Live Stream Broadcasting Statistics

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Steve Goldstein
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Live Stream Broadcasting Statistics 2023: Facts about Live Stream Broadcasting outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Live Stream Broadcasting, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

How much of an impact will Live Stream Broadcasting Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your questions here.

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Top Live Stream Broadcasting Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 99 Live Stream Broadcasting Statistics on this page 🙂

Live Stream Broadcasting “Latest” Statistics

  • Statistics on a streaming show that 17% of users stream music, sports, and entertainment, while 6% stream live daily events.[1]
  • Up to 82% of individuals would prefer watching live streaming than going to a business’s social media website.[1]
  • Tethering increased by 57% at T-Mobile and 70% at Sprint, while hotspot use increased by 60% at both T-Mobile and Sprint.[1]
  • In a poll, 70% of participants selected YouTube Live when asked to choose their preferred streaming service.[1]
  • While the remaining 14% of individuals streaming live videos are uncategorized, little under 10% do so.[1]
  • Live streaming data reveals that 28% of video marketers want to use Facebook Live in their marketing strategy.[1]
  • The popularity of the phrase “Facebook live stream” has climbed by 33% since its introduction.[1]
  • 52% of live stream watchers choose free content with commercials over material that requires a membership.[2]
  • 44% of live video watchers in 2018 said that live streaming has caused them to watch less live TV.[2]
  • In 2018, compared to 2017, 47% of live-streaming video watchers globally streamed more live content.[2]
  • Non-gaming content from StreamElements, which accounted for 11% of viewing hours in December 2019 compared to 8% in December 2018, has been a key growth driver for Twitch.[2]
  • 25% of students will attend classes daily, while 19% will blend online and in-person learning styles for their education.[3]
  • 60% said that the epidemic had a financial impact. 7 of 10 respondents said that their budget would rise.[3]
  • 80% of respondents stated they would prefer to watch a live broadcast from a brand than read its blog.[3]
  • Because live-streamed videos often include behind-the-scenes material, 87% of users stated they prefer viewing them.[3]
  • Grand view research projects that the live-streaming industry will reach $22398 billion by 20.28.[3]
  • Wyzowl estimates that the 2020 pandemic impacted almost 40% of businesses’ video marketing strategies.[3]
  • In the second quarter of 2020, Mixer accounted for 14.2% of live-streamed hours before it shut down.[3]
  • 26% of marketers said using video became less probable because of the epidemic, while 74% claimed the opposite.[3]
  • Twitter receives 67% of the video views for U.S. brands and media publishers, up 67% from the first quarter of 2019 to the fourth quarter of 2020.[3]
  • In 2020 and beyond, 32% of marketers want to use Facebook Live in their approach to video marketing.[4]
  • For live, exclusive, or on-demand video from their preferred presenter, 45% of viewers are prepared to pay. Livestream.[4]
  • 51% of live video content streamed on mobile devices is user-generated material, according to the State of Digital Publishing.[4]
  • HubSpot reports that 54% of customers want to see more video content from the companies and brands they support.[4]
  • Millennials are the greatest segment of live content viewers, with 63% routinely watching the live-streaming video.[4]
  • 78% of respondents to a 2018 state of the sector study said they thought videos were useful for internal communications.[5]
  • Evercore predicts that from 2017 to 2020, overall video traffic will increase at a 30% compound annual growth rate, highlighting the need for end-to-end video software services.[5]
  • Verizon claims that OTT video businesses that offer below-average experiences are losing up to 25% of their income.[5]
  • 47% of live-streaming video consumers globally are streaming more live content, according to a poll by the Interactive Advertising Bureau.[5]
  • According to Nielsen, 80% of people reported utilizing a streaming service or an app to view online video during a typical week as of 2018.[5]
  • On a mobile device, 40% of shoppers claim that seeing a video boosts their purchase likelihood.[6]
  • Compared to 43% who saw it on demand and 41% on TV, 51% of those who watched it live would email or text about it.[6]
  • 57% of users who search for news on social media really expect to receive material that is primarily false.[6]
  • If the event is live, 57% of people will post anything on social media, compared to 49% if it’s on demand.[6]
  • Getting real-time input from the audience is substantially simpler, according to 60% of content producers.[6]
  • 41% of Americans say they prefer to watch local news on television, while 37% prefer to read it online, according to a recent Pew Research Center.[6]
  • 56% of individuals interested in watching sports online would pay more for online streaming than for conventional tv channels, according to the Center for the Digital Future at USC Annenberg and ThePostGame.[6]
  • Even though Twitch only receives 20% of this total, it takes first place for the most streaming hours viewed simultaneously.[6]
  • 45% of live video viewers said they would pay for an exclusive live video that was only available on-demand from a favorite team speaker or performance.[6]
  • 48% of viewers will search while watching TV, and 53% will do so when viewing video on demand.[6]
  • The proportion of respondents who would pay extra for internet live streaming among families with kids rises to 70%.[6]
  • Let’s start by stating that the Facebook gaming platform had a 21% year-over-year gain between 2018 and 2019.[6]
  • Compared to 34% of viewers who use TV networks’ websites or apps, more than half of viewers watch online broadcasts on social media platforms.[6]
  • Compared to on-demand watching, live material has a stunning 25% emotional engagement rate, a huge increase.[6]
  • According to the same report, 63% of marketers want to employ live videos more often in upcoming initiatives.[6]
  • Speakers, conferences, concerts, and festivals tie for the second most-watched live content category at 43%.[6]
