Direct Mail Automation Statistics

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Steve Goldstein
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Direct Mail Automation Statistics 2023: Facts about Direct Mail Automation are important because they give you more context about what’s going on in the World in terms of Direct Mail Automation.

LLCBuddy editorial team scanned the web and collected all important Direct Mail Automation Statistics on this page. We proofread the data to make these as accurate as possible. We believe you don’t need to check any other resource on the web for Direct Mail Automation Facts; All are here only 🙂

Are you planning to form an LLC? Thus you need to know more about Direct Mail Automation? Maybe for study projects or business research or personal curiosity only, whatever it is – it’s always a good idea to know more about the most important Direct Mail Automation Statistics of 2023.

How much of an impact will Direct Mail Automation Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your Direct Mail Automation related questions here.

Please read the page carefully and don’t miss any words.

Top Direct Mail Automation Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 99 Direct Mail Automation Statistics on this page 🙂

Direct Mail Automation “Latest” Statistics

  • According to a report, 70% of customers believe that direct mail transactions are more personal than internet ones.[1]
  • 25% of marketers that use sophisticated lead management techniques claim that sales teams get in touch with prospects within a day.[2]
  • Among all Americans, 41% like opening their mail each day.[2]
  • The sales teams of 46% of marketers with advanced lead management procedures follow up on more than 75% of marketing.[2]
  • Less than 4% of leads produced by marketing are closed, according to 47% of B2B marketers, or they are unaware of this figure.[2]
  • Direct mail is kept by 48% of recipients for future use.[2]
  • 50% of businesses believe that boosting customization will increase email engagement.[2]
  • A 2011 Focus poll revealed that fewer than 25% of participants utilize their platforms to their fullest capacity, and 50% of respondents said they had not yet realized the full value of their marketing automation investment.[2]
  • When asked which direct mail formats they utilized most often in their campaigns, 66% of U.S.-based marketers cited postcards.[2]
  • 68% of businesses now include mobile marketing as part of their overall marketing plan.[2]
  • 73% of American customers say they prefer to hear from businesses through direct mail.[2]
  • Campaigns that are segmented, targeted, and triggered account for 77% of email ROI.[2]
  • According to HubSpot, print and direct mail advertising account for 18% of the expenditure for B2B marketers.[2]
  • In contrast to digital marketing channels, direct mail like catalogs, says Canada Post, greatly improves brand memory, and 73% of respondents prefer the convenience of physical advertising.[2]
  • Only 1% of emails sent to prospects and households get a response, according to the DMA response rate report.[2]
  • 77% of individuals, according to the USPS, sort their mail as soon as they take it out of the mailbox.[2]
  • According to the direct marketing association, 56% of Americans find receiving mail to be a great joy.[2]
  • The USPS mail use attitudes report’s most recent data indicates that about 60% of the mail sent to us homes comes from the direct mail sector.[2]
  • 70% of customers see the personalized nature of direct mail marketing as a benefit, and according to another direct mail statistic, the average resident keeps advertising letters for 17 days.[2]
  • 90% of all mobile openings take place on apple devices, with Apple iPhones being the most popular mobile device for opening emails for the first time.[2]
  • Automated emails bring in 320% more money than manual emails.[2]
  • When generating targeted mailings, 22% of email users read their emails just once, compared to 42% of direct mail consumers.[2]
  • Customers are 2.4x more likely to finish their transactions when they get automated emails about abandoned shopping carts.[2]
  • Recent statistics on direct mail automation direct mail, according to 70% of customers, is more personal than internet contacts.[2]
  • In 2001, the average response rate for direct mail was 4.9% for prospect lists and 9% for home lists.[2]
  • People who received direct mail spent 28% more money and bought 28% more goods than those who did not.[2]
  • Email takes 21% more cognitive processing power than direct mail.[2]
  • Tailored email open rates are 188%, compared to 12.1% for emails that are not personalized.[2]
  • Websites that used mail-order catalogs in their marketing campaigns had a 163% increase in revenue.[2]
  • Over 90% of buyers looked through their catalogs and kept them for around a week.[2]
  • According to USPS customer market insights, 50% of customers have, in the last six months, tried a new location service or product as a result of receiving direct mail marketing.[3]
  • According to a Triadex Services direct mail survey, 54% of customers say they prefer receiving direct mail from companies they are interested in.[4]
  • 36% of individuals under the age of 30 like opening their mailboxes each day.[5]
  • When it comes to unsolicited offers, 70% of customers prefer conventional mail.[5]
  • Every age group is interested in direct mail, and 92% of millennials say that it has affected their choice to make a purchase.[5]
  • ROI increased by 20% when direct mail was used in an integrated campaign.[5]
  • Direct mail contributed to a 62% increase in the lift of online marketing.[5]
  • Direct mail has a 28% greater conversion rate when combined with digital advertisements.[5]
  • Direct mail, according to over 60% of marketers, offers the greatest ROI.[6]
  • 77% of individuals, according to the USPS, quickly sort their mail after taking it out of the mailbox.[7]
  • 40% of customers increase their purchases from shops that cater to their preferences across all marketing platforms.[8]
  • 52% of customers said they would be willing to trade personal information for relevant, individualized product suggestions.[9]
  • At least part of the direct mail advertising materials that homes receive is typically read or scanned by 75% of households.[9]
  • 78% of customers will only respond to offers if they are tailored to their prior interactions with the company.[9]
  • 91% of customers are more inclined to provide their personal information to businesses if they can see how doing so would improve their experience.[9]
  • Processing direct mail requires 21% less cognitive work than processing digital marketing.[9]
  • Direct mail has a 20% greater motivation response than digital media, making it a more compelling medium.[9]
  • Consumers are over 80% more likely to make a purchase from a firm that provides individualized experiences.[9]
