Email Deliverability Statistics

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Steve Goldstein
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Email Deliverability Statistics 2024: Facts about Email Deliverability outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Email Deliverability, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

How much of an impact will Email Deliverability Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your questions here.

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Top Email Deliverability Statistics 2024

☰ Use “CTRL+F” to quickly find statistics. There are total 73 Email Deliverability Statistics on this page 🙂

Email Deliverability “Latest” Statistics

  • 82% of businesses, including B2B and B2C, employ email marketing technologies.[1]
  • According to a case study by Monetate, 4.24% of email marketing traffic—in contrast to 2.49% of search engine traffic and 59% of traffic from social media—will result in a purchase.[1]
  • According to 78% of marketers, interactions, including click-throughs, have increased within a year.[1]
  • Automated emails generate 320% more income than non-automated emails.[1]
  • Compared to non-segmented email marketing, segmented email campaigns get click-through rates that are 100.95% higher.[1]
  • For 81% of B2B marketers, email newsletters are the most popular form of content marketing.[1]
  • Consumers who read emails on mobile devices and then read them again on desktops are 65% more likely to click through to campaign monitor.[1]
  • Gmail was the most popular email client, with 27.8% of people accessing their emails using it.[1]
  • An email had a 28.5% return on investment compared to a 7% return for direct mail.[1]
  • 86% of consumers want to get promotional emails once a month, while 15% want them every day.[1]
  • When consumers are advertised by email, their purchases increase by 138% compared to those who do not.[1]
  • Putting the recipient’s name in the subject line of your email may boost opens by up to 18.30%.[1]
  • U.S. businesses would spend 350 million on email advertising in 2019.[1]
  • Over the last 12 months, although over 67% of consumers claim to prefer HTML and image-based emails, plain-text emails have greater open and click-through rates.[1]
  • Based on the subscribers’ levels of interaction, 63% of firms limit the frequency of emails they send to them.[2]
  • Email is seen as the most personal method for brand communications by 74% of Baby Boomers, 72% of Gen X, 64% of Millennials, and 60% of Gen Z.[2]
  • Just 1.3% of businesses are cutting their email expenditure, while 37% are increasing it.[2]
  • Because of Apple’s Mail Privacy Protection, 43% of marketers are modifying how they gauge the effectiveness of their email campaigns, while 24% are holding still for the time being.[2]
  • While 67% of Generation Z reads their inbox on mobile, just 59% of Millennials use their smartphone as their primary email client.[2]
  • Compared to 78% in 2020, 41.5% of companies feel email marketing is very important for company success.[2]
  • Around the world, Fridays have the greatest email open rates—nearly 19% —while Saturdays have the lowest open rates—17%.[2]
  • 26% of marketers send emails more than once each month, while 33% send emails once per week.[2]
  • Mobile-friendly emails are used by 56% of marketers in their email marketing strategy.[2]
  • Email marketing is vital for lead nurturing, according to 47% of marketers, while 34.6% of marketers think it’s important for lead creation.[3]
  • Before deleting subscribers, 44.4% of marketers that delete inactive subscribers send re-permission emails.[3]
  • Email automation is seen by 66% of marketers as being the most crucial element for enhancing the efficiency of email marketing.[3]
  • Econsultancy reports that although accounting for 19% of sales, email marketing only received 13% of the marketing budget in 2019.[3]
  • 87% of B2B marketers in North America, according to data from the Content Marketing Institute (CMI), utilized emails as their major method of lead nurturing in 2018.[3]
  • Automatically triggered emails have the best open and click rates, with 44.05% and 10.39%, respectively.[3]
  • From February 2020, an average of 20.4% of emails either end up in spam folders or are not delivered.[3]
  • 80% of B2C marketers in North America who participated in a CMI research survey said they use emails to nurture their consumers.[3]
  • According to a Litmus survey, the majority of marketers just monitor common metrics like opens (98.9% of marketers), clicks (98.9%), and bounces (92.5%).[3]
  • According to MailChimp’s research of its clients worldwide in October 2019, the average email open rate is 21.33%.[3]
  • MailChimp had an average click rate of 2.62% across all markets and clients.[3]
  • 58% of B2C marketers most often employ automated emails, such as welcome emails.[3]
  • 51% of North American B2B marketers that are most effective utilize partner emails to advertise their content.[3]
  • Over 75% of marketers measure conversions, email deliverability, and spam complaints, according to the same survey.[3]
  • The three focus areas for marketers are advanced segmentation (47% of marketers), content personalization (37%), and behavioral targeting (39% of marketers).[3]
  • By twenty-twenty-three, there are expected to be 4.3 billion email subscribers worldwide, up from an anticipated 3.9 billion in 2019.[3]
  • Emoji use in topic lines also boosts open rates: Emoji use was 25.02% for those without and 22.03% for those without.[3]
  • Government-related emails had the greatest open rates, with a 28.77% open rate.[4]
  • Segmented campaigns may include growing your email newsletter subscriber count by 500, selling 20% more things overall, or tripling the click-through rate of your email marketing.[4]
  • 60% of marketers check conversion rates, while 70% track click-through rates to gauge the effectiveness of their email marketing.[5]
  • 59% of participants said that promotional emails affected their purchasing choices, with half of them making purchases at least once a month as a result.[5]
  • According to 47% of marketers, campaign management email is their most successful marketing medium, followed by social media marketing (39%) and SEO and content marketing (33% each).[5]
  • Campaign management consumers who get email marketing likely to spend 138% more than those who do not.[5]
  • Only 30% of companies think they can accurately assess the ROI of their email marketing.[5]
  • 85% of B2B companies employ email marketing software to aid with content delivery.[5]
  • MailChimp says the average email newsletter open rate for all sectors is 21.33%.[5]
  • Imagination compared to standard email newsletters, triggered emails have a 152% higher click-through rate and a 70.5% higher open rate.[5]
  • Statista consumers expressed a desire to get weekly promotional emails from their preferred companies in 49% of cases.[5]
  • According to 73% of millennials, email is their preferred method of professional communication.[5]
  • Welcome emails surpass other email marketing formats with open rates of 91.43% and an average CTR of 26.9%.[5]
  • 43% of individuals label emails spam simply because they can’t be bothered or find unsubscribing difficult.[6]
  • 21% of emails never reach their recipients’ inboxes, according to Sendgrid’s email deliverability statistics.[6]
  • It is crucial to make sure that deliverability doesn’t adversely affect your efforts, given that email marketing has an average ROI of 4,400%.[7]
  • But it’s improbable that you’re meeting the expectations of 100% of your subscribers, even if your emails are offering a lot of value to your target demographic.[7]
  • Even if your email marketing service dashboard indicates that you have an excellent email delivery rate, let’s say it is 98% delivery with a few bounces here and there; it is crucial to keep in mind that.[7]
  • It holds the record for both the lowest open rate by industry (17.1%) and the largest increase in open rate year over year (up 4.5%).[8]
  • With a click-through rate of 17.2%, real estate, design, and construction are the industries with the highest click-through rate in 2021.[8]
  • The education sector has the greatest open and click-through rates at 28.5% and 4.4%, respectively.[8]
  • As more people utilize the functionality, we’ll probably see more of this, so it’s something to watch out for as 20.22 approaches.[8]
  • Although they may not seem like much at first glance, the fluctuations in the average open rate—up 3.5% year over year across all industries—and the click-to-open rate—down 3.6% —are rather important.[8]
  • The percentage of emails with tailored body text is greater than that for personalized subject lines, which results in a 21.75% open rate as opposed to an 18.77% rate.[9]
  • And even though customized email subject lines are nothing new, just 16.75% of the data examined showed that they were being done.[9]
  • While automated SMS marginally grew from 11.8% to 12%, click rates for promotional SMS climbed from 10.6% in 2020 to 11.5% in 2021.[9]
  • SMS integration into e-commerce firms’ sales funnels resulted in a 75% increase in SMSsent in 2021 compared to 2020.[9]
  • Only 7% of big enterprises are less likely to lack automation, compared to 23% of small and micro enterprises.[10]
  • In order to interact with customers throughout the customer journey, 72% of companies choose email.[10]
  • In contrast to 55% of retail e-commerce consumer goods and services organizations, 80% of financial services companies customize email body content.[10]
  • Email deliverability is a different focus area for Omnisend, and they make a lot of effort to get this number as near to 100% as we can.[11]
  • Statistics on return path email deliverability indicate that just 79% of commercial emails reach the inbox.[11]
  • A good delivery rate for an internet email service provider is 95% or better.[11]

