Event Registration and Ticketing Statistics


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Steve Goldstein
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Event Registration And Ticketing Statistics 2023: Facts about Event Registration And Ticketing outlines the context of what’s happening in the tech world.

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Top Event Registration And Ticketing Statistics 2023

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Event Registration And Ticketing “Latest” Statistics

  • Tito is the best option for non-profit and community events thanks to its low fee of 1% per ticket price and 3% for all other event types.[1]
  • Yurplan is free for free events; otherwise, it costs 2% per ticket sold, with a minimum ticket cost of 0.49 EUR.[1]
  • Tickets sold on the day or the day before made up 29% of total sales.[2]
  • 45% of attendees at free events only make same day reservations or purchase tickets at the door.[2]
  • Many events have a lot of last minute activity, which may account for up to 20% of overall sales but can sometimes reach almost 50%.[2]
  • The ideal time to buy tickets for courses, training, and seminars was 24 weeks beforehand, when 22% of participants did so.[2]
  • Compared to those living elsewhere in the UK, individuals in London and the South East were 23% more likely to purchase tickets on the day of the event or the day before.[2]
  • Individuals with children were 12% more likely than those without to purchase a ticket at the door.[2]
  • In general, there was a tendency for single people to purchase their tickets earlier than those in partnerships, with 36% doing so between a week and a month before to the event compared to 27% of those in relationships.[2]
  • A staggering 56% of people paying £1-£10 per ticket booked on the day of the event or on the door, while a further 8% booked the day before.[2]
  • Men were 30% more likely than women to register the day of or the day before an event, while women were 30% more likely than men to purchase tickets three months in advance or more.[2]
  • For free events, up to 50% of the tickets will probably be taken either the day before or the day of the event.[2]
  • Compared to singletons, they are often 30% more likely to purchase their tickets three months or more in advance.[2]
  • Parties, galas, dinners and balls saw quite an even distribution of ticket sales with 28% coming on the day or the day before; 24% a week in advance; 22% 1-4 weeks out; and 27% of tickets bought over a month away.[2]
  • Attendees of free events are 60% more likely to make a reservation on the day of the event than attendees of premium events.[2]
  • Outsiders of London and the South East were 42% more likely to register for an event three months in advance or more, which was the highest variation in lead times.[2]
  • Another tiny tendency was that those with kids booked 3 or more months in advance at a rate of 29% compared to those without kids at 25%, but once again, the difference is considerably less than expected.[2]
  • Those aged 45 and above were by far the most likely to book on to an event 3 months or more in advance (51%), making them 33% more likely than the next nearest age group to register so far out.[2]
  • A staggering 41% of festival goers who were attending food, drink, or other non musical events bought their tickets at the door.[2]
  • 65% of event organizers are happy with their email performance, while 69% acknowledge that it is becoming harder to see results from email marketing.[3]
  • While 57% additionally utilize paid Facebook advertisements, 70% of event organizers want to continue using their organic social media approach.[3]
  • 66% of online shoppers have made a purchase that was directly inspired by an email, while 91% of individuals daily read their email.[3]
  • Social media is used by 62% of event planners to expand their email databases.[3]
  • Less than 20% of event organizers’ income comes from sponsor payments, food and drink sales, and merchandise.[3]
  • Adding the recipient’s name or city to the subject line may increase open rates by as much as 20%.[3]
  • Emails containing images have a click through rate that is 42% higher than emails without, and targeted relevant ones generate 18 times more income than generic wide emails.[3]
  • Emails about events generally have a 28% open rate, but those with subject lines that convey urgency or exclusivity may increase open rates by 22%.[3]
  • 67% of viewers are more inclined to purchase tickets to an event after seeing a live video, and viewers spend 8 times longer watching live video than recorded video.[3]

Also Read

Reference

  1. swapcard – https://blog.swapcard.com/best-free-registration-software
  2. eventbrite – https://www.eventbrite.co.uk/blog/when-do-people-buy-event-tickets-ds00/
  3. eventbrite – https://www.eventbrite.com/blog/event-statistics-ds00/

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