Enterprise Search Software Statistics 2025


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In an era where vast amounts of information are generated every second, the ability to swiftly and accurately locate pertinent data can be the decisive factor between a thriving enterprise and a struggling one. Enterprise search software is increasingly recognized as an essential tool for businesses aiming to enhance productivity, foster innovation, and maintain a competitive edge in the market. The statistics surrounding the adoption, usage, and impact of enterprise search software in 2025 are more than just numbers—they’re a window into how businesses can navigate the complexities of the digital age.

Stakeholders across various sectors, including IT managers, corporate executives, and data analysts, will find these statistics invaluable. For IT managers, understanding trends in enterprise search software can guide technology investments and infrastructure planning. Corporate executives can utilize this data to drive strategic decisions, enhance operational efficiency, and boost ROI. Data analysts, on the other hand, can leverage these insights to optimize information management and enhance data accessibility within organizations. These statistics not only reflect the current state of enterprise search software but also herald its future trajectory and potential disruptions within the industry.

As the landscape of enterprise software continues to evolve rapidly, these insights become pivotal for informed decision-making. By diving into these statistics, stakeholders can craft strategies that are both robust and adaptive, aligning their organizational goals with technological advancements and market demands. This article aims to provide a comprehensive overview of the latest trends and forecasts in enterprise search software for 2025, equipping readers with the knowledge to stay ahead in an ever-changing business environment.

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Top Enterprise Search Software Statistics 2025

☰ Use “CTRL+F” to quickly find Enterprise Search Software facts. There are total 81 Enterprise Search Software Statistics on this page 🙂

General Statistics

  • There are approximately 7 billion searches conducted worldwide every day. [?]
  • 21% of Google searches lead to more than one click on the search engine results pages (SERPs). [1]
  • 96% of online content gets no traffic from Google. [1]
  • The first five organic Google search results account for approximately 69% of all traffic clicks. [1]
  • Organic searches on the first page of Google have an average of 1,447 words on their web pages. [1]
  • Google considers over 200 factors when ranking a website. [1]
  • 63% of organic search traffic on Google in the U.S. comes from mobile devices. [1]
  • 53% of people in the U.S. research products online before purchasing. [1]

Pay-per-click (ppc) Advertising

  • Pay-per-click (PPC) advertising has an average return on investment (ROI) of 200%. [1]
  • The average cost per click (CPC) for Google Ads is $2.69. [1]
  • 45% of small businesses use PPC advertising. [1]
  • When local service ads (LSAs) are present, paid advertising accounts for 25.3% of all clicks. [1]
  • Google allows over 70 types of businesses to utilize LSAs for their PPC campaigns. [1]

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Website Design And User Experience

  • 75% of surveyed people believe that a website’s credibility is influenced by its design. [1]
  • Websites focusing on conversion rate optimization have a 400% higher lead generation rate than those with poor design. [1]
  • 81% of people consider redesigning their website due to low conversion rates. [1]
  • The website design service market in the U.S. is worth $40.8 billion. [1]
  • Users form an opinion of a website in just 0.05 seconds. [1]
  • Mobile-friendly websites see a 67% higher likelihood of purchases from mobile users. [1]
  • 43% of all websites on the internet are powered by WordPress. [1]

Email Marketing

  • By 2026, the number of email users is projected to be 4.73 billion. [1]
  • 63% of people look for discounts when opening emails. [1]
  • Email marketing has a return on investment of 4,200%. [1]
  • Personalizing emails can increase revenue by up to 760%. [1]
  • 47% of people open emails based on the subject line alone. [1]
  • 41% of people check their email from mobile devices, while 39% prefer desktops. [1]
  • Automated emails generate 320% more revenue than non-automated emails. [1]

E-commerce And Shopping Behavior

  • The global ecommerce market is projected to be $6.9 trillion in 2024. [1]
  • In the U.S., 75% of retail ecommerce is generated through mobile. [1]
  • 18% of local searches lead to a sale within 24 hours. [1]
  • 43% of all ecommerce traffic comes from Google searches. [1]
  • The largest group of online shoppers is aged 25-34 years old. [1]
  • Shopify’s global economic impact is over $444 billion. [1]
  • As of January 2024, more than 4.8 million websites use Shopify. [1]
  • The online shopping cart abandonment rate in 2024 is 70.19%. [1]

