Email Client Software Statistics 2025

In the dynamic and tech-driven environment of 2025, email client software plays a pivotal role in maintaining efficient communication channels for businesses and individuals alike. The rapidly evolving landscape of digital correspondence has made it crucial for stakeholders to stay informed about the latest trends and statistics surrounding email client software. Understanding these statistics is essential not only for monitoring current industry standards but also for predicting future developments that could shape the business communication environment significantly.

Key stakeholders, including business executives, IT managers, and software developers, will find this data particularly valuable. For executives, comprehensive statistics offer insights into user preferences and emerging technologies, which can drive strategic initiatives and investments. IT managers can leverage this data to optimize their organization’s email infrastructure, ensuring it is secure, reliable, and user-friendly. Meanwhile, software developers can identify opportunities for innovation and improvement, thus enhancing their product’s competitiveness in the market.

This data empowers decision-makers by offering a clear picture of the current state and trends within the email client software industry. By staying informed, businesses can make proactive adjustments, harnessing the latest technological advancements to maintain a competitive edge. The forthcoming analysis will shed light on pivotal metrics and trends, helping stakeholders navigate the complexities of this essential digital tool in 2025.

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Top Email Client Software Statistics 2025

☰ Use “CTRL+F” to quickly find Email Client Software facts. There are total 65 Email Client Software Statistics on this page 🙂

Global User Statistics

• More than 4 billion people are active email users worldwide as of 2024. ^[16]
• Email users are expected to grow to 4.6 billion by 2025. ^[5]
• The average number of email accounts per user was 1.75 in 2018, expected to rise to 4.6 billion by 2025. ^[5]
• In 2020, around 306 billion emails were sent and received each day globally. ^[5]
• 95% of Americans aged 25-44 used email in November 2021. ^[5]
• 93.4% of the U.S. population aged 15-24 used email in November 2021. ^[5]
• In December 2018, 43% of email opens were made via mobile. ^[5]

Email Marketing Roi And Engagement

• Email marketing has a return on investment (ROI) of $36 for every dollar spent. ^[1]
• 60% of consumers made a purchase thanks to a marketing email they received. ^[7]
• For every $1 spent on email marketing, it generates $42 in ROI. ^[9]
• Automated emails generate 320% more revenue than non-automated emails. ^[4]
• Marketing emails persuade the purchasing decisions of nearly 6 out of every 10 email subscribers. ^[7]
• 50.7% of people make a purchase from a marketing email at least once per month. ^[7]

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Ai And Automation In Email Marketing

• AI-powered email marketing will gain significant popularity in 2024 for personalizing content and optimizing campaign performance. ^[1]
• 88% of marketers believe they must increase the use of AI and automation to stay competitive. ^[1]
• AI use in email marketing nearly doubled between 2022 (16%) and 2023 (30%). ^[3]
• Marketing teams will be using Stable Diffusion or DALL-E 2 to create images for their emails. ^[2]
• AI-generated emails are trusted by 87.7% of users. ^[11]
• 50.7% of users find AI more effective than traditional non-AI approaches. ^[11]

Mobile Email Usage

• 61% of email users check their emails on mobile devices. ^[5]
• 80% of readers say they would immediately delete any emails not optimized for mobile. ^[5]
• As of 2020, 81% of emails are opened on mobile devices. ^[18]
• Mobile-optimized emails bring a 24% higher unique click-through rate than non-optimized emails. ^[9]
• Users open 24% of emails within an hour of receiving them, leaning into the convenience of mobile devices. ^[7]

Consumer Behavior And Preferences

• 87% of customers care about their data and want more control over it. ^[1]
• 81% of customers will switch to a competitor for better data privacy. ^[1]
• 78% of customers know when they are being advertised to. ^[1]
• 72% believe user-generated content (UGC) is more credible than brands talking about their own products. ^[1]
• 43% of U.S. internet users ignore or delete brand emails without reading them about half the time. ^[3]
• 86% of respondents want to get an email at least once per month. ^[7]
• 75% of Gmail users access their accounts on mobile devices. ^[12]

Email Formats And Design Trends

• Interactive elements in email marketing will surge in popularity in 2024. ^[1]
• Emails with personalized subject lines are 26% more likely to be opened. ^[7]
• Emails with video content can increase click rates by up to 200-300%. ^[9]
• Emails featuring graphics achieve higher engagement metrics. ^[16]
• Dark mode is used by 81.9% of people on Android devices. ^[2]

Security And Privacy

• Apple started supporting BIMI with iOS 16 and macOS Ventura. ^[2]
• Google and Yahoo’s support for BIMI will bring it to the forefront for marketers in 2023. ^[2]
• Email authentication will become a primary focus in 2024 for protecting brand reputation and enhancing security. ^[15]
• With the introduction of Mail Privacy Protection (MPP), tracking email opens has become less reliable. ^[16]

Industry-specific Statistics

• The Education industry has the highest email open rate at 28.5%. ^[8]
• Agriculture, Forestry, Fishing, and Hunting have the highest open rate at 27.3%. ^[8]
• Retail has the lowest open rate at 17.1%. ^[8]
• Legal services have the highest click-to-open rate at 25.63%. ^[16]
• Real Estate, Design, and Construction have the highest click-to-open rate at 17.2%. ^[8]

Benchmark Data

• Average email open rate across all industries is 21.33%. ^[13]
• The average click-through rate is 2.96%. ^[13]
• Emails with personalized subject lines see a 41.8% open rate. ^[7]
• The average click-to-open rate is 10.5%. ^[8]
• Average unsubscribe rate for emails is 0.1%. ^[13]

Future Trends And Predictions

• Email marketing revenue is expected to reach $17.9 billion by 2027. ^[6]
• Focus on data privacy and data protection will be huge in email marketing in 2024. ^[6]
• Hyper-personalization will be the norm for email campaigns in 2024. ^[2]
• Multichannel marketing will continue to be vital, with businesses achieving up to 89% customer retention through multichannel strategies. ^[1]
• Interactive email experiences will reshape consumer engagement in 2024. ^[10]

Email Client Market Share

• Apple Mail holds a 58.07% market share as of early 2024. ^[14]
• Gmail follows with a 29.67% market share. ^[14]
• Outlook has a smaller portion of the market at 4.30%. ^[14]
• Yahoo Mail and Google Android also hold minor shares of the market. ^[14]

Email Metrics And Kpis

• Bounce rate = (Total number of bounced emails / Number of emails sent) X 100. ^[17]
• Spam rate = (Number of spam complaints / Number of emails delivered) X 100. ^[17]
• Click-to-open rate = (Total clicks / Number of emails opened) X 100. ^[17]
• Conversion rate = (Number of conversions / Number of total emails delivered) X 100. ^[17]
• Unsubscribe rate = (Unsubscribe number / Total emails delivered) X 100. ^[17]
• List growth rate = [{(Number of new subscribers) – (Number of unsubscribes + Email/spam complaints)} / Total number of email addresses on your list] X 100. ^[17]

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