  • The best ways to monitor direct mail are purls (61%), call centers or phones (53%), and codes or coupons (42%).[9]
  • In one survey, 33.3% of participants said that reading direct mail was more probable than opening and reading emails, while 22.9% claimed that they tended to read emails.[10]
  • The greatest proportion of all age groups among those who visited a brand’s website after getting direct mail was 47% of millennials.[10]
  • More than 60% of customers said that screen-based advertisements lack the impact that direct mail has.[10]
  • 65% of families with incomes of $100,000 or more reported doing business as a result of direct mail advertising in the last 30 days.[10]
  • 70% of respondents said that receiving mail as opposed to emails improved their perception of the sender’s business.[10]
  • 72% of respondents said that they would be upset to stop receiving mail and that they are eager to see what it contains each day.[10]
  • In a research, 84% of participants reported that receiving customized direct mail increased their likelihood of opening and reading it.[10]
  • Coupons and bargains are the most successful aspect of direct mail pieces for Boomers (89% of whom anticipate and search for special offers in the mail).[10]
  • According to research by Frank Romano and David Broudy, full-color customized direct mail that included the recipient’s name raised response rates by 13.5%.[10]
  • According to The Private Life of Mail survey, 60% of respondents said that direct mail left a more profound mental imprint on them.[10]
  • According to USPS, the typical home gets 157 emails every day as compared to 2 direct mail advertising on average.[10]
  • According to case studies of direct mail compiled by WARC, 35% of customers made purchases as a consequence of direct mail, and 70% of individuals were persuaded to engage in online activity by direct mail.[10]
  • At a compound annual growth rate of 3%, the direct mail advertising industry is anticipated to reach $73.57 billion in 2026.[10]
  • 57% of respondents to the same survey said that using postcard marketing helps them feel more appreciated and fosters more genuine relationships.[10]
  • Compared to single-media digital efforts, integrated direct mail and digital campaigns get 39% more attention.[10]
  • 25% of individuals made a purchase as a consequence of getting letters.[10]
  • Compared to 44% of millennials, 60% of Gen-Xers pick up the mail at least six days a week.[10]
  • In comparison to digital advertising, researchers showed that direct mail retained participants’ attention for 118% longer and increased brand memory by 29%.[10]
  • Consumers who reacted to direct mail proceeded online or to a physical shop in 56% of cases.[10]
  • 2018’s data marketing association because of direct mail, 39% of customers test a company for the first time.[10]
  • Direct mail has a response rate of 12.4% among those aged 18 to 21, but digital advertisements have a response rate of 0.12%.[10]
  • 33% of millennials claimed to use internet ad blockers, and 62% of them claimed to read the advertising mail they get before throwing it away.[10]
  • 75% of companies that utilize direct mail marketing agree that it provides a profitable return on investment.[11]
  • Direct mail in the B2B and B2C sectors had an average response rate of 11.6%, according to a study of 3,942 advertising mail initiatives.[12]
  • Consumer advertising mail is anticipated to produce close to £27 billion in revenue each year, according to a DMIS Response Rates Survey.[12]
  • A staggering 82% of customers express pleasure with their experience of purchasing a product after receiving direct mail, according to the DMIS Response Rates Survey.[12]
  • The average response rate for B2B advertising was reduced to 6.2% after eliminating initiatives with a 30% or higher response rate.[12]
  • B2C direct mail initiatives often have a somewhat higher response rate than B2B efforts, which have an average response rate of 10.9%.[12]
  • The response rate for direct mail is 60%, which is substantially greater than the modern, sophisticated marketing techniques used.[12]
  • Hubspot has disclosed that direct mail and print advertising campaigns account for 18% of the expenditure for B2B marketers.[12]
  • A staggering 82% of direct mail advertisements are viewed by corporate managers, according to the DMIS Response Rates Survey.[12]
  • A poll revealed that 30% of managers stated they would only read direct mail if it seemed to be relevant to their firm.[12]
  • A study conducted by DMIS Response Rates Survey revealed that 36% of managers had replied to the direct mail they had received in the month before the poll, which is another area where direct mail excels.[12]
  • At least 32% of managers confirmed in the DMIS Response Rates Survey that they always check their mail. .[12]
  • In Australia, 56% of direct mail consumers share their correspondence with other family members.[13]
  • Customers visited URLS 61% of the time, called the company 53% of the time, and utilized discounts and codes 42% of the time to complete a CTA.[13]
  • Among millennials between the ages of 18 and 24, 69% say they prefer paper and print communications over digital ones.[13]
  • According to HubSpot marketing research from 2019, print advertising and direct marketing account for 18% of a B2B company’s marketing expenses.[13]
  • Direct mail consumers reportedly spent 28% more money than those who did not get that mail piece, according to a study commissioned by the USPS.[13]
  • According to another study, direct mail advertising accounts for 63% of its direct-to-consumer company spending.[13]
  • According to a survey, 76% of consumers trust and depend more on direct mail than on digital marketing channels when making purchasing choices.[13]
  • According to data on both B2B and B2C direct mail, 56% of responders visit the company’s website or physical location.[13]
  • According to DMA direct mail data, 50.9% of receivers of direct mail perceive postcards to be beneficial.[13]
  • Direct mail has been shown to be the source of 77% of website visits, 64% of sales, and 56% of program signups.[13]
  • According to a survey, 43% of participants made a purchase as a direct result of receiving promotional mail from a company.[13]
  • According to studies comparing direct mail and email, 30% of millennials believe that direct mail is more successful than email, particularly when it comes to encouraging action.[13]
  • According to data on direct mail fundraising, online contributions have increased by 40% as a result of direct mail.[13]
  • When compared to emails, reading and processing the contents of direct mail requires 21% less cognitive work.[13]
  • Postcards are possibly the finest marketing material, with a 100% open rate and 50% of the audience considering them helpful.[13]
  • 48% of the audience comprehended what was important to them and what was not, and 66% said it was the proper method to tell them.[14]

