Digital Signage Statistics


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Steve Goldstein
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Digital Signage Statistics 2023: Facts about Digital Signage are important because they give you more context about what’s going on in the World in terms of Digital Signage.

LLCBuddy editorial team scanned the web and collected all important Digital Signage Statistics on this page. We proofread the data to make these as accurate as possible. We believe you don’t need to check any other resource on the web for Digital Signage Facts; All are here only 🙂

Are you planning to form an LLC? Thus you need to know more about Digital Signage? Maybe for study projects or business research or personal curiosity only, whatever it is – it’s always a good idea to know more about the most important Digital Signage Statistics of 2023.

How much of an impact will Digital Signage Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your Digital Signage related questions here.

Please read the page carefully and don’t miss any words.

Top Digital Signage Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 113 Digital Signage Statistics on this page 🙂

Digital Signage “Latest” Statistics

  • In the last month, 70% of Americans claim to have seen a digital display.[1]
  • Visual information makes up 90% of the information sent to the brain.[1]
  • The cortex of the brain dedicates 30% of its space to processing visual data.[1]
  • From 2021 to 2028, the market for digital signage is projected to increase at a compound annual growth rate of 75%, reaching USD 38.23 billion.[1]
  • Our brains process visual information 60,000x faster than text whereas just 8% of the brain processes touch and 3% processes sound.[1]
  • 15% of users utilize between 15 and 99 displays, compared to 33% who use between 1 and 24 digital signs screens.[2]
  • Projectors and other types of digital signage are used by 52.9% of religious institutions to give sermons.[2]
  • Increased consumer involvement is cited by 64% of digital signage users as the key advantage of the technology.[2]
  • 75% of caregivers and patients who watch hospital messages on digital signage systems claim that the material improves their experience at the hospital and gives them useful health information.[2]
  • Compared to conventional channels, digital signage, according to 84% of merchants, increases brand recognition.[2]
  • 97% of students say they would rather get knowledge from a digital source than one that isn’t digital.[2]
  • Of the instructors questioned, 53% say they would want to utilize digital resources for learning more often while 44% say they would like to use them approximately as frequently as they do now.[2]
  • 57% utilize technology for scheduling classes and emergency alerts, while 86% use it for digital menu boards in eating establishments.[2]
  • When deployed in public spaces, digital signage may reach up to 10% of American inhabitants over the age of 12, compared to 41% on Facebook or 43% online.[2]
  • 73% of educational institutions believe that the advantages of digital signage in education are essential for the development of communication.[2]
  • Digital signage improves internal communication, which increases staff productivity by 25%.[2]
  • 29.5% of diners claim that digital menus are more likely to affect their decision to buy a product.[2]
  • 95% of retail banks are happy with the digital signage they have installed and claim that it pays for itself in as little as 18 months.[2]
  • Digital signage really raises worker engagement by 22%, which results in 41% fewer quality flaws.[2]
  • 56% of internal communication teams are thinking about using digital signage more often at their company.[2]
  • 59% of persons who see digital signage material are interested in learning more about the item or subject.[2]
  • Accident and sickness rates are reduced by 20% or more as a consequence of safety and health messages using platforms like digital signs.[2]
  • Integrating digital signage technology may boost foot traffic in retailers by up to 24%.[2]
  • 60% of businesses without digital signage in their storefronts want to invest in the technology over the next two years, indicating that the use of these solutions is steadily increasing.[2]
  • 93% of manufacturers promote their goods at trade fairs and exhibits using digital signage to enhance the audience experience.[3]
  • Internal communication is improved through digital signage, which increases staff productivity by 25%.[3]
  • Research has shown that digital signage might increase the proportion of repeat consumers by almost 30%.[4]
  • Research reveals that 76% of shoppers visited a business after viewing digital signage.[4]
  • 58% of U.S. marketers utilize social media to interact with their target market during relevant events.[5]
  • 68% of respondents agreed that internet advertising will eventually have an impact on their choice to purchase promoted goods.[5]
  • 71% of respondents said they thought digital billboard advertisements stood out more than internet ads, and 46% said they were more noticeable than even television advertisements.[5]
  • 73% of educational institutions believe that digital signage will be essential for communication in the future.[5]