Content Marketing And Seo

  • 29% of marketers spend between 10 and 15 hours a week creating content. [1]
  • Visual content is 43% more persuasive than text. [1]
  • 53% of marketers saw increased engagement by updating existing content. [1]
  • 82% of customers feel more positive about a business after reading custom content. [1]
  • Maintaining a blog increases search rankings by 434%. [1]
  • 85% of shoppers say product information and photos are the most important factors on a product page. [1]

Social Media Marketing

  • People use an average of 7 different social media platforms per month. [1]
  • Facebook has over 3 billion monthly active users. [1]
  • Total social media spend is expected to reach $219.8 billion by the end of 2025. [1]
  • LinkedIn generates 46% of all company website traffic from social media platforms. [1]
  • Videos on Instagram generate 21% more interactions than images. [1]
  • 55% of TikTok users say the platform helps them discover new things. [1]
  • 43% of marketers use YouTube as their main platform for influencer marketing. [1]

Calls To Action (ctas)

  • CTAs in blogs increase conversions by 121%. [1]
  • Customized CTAs convert 42% more visitors. [1]
  • Button-shaped CTAs see a 45% increase in clicks. [1]
  • Video CTAs receive 380% more clicks. [1]
  • Red CTA buttons outperform green ones by 21%. [1]
  • Including one CTA in company emails can increase sales by 1,617%. [1]

Mobile Search And Advertising

  • 63% of all searches are done on mobile devices. [1]
  • 58% of smartphone users prefer companies that track past behavior on mobile websites or apps. [1]
  • The ecommerce conversion rate on mobile was 4.18% as of November 2023. [1]
  • Paid mobile advertising on YouTube is 84% more effective than traditional television ads. [1]
  • Smartphone users spend 40% less time discovering a website than desktop users. [1]
  • 82% of people search for more information on their phones while in a store. [1]

Artificial Intelligence And Automation

  • 30% of organizations save employee time with AI tools and software. [1]
  • 88% of marketers believe implementing AI technology is necessary to stay competitive. [1]
  • 26% of B2B marketers using chatbots saw a 10-20% increase in leads. [1]
  • 26% of organizations use AI for marketing and sales initiatives as of 2022. [1]
  • 44% of company owners use ChatGPT to translate content into other languages. [1]
  • 52% of consumers are comfortable with AI assistants helping with product or website experience. [1]

Digital Adoption Platforms

  • By 2025, 70% of organizations will use digital adoption solutions across their technology stack. [2]
  • Digital adoption platforms like Chameleon start at $279 per month for startup plans. [2]
  • UserGuiding offers a one-month free trial and starts at $69/month for its Basic Plan. [2]
  • Userpilot scores 9/10 on G2 for ease of use and has a highly rated customer support score of 9.9/10. [2]

Digital Marketing Trends

  • Social media video ad spending will grow by 15.8% to $28.21 billion in 2023. [5]
  • Global mobile internet advertising spending will surpass $400 billion in 2023. [5]
  • By 2025, generative AI is expected to contribute significantly to productivity in marketing and sales. [5]

Enterprise Search Market

  • The enterprise search market is expected to grow at a CAGR of 19.8% from 2020 to 2025. [4]
  • SMEs held over 30% of the enterprise search market share in 2019. [4]
  • By 2026, the enterprise search industry is estimated to achieve a revenue of $15 billion. [4]
  • Banking and financial services are the largest end-users of enterprise search, contributing over 30% of the market. [4]
  • Cloud-based enterprise search solutions are estimated to hold over 35% of the market share by 2025. [4]

Industry Statistics

  • McKinsey estimates that a typical digital worker spends about 28% of their time looking through email and 20% searching for internal information. [3]
  • The International Data Corporation found that companies with 1,000 knowledge employees waste $48,000 per week due to information retrieval issues. [3]
  • Employees spend almost 2 hours daily searching and gathering information, amounting to over 9 hours per week. [3]

Conclusion

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Sources

  1. sixthcitymarketing – https://www.sixthcitymarketing.com/digital-marketing-stats/
  2. chameleon – https://www.chameleon.io/blog/digital-adoption-platforms
  3. unleash – https://www.unleash.so/a/blog/what-is-an-enterprise-search-engine
  4. worldmetrics – https://worldmetrics.org/enterprise-search-industry-statistics/
  5. omnicoreagency – https://www.omnicoreagency.com/digital-marketing-statistics/

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