Data Management Platforms Statistics


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Data Management Platforms Statistics 2023: Facts about Data Management Platforms outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Data Management Platforms, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

How much of an impact will Data Management Platforms Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your questions here.

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Top Data Management Platforms Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 19 Data Management Platforms Statistics on this page 🙂

Data Management Platforms “Latest” Statistics

  • Google Chrome will shut off support for third-party cookies in 2024 means that almost 100% of web browser traffic won’t support third-party cookies.[1]
  • Between 2021 and 2031, the total number of database administrators and architects is expected to increase by 9%, which is faster than the average for all professions.[2]
  • Employment of computer and information systems managers is projected to grow 16% from 2021 to 2031, much faster than the average for all occupations.[3]
  • 77% of customers worldwide said they would cease doing business with a company if they lost their data or handled it irresponsibly, and 32% said they have chosen not to receive targeted advertising in the previous year.[4]
  • According to NewVantage, 95% of fortune 1000 executives identified cultural barriers as preventing the use of big data, compared to only 5% who cited technology.[4]
  • Business spend on first-party data management, processes and integration grew to $5.5 billion in 2019, an increase of 9.8%, while investments in third-party data management reached $11.9 billion, an increase of only 6.1% during the same period.[4]
  • According to Observepoint, businesses with a designated leader for data governance or management have 42% more confidence in the quality of their data than those without.[4]
  • Companies who have a data governance program in place see an increase in data analysis time of 2% and a 31% increase in trust in the quality of the data.[4]
  • According to Forrester, 70% of US marketers agree that a more open and accessible supply chain is necessary for effective advertising investment.[4]
  • Consumers who had suffered an online security event, such as a password theft or account hack, said that the incident cost them $100 to $10,000 or more, according to 27% of respondents.[4]
  • According to Invespcro, data quality and completeness are cited by 54% of firms as their biggest marketing data management challenges.[4]
  • In 2017, a total of 83% of companies said they perform data compliance audits each year (or an average of 2.9 audits).[4]
  • According to IBM, in terms of how business leaders interact with data, 70% of time is spent finding data with only 30% analyzing it.[4]
  • Within two years, internal data management using a combination of commercial and custom solutions is expected to rise by 40%.[4]
  • As a consequence of reading data incorrectly, 57% of marketers are seeing decreased outcomes.[4]
  • Of the 600 largest public companies and 100 largest private companies, only 16% have a ‘Do-Not-Sell’ website link in response to CCPA, according to PwC.[4]
  • According to Econsultancy, 59% of brands and 40% of agencies either have already appointed or plan on appointing a Data Protection Officer (DPO).[4]
  • Every two years, customers produce twice as much data, yet only 99% of that data is ever utilized, analyzed, or altered.[4]
  • According to Reuters, third-party cookies found on European news sites have decreased by 22% since GDPR went into effect.[4]

Also Read

How Useful is Data Management Platforms

One of the key benefits of using a DMP is the ability to consolidate data from various sources into one centralized location. This makes it easier for businesses to analyze and segment their customer base, allowing for more targeted and personalized marketing campaigns. By having a unified view of customer data, businesses can better understand their customers’ preferences, behaviors, and needs, ultimately leading to more effective and efficient marketing strategies.

Furthermore, DMPs also provide businesses with the ability to optimize their advertising efforts through enhanced targeting and personalization. By utilizing the data collected through the platform, businesses can deliver more relevant and timely ads to their target audience, increasing the likelihood of engagement and conversion. This not only improves the overall effectiveness of advertising campaigns but also helps businesses maximize their return on investment.

Another significant benefit of using a DMP is the ability to track and measure the performance of marketing campaigns in real-time. By monitoring key metrics and performance indicators, businesses can quickly identify what is working and what isn’t, allowing for timely adjustments and optimizations to improve campaign outcomes. This level of agility and insight enables businesses to make data-driven decisions that can positively impact their bottom line.

Moreover, DMPs also play a crucial role in ensuring compliance with data privacy regulations and best practices. With data security and privacy becoming increasingly important to consumers, businesses must prioritize safeguarding customer data and ensuring compliance with regulations such as the General Data Protection Regulation (GDPR). DMPs provide businesses with the tools and capabilities to securely manage and protect customer data, helping to build trust and credibility with consumers.

Overall, the usefulness of data management platforms cannot be overstated in today’s data-driven business landscape. From enabling targeted marketing and advertising efforts to providing valuable insights and analytics, DMPs play a crucial role in helping businesses effectively manage and leverage customer data. By harnessing the power of data through DMPs, businesses can better understand their customers, optimize their marketing efforts, and drive business growth.

Reference

  1. clearcode – https://adtechbook.clearcode.cc/dmp-and-data-usage/
  2. bls – https://www.bls.gov/ooh/computer-and-information-technology/database-administrators.htm
  3. bls – https://www.bls.gov/ooh/management/computer-and-information-systems-managers.htm
  4. dataservicesinc – https://www.dataservicesinc.com/newsletter/marketing-data-management-statistics/

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