  • According to research by Russell Reynolds Associates, at least 30% of executives across all sectors expect a moderate to severe digital disruption.[5]
  • 75% of those who saw a digital sign at a hospital could remember at least one message, according to polls.[5]
  • The small business association claims that led advertising signs are the most economical kind of advertising, attracting 1,000 impressions for only $0.15.[5]
  • As a result of using technology in the classroom, students experience a reduction in stress of 45%, an increase in confidence of 46%, and a boost in productivity of 57%.[5]
  • Coffee sales at 7-Eleven convenience stores in Denmark increased by 30% as a result of digital sign advertising.[5]
  • More than 40% of consumers claim that digital displays may influence their purchasing decisions because they provide pertinent information near the point of sale.[5]
  • Given that 73% of respondents stated they would rather watch a brief video to learn more about a product or service long lines and erratic wait times in stores are resolved by digital signage.[6]
  • Patients discovered physicians using digital messaging in 27% of cases.[7]
  • When deploying screens, clinics often see a 15% –150% boost in business.[7]
  • Digital signage displays that are totally customer-facing are preferred by 51% of end users, while employee-facing panels are preferred by 9%.[7]
  • 56% of internal communication teams have thought about using digital signage in their company at some point.[7]
  • 59% of consumers believe that seeing digital signage attracted or persuaded them to learn more about a service issue or product.[7]
  • 42% of end users intend to spend more on content creation, while 65% expect to boost their digital signage spending on new displays.[7]
  • Customer signage represents the caliber of the company and its goods in 68% of U.S. stores.[7]
  • Brand awareness is raised by digital signage by 47.7%.[7]
  • The top priority for 74% of diners in restaurants is a clear menu presentation.[7]
  • 73% of customers agree that technology in restaurants enhances the customer experience.[7]
  • To improve communication and lesson planning, digital signage systems have already been used in 87% of educational institutions, including K–12 schools.[7]
  • Visual information makes up 90% of the information sent to the brain.[7]
  • Processing visual information takes up 30% of the brain’s cortex.[7]
  • In a Nielsen study conducted for SignStorey in 2007, it is discovered that 68% of respondents said that digital signage would affect their choice to buy the product.[7]
  • According to a 2007 RichMedia Technologies research, 63% of consumers were drawn to digital signage, which is a larger percentage than was seen with static panels (58%).[7]
  • According to research by Arbitron, 47% of customers remembered seeing specific advertising on a digital screen.[7]
  • 96% of kids quickly recognize and can remember the content of digital signs.[7]
  • Digital signage has an 83% recall rate, according to a 2015 survey by the Out of Home Advertising Association of America.[7]
  • 84% of UK merchants, according to a 2017 Samsung UK Retail Digital Signage Survey, think that digital signage significantly raises brand recognition.[7]
  • 60% of merchants that do not already have digital signage in their shops aim to invest in this kind of solution over the next two years, according to the Future Trends 2019 survey done by the website digital signage today.[7]
  • More than any other conventional medium, digital signage has a greater recall rate, with 83% of individuals recognizing at least one advertisement they saw on a digital billboard in the previous 30 days.[7]
  • According to research by Arbitron’s, 19% of customers made impulsive purchases as a result of digital signage.[7]
  • Digital images used in business presentations are 43% more convincing than those that do not.[7]
  • Retailers are adopting video signs to expose a bigger audience to their marketing messaging compared to Facebook and online video platforms, which reach fewer than 45% of users.[7]
  • By using digital signage solutions, retail firms see a 46% boost in customer satisfaction.[7]
  • Retailers’ recurring business is estimated to have grown by 32.8% as a result of digital signage solutions.[7]
  • By more than 35%, digital signage reduces perceived wait times and enhances line management.[7]
  • Digital signage is used by 50% of communications professionals.[7]
  • Solutions for digital signage improve 60% of consumer choices made at the point of sale.[7]
  • Incorporating digital menu boards and allergy information boards may not only provide a more attractive and effective manner of presenting the menu material, but they also often result in a 5% increase in sales.[7]
  • 58% of respondents said they thought digital signage commercials were distinctive, compared to 33% who said the same about billboard ads.[7]
  • It was shown that adopting digital signage instead of only print signage increased sales for four out of five companies by up to 33%.[7]
  • 75% of passengers reported seeing a digital billboard.[7]