  • In contrast, live streaming statistics show Twitch only has 196 domains and a market share of 2.34%.[6]
  • According to 63% of individuals, using a live video to sell a product adds a personal touch to digital marketing.[6]
  • Despite how fantastic this sounds, 52% of live streamers say they prefer to watch material with adverts.[6]
  • Supplemental sports programming is also more likely to draw younger audiences; 60% of them think it is essential to them.[6]
  • In 2021, nine million Twitch accounts broadcast once every month, up 30% from the previous year.[7]
  • Twitch has a market share of 67% of hours spent watching the video and 90% of streams.[7]
  • If 5G enabled higher-quality mobile video playback and reduced buffering, 29% of customers would pay more.[8]
  • According to 61% of marketers, live streaming generates material that may be seen or used again in the future.[8]
  • 31% utilized a mix of TVs, screens, and set-top boxes, while 64% displayed on mobile devices like smartphones.[8]
  • On staff workstations, 81% of enterprise live streamers show their live video feeds or broadcasts.[8]
  • Approximately 66% of video streaming service providers struggle to estimate the amount of bandwidth necessary for high.[8]
  • About 80% of marketing experts claim that the importance of video content in the corporate sector is increasing.[8]
  • Access to 5G is anticipated to boost income from mobile device streaming by 85% between 2021 and 2028.[8]
  • According to Animoto’s Social Video Forecast, 76.5% of small business marketers and owners report success with video marketing.[8]
  • 29% of internet users used the live broadcast feature on their chosen social networking site.[8]
  • Streaming live on LinkedIn from the first to the third quarter of 2020, live gained 158% more popularity.[8]
  • OTT platforms at danger of losing roughly 25% of their income when using films of inferior quality.[8]
  • SVOB watching in the United States increased by 40% in the first quarter of 2020.[8]
  • 68% of Disney Plus subscribers in the U.S. began streaming more when lockdowns began in March 2020.[8]
  • Gaming and Esports are the subjects of 54% of all live streaming video online.[9]
  • According to Go-Globe, 79% believe that live video enables more genuine contact with an audience.[9]
  • By 2021, marketers expect to spend more than $100 billion on video content, according to a Forrester study.[9]
  • 91% of marketers that streamed live during the epidemic stated they would keep doing so when it is over.[9]
  • When compared to video on demand, live programming garners 27% more minutes of watch time each watch.[9]
  • With 93 billion hours of live streaming watched in 2019 and a market share of 73%, twitch counts 30 million daily visitors.[9]
  • Customers throughout the world and shoppers in the United Arab Emirates and the United States both indicated an interest in live shopping at 16% and 14%, respectively.[10]
  • 37% of respondents in the United States watched breaking news, but live comedy was also well-liked.[10]
  • Users across the globe viewed over 480 billion hours of live-streaming material on mobile applications in 2020, and it is anticipated that global participation will rise by almost 14% to 550 billion hours seen in 2021.[10]
  • Only around 23% of consumers in North America utilize social media for live streaming, lagging behind other regions.[10]
  • Instagram Live use increased by 70%, accounting for 13% of all social media users that watch live streams.[11]
  • Breaking news makes up 56% of the three main categories of live video content, followed by concerts, festivals, and speakers’ conferences, which each account for roughly 20%.[11]
  • After seeing a live video of a comparable event, viewers are 67% more inclined to buy tickets to a concert or any other event.[11]
  • According to YouTube trends, Gen Xers are most likely to watch a live video if they keep up with breaking news. However, 75% use YouTube for nostalgic material, 73% for DIY content, and 68% for news and pop culture.[11]
  • 42% of respondents desire more live sports events and music concerts, while 20.6% want to see theatrical performances supplied through live streaming.[12]
  • Live streaming, according to 23% of respondents, is the best method for promoting trade exhibitions.[12]
  • According to 23.8% of internet users, watching live broadcasts on social media is the major reason they use it.[12]
  • According to 27% of individuals in the U.S. and the UK, more DJ performances should be live broadcasts.[12]
  • 26% of live social media viewers chose Facebook out of the 28% who broadcast from multiple platforms.[12]
  • 41% of gamers or social media live broadcasters are female, and 30.4% of individuals between the ages of 16 and 64 watch at least one live stream each week.[12]
  • 31% of customers think live videos will provide insider information about a company or its goods.[12]
  • 33% don’t want advertisements, 36% want high-quality footage, and 38% want to watch their favorite acts.[12]
  • 39% of social media users follow sports using social media live streams, while 30% do so via social media videos.[12]
  • Live streaming comprised 66% of B2C content marketers’ content marketing strategies.[12]
  • Breaking news attracts 37% of viewers across all platforms and is one of the most popular video live-streaming genres.[12]
  • Businesses that employ video features increase income 49% more quickly than those that don’t.[12]
  • Video streaming makes lectures more effective, according to 62% of educators in New York Magazine.[12]
  • From 2021 to 2022, the number of live broadcasts for the online learning business increased by 12%.[12]
  • When broadcasting time-sensitive sporting events, over 50% of internet video service providers said overcoming latency is difficult.[12]
  • If the quality is poor, over 50% of viewers will stop watching a live broadcast in less than 90 seconds.[12]
  • Twitch has 76% of the market share for hours viewed, making it the most popular live-streaming platform.[12]
  • In a year, the overall amount of watch time for the religious and spirituality sector increased by 30%.[12]
  • With 91.5% of the market share, twitch has the most streaming hours when compared to YouTube and Facebook.[12]
  • The photo-sharing software showed its ability to draw large audiences and support companies by having 90% of IG users follow brands.[12]

