Email Statistics 2024 – Everything You Need to Know

Email Statistics 2023: Facts about Email outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Email, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

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On this page, you’ll learn about the following:

Top Email Statistics 2023
- Email “Latest” Statistics

Top Email Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 113 Email Statistics on this page 🙂

Email “Latest” Statistics

About 60% of customers prefer email to alternative channels like sms when getting branded emails.^[1]
B2B companies invest extensively in email marketing, and over 30% of them plan to do so in the future.^[1]
Despite the widespread usage of social media, just 14% of users access their accounts first thing in the morning.^[1]
Emails sent by the government have a 26.52% open rate, while emails about art come in third with a 26.03% open rate.^[1]
It is not surprising that around 96% of firms think that customization may increase outcomes.^[1]
Just approximately 33% of marketers are pleased with personalization initiatives, while over 55% are dissatisfied.^[1]
Less than 20% of users say they like getting commercial messages on social media.^[1]
Work diligently on your marketing message since 60% of customers have followed the advised course of action after getting a marketing email.^[1]
Marketers must exercise extreme caution since around 43% of consumers will immediately report spam.^[1]
Given their effectiveness, roughly 31% of B2B marketers use newsletters to nurture leads.^[1]
Three emails instead of just one about an abandoned basket may increase success rates for these clients by 69%.^[1]
With an average conversion rate of 17.75% for emails, about 18 out of every 100 recipients completed a purchase.^[1]
44% of customers search for branded emails that include discounts and other special offers.^[1]
Transactional emails have a very high CTR of 4.8% compared to just 1.6% for nontransactional emails.^[1]
Based on their subscribers’ levels of interaction, 63% of firms limit the frequency of emails they send to them.^[2]
Email is seen as the most personal method for brand communications by 74% of Baby Boomers, 72% of Gen X, 64% of Millennials, and 60% of Gen Z.^[2]
Just 1.3% of businesses are cutting their email expenditure, while 37% are increasing it.^[2]
Because of Apple’s Mail Privacy Protection, 43% of marketers are modifying how they gauge the effectiveness of their email campaigns, while 24% are holding still for the time being.^[2]
While 67% of Generation Z reads their inbox on mobile, just 59% of Millennials use their smartphone as their primary email client.^[2]
Compared to 78% in 2020, 41.5% of companies feel email marketing is very important for company success.^[2]
Around the world, Fridays have the greatest email open rates—nearly 19% —while Saturdays have the lowest open rates—17%.^[2]
26% of marketers send emails more than once each month, while 33% send emails once per week.^[2]
7% of businesses answer within five minutes after form submission, and 35%-50% of customers select the vendor that replies quickest.^[3]
In a different Boomerang research of 300,000 emails, it was discovered that emails with all-caps subject lines were 30% less likely to get a response than the other emails in the sample.^[3]
According to research by ContactMonkey, Re: at 92%, Re: follow up at 90%, Re: update at 89%, Re: introduction at 88%, and Re: checking in at 87% are the top subject lines for opening emails.^[3]
According to Woodpecker research, lists with 1 to 200 prospects had an 18% reply rate, those with 200 to 1,000 received an 11% reply rate, and those with 1,000 or more received an 8% reply rate.^[3]
The infographic created by Boomerang, which examined more than 5 million emails, indicates that, on average, people discard 71 out of 147 of the emails they get daily.^[3]
Convince and Convert survey found that 69% of receivers classify the email as spam based just on the subject line.^[3]
According to different research by the McKinsey Global Institute, the typical office worker spends 28% of their day reading and responding to emails.^[3]
In one Drift research, they examined 433 organizations, and just 7% of them were able to reply within the first 5 minutes after form submission.^[3]
According to the Harvard Business Review, lead qualification reduces by 400% between 5 and 10 minutes after waiting more than 5 minutes to reply to a lead.^[3]
According to the same HBR study, lead qualification increases by 49% from Tuesday to Thursday, with Wednesday and Thursday being the ideal emailing days overall.^[3]
Sending 1 to 3 emails in succession received an average reply rate of 9%, while sending 4 to 7 emails received an average reply rate of 27%.^[3]
Emails with positive emotions received a 15% increase in responses, while emails with negative emotions received a 13% increase.^[3]
They discovered that emails written at a third-grade level had a response rate of 53%, whereas those written at a kindergarten level only received 46%, 39% for a college reading level, and 45% for a high school level.^[3]
