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Customer Data Platforms (Cdp) Statistics 2023: Facts about Customer Data Platforms (Cdp) outlines the context of what’s happening in the tech world.
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Top Customer Data Platforms (Cdp) Statistics 2023
☰ Use “CTRL+F” to quickly find statistics. There are total 41 Customer Data Platforms (Cdp) Statistics on this page 🙂Customer Data Platforms (CDP) “Latest” Statistics
- According to 2030 Today, 56.8% of respondents felt that the CDP’s ROI has significantly improved by 5-10 times.[1]
- 51% of respondents stated that AI would be critical or crucial to their marketing performance, according to AI Institute.[1]
- 58% of those surveyed who had a CDP in place thought that it had significantly increased value.[1]
- Although contact centers, supply chains, inventory management, and product teams now utilize more than 40% of the customer data that marketing and sales departments claim to use heavily.[1]
- To visualize customer journeys and customize digital ads, 63% of marketers utilize a CDP.[1]
- In order to standardize data collecting and create a unified data environment, 65% of company executives think these are their top priorities.[1]
- A CDP will be essential to businesses’ attempts to improve customer experiences, according to 73% of them.[1]
- 74% of C-suite executives think that having high-quality data offers them an edge over other companies.[1]
- Data assembling is the most frequent job (66%), followed by analytics (42%) and predictive models (35%).[1]
- According to the CDP Institute’s prediction, as of July 2022, CDP industry revenue would be 2 billion, up 25% from 2021.[1]
- Greater efficiency is provided by centralizing customer data, which also promotes company development (64%).[1]
- According to Unified Data Operations and the Customer Experience in 2022, 33% are dissatisfied with their capacity to engage clients using data.[1]
- 96% of businesses have plans to use a “digital first” business strategy, according to IDG 2021 Digital Business Study.[1]
- 56% of CMOs’ total marketing spending will be spent on digital platforms, with social media being the most expensive.[1]
- 10% of these businesses deployed a CDP in 2017, but according to a 2021 CDP Institute user survey, 24% did so.[1]
- People support the use of AI by businesses to customize suggestions by 81%.[1]
- Less than 50% of marketers have combined data from offline sources, third-party social media sites, and product use.[1]
- According to 26% of CMOs, the largest competence gap is in marketing data and analytics, followed by 23% in customer understanding and experience management and 22% in marketing technology.[1]
- By 2027, the size of the Global Customer Data Platform market is projected to reach 20.5 billion, growing at a market development rate of 34% CAGR.[1]
- 65% of workers and 83% of financing come from the top 25% of CDP suppliers listed by employment.[1]
- While 85% of businesses make an effort to abide completely by privacy laws, the percentage of businesses that go above and above what is required by law has decreased from 28% in 2020 to 22% in 2021.[1]
- Unstructured and unstructured data depend on the CDP, such as social media feeds, product images, and barcodes, and may make up as much as 80% of all data by 2025, according to IDG.[2]
- By the end of 2021, 90% of B2C brands are expected to have an app. If you are used to the area, you could notice a noteworthy missing.[3]
- More than 1.5 times as many respondents participated in this poll at the time, 29% of respondents said they had already installed a CDP in 2020.[3]
- 47% of respondents in a poll of 4,684 consumer data decision makers stated they would increase by more than 25% during the next five years.[3]
- To better comprehend the whole client experience, over 6% of segments’ customer base imported data from SendGrid.[3]
- According to 33% of top marketers, knowing clients best requires having the correct technology for data collecting and analysis.[4]
- Customers believe they are willing to spend extra if it means having a better customer experience 86% of the time.[4]
- Businesses with a designated leader for Data Governance or Data Management have 42% more confidence in the quality of their data than those without.[4]
- Companies who have a Data Governance program in place see an increase in data analysis time of 2% and a 31% increase in trust in the quality of the data.[4]
- IBM data quality and completeness are cited by 54% of firms as their biggest marketing data management challenges.[4]
- When it comes to how company executives use data, they spend 70% of their time finding information and just 30% of their time really studying it.[4]
- As a consequence of reading data incorrectly, 57% of marketers are seeing diminished outcomes.[4]
- Businesses that prioritize enhancing customer experience see an 80% boost in revenue.[4]
- Fantastic office after having a wonderful personalized personal encounter with a company, 49% of buyers admit to making impulsive purchases.[4]
- Every two years, customers produce twice as much data, yet only 99% of that data is ever utilized, analyzed, or altered.[4]
- With Acquia CDP in Action, Moosejaw saw an increase of 125% in conversion rates.[5]
- According to projections, the size of the worldwide market for Customer Data platforms would increase at a CAGR of 15% between 2022 and 2028, from 1,905.7 million in 2021 to 5,110.6 million.[6]
- According to Deloitte, a third of mid-market businesses invest at least 5% of their overall sales on technology.[7]
- Marketers that have mastered personalisation improve sales by 5% to 15% and marketing spend efficiency by 10% to 30% .[8]
- Revenue for the CDP market is expected to reach two billion dollars in 2022, up 25% from the reported value of 1.6 billion in the previous year.[9]
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Reference
- cdp – https://cdp.com/articles/basics/cdp-industry-statistics/
- martech – https://martech.org/martech-landscape-customer-data-platform/
- segment – https://segment.com/blog/cdp-report-2021/
- v12data – https://v12data.com/blog/customer-data-platforms-the-stats-you-cant-ignore/
- acquia – https://www.acquia.com/products/marketing-cloud/acquia-cdp
- globenewswire – https://www.globenewswire.com/news-release/2022/04/05/2416331/0/en/Customer-Data-Platforms-CDP-Market-2022-2028-Key-Business-Opportunities-Production-Revenue-Sales-Share-Trends-Business-Strategies-Top-Players-Key-Countries-Types-and-Applications.html
- insiderintelligence – https://www.insiderintelligence.com/topics/category/customer%20data%20platform
- oracle – https://www.oracle.com/cx/customer-data-platform/what-is-cdp/
- statista – https://www.statista.com/statistics/1293577/customer-data-platform-industry-revenue/