Also Read

How Useful is Live Stream Broadcasting

One of the most significant advantages of live stream broadcasting is its ability to break down barriers and foster meaningful connections between content creators and their audience. Unlike traditional media formats, live streaming allows for instant feedback and interaction through comments, likes, and reactions. This level of engagement creates a sense of community and authenticity that can be lacking in pre-recorded videos or written posts. Viewers feel like they are a part of the experience, building connections with both the content creator and other viewers in real-time.

Live stream broadcasting also holds immense value for businesses and organizations looking to connect with their target audience. Whether it’s a product launch, a behind-the-scenes look at day-to-day operations, or a Q&A session with executives, live streaming offers a unique opportunity to humanize brands and build trust with customers. By showcasing transparency and authenticity, businesses can create a more personal and relatable image that resonates with consumers in a crowded digital landscape.

Education and skill-sharing have also seen a significant boost from live stream broadcasting. Experts in various fields can now share their knowledge and expertise with a global audience in a cost-effective and accessible manner. From cooking demonstrations and workout sessions to tutorials on coding and photography, live streaming has democratized education, making valuable information and resources more accessible to people around the world.

Moreover, live stream broadcasting has played a crucial role in amplifying social issues and political movements. Live streams of protests, rallies, and community events have helped raise awareness, mobilize support, and hold authorities accountable. By providing a raw and unfiltered look at events as they unfold, live streaming has become a powerful tool for citizen journalism and grassroots activism, giving a voice to marginalized communities and shining a light on important issues that may otherwise go unnoticed.

Despite its numerous benefits, live stream broadcasting also comes with its fair share of challenges and limitations. Technical issues like poor internet connectivity, lagging video, and audio problems can disrupt the viewing experience and detract from the content being shared. Additionally, the instantaneous nature of live streaming leaves little room for error or editing, making it imperative for content creators to be prepared, articulate, and engaging at all times.

In conclusion, live stream broadcasting has proven to be a valuable and versatile tool for communication, entertainment, education, and activism. Its ability to connect people from diverse backgrounds and locations, foster engagement, and drive meaningful conversations has made it an indispensable part of our digital world. As technology continues to evolve, live stream broadcasting will likely play an even more significant role in shaping the way we consume and interact with content online.


  1. 99firms –
  2. hubspot –
  3. findstack –
  4. influencermarketinghub –
  5. livestream –
  6. techjury –
  7. businessofapps –
  8. dacast –
  9. epiphan –
  10. statista –
  11. unum –
  12. uscreen –

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