  • Multichannel campaign management, which includes digital signage initiatives, is given top importance by more than 25% of U.S. corporations.[7]
  • Thanks to digital signage technologies, retail firms’ overall sales volumes increase by 31.8%.[7]
  • By 2020, it is anticipated that the market for digital signage would reach $20 billion.[7]
  • According to 71% of study respondents, digital billboards and signage advertisements stand out more than typical web and tv advertisements.[8]
  • Digital billboards are seen by 72% of Americans as a hip way to promote and learn about new companies.[8]
  • More than 40% of American consumers claim to have changed their purchases as a result of being motivated by pertinent information presented on digital signage close to the point of sale.[8]
  • More than 70% of Americans can remember seeing a digital video display, and 75% of tourists say they had recently seen a digital billboard.[8]
  • The market for digital signage is predicted to increase at a compound annual growth rate of 73% and surpass $29 billion by 2024.[8]
  • Installing outdoor digital signage often results in a 15% or higher boost in income for companies.[8]
  • 30% of visitors agree that digital menus or tariff cards directly affect their choice to make a purchase.[9]
  • 39% of patients say they feel digital communication has a big impact on their choices and experiences.[9]
  • 52% of marketers globally claim that when it comes to making money, they always have a strategic emphasis on digital solutions.[9]
  • Digital signage plays a significant part in the 58% of manufacturing companies that aim to spend on enhancing consumer interaction and experience.[9]
  • 59% of consumers think firms need to provide cutting-edge digital experiences to keep them interested.[9]
  • 76% of U.S. customers often visit a business for the first time only because they are attracted by its digital signage.[9]
  • 79% of diners said that technology makes their eating experience better.[9]
  • Digital screen material has significantly lessened the anxiety associated with waiting in line, according to 84% of grocery store customers.[9]
  • Consumers demand targeted and interesting marketing, which digital signage can provide, according to 91% of marketers.[9]
  • According to Deloitte research, digital signage systems improved performance for almost 92% of healthcare institutions.[9]
  • Nearly 60% of U.S. food and beverage producers utilize IoT devices for digital signage to monitor and trace ingredients.[9]
  • Digital signage would account for nearly 50% of the media industry marketers’ spending for digital advertising sectors by 2023.[9]
  • Financial banking digital signage according to studies, when a branch has digital signage, 87% of clients think the bank is reliable.[9]
  • Nearly 80% of millennials prefer to shop at establishments with interactive kiosks or mobile customer care portals.[9]
  • The worldwide market for educational digital signage is anticipated to expand at a CAGR of more than 10%.[9]
  • Topshop saw an increase in online sales of up to 75% after launching a marketing campaign on several digital billboards outside of its shops.[9]
  • 80% of firms that use digital signage report a significant increase in sales of up to 33%, with a stronger appeal to impulsive rather than planned purchases.[10]
  • Multichannel campaign management, which includes digital signage initiatives, is given top importance by more than 25% of U.S. corporations.[10]
  • Of those passengers who remembered seeing a digital billboard, 82% remember that it was showing an advertisement.[11]
  • In a survey of small company owners who had led signs placed, 86% of those polled claimed to believe the signs had gained them new clients.[11]
  • Led signs have a cost per thousand impressions that is less than 10% of the price of any other advertising medium.[11]
  • Compared to conventional advertising, digital signs were 34% more successful at marketing certain products.[11]
  • Of the 70% of Americans who can remember viewing a digital video display in the last month, 47% explicitly remember seeing an advertisement.[11]
  • Installing digital signage in businesses, according to research by InfoTrends, encouraged consumers to browse for up to 30% longer.[11]
  • According to a recent study, 55% of people who viewed a digital billboard could remember the particular message that was shown each time they passed.[11]
  • Comparing a control period with no advertising, the average increase in sales for the goods promoted by digital signage was 49%.[11]
  • Shoppers who were exposed to digital POS advertising showed a 31% boost in brand recognition and recall when questioned about particular products.[11]
  • 90% of the time, people can accurately recall a collection of more than 2,000 images over the course of several days.[12]
  • Visual aids are 43% more compelling in presentations than those without them, according to 68% of U.S. customers’ signage.[12]
  • 42% of retail video watchers would choose to make their purchases at establishments with video displays.[13]
  • Digital signage is enjoyable to 70% of hotel guests.[14]
  • 70% of hotel customers, according to a KeyWest technology survey, find digital displays amusing.[14]

