Guest Messaging Software Statistics 2025

In an era where communication is paramount, guest messaging software stands as a cornerstone in the hospitality industry, underlining the importance of seamless interaction between businesses and their clientele. The statistics surrounding guest messaging software in 2025 provide a window into its burgeoning role and evolution, underscoring the necessity for businesses to stay attuned to these trends. Understanding these figures is not just about keeping up with technological advancements; it’s about gaining insights into consumer preferences, optimizing operational efficiencies, and enhancing customer satisfaction—all of which are vital for thriving in the highly competitive market.

Key stakeholders, including hotel managers, property owners, investor analysts, and technology developers, will find the data particularly valuable. For hotel managers and property owners, these statistics reveal the effectiveness of various messaging platforms and their impact on guest experience and retention. Investor analysts can gauge the market growth and potential investment opportunities, while technology developers can identify pain points and innovation avenues that could reshape the future of guest interactions. Essentially, the data slices through the industry’s noise, providing a clear narrative of its trajectory and the critical factors driving its momentum.

As businesses navigate the rapidly evolving digital landscape, the insights gleaned from these statistics are instrumental in crafting informed strategies and making data-driven decisions. By analyzing the trends and patterns within the guest messaging software sector, stakeholders can anticipate market shifts, innovate, and ultimately, stay ahead of the curve. The forthcoming data will serve as a strategic compass, guiding businesses toward sustainable growth and superior guest engagement in 2025 and beyond.

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Top Guest Messaging Software Statistics 2025

☰ Use “CTRL+F” to quickly find Guest Messaging Software facts. There are total 66 Guest Messaging Software Statistics on this page 🙂

Time Savings And Efficiency

• Breezeway user David Wilcox of Summit Mountain Rentals reported a 50% reduction in time spent texting, calling, and updating. ^[?]
• Enso Connects packages begin at $160 per month and include consultation, training, and support. ^[1]
• Hospitable’s pricing structure is flexible, with plans starting at $40 per month for two properties, including an initial free trial. ^[1]
• YourWelcome, not including Advance, is $240 per year and includes a premium 8-inch tablet, a stand, an extra-long cable, and free replacement for breakage and theft. ^[1]

Security And Compliance

• All communication between connected systems and the Azure Monitor service is encrypted using the TLS 1.2 (HTTPS) protocol. ^[2]
• Secure connection is established between the agent and the Azure Monitor service using certificate-based authentication and TLS with port 443. ^[2]
• Private keys are rotated every 90 days and are stored in Azure, managed by Azure operations following strict regulatory and compliance practices. ^[2]

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Retention And Data Management

• Platform and custom metrics are stored for 93 days with certain exceptions. ^[2]
• Retention for some metrics is guaranteed to be at least 14 days. ^[2]
• Retention for specific metrics can be extended up to 2 years. ^[2]
• While platform and custom metrics are stored for 93 days, queries in the Metrics tile can only span a maximum of 30 days on any single chart. ^[2]

Adoption And Usage Statistics

• By 2025, 70% of organizations are expected to use digital adoption solutions across the entire technology stack to improve user experiences. ^[3]
• Examples of successful customers include Mixpanel, which switched from WalkMe to Chameleon and improved user retention, and The Motley Fool, which reduced churn by almost 10% within two months. ^[3]
• Pricing for Chameleon starts at $279 per month for the Startup plan, best suited for smaller companies. ^[3]

User Preferences And Behavior

• 96% of adults own cell phones today, according to Pew Research. ^[4]
• 81% of those phones are smartphones, which people rarely go anywhere without. ^[4]
• 85% of people keep their phone within arm’s reach at all times. ^[4]
• 80% of smartphone users in the US check their phones within 15 minutes of waking up. ^[4]

Business Messaging Impact

• Half of the top 1,000 digital retailers already use SMS to communicate with their customers. ^[4]
• Business messaging reached an all-time high in 2020, with 2.7 trillion messages sent, up 10% from the previous year. ^[4]
• 98% of all mobile business messages are sent as SMS, a trend likely to continue over OTT messaging services like Messenger. ^[4]
• SMS response rates are 295% higher than responses from phone calls. ^[4]