Also Read

How Useful is Direct Mail Automation

One of the key benefits of direct mail automation is the ability to target specific demographics with tailored messaging. This means that companies can send personalized mail to different groups of people based on factors such as age, location, or buying history. By doing this, they can increase the likelihood of their mail being opened and read, leading to a higher success rate for their campaigns.

Another advantage of direct mail automation is the ability to schedule mailings in advance. This can save companies a significant amount of time and effort, as they do not have to manually prepare and send out their mailings every time. Instead, they can set up the parameters for their campaign once and let the automation software take care of the rest. This leaves companies free to focus on other aspects of their business, such as product development or customer service.

Additionally, direct mail automation can help companies to track the success of their campaigns more easily. By using metrics such as response rates or conversion rates, they can determine which mailings are the most effective and adjust their strategies accordingly. This can lead to a higher return on investment and a more efficient use of resources.

That being said, direct mail automation is not without its challenges. One of the main concerns with automation is the risk of losing the personal touch that traditional direct mail offers. While automation can make the process more efficient, it can also come across as impersonal or robotic. Companies must be careful to strike a balance between efficiency and personalization to ensure that their mailings are still engaging and effective.

Another potential drawback of direct mail automation is the cost. While automation software can be a valuable tool for companies looking to streamline their marketing efforts, it can also be expensive to implement and maintain. Small businesses, in particular, may struggle to justify the cost of automation if they do not have a large enough budget to support it.

In conclusion, direct mail automation can be a useful tool for companies looking to streamline their marketing efforts and reach their target audience more effectively. By using automation software, companies can personalize their mailings, schedule campaigns in advance, and track the success of their efforts more easily. However, they must be mindful of the potential challenges associated with automation, such as maintaining the personal touch of traditional direct mail and the cost of implementation. Overall, direct mail automation can be a valuable asset for companies willing to invest the time and resources into it.


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