Live Stream Statistics

Steve Goldstein
Steve Goldstein
Business Formation Expert
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Live Stream Statistics 2023: Facts about Live Stream outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Live Stream, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

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On this page, you’ll learn about the following:

Top Live Stream Statistics 2023

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Live Stream “Latest” Statistics

  • Statistics on a streaming show that 17% of users stream music, sports, and entertainment, while 6% stream live daily events.[1]
  • Up to 82% of individuals would prefer to watch live streaming rather than go to a business’s social media website. Utilization of data for live video streaming shows.[1]
  • Tethering increased by 57% at T-Mobile and 70% at Sprint, while hotspot use increased by 60% at both T-Mobile and Sprint.[1]
  • When asked to choose their preferred streaming service in a poll, 70% of participants selected YouTube live.[1]
  • While the remaining 14% of individuals who are streaming live videos are uncategorized, little under 10% do so.[1]
  • Additional live streaming data reveals that 28% of video marketers want to use Facebook Live in their video marketing strategy.[1]
  • Currently, it is included in the content strategy of roughly 17% of marketers. Streaming statistics for live video shows.[1]
  • Compared to its rivals, this platform had 19% more time spent on it across three significant us events the super bowl, the Oscars, and the NFL draft.[1]
  • Popular media were streaming films at 38%, digital press at 30%, music streaming at 30%, video games at 25%, live streams at 24%, radio at 23%, books at 20%, and podcasts at 13%.[1]
  • The popularity of the phrase “Facebook Live stream” has climbed by 330% since its introduction.[1]
  • Then 29% of those over 45 and 24% of those between the ages of 25 and 44 use it to build their own brand.[1]
  • 60% of the 5,000 hosts questioned were from the post-1990s age since there are so many live-streaming websites.[1]
  • 52% of live stream watchers choose free content with commercials over material that requires a membership.[2]
  • In addition, 44% of live video watchers in 2018 said that live streaming has caused them to watch less live TV.[2]
  • In 2018, compared to 2017, 47% of live-streaming video watchers globally streamed more live content.[2]
  • Non-gaming content from StreamElements, which accounted for 11% of viewing hours in December 2019 compared to 8% in December 2018, has been a key growth driver for twitch.[2]
  • Compared to only 8% of people in the 35–54 age group and just 3% of those over 55, 15% of people in this age range report watching live video material many times each day.[3]
  • Live programming is seen for 23% of all viewing time worldwide. The remaining 77% is spent on.[3]
  • Only 32% of consumers, according to a poll done in the third quarter of 2020, had recently seen a video live stream.[3]
  • Video streaming accounted for 48.9% of the downstream internet traffic volume that was downloaded from the internet last year and 19.4% of the upstream traffic, according to Sandvine’s Mobile Internet Phenomena study.[3]
  • Businesses that utilize live video in the office said that 41% of their challenges were related to broadcasting to distant workers.[3]
  • When compared to the same period the year before, live streaming increased by 13% as of the second quarter of 2021.[3]
  • Digital videos on YouTube, TikTok, and other platforms have increased by 39%, while digital tv has increased by 38%.[3]
  • In contrast, just 24% of Americans aged 18–34 and a staggering 62% of those over 55 in the U.S. never view live streaming video.[3]
  • Twitch still has a commanding lead with 63.6% of the market share if we consider total hours viewed rather than streaming content.[3]
  • According to a recent poll, 55% of businesses use live video to share corporate broadcasts with workers.[3]
  • According to a Streamlabs analysis from the third quarter of 2020, twitch has 91.1% of the market share for streaming hours.[3]
  • When compared to the previous quarter, when 8.77 billion hours of live stream video were seen, it has increased by 2.5%.[3]
  • In addition, the research revealed that 63% of marketers intended to utilize live video more often in the future.[3]
  • Only 40% of respondents in the U.S. said they streamed live video using social media, while 43% said they subscribed to digital streaming services to watch content.[3]
  • Other difficulties were managing bandwidth 36% and live broadcasting from distant regions 39%.[3]
  • Compared to on-demand video, which had video start failures 0.66% of the time, this is much higher.[3]
  • By 2027, it is anticipated that the worldwide live-streaming industry would exceed $247 billion.[3]
