Email Marketing Software Statistics 2024


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In the dynamic world of digital marketing, email marketing software has emerged as a pivotal tool for businesses looking to establish and nurture direct relationships with their audience. As we step into 2024, understanding the latest trends and statistics in email marketing software becomes crucial for anyone aiming to leverage this powerful channel effectively. The evolving statistics not only reveal the shifting preferences and behaviors of consumers but also highlight the effectiveness of different strategies, providing a roadmap to success in an increasingly competitive environment.

For marketing professionals, business owners, and digital strategists, staying updated with the latest data on email marketing software is indispensable. This information serves as a cornerstone for developing cutting-edge campaigns, optimizing engagement metrics, and ultimately driving sales. Investors and tech developers are also key stakeholders who find value in this data, as it helps in identifying market needs and guiding innovation. With email marketing continuing to be a significant revenue generator, these statistics offer critical insights into market dynamics and future opportunities.

Armed with the latest data, businesses can craft informed strategies that align with current market realities, ensuring they remain relevant and competitive. By analyzing these statistics, decision-makers can identify successful trends, avoid common pitfalls, and make data-driven choices that propel their email marketing efforts to new heights. As the industry rapidly evolves, remaining informed is not just beneficial—it’s imperative for sustained growth and success.

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Top Email Marketing Software Statistics 2024

☰ Use “CTRL+F” to quickly find Email Marketing Software facts. There are total 57 Email Marketing Software Statistics on this page 🙂

General Overview

  • There are over 670 email marketing tools available on the market. [?]
  • The global email marketing software market was valued at $1.2 billion in 2021 and is projected to reach $3.3 billion by 2031. [11]
  • In 2024, the global revenue from email marketing is expected to reach $12.33 billion. [18]
  • The number of global email users is projected to grow to 4.73 billion by 2026. [10]

Popular Platforms And Pricing

  • ActiveCampaign is recommended for growing businesses with pricing starting at $29 for 1,000 contacts. [1]
  • GetResponse is suitable for low budgets, starting at $19 for 1,000 contacts. [1]
  • MailerLite is recommended for beginners, with prices starting at $13.50 for 1,000 contacts. [1]
  • Brevo (formerly Sendinblue) focuses on transactional emails, with pricing starting at $25 for 1,000 contacts. [1]
  • Omnisend is ideal for eCommerce, with pricing starting at $20 for 1,000 contacts. [1]
  • Constant Contact is recommended for non-profits, starting at $30 for 1,000 contacts. [1]
  • HubSpot is suitable for agencies, with pricing starting at $135 for 1,000 contacts. [1]

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User Statistics And Preferences

  • 89% of marketers use email as their primary channel for generating leads. [2]
  • Half of the world’s population has an email address, totaling 4.3 billion accounts globally. [2]
  • 99% of email users check their inbox every single day. [2]
  • 60% of consumers made a purchase thanks to a marketing email they received. [2]
  • 73% of marketers believe that email marketing is essential for a company’s success. [2]

Roi And Effectiveness

  • Email marketing has an average ROI of $36 for every $1 spent. [1]
  • 78% of marketers report that email marketing is their top-performing marketing channel. [9]
  • Automated emails generate 320% more revenue than non-automated emails. [15]
  • Personalized emails have an 18.8% average open rate vs. non-personalized emails at 13.1%. [6]

Trends And Innovations

  • AI is increasingly used in email marketing for personalization and efficiency, with 57% of marketers in large organizations incorporating it. [3]
  • 82% of marketers use automation to create triggered emails, resulting in 8 times more opens and greater earnings than typical bulk emails. [4]
  • The use of emojis in subject lines can increase open rates by as much as 56%. [2]

Industry-specific Insights

  • The highest email marketing ROI is within the Retail/eCommerce/Consumer Goods sector at 45:1. [2]
  • Marketing/PR Agencies have an ROI of 42:1, and Software/Technology sectors have an ROI of 36:1. [2]

Performance Metrics

  • The average email open rate across all industries is 21.33%. [10]
  • The average click-through rate for emails sent in North America is 2.96%. [16]
  • Emails with personalized subject lines have a 26% higher open rate. [10]
  • Including a video in an email can increase click-through rates by 200-300%. [4]