A staggering 70% of professionals communicate material relevant to their business or industry through email.^[4]
According to SaleCycle, deploying cart abandonment emails typically results in a 4.43% increase in sales.^[4]
Most email marketing services make setting up these triggered emails easy, which might result in an additional 7% or more in sales.^[4]
Automated welcome emails had the greatest order rate of 3.02%, the second-highest open and click rates, and the second-highest percentage of sales.^[4]
Combining data from other research shows that roughly 70% of shoppers leave their shopping carts empty.^[4]
The average email open rate varies depending on the source, from 18% (Campaign Monitor) to 22.15% (GetResponse).^[4]
FW – 33.18% open rate, relatively tiny sample size, and little deception that the email is not automated.^[4]
The baseline open rate, according to outreach.io, is 27%, about 10% more than the lowest automated email service average.^[4]
Cart recovery emails, also known as abandoned cart emails, are in second position in terms of orders, with a rate of orders of 2.35%.^[4]
Emails are still used extensively in the corporate sector to handle 10% of communications, and use trends reflect this.^[4]
Media has the highest average clickthrough rate, with a 4.48% clickthrough rate from GetResponse and 4.62% from MailChimp.^[4]
Newsletter the term doesn’t convey that someone signed up to download anything by email quickly; therefore, the 24.09% open rate is significant.^[4]
Providers have documented an average bounce rate between 0.58% (MailChimp) and 0.7% (Campaign Monitor).^[4]
The average provider unsubscribe rate varies from 0.1% for Campaign Monitor to 4.8% for HubSpot.^[4]
Segmented campaigns typically have a clickthrough rate of 100.95% higher than non.^[4]
18.2% of email openings come from desktop programs, and 39.8% come from online apps like Gmail or Outlook.com, making up the remaining 58%.^[4]
Emojis are used in less than 4% of emails sent, yet their average open rate is 3% greater than emails without them.^[4]
It is far from conclusive since just 12% of all messages were opened, and the improvement in open rate was only 0.54%.^[4]
Government-related emails had the greatest open rates, with a 28.77% open rate.^[5]
Compared to 2.49% of visits from search engines and 05.9% from social media, 4.24% of email marketing visitors make a purchase.^[6]
80% of business experts feel that email marketing enhances client retention, and 59% of respondents claim that marketing emails have an impact on their purchasing choices.^[6]
Email is the preferred method of communication for 61% of customers, which is wonderful news for your company.^[6]
79% of B2B marketers believe email is the most effective method for distributing information, and 77% of B2B organizations utilize email marketing newsletters as part of their content marketing strategy.^[6]
Emojis in email subject lines increased open rates by 56% compared to text-only subject lines, according to a study by Experian.^[6]
Statistics show that after getting a customized abandoned cart email, 60% of customers completed their purchase, and around 75% of customers intended to return at a later time.^[6]
Mobile devices account for at least 50% of all read emails since users can easily check their inboxes while on the road using gadgets like smartphones and tablets.^[6]
Many marketers tailor their emails to customers’ demographics like age and gender: 66% of marketers do so.^[6]
Consumers who first read emails on mobile devices and then reread them on desktops are 65% more likely to click through.^[6]
Since 74% of consumers detest seeing unnecessary material, customization is crucial to a successful email marketing plan.^[6]
Comparing shoppers who get email offers to those who do not result in a 138% increase in spending.^[6]
Email marketing is cited by 40% of B2B marketers as an approach that is essential to their success.^[6]
In order to please clients and provide more relevant messaging, 77% of marketers claim to deliver their consumers tailored material through email.^[6]
When it comes to their preferred mobile devices, a staggering 81% of users prefer to open emails on their smartphones, while 21% do so on tablets.^[6]
Don’t be afraid to deviate from the norm; 45% of recipients say they like companies that don’t take themselves too seriously.^[7]
According to a report by The Manifest, 43% of companies anticipate increasing their email marketing budgets in 2019.^[8]
Nearly 90% of marketers use this tactic, according to Content Marketing Institutes’ 2019 B2B Content Marketing Research.^[8]
Half of the businesses believe their efforts are extremely bad to mediocre might be one reason why fewer than 60% of marketers claim their initiatives are effective.^[8]
This percentage increases to as high as 60% for the leisure and sports businesses, while it drops to as little as 38.2% for the education sector.^[8]
60% of customers claim to have bought anything as a consequence of receiving marketing emails.^[9]