Also Read

How Useful is Email Deliverability

The answer to that question is simple: email deliverability is extremely useful. In fact, it is the foundation upon which all email marketing efforts are built. No matter how compelling your content or how enticing your offer, if your emails aren’t reaching your audience, your efforts are essentially wasted.

Think about it. You spend hours crafting the perfect email, making sure your message is clear, your visuals are appealing, and your call-to-action is irresistible. But if that email ends up in the dreaded spam folder or – even worse – gets blocked by the recipient’s email server, all of your hard work goes down the drain.

So, how can you ensure that your emails have the best chance of reaching the inbox? There are several strategies you can employ to optimize deliverability. One of the most important is maintaining a clean and up-to-date email list. Regularly cleaning out inactive or invalid email addresses can help improve your sender reputation and increase the likelihood that your emails will be delivered.

Another key factor in email deliverability is following best practices for email marketing. This includes obtaining permission from recipients before sending them emails, using a recognizable sender name and email address, and including a clear unsubscribe option in every message. By adhering to these guidelines, you can build trust with both your subscribers and email service providers, which can improve your deliverability rates.

It’s also important to pay attention to your email content. Avoid using spammy language or deceptive subject lines, as these can trigger spam filters and harm your deliverability. Instead, focus on providing value to your audience and creating engaging, relevant content that they will actually want to read.

Finally, monitoring your email deliverability metrics is crucial for understanding how your emails are performing and identifying areas for improvement. Track metrics such as open rates, click-through rates, bounce rates, and spam complaints to gauge the success of your campaigns and make adjustments as needed.

In conclusion, email deliverability is a crucial aspect of email marketing that should not be overlooked. By following best practices, maintaining a clean email list, and monitoring your metrics, you can maximize the chances of your emails reaching the inbox and achieving your marketing goals. Don’t underestimate the power of deliverability – it could be the difference between a successful campaign and a wasted effort.


  1. backlinko –
  2. hubspot –
  3. influencermarketinghub –
  4. mailchimp –
  5. moosend –
  6. optinmonster –
  7. wpmailsmtp –
  8. campaignmonitor –
  9. emailtooltester –
  10. mailmodo –
  11. omnisend –

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