Mobile And Accessibility

  • 81% of smartphone users regularly check emails on their mobile devices. [4]
  • Nearly 1 in 5 email campaigns is not optimized for mobile devices. [4]
  • Mobile-optimized emails can increase unique mobile clicks by 15%. [7]

Security And Compliance

  • 86% of marketers are satisfied with their Marketing Automation Platform vendor. [8]
  • Email marketing must comply with regulations like GDPR and CAN-SPAM to avoid penalties. [12]

Challenges And Opportunities

  • 47% of marketers state that measuring email marketing ROI is challenging. [8]
  • 61% of marketers say improving email deliverability rates is a significant challenge. [19]

Customer Engagement

  • Emails with a single call-to-action button can lead to a 28% increase in click-throughs. [6]
  • Segmented email campaigns have a 760% increase in revenue. [6]
  • 50% of people buy from marketing emails at least once per month. [7]

Future Projections

  • Email marketing revenue is expected to grow at a CAGR of 11.6% by 2029. [3]
  • The number of emails sent and received per day is projected to reach 376.4 billion by 2025. [10]
  • The global email marketing software market size is expected to grow from USD 1.53 billion in 2024 to USD 3.73 billion by 2032. [20]

Key Features And Integrations

  • Most email marketing platforms integrate with popular tools like Shopify, WooCommerce, and BigCommerce. [3]
  • Advanced features include marketing automation, segmentation, and AI-driven personalization. [3]

User Sentiment

  • ActiveCampaign is highly rated by G2 with 7,316 reviews. [5]
  • Constant Contact received a 4.2 out of 5 from users on Trustpilot. [3]

Email Marketing Software Market Insights

  • The US Marketing Automation Software industry is an estimated $12.3 billion market in 2022, growing 20%+ annually. [8]
  • Email marketing software is widely used by B2B companies for lead generation and nurturing. [2]

Email Content And Design

  • Emails with interactive content have a 70% higher engagement rate. [13]
  • Using images in emails can boost open rates by almost 10%. [7]
  • Subject lines with emojis can increase open rates by 56%. [2]

User Behavior

  • 58% of consumers check their email first thing in the morning. [7]
  • Millennials and Gen Z prefer email for business communications over other channels. [17]

Email Deliverability

  • The average email deliverability rate is 85.7%. [7]
  • 14.3% of all emails go missing or are caught by spam filters. [7]

Email Campaign Types

  • Welcome emails have the highest open rates, averaging 69-80%. [14]
  • Abandoned cart emails have an open rate of 50.5%, significantly higher than other types. [18]

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Sources

  1. ventureharbour – https://www.ventureharbour.com/email-marketing-software-tools-one-best/
  2. luisazhou – https://luisazhou.com/blog/email-marketing-roi-statistics/
  3. businessnewsdaily – https://www.businessnewsdaily.com/8276-best-email-marketing-software.html
  4. snov – https://snov.io/blog/email-marketing-statistics/
  5. activecampaign – https://www.activecampaign.com/glossary/email-marketing-tools
  6. drip – https://www.drip.com/blog/email-marketing-statistics
  7. hubspot – https://blog.hubspot.com/marketing/email-marketing-stats
  8. emailmonday – https://www.emailmonday.com/marketing-automation-statistics-overview/
  9. bloggingwizard – https://bloggingwizard.com/email-marketing-statistics/
  10. adoric – https://adoric.com/blog/25-email-marketing-statistics/
  11. alliedmarketresearch – https://www.alliedmarketresearch.com/email-marketing-software-market-A31036
  12. coursera – https://www.coursera.org/articles/email-marketing
  13. campaignmonitor – https://www.campaignmonitor.com/resources/guides/why-email/
  14. emailchef – https://emailchef.com/emailchef-academy/all-email-marketing-statistics-updated-to-2024/
  15. campaignmonitor – https://www.campaignmonitor.com/resources/infographics/24-email-marketing-stats-need-know/
  16. backlinko – https://backlinko.com/email-marketing-stats
  17. porchgroupmedia – https://porchgroupmedia.com/blog/100-compelling-email-statistics-to-inform-your-strategy-in-2023/
  18. forbes – https://www.forbes.com/advisor/business/software/email-marketing-statistics/
  19. sender – https://www.sender.net/blog/email-marketing-statistics/
  20. fortunebusinessinsights – https://www.fortunebusinessinsights.com/email-marketing-software-market-103100

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