Digital Wayfinding Statistics


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Digital Wayfinding Statistics 2023: Facts about Digital Wayfinding outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Digital Wayfinding, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

How much of an impact will Digital Wayfinding Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your questions here.

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Top Digital Wayfinding Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 30 Digital Wayfinding Statistics on this page 🙂

Digital Wayfinding “Latest” Statistics

  • The worldwide digital signage market was worth $23.5 billion in 2021 and is expected to grow at a 6.3% CAGR between 2022 and 2031, reaching $63.3 billion by 2031.[1]
  • Every week, 135 million individuals are reached via digital signs.[1]
  • Adoption of digital signage solutions is increasing, with 60% of businesses without digital signage wanting to invest in the technology over the next two years.[1]
  • More than 67% of digital signage users anticipate an increase in digital out-of-home advertising during the next two years.[1]
  • 33% of users have 1 to 24 digital signage screens, while 15% have 15 to 99 screens.[1]
  • 80% of brands that utilize digital signage see a rise in sales of up to 33%, as well as a higher level of attraction.[1]
  • Digital signage deployed in public places has a greater reach, with up to 10% of Americans aged 12 and up seeing the content, compared to 41% on Facebook and 43% on the internet.[1]
  • Queue management is improved with digital signs, and perceived wait times are reduced by more than 35%.[1]
  • 53% of digital signage end users anticipate an increase in digital signage spending over the next two years.[1]
  • End-users intend to raise their digital signage spending on new displays by 65%, while content production will grow by 42%.[1]
  • 51% of end users have exclusively customer-facing digital signage screens, whereas 9% have employee-facing digital signage screens.[1]
  • 56% of internal communication teams are contemplating expanding their organization’s use of digital signage.[1]
  • Digital signage is used as a medium by 50% of communications professionals.[1]
  • Nonverbal communication accounts for 93% of successful communication, whereas spoken words contribute to just 7%.[1]
  • 87% of educational institutions, including K-12 schools, have already used digital signage systems to improve communication and lesson planning.[1]
  • Grocery shops (28% of American inhabitants), shopping malls (27%), medical offices (20%), and major retail stores (20%) are the greatest places to live for reaching consumers with digital signage.[1]
  • After seeing digital signs, 80% of people opt to enter stores.[1]
  • The biggest benefit of digital signage, according to 64% of users, is enhanced consumer involvement.[1]
  • 57% believe digital signage has improved customer service.[1]
  • 43% of merchants believe that digital signage is vital for in-store employee training and use it regularly. 22% believe it is critical.[1]
  • When compared to traditional methods, 84% of merchants feel that digital signage increases brand exposure.Customer satisfaction rises by 46% as a result of digital signage.[1]
  • Digital signage raises the average purchasing price by 29.5%.[1]
  • In the next two years, 53% of digital signage end users anticipate raising their digital signage spending.[2]
  • In the last month, 70% of Americans have seen a digital billboard or other sorts of digital signage.[2]
  • 71% of customers believe that advertising on digital signage stands out more than internet advertising.[2]
  • 46% believe that digital signage advertising is more visible than television advertising.[2]
  • Because of signs, 76% of American shoppers enter stores they had never visited before.[2]
  • 75% of caregivers and patients who see hospital messages on digital signage systems feel it improves their hospital experience and gives useful health information.[2]
  • Digital signage provides health information to 52% of patients.[2]
  • The digital signage market has an anticipated CAGR of 16.0% from 2021 to 2028.[3]

Also Read

How Useful is Digital Wayfinding

One of the primary benefits of digital wayfinding is its convenience. Gone are the days of carrying around physical maps or asking for directions from strangers. With just a few taps on our smartphones or computers, we can access detailed maps, directions, and real-time traffic updates to help us reach our destination quickly and efficiently. Whether we are trying to find our way through a new city, a large shopping mall, or a sprawling university campus, digital wayfinding makes it easy to get where we need to go.

Additionally, digital wayfinding can be a crucial tool for those with mobility or accessibility needs. By providing information about accessible routes, elevators, ramps, and other accommodations, digital wayfinding empowers individuals with disabilities to navigate their surroundings with confidence and independence. This can greatly improve the overall accessibility and inclusivity of public spaces and facilities, ensuring that everyone has equal access to essential services and amenities.

Furthermore, digital wayfinding can enhance the overall visitor experience in a variety of settings, such as malls, airports, hospitals, and museums. By providing personalized recommendations, highlighting points of interest, and offering interactive features, digital wayfinding can transform a mundane journey into an engaging and informative experience. This not only enhances customer satisfaction but also encourages repeat visits and fosters loyalty to the establishment.

Moreover, digital wayfinding can also be a valuable tool for businesses and organizations to gather data and insights about visitor behavior and preferences. By tracking user interactions with digital maps and navigation systems, businesses can identify popular routes, pinpoint high-traffic areas, and optimize their layouts and services to enhance the overall user experience. This data-driven approach can lead to more efficient operations, improved customer engagement, and increased revenue opportunities.

Despite its many benefits, digital wayfinding does have its limitations. Technical glitches, network connectivity issues, and reliance on battery-powered devices can sometimes hinder the effectiveness of digital navigation systems. Moreover, concerns about data privacy, security, and surveillance have raised questions about the ethical implications of tracking users’ movements and behavior in real-time. Additionally, some people may still prefer traditional methods of navigation, such as printed maps or asking for directions, for personal or cultural reasons.

In conclusion, digital wayfinding is a valuable tool that offers numerous benefits in navigating our increasingly complex and interconnected world. From convenience and accessibility to enhanced visitor experiences and data-driven insights, digital wayfinding has the potential to revolutionize how we navigate and explore our environments. By leveraging the power of technology and innovation, we can create a more efficient, inclusive, and enjoyable navigation experience for all.

Reference

  1. mvixdigitalsignage – https://mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/
  2. webinarcare – https://webinarcare.com/best-digital-wayfinding-software/digital-wayfinding-statistics/
  3. globenewswire – https://www.globenewswire.com/news-release/2022/04/26/2428827/0/en/Digital-Wayfinding-Solutions-Market-Size-Worth-664-95-Million-Globally-by-2028-at-16-CAGR-Exclusive-Report-by-The-Insight-Partners.html

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