Radicati’s 2020 Email Statistics Study states that more than 4 billion individuals, or more than half of the world’s population use email.^[9]
According to statistics from Constant Contact, 21% of emails are really opened within the first hour on average.^[9]
12.5% of customers say they’d consider utilizing the purchase button on social media.^[9]
45% of respondents claim to have clicked the unsubscribe button after receiving too many emails from a certain company.^[10]
On segmented campaigns, clicks are also 100.95% higher, and unsubscribes are 9.37% lower.^[10]
An email with a discount is somewhat more likely to be opened by customers (72% vs. 62% for emails with customized subject lines).^[10]
Compared to emails sent to earlier generations, emails delivered to this generation were 10% more successful in motivating recipients to take action.^[10]
Litmus customers like tailored communications that include offers and items based on their tastes, according to 55% of consumers.^[10]
The click rates in your email body might improve by up to 300% when you include videos.^[10]
Open rates for emails with customized subject lines increased by 29.6%.^[10]
By the end of 2020, there will be 4 billion email users globally; by the end of 2024, there may be over 4.4 billion users.^[10]
Emails featuring videos are preferred by 54% of email subscribers, which boosts open and clickthrough rates by a staggering 65% and 19%, respectively.^[11]
Only 12.5% of customers said they would consider making a direct purchase on social media, but 60% of consumers purchased anything after receiving a marketing email.^[11]
Email is the main route for generating leads for 89% of marketers.^[11]
90% of these marketers believe that email engagement is the most crucial statistic for assessing the success of content.^[11]
99% of email users regularly check their inboxes, and the proliferation of mobile devices has increased email accessibility.^[11]
MailChimp, the most popular email software platform in the world, reports that 72% of all email clicks occur on pcs, while just 18% occur on mobile devices.^[11]
Email is 40 times more successful than other methods for attracting actual clients.^[11]
Even though just one marketing email is sent by a B2B organization on average every 25 days, and even though 31% say that email newsletters are the greatest approach to nurturing prospects.^[11]
There is an opportunity for improvement since just 52% of companies utilize email as their primary method of communication.^[11]
Emails sent for marketing purposes have an average open rate of 14.1%, while just 0.1% of recipients unsubscribe.^[11]
3% of consumers make more than one purchase weekly via marketing emails, and 23.8% do so numerous times monthly.^[11]
Regardless of the purpose of the emails, 29% of marketers believe that email marketing is the most successful marketing medium.^[11]
Of these B2B marketers, 81% say emails are their preferred method of content marketing, and 87% say their preferred free organic channel is email.^[11]
37% of these companies claim that email is the best medium for retaining and gaining new customers.^[11]
Building email lists and deploying email campaigns has been reported to result in a 760% gain in income for professional marketers.^[11]
Despite the fact that social media may be the most popular tool for brand marketing, 95% of marketers found that their email marketing approach was successful in helping them achieve their objectives in 2021.^[11]
94% of marketers are investing in tools that allow them to collect consumer data for more specialized insights.^[11]
80% of marketers prefer completely abandoning social media over losing email marketing.^[11]
They also use them to notify customers of new product releases or upgrades, with 36% of customers citing email as their preferred method of receiving such information.^[11]
This prompts more than 65% of consumers to perceive the email as doing almost 70% better than the email campaign type with the lowest performance postpurchase emails.^[11]
While it is primarily utilized for lead generation, direct sales account for 84% of its use, lead nurturing accounts for 78%, and customer retention accounts for 74%.^[11]
Users of email check their email before using any other platform, such as social networking 14% or viewing the news 5%.^[11]
80% of SMBs still use email as their main channel for client retention and 81% for customer acquisition.^[12]
Personalized subject lines in emails increase open rates by 50%.^[12]
87% of marketers distribute their information using email marketing.^[12]
When asked how often they would want to receive promotional emails from their favorite businesses, 49% of customers said they would like to do so weekly.^[12]
The majority of recipients’ clicks that year came from emails in the publishing industry, while automated welcome messages had conversion rates of over 50%.^[13]
In addition to using different metrics to assess a campaign’s success, more than 80% of industry experts claimed that email would be used as part of their marketing strategies in 2020.^[13]

