E-Commerce Search Statistics 2024
– Everything You Need to Know

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E-Commerce Search Statistics 2023: Facts about E-Commerce Search outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on E-Commerce Search, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

How much of an impact will E-Commerce Search Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your questions here.

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Top E-Commerce Search Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 115 E-Commerce Search Statistics on this page 🙂

E-Commerce Search “Latest” Statistics

  • Issues affect 39% of sites; when you search for “return policy” on Amazon, you get connections to the returns center, a brief summary of the return policy, and a list of links to the necessary assistance pages.[1]
  • Users lose out on absolutely relevant items when using 49% of sites’ lack of support for symbols and abbreviations for even the most fundamental units, such as when looking for an inch when the site uses or in its product data.[1]
  • Only 22% of the top e-commerce websites do not completely support feature inquiries, which is a clear sign that these websites recognize the value of feature queries.[1]
  • To make matters worse, 30% of websites don’t completely support compatibility inquiries, making it very difficult for customers to locate relevant goods.[1]
  • If the theme identifier isn’t in the product title, 36% of the benchmarked sites had trouble answering thematic search inquiries.[1]
  • 34% of participants in our accounts & self-service usability study sought to find non-product material throughout the test, such as return policy, unsubscribe, cancel my purchase, etc.[1]
  • The most recent e-commerce search UX benchmark finds that 42% of websites don’t handle eight important user searches completely.[1]
  • Product-specific search terms 71% of websites have problems in the first picture of IKEA, a search for “sofa” returns 200 results, but a search for the synonym “couch” returns only one result.[1]
  • When compared to the standard, 42% of websites are unable to provide respectable results for exact searches.[1]
  • 39% of websites don’t completely handle nonproduct inquiries despite their significance to customers’ entire shopping experiences.[1]
  • The UX benchmark reveals that just 52% of sites across relevant sectors properly enable symptom inquiries.[1]
  • Search assistance is so lacking that 31% of all product discovering tasks that customers attempted to utilize search for ended in failure.[2]
  • 49% of Vitarock’s consumers now purchase items through search after the company used Clerk to improve its internal site search.[3]
  • Despite the potential for conversions outlined above, just 15% of businesses invest resources in site search optimization.[3]
  • A 2021 research on Nordic e-commerce sites revealed that just 11% of visitors would get results for their submitted search terms.[3]
  • Since 43% of visitors to retail websites immediately utilize the search box, internal onsite search is a need for e-commerce websites.[3]
  • 70% of desktop e-commerce search implementations are unable to provide accurate results when searching for synonyms for a product category.[3]
  • Only 7% of businesses claim to have learned from site search data and applied that information to other aspects of their operations.[3]
  • The findings show that our approach outperforms cutting-edge LTR techniques, with total transaction amounts growing by more than 40% and 30% in the simulation and actual applications, respectively.[4]
  • 92.2% of people prefer to browse and make purchases on websites that provide prices in their local currency, and 75% of consumers want to buy things in their native language.[5]
  • 57% of visitors will leave your website if they must wait more than three seconds for a page to load.[5]
  • 96% of all Americans have made at least one online purchase, and 80% of them did so only last month.[5]
  • According to Adobe, emails from retailers affect 71% of mobile transactions, while SaleCycle discovered that abandoned cart emails generate 28.3% of e-commerce income.[5]
  • BigCommerce reports that 46% of shoppers seek product comparisons from e-commerce sites, and 42% want more user reviews.[5]
  • 44% of online shopping minutes, according to ReadyCloud, were spent on a smartphone, 45% on a PC, and 11% on a tablet.[5]
  • It was discovered that conversion rates on mobile devices grew by 10% over the previous year.[5]
  • 43% of e-commerce traffic comes from organic Google searches, with average e-commerce conversion rates ranging from 3% to 4%.[5]
  • Approximately 70% of shopping carts are abandoned when prospective customers choose goods or services to purchase but never complete the checkout procedure.[5]
  • Facebook accounts for 25% of all social media, while sites like Amazon make up 40% of that total.[5]
  • Mobile is particularly crucial for newly established businesses since smaller stores have up to 30% greater mobile conversion rates than bigger retailers.[5]
  • Given the importance of alcohol in online shopping, it shouldn’t come as a surprise that online consumers made 21% of unintentionally purchased items and 42% of regretful purchases.[5]
  • In the world, 53% of transactions are made using credit cards, 43% use digital payment methods, and 38% use debit cards.[5]
  • For basic questions, more than 60% of users indicate they prefer using digital self-serve solutions like websites, apps, or chatbots.[5]
  • 73% of prospective customers are more inclined to buy a product or service if they may see a video describing it beforehand.[5]
