Customer-to-Customer (C2C) Community Marketing Statistics


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Customer-To-Customer (C2C) Community Marketing Statistics 2023: Facts about Customer-To-Customer (C2C) Community Marketing outlines the context of what’s happening in the tech world.

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Top Customer-To-Customer (C2C) Community Marketing Statistics 2023

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Customer-To-Customer (C2C) Community Marketing “Latest” Statistics

  • In comparison to other forms of promotion, 92% of customers say they rely more on recommendations from friends and family.[1]
  • Today’s consumers only trust around one-third of the businesses whose goods and services they purchase, and more than 80% claim that brand trust (or a lack thereof) influences their purchasing decisions.[2]
  • 85% of people believe user-generated content (UGC) to be more persuasive than brand material because it demonstrates how real people use items in authentic situations.[2]
  • 88% of consumers look to reviews for information when learning about and assessing products.[2]
  • More than 90% of clients who received samples left reviews, which is 11% more than the company’s original target.[2]
  • The global customer-to-customer (C2C) community marketing software market is anticipated to generate US$ 2.8 billion by the end of 2032, recording a respectable CAGR of 6.2%.[3]
  • The report predicts that the type segment will grow at a CAGR of 6.1% from 2022 to 2032. Based on type, the cloud-based sector is expected to dominate the market throughout the projected period.[3]
  • The regional C2C market is anticipated to generate US$ 1 billion by the end of 2032 and register a CAGR of 6%, according to estimates.[3]
  • China is expected to grow at a pace of 5.6% in the C2C industry, while Japan and South Korea are expected to grow at rates of 4.5% and 4%, respectively.[3]
  • The retail and e-commerce category, which is estimated to lead the C2C market in the forecast period based on application, is predicted to post a CAGR of 5.7% from 2022 to 2032.[3]

Also Read

How Useful is Customer to Customer C2c Community Marketing

C2C community marketing relies on the idea that people trust each other more than traditional advertising or brand messaging. When individuals have a positive experience with a product or service, they are likely to share that experience with their friends, family, and even strangers online. This sharing of information can have a snowball effect, as more and more people begin to trust and engage with the brand based on the recommendations of their peers.

One of the key advantages of C2C community marketing is its ability to create authentic connections between customers and brands. Consumers are more likely to trust recommendations from people they know or have common interests with, rather than a faceless corporation. By tapping into existing customer networks, brands can leverage the trust and influence of their customer base to reach new audiences and drive sales.

Another benefit of C2C community marketing is its viral nature. When a customer has a positive experience with a brand, they are likely to share that experience with their entire network, who in turn may share it with their networks, and so on. This exponential spread of positive word-of-mouth can quickly elevate a brand’s reputation and increase its visibility in the market.

C2C community marketing also allows brands to tap into the power of user-generated content. In today’s digital age, consumers are constantly creating and sharing content on social media platforms. By encouraging customers to share their experiences with a brand, companies can harness this user-generated content to create a more authentic and engaging brand image.

However, like any marketing strategy, C2C community marketing also has its challenges. One of the main pitfalls is the lack of control over the message being shared. While positive word-of-mouth can be incredibly beneficial for a brand, negative reviews or experiences shared within the community can also harm a company’s reputation.

Moreover, maintaining and engaging with a C2C community requires time, effort, and resources. Brands must be actively involved in monitoring and participating in online conversations to ensure that the messaging remains positive and on-brand. Additionally, building a strong C2C community takes time and dedication, requiring consistent effort to foster a sense of trust and loyalty among customers.

Overall, C2C community marketing has proven to be a valuable tool for brands looking to connect with their customers on a more personal level. By leveraging the power of word-of-mouth and user-generated content, companies can tap into the influence of their customer base to drive sales and build a strong brand reputation. However, in order to be successful, brands must be willing to invest the time and resources needed to nurture and engage with their C2C community effectively.

Reference


  1. cmxhub – https://cmxhub.com/the-power-of-customer-to-customer-c2c-marketing/
  2. bazaarvoice – https://www.bazaarvoice.com/blog/c2c-marketing-guide/
  3. futuremarketinsights – https://www.futuremarketinsights.com/reports/customer-to-customer-c2c-community-marketing-software-market

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