How Useful is Email

One of the most significant advantages of email is its speed and efficiency. In a matter of seconds, a message can be typed, sent, and received across the globe. This instantaneous communication allows for quick decision-making, sharing important information, and keeping in touch with loved ones. Gone are the days of waiting for snail mail to arrive; with email, messages can be delivered and read at the recipient’s convenience.

Another benefit of email is its accessibility and convenience. With smartphones, tablets, and computers, email can be checked and responded to virtually anywhere at any time. Whether you’re on the go, at work, or relaxing at home, email provides a way to stay connected and stay organized. Important documents, photos, and messages can all be easily stored, archived, and accessed with just a few clicks.

Email also offers a sense of formality and professionalism that other forms of digital communication may lack. With a well-crafted email, you can convey a sense of professionalism, attention to detail, and courtesy. Emails can be personalized, spell-checked, and proofread before sending, ensuring that your message is clear and concise.

Furthermore, email provides a means of keeping a historical record of conversations. Whether it’s for legal reasons, project management, or personal reference, email logs can be easily searched and reviewed to recall past conversations and decisions. This can be invaluable in avoiding misunderstandings, tracking progress, and holding individuals accountable.

However, despite its many benefits, email does have its drawbacks. One of the primary disadvantages is the potential for information overload. With constant notifications, newsletters, and spam messages inundating our inboxes, it can be challenging to sift through the clutter and find the important messages that require your attention. Managing email can quickly become a time-consuming task if not handled efficiently.

Additionally, the impersonal nature of email can lead to miscommunication or misunderstandings. Without the tone of voice, facial expressions, or body language present in face-to-face communication, messages can be misinterpreted, leading to confusion or conflict. Emojis and punctuation may help to convey emotion, but they can only do so much to bridge the gap in digital communication.

Despite these drawbacks, it is evident that email remains an essential tool for communication in the digital age. Its speed, efficiency, accessibility, and professionalism make it a valuable asset for both personal and professional use. By understanding its limitations and utilizing best practices, we can leverage the power of email to keep us connected, organized, and informed in an increasingly fast-paced world.

Reference

adoric – https://adoric.com/blog/25-email-marketing-statistics/
hubspot – https://blog.hubspot.com/marketing/email-marketing-stats
emailanalytics – https://emailanalytics.com/37-email-statistics-that-matter-to-sales-professionals/
kinsta – https://kinsta.com/blog/email-marketing-statistics/
mailchimp – https://mailchimp.com/resources/email-marketing-benchmarks/
optinmonster – https://optinmonster.com/email-marketing-statistics/
snov – https://snov.io/blog/email-marketing-statistics/
campaignmonitor – https://www.campaignmonitor.com/blog/email-marketing/email-usage-statistics-in-2019/
constantcontact – https://www.constantcontact.com/blog/email-marketing-statistics/
dragapp – https://www.dragapp.com/blog/email-statistics/
luisazhou – https://www.luisazhou.com/blog/email-marketing-roi-statistics/
oberlo – https://www.oberlo.com/blog/email-marketing-statistics
statista – https://www.statista.com/topics/1446/e-mail-marketing/

Top Email Statistics 2023

Email “Latest” Statistics

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How Useful is Email

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