  • Social shopping makes up 30% of all internet purchases in developing regions like Southeast Asia.[5]
  • Online sales in the U.S. alone currently make up 10% of all retail sales, and they are projected to increase by 15% annually.[5]
  • Making mobile purchasing as simple as possible for customers is crucial since, according to 52% of individuals, a negative mobile experience makes them less inclined to connect with a company again.[5]
  • Early adopters of the technology who have updated their websites to include voice search functionality are expected to see a 30% boost in income by 2021.[5]
  • Alcohol seems to increase sales for e-commerce companies, with 10% of consumers stating that they made a purchase while intoxicated.[5]
  • It turns out that over 60% of those who have a virtual assistant have used voice commands to make purchases with it.[5]
  • According to research, a difficult return policy discourages 80% of customers, while 74% of individuals are inclined to switch companies if the purchase procedure is too difficult.[5]
  • Men were shown to be more than twice as likely to make purchases under these circumstances as women, with 14% of men reporting doing so compared to just 6% of women.[5]
  • The largest online shoppers are Gen Xers and Millennials, with 67% of Millennials and 56% of Gen Xers favoring online shopping over brick-and-mortar stores.[5]
  • Online shopping time is 50% longer for Millennials and Gen Xers than it is for older generations.[5]
  • More than 60% of customers who abandoned their purchasing carts cited shipping costs as the reason, while 57% said they were window browsing.[5]
  • 33% of Americans said they would consider switching firms after dealing with subpar customer service is more concerning for organizations that don’t prioritize providing excellent customer service.[5]
  • 60% of visitors will quit your website after arriving if they can’t locate what they were searching for.[5]
  • One of the main advantages of personalization is that it may boost revenue by 15% for enterprises.[5]
  • Consumer satisfaction with the degree of personalization they are now obtaining is overall 22%.[5]
  • With regard to payment methods alone, 51% of Americans say they prefer online shopping over shopping in actual stores when making purchases.[5]
  • Spain leads the travel statistics with 67%, while Brazil gets the first position on the podium with 57% in terms of consumer electronics.[5]
  • The e-commerce industry also promotes globalism, with 57% of online buyers buying something from a merchant in another country.[5]
  • 43% of internet consumers claim to have bought something in bed, 23% at work, and 20% from the restroom or vehicle.[5]
  • The checkout rate for PayPal transactions is 70% greater than for non-PayPal transactions.[5]
  • 75% of consumers are more inclined to purchase from a shopkeeper who knows them by name and makes product recommendations based on past purchases.[5]
  • EMarketers said mobile devices accounted for 59% of all e-commerce purchases.[5]
  • Although 48% of internet customers overspent or made an impulsive purchase, the purchasing process is not straightforward.[5]
  • Despite the stereotype that consumers are women, statistics show that when it comes to internet shopping, males spend 28% more than women do.[5]
  • 64% of consumers believe pricing is not as important as customer experience when purchasing.[5]
  • 46% of American companies still do not have a website, given that Amazon accounted for 44% of all e-commerce sales in the U.S. in 2017 and that the country has had year-over-year growth of 23%.[5]
  • With customers depending more and more on online purchasing, and it is predicted that by 2040, 95% of all purchases will be completed online, e-commerce is providing innumerable businesses with opportunities.[5]
  • 74% of customers say they use their social networks to make buying choices, so you shouldn’t undervalue social media’s role in e-commerce.[5]
  • Conversion rates for mobile customers who read product evaluations on social media platforms reach up to 13.3%, amounting to billions of dollars globally.[5]
  • According to eConsultancy research, site search users converted at a rate of 4.63%, while the average conversion rate for all websites was evaluated at 2.77%.[6]
  • In Parature research, 84% of clients preferred to use search engines to locate a solution on their own.[6]
  • Voice search has enormous potential; in fact, it is now used by approximately 40% of all U.S. internet users, and that number is only expected to increase.[6]
  • By 2022, 70% of companies will be putting immersive technology to the test on customers, according to Gartner.[7]
  • 20% of search users refined their queries and submitted another search, while 21% left the website after seeing the search results.[8]
  • 59% of internet buyers think customized retail outlets make it simpler to locate more interesting things.[8]
  • If the material is tailored, 51% of customers think they are more inclined to buy from a company.[8]
  • Compared to 46% before the covid outbreak, 52% of voice assistant users claim they use voice technology multiple times daily or almost daily.[8]
  • Only 13% of shops with basic site searches have set KPIs, compared to 53% of retailers with advanced search capabilities.[8]
  • A personalized engagement based on prior experiences, according to 59% of consumers, is crucial to gaining their business.[8]
  • 60% of organizations that provide advanced search services provide these capabilities for managing and improving site search without it.[8]