Also Read

How Useful is Digital Signage

One of the biggest advantages of digital signage is its ability to capture attention. In a sea of information overload, static signs just don’t cut it anymore. Digital displays, on the other hand, can be eye-catching and engaging, incorporating animations, videos, and even interactive elements that draw people in and keep them interested. This is especially beneficial for businesses in high-traffic areas, where the competition for attention is fierce.

But it’s not just about grabbing attention – digital signage also offers a level of flexibility and control that traditional signage simply can’t match. With a few clicks of a mouse, businesses can update their messaging in real-time, ensuring that their content is always relevant and up-to-date. This is a huge advantage in fast-paced industries where information changes quickly, such as retail or hospitality.

Furthermore, digital signage allows businesses to target their messages more effectively. By using data analytics and audience analysis, companies can tailor their content to specific demographics, times of day, or even the weather. This level of personalization can help businesses connect with their target audience on a deeper level and drive engagement and loyalty.

Another benefit of digital signage is its environmental friendliness. With traditional signage, businesses must constantly print new posters or banners, leading to a significant amount of waste. Digital displays, on the other hand, can be updated electronically, reducing the need for paper and saving both money and resources.

But perhaps the most compelling argument for digital signage is its effectiveness as a marketing tool. Research has shown that digital displays can increase brand awareness, boost sales, and improve customer satisfaction. By leveraging the power of sight, sound, and motion, businesses can create immersive experiences that leave a lasting impression on their audience.

Of course, digital signage is not without its challenges. The initial investment can be high, and maintaining the technology can be cumbersome. Additionally, there is a learning curve for businesses that are new to digital signage, as they must navigate the complexities of content creation, hardware, and software.

Despite these challenges, the benefits of digital signage far outweigh the drawbacks. In an age where information is king, businesses must stay ahead of the curve and adopt innovative technologies like digital signage to remain competitive. By leveraging the power of digital displays, businesses can connect with their audience in new and exciting ways, driving engagement, loyalty, and ultimately, success.

Reference

  1. fit1media – https://fit1media.com/2020/09/19/statistics-and-benefits-of-digital-signage/
  2. mvixdigitalsignage – https://mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/
  3. medium – https://mvixsignage.medium.com/https-medium-com-mvixsignage-digital-signage-statistics-infographic-7f0f895a274
  4. qrius – https://qrius.com/do-you-own-a-retail-store-these-7-digital-signage-statistics-will-surprise-you/
  5. screencloud – https://screencloud.com/blog/exciting-digital-signage-trends-and-statistics
  6. signstix – https://signstix.com/updated-10-key-stats-that-are-accelerating-the-adoption-of-digital-signage/
  7. webinarcare – https://webinarcare.com/best-digital-signage-software/digital-signage-statistics/
  8. cirrusled – https://www.cirrusled.com/blog/outdoor-led-sign/10-statistics-that-prove-the-effectiveness-of-digital-signage
  9. pickcel – https://www.pickcel.com/blog/digital-signage-statistics-trends-and-infographics/
  10. screenfluence – https://www.screenfluence.com/blog/2020/11/17/27-digital-signage-statistics-for-2021-infographic/
  11. sixteen-nine – https://www.sixteen-nine.net/2016/01/27/18-surprising-statistics-about-digital-signage/
  12. visix – https://www.visix.com/resources/blog/40-digital-signage-statistics-that-prove-it-works/
  13. voolsyscreen – https://www.voolsyscreen.com/blog/retail-digital-signage-growth-statistics/
  14. wallboard – https://www.wallboard.us/blog/digital-signage-statistics

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