Consumer Preferences

• 9 out of 10 people read the texts they receive within the first 3 minutes. ^[4]
• 63% of consumers say they would switch to a company that offered text messaging as a communication channel. ^[4]
• 60% of consumers prefer to book their hair care appointments over text. ^[4]
• 72% say they would prefer to book with a travel company that texted them about travel plans, updates, and reminders. ^[4]

Marketing And Conversion Rates

• Sending text messages to prospective clients can raise conversion rates by 100%. ^[4]
• Prospects who are sent texts convert at a rate 40% higher than those who don’t receive any text messages. ^[4]
• SMS marketing has about a 14% conversion rate, compared to emails’ conversion rate of less than 4%. ^[4]
• Facebook ads convert at an average rate of 10%, while Google ads convert at only 3%. ^[4]

Text Message Volume And Trends

• Across the world, 23 billion text messages are sent per day. ^[5]
• The US sends 2 trillion SMS and MMS messages per year. ^[5]
• In 2012, UK mobile users sent 150.83 billion text messages, which dropped to 40.86 billion by 2021. ^[5]
• In 2009, Chinese mobile users sent 772.7 billion text messages, increasing to 1.295 trillion in 2022. ^[5]

Mobile Usage And Preferences

• 78% of people say they’d like to have a text conversation with a business. ^[4]
• 56% of consumers said they would text businesses more often if given the opportunity. ^[4]
• 60% of business owners who text their customers plan on increasing their SMS marketing budget in 2022. ^[6]
• 70% of consumers opted in to receive texts from businesses in 2022, up from 62% in 2021. ^[6]

Regional And Demographic Insights

• 75% of millennials consider phone calls to be too time-consuming. ^[4]
• B2B text messaging increased by 197% between 2015 and 2017. ^[4]
• 97% of companies that have launched texting initiatives say those initiatives help them communicate with consumers more efficiently. ^[4]
• 86% of companies that use text messaging say texts engage customers more than email. ^[4]

Technological Trends

• Text messaging has a click-through rate of 19%, while email’s CTR is 3.2% on average. ^[4]
• Text messages boast a 98% read rate, surpassing other channels such as email. ^[8]
• Text messages have an impressively rapid average response time of just 90 seconds. ^[8]
• Derived from an analysis of 100,000 text messages, SMS marketing has a 45% response rate on average. ^[8]

Consumer Engagement

• 78% of respondents report feeling annoyed by text messages from brands, while 28% said they stopped buying from a brand as a result of these unhelpful texts. ^[7]
• 84% of respondents say they have received SMS messages from a company they don’t remember signing up with. ^[7]
• The average text message open rate stands at 99%, with 97% of messages being read within 15 minutes of delivery. ^[7]
• 64% of businesses said the main obstacle to using SMS was a lack of expertise. ^[7]

Customer Service And Support

• Customers opened 28% more support tickets through SMS in 2021 compared to 2020. ^[7]
• 83% of businesses that text their customers have incorporated AI into their SMS marketing strategy. ^[7]
• AI chatbots can handle routine inquiries and requests 24/7, providing immediate responses to common questions. ^[12]
• Integration with other systems allows AI chatbots to offer personalized interactions. ^[12]

Industry-specific Insights

• Retailers that use SMS marketing to their fullest advantage can increase their conversion rate to 23%. ^[4]
• Text messaging has become a preferred method of communication for businesses, with 98% of texts being read within 3 minutes. ^[9]
• 90% of consumers prefer text messages over phone calls for business communication. ^[9]
• 64% of consumers think businesses should contact them more often through SMS. ^[10]

Future Projections And Trends

• The global enterprise A2P SMS market size is projected to reach $64.24 billion by 2028. ^[7]
• By 2026, mobile users will increase to approximately 7.52 billion worldwide. ^[7]
• The number of smartphone mobile network subscriptions worldwide is forecast to exceed 7.7 billion by 2028. ^[7]
• The global monthly average usage per smartphone is forecast to reach 56 GB by the end of 2029. ^[11]

Overall Impact And Relevance

• 66% of Americans check their phones 160 times every day. ^[7]
• 90% of people prefer texting with businesses over a phone call. ^[7]
• SMS response rates are 295% higher than phone call response rates. ^[7]
• The average text message open rate stands at 99%, with 97% of messages being read within 15 minutes of delivery. ^[7]

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