  • 15% of sites have a broken search query type performance, and 61% of all websites perform poorly in terms of search, which is inconsistent with users’ real search behavior and expectations.[8]
  • Search is used by 64% of individuals to find products they wish to purchase. On retail websites, 43% of visitors immediately utilize the search box.[8]
  • 76% of surveyed businesses said voice and chat efforts produced quantifiable advantages.[8]
  • According to Forrester, the general irritation of the product discovery process contributes to an unacceptably high rate of churn and burn, which amounts to 68%.[8]
  • Internal site searches are used by up to 30% of e-commerce visitors, and as we’ve all seen, they increase conversion rates by 2-3 times.[8]
  • More than 4.5 billion people throughout the world use the internet, and 87% of customers start their product searches online.[8]
  • It would be fascinating to watch how it plays out in terms of consumer adoption in 2020, as anticipated by Gartner, with 100 million people shopping using AR.[9]
  • According to research from Statista, global retail e-commerce sales for B2B are anticipated to exceed 1.1 trillion in 2021.[9]
  • Implementing tailored experiences online or in marketing campaigns significantly impacts sales, with one research revealing that merchants leveraging sophisticated customization capabilities saw a 25% increase in sales.[9]
  • According to Statista, 73% of e-commerce purchases will occur on mobile devices by the end of 2021.[9]
  • Mobile accounts for 61% of online retail traffic mobile business is becoming the rule rather than the exception.[10]
  • Mobile devices account for 61% of retail traffic. The majority of customers now prefer using smartphones for their online purchasing.[10]
  • PayPal and other digital and mobile wallets, nearly 45% of all e-commerce transactions took place with Apple Pay and Google Pay in the world in 2020.[10]
  • After examining the clients’ campaigns, we discovered that popups convert 5.8% better on mobile than on desktop.[10]
  • 68% of shoppers who are looking for particular products resort to Google for the information.[10]
  • According to the most recent statistics from Baymard Institute, the average industry-wide cart abandonment rate is 69.8%.[10]
  • Digital and mobile wallets account for 45% of all online payments.[10]
  • Statistics for e-commerce prior to optimizing your website for a better buying experience, 68% of online shoppers search for a product on Google.[10]
  • Nearly 5% of visitors who see e-commerce popups for email address collection become subscribers, followed by 3.2% for the service sector and 26% for SaaS popups.[10]
  • 43% of online consumers ranked stock availability of requested products and quick and dependable delivery as the two most crucial factors.[10]
  • Moosend discovered that abandoned cart emails had a 45% open rate.[10]
  • 71% of customers prefer to make initial purchases in a physical shop, whereas 75% of repeat purchases are online.[10]
  • By the end of this year, 19.5% of all purchases are anticipated to be made online, and 21.8% in 2024.[10]
  • By significantly undercutting established payment methods like credit cards, bank transfers, and cash on delivery, digital wallets are anticipated to expand their market share in 2024 and reach up to 51.7%.[10]
  • Before conversing with an employee, 53% of consumers would use their mobile devices to look for bargains.[11]
  • In the U.S., Bing is second in terms of search engine use, controlling 3.9% of all searches and 1.4% of mobile searches.[11]
  • Users with a bad experience on a mobile website are 62% less likely to purchase from that company in the future.[12]
  • When a mobile site takes between one and three seconds to load compared to pages that load in under one second, the likelihood of a user leaving the page rises by 32%.[12]
  • 80% of customers used a mobile device within a physical store to research products, compare pricing, or discover other stores.[13]
  • A terrible mobile experience will cause 40% of consumers to switch to a rival, according to statistics, but a frightening 84% of customers have had trouble completing a mobile purchase.[13]
  • Following their first search, 20% of visitors enter another query, and 21% just abruptly abandon the website in disgust.[14]
  • More than 50% of the e-commerce sites evaluated, according to Baymard, only offered simple keyword matching against product titles and descriptions.[14]
  • 82% of the top 50 e-commerce websites include autocomplete recommendations, yet 36% of them are detrimental rather than helpful.[14]
  • Just consider that 34% of searches don’t provide relevant results.[14]
  • 10%-40% of all visitors to your e-commerce website may utilize search, which indicates that between 40% and 80% of your online sales may come from search users.[14]
  • Despite its importance, just 40% of e-commerce sites include faceted search.[14]
  • As compared to hierarchy style and pulldown refinement type navigation systems, it results in a 20% boost in conversion rates.[14]
  • On the opposite end of the spectrum, agencies and real estate convert just 2.4% and 2.6%, respectively.[15]
  • An e-commerce conversion rate of 10% might be used to describe a ratio of one transaction for every ten sessions.[15]
  • Over and beyond the money they earned online, digital marketers saw an additional 168% in income from their in.[15]
  • According to findings from SEMrush, 25.6% of desktop searches and 17.3% of mobile searches result in no further action being taken by the user on another Google property.[16]

