Digital Wayfinding Statistics


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Digital Wayfinding Statistics 2023: Facts about Digital Wayfinding outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Digital Wayfinding, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

How much of an impact will Digital Wayfinding Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your questions here.

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Top Digital Wayfinding Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 30 Digital Wayfinding Statistics on this page 🙂

Digital Wayfinding “Latest” Statistics

  • The worldwide digital signage market was worth $23.5 billion in 2021 and is expected to grow at a 6.3% CAGR between 2022 and 2031, reaching $63.3 billion by 2031.[1]
  • Every week, 135 million individuals are reached via digital signs.[1]
  • Adoption of digital signage solutions is increasing, with 60% of businesses without digital signage wanting to invest in the technology over the next two years.[1]
  • More than 67% of digital signage users anticipate an increase in digital out-of-home advertising during the next two years.[1]
  • 33% of users have 1 to 24 digital signage screens, while 15% have 15 to 99 screens.[1]
  • 80% of brands that utilize digital signage see a rise in sales of up to 33%, as well as a higher level of attraction.[1]
  • Digital signage deployed in public places has a greater reach, with up to 10% of Americans aged 12 and up seeing the content, compared to 41% on Facebook and 43% on the internet.[1]
  • Queue management is improved with digital signs, and perceived wait times are reduced by more than 35%.[1]
  • 53% of digital signage end users anticipate an increase in digital signage spending over the next two years.[1]
  • End-users intend to raise their digital signage spending on new displays by 65%, while content production will grow by 42%.[1]
  • 51% of end users have exclusively customer-facing digital signage screens, whereas 9% have employee-facing digital signage screens.[1]
  • 56% of internal communication teams are contemplating expanding their organization’s use of digital signage.[1]
  • Digital signage is used as a medium by 50% of communications professionals.[1]
  • Nonverbal communication accounts for 93% of successful communication, whereas spoken words contribute to just 7%.[1]
  • 87% of educational institutions, including K-12 schools, have already used digital signage systems to improve communication and lesson planning.[1]
  • Grocery shops (28% of American inhabitants), shopping malls (27%), medical offices (20%), and major retail stores (20%) are the greatest places to live for reaching consumers with digital signage.[1]
  • After seeing digital signs, 80% of people opt to enter stores.[1]
  • The biggest benefit of digital signage, according to 64% of users, is enhanced consumer involvement.[1]
  • 57% believe digital signage has improved customer service.[1]
  • 43% of merchants believe that digital signage is vital for in-store employee training and use it regularly. 22% believe it is critical.[1]
  • When compared to traditional methods, 84% of merchants feel that digital signage increases brand exposure.Customer satisfaction rises by 46% as a result of digital signage.[1]
  • Digital signage raises the average purchasing price by 29.5%.[1]
  • In the next two years, 53% of digital signage end users anticipate raising their digital signage spending.[2]
  • In the last month, 70% of Americans have seen a digital billboard or other sorts of digital signage.[2]
  • 71% of customers believe that advertising on digital signage stands out more than internet advertising.[2]
  • 46% believe that digital signage advertising is more visible than television advertising.[2]
  • Because of signs, 76% of American shoppers enter stores they had never visited before.[2]
  • 75% of caregivers and patients who see hospital messages on digital signage systems feel it improves their hospital experience and gives useful health information.[2]
  • Digital signage provides health information to 52% of patients.[2]
  • The digital signage market has an anticipated CAGR of 16.0% from 2021 to 2028.[3]

Also Read

How Useful is Digital Wayfinding

One of the key advantages of digital wayfinding is its efficiency. Unlike traditional wayfinding methods, digital wayfinding provides real-time information on routes, traffic conditions, and points of interest. This can save time and reduce frustration for users, especially in crowded or complex environments such as hospitals, airports, or shopping malls. In addition, digital wayfinding can accommodate multiple languages, making it accessible to a diverse range of users.

Furthermore, digital wayfinding offers a level of customization and personalization that is unparalleled. Users can input their starting point and destination, and receive step-by-step directions tailored to their preferences, whether it be the fastest route, the most scenic route, or routes that avoid stairs or escalators. This level of customization allows individuals to navigate spaces with ease, regardless of their physical abilities or limitations.

Digital wayfinding also enhances the overall user experience. By integrating features such as 3D maps, augmented reality, and virtual tours, users can gain a better understanding of their surroundings and how to navigate them. These features can make the wayfinding process more engaging and interactive, turning what could be a mundane task into an enjoyable experience.

Moreover, digital wayfinding promotes efficiency and productivity in a variety of settings. For businesses, digital wayfinding can help improve customer satisfaction by making it easier for customers to find what they are looking for. In healthcare facilities, digital wayfinding can reduce the stress and anxiety of patients and visitors trying to find their way to appointments or hospital rooms. In educational institutions, digital wayfinding can help students navigate sprawling campuses and locate campus resources and services.

Despite its numerous benefits, digital wayfinding does have limitations. While digital platforms can provide real-time information, they may not always be entirely reliable due to technological glitches or inaccuracies in mapping data. This can lead to user frustration and potential errors in navigation. Additionally, not everyone may have access to digital devices or be comfortable using technology, which can limit the usefulness of digital wayfinding for certain populations.

In conclusion, the rise of digital wayfinding has undoubtedly transformed the way we navigate our surroundings. Its efficiency, customization, and enhanced user experience make it a valuable tool for a wide range of applications. However, it is important to recognize its limitations and ensure that digital wayfinding is used in conjunction with other methods to provide users with the most accurate and reliable navigation assistance. As technology continues to advance, it will be exciting to see how digital wayfinding evolves to further improve our navigation experiences.

Reference

  1. mvixdigitalsignage – https://mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/
  2. webinarcare – https://webinarcare.com/best-digital-wayfinding-software/digital-wayfinding-statistics/
  3. globenewswire – https://www.globenewswire.com/news-release/2022/04/26/2428827/0/en/Digital-Wayfinding-Solutions-Market-Size-Worth-664-95-Million-Globally-by-2028-at-16-CAGR-Exclusive-Report-by-The-Insight-Partners.html

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