, and profitability.

In conclusion, CRM systems are an invaluable tool for businesses looking to enhance their customer relationships and drive growth. By centralizing customer data, automating tasks, improving collaboration, and measuring performance, CRM systems help businesses deliver personalized experiences and streamline operations. While implementing a CRM system may be a long and arduous process, the benefits in terms of customer satisfaction, loyalty, and profitability make it a worthwhile investment for any business looking to succeed in today’s competitive market.

Reference


  1. crm – https://crm.org/crmland/crm-statistics
  2. walkme – https://crm.walkme.com/infographic-10-surprising-crm-statistics/
  3. financesonline – https://financesonline.com/crm-software-statistics/
  4. findstack – https://findstack.com/crm-statistics/
  5. fitsmallbusiness – https://fitsmallbusiness.com/crm-statistics/
  6. martech – https://martech.zone/crm-statistics/
  7. review42 – https://review42.com/resources/crm-statistics/
  8. tech – https://tech.co/crm-software/crm-statistics
  9. thrivemyway – https://thrivemyway.com/crm-stats/
  10. truelist – https://truelist.co/blog/crm-statistics/
  11. activecampaign – https://www.activecampaign.com/blog/30-crm-statistics-to-increase-your-sales
  12. agilecrm – https://www.agilecrm.com/blog/statistics-that-prove-the-need-for-a-crm/
  13. benchmarkone – https://www.benchmarkone.com/blog/crm-stats-2021/
  14. bigcontacts – https://www.bigcontacts.com/blog/crm-statistics/
  15. cxtoday – https://www.cxtoday.com/crm/crm-statistics-for-2022/
  16. epcgroup – https://www.epcgroup.net/top-50-crm-statistics-and-trends-for-2022/
  17. nomalys – https://www.nomalys.com/en/28-surprising-crm-statistics-about-adoption-features-benefits-and-mobility/
  18. nutshell – https://www.nutshell.com/blog/crm-stats

About Author & Editorial Staff

Steve Goldstein, founder of LLCBuddy, is a specialist in corporate formations, dedicated to guiding entrepreneurs and small business owners through the LLC process. LLCBuddy provides a wealth of streamlined resources such as guides, articles, and FAQs, making LLC establishment seamless. The diligent editorial staff makes sure content is accurate, up-to-date information on topics like state-specific requirements, registered agents, and compliance. Steve's enthusiasm for entrepreneurship makes LLCBuddy an essential and trustworthy resource for launching and running an LLC.

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