Also Read

E-commerce search is a crucial component of any online shopping experience. It allows shoppers to quickly and efficiently find the products they’re looking for without having to sift through pages and pages of irrelevant results. The importance of a powerful search function cannot be overstated – it can make or break a customer’s shopping experience.

One of the primary benefits of e-commerce search is its ability to tailor search results to each individual shopper. By analyzing a shopper’s past purchases, browsing history, and preferences, e-commerce search algorithms can provide personalized recommendations that are tailored to each individual’s unique tastes. This level of personalization not only enhances the shopping experience but also increases the likelihood of making a purchase.

In addition to personalization, e-commerce search also enhances the overall shopping experience by making product discovery easier and more efficient. Gone are the days of sifting through endless pages of products – with e-commerce search, shoppers can quickly narrow down their options by filtering by category, price range, brand, and more. This streamlines the shopping process and ensures that shoppers can find what they’re looking for with minimal effort.

Furthermore, e-commerce search is invaluable for retailers looking to drive sales and increase customer loyalty. By implementing a robust search function on their website, retailers can provide a seamless and enjoyable shopping experience that keeps customers coming back for more. This not only helps to drive repeat business but also increases customer satisfaction and brand loyalty.

Of course, e-commerce search is not without its challenges. In order for search algorithms to be effective, retailers must ensure that their product data is accurate, up-to-date, and properly tagged. Otherwise, the search results may be incomplete or irrelevant, leading to a frustrating shopping experience for customers. Additionally, search algorithms must be continuously optimized and updated in order to adapt to changing consumer behavior and preferences.

Despite these challenges, the benefits of e-commerce search far outweigh the drawbacks. Not only does it enhance the shopping experience for customers, but it also helps retailers boost sales and drive customer loyalty. In today’s competitive e-commerce landscape, a powerful search function is essential for success.

In conclusion, e-commerce search is a valuable tool that can greatly enhance the online shopping experience for consumers. By providing personalized recommendations, streamlining product discovery, and driving sales, e-commerce search is an indispensable component of modern e-commerce. Retailers must prioritize the development and optimization of their search algorithms in order to stay competitive in today’s fast-paced digital world.


  1. baymard – https://baymard.com/blog/ecommerce-search-query-types
  2. baymard – https://baymard.com/research/ecommerce-search
  3. clerk – https://blog.clerk.io/search-statistics-trends
  4. acm – https://dl.acm.org/doi/10.1145/3219819.3219846
  5. kinsta – https://kinsta.com/blog/ecommerce-statistics/
  6. addsearch – https://www.addsearch.com/blog/site-search-statistics/
  7. algolia – https://www.algolia.com/blog/ecommerce/5-e-commerce-search-trends-you-shouldnt-ignore/
  8. algolia – https://www.algolia.com/blog/ecommerce/e-commerce-search-and-kpis-statistics/
  9. bigcommerce – https://www.bigcommerce.com/articles/ecommerce/ecommerce-trends/
  10. drip – https://www.drip.com/blog/e-commerce-statistics
  11. highervisibility – https://www.highervisibility.com/blog/organic-vs-paid-search-statistics/
  12. oberlo – https://www.oberlo.com/blog/ecommerce-statistics
  13. outerboxdesign – https://www.outerboxdesign.com/web-design-articles/mobile-ecommerce-statistics
  14. prefixbox – https://www.prefixbox.com/blog/ecommerce-site-search-best-practices/
  15. smartinsights – https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/
  16. smartinsights – https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/

About Author & Editorial Staff

Steve Goldstein, founder of LLCBuddy, is a specialist in corporate formations, dedicated to guiding entrepreneurs and small business owners through the LLC process. LLCBuddy provides a wealth of streamlined resources such as guides, articles, and FAQs, making LLC establishment seamless. The diligent editorial staff makes sure content is accurate, up-to-date information on topics like state-specific requirements, registered agents, and compliance. Steve's enthusiasm for entrepreneurship makes LLCBuddy an essential and trustworthy resource for launching and running an LLC.

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