  • Their viewership has climbed by 27% year over year, and they have now surpassed records for three quarters in a row.[3]
  • With a 22.5% market share by hours viewed and a 5.5% market share by hours streamed, YouTube gaming is the platform’s greatest rival.[3]
  • 25% of students will attend classes each day, while 19% will blend online and in-person learning styles for their education.[4]
  • 60% said that the epidemic had a financial impact. 7 of 10 respondents said that their budget will rise.[4]
  • 80% of respondents stated they would prefer to watch a live broadcast from a brand than read its blog.[4]
  • Because live-streamed videos often include behind-the-scenes material, 87% of users stated they prefer viewing them.[4]
  • Grand view research projects that the live-streaming industry will reach $223.98 billion by 2028.[4]
  • Wyzowl estimates that almost 40% of businesses’ video marketing strategies were impacted by the 2020 pandemic.[4]
  • In the second quarter of 2020, mixer accounted for 14.2% of live-streamed hours before it shut down.[4]
  • However, 26% of marketers said that using video became less probable because of the epidemic, while 74% claimed the opposite.[4]
  • According to other interesting data, 81% of consumers viewed more live-streamed content in 2016 than in 2015.[4]
  • Breaking news 56% conferences 43%, concerts 43%, and conferences 43% are the most popular live content.[4]
  • 17% of U.S. customers, according to a report by Insider Intelligence, regularly watch influencer live streams.[5]
  • Retail Touchpoints said that Coresight Research from 2020 predicted that the U.S. live-streaming industry will reach 11 billion in 2021, almost double its 2020 worth.[5]
  • And if China’s tremendous development in live-stream purchasing is any guide, live-streaming sales in the U.S. might represent up to 20% of total E-commerce.[5]
  • In fact, a study by Klarna revealed that 60% of consumers who tried live-stream purchasing thought it improved their experience.[5]
  • In fact, astound commerce discovered that live commerce sales increased by an average of 76% worldwide between March 2020 and July 2021.[5]
  • In fact, 66% of customers worldwide urge merchants to adopt more creative digital strategies.[5]
  • In reality, when shown on live commerce platforms, premium products often have a conversion rate of 70%.[5]
  • Nearly 15% of people say they are interested in live-stream purchasing in general, and just over 10% think that live commerce will increase their likelihood to utilize social commerce.[5]
  • During the epidemic, streaming retail transactions rose by 76%. Livestream purchasing increased significantly during the epidemic as individuals were compelled to purchase online while staying at home.[5]
  • Clothing and fashion events make up 36% of all livestream-selling events, making it by far the most popular live commerce category.[5]
  • With 30.2% of companies utilizing the platform in 20.21, youtube is the most popular live-stream shopping site among U.S. shops, with Facebook and Instagram following closely after.[5]
  • Companies who leverage live-stream selling methods find conversion rates of up to 30% as the internet retail sector becomes more crowded and competitive than ever.[5]
  • In 2020 and beyond, 32% of marketers want to use Facebook live in their approach to video marketing.[6]
  • For live, exclusive, or on-demand video from their preferred presenter, 45% of viewers are prepared to pay.[6]
  • 51% of live video content streamed on mobile devices is user-generated material, according to the state of digital publishing.[6]
  • 29% of companies stream or broadcast live video every day, with 53% doing so at least once a week.[6]
  • Hubspot reports that 54% of customers want to see more video content from the companies and brands they support.[6]
  • 60% of the top 100 YouTube live streaming took place in the previous two years.[6]
  • Millennials are the greatest segment of live content viewers, with 63% of them routinely watching live-streaming videos.[6]
  • When viewing a live stream, 67% of viewers feel that the most crucial element is the quality of the video.[6]
  • Long-form videos have seen an increase in ad views of 27%, while short-form videos have seen an increase of 20%.[6]
  • 67% of viewers are more inclined to purchase tickets for an event or concert after seeing a live broadcast.[6]
  • Nearly 40% of internet and mobile video users are between the ages of 13 and 34, according to Nielsen.[6]
  • Businesses indicate that managing bandwidth, live broadcasting to distant workers, and live streaming from remote locations or conference centers are their top three live streaming problems.[6]
  • The number of Facebook live viewers in the U.S. grew by up to 50% between February and March 2020.[6]
  • Compared to video on demand, live programming garners 27% more minutes of watch time per watching, or roughly 6 more minutes, at 24-41 minutes on average.[6]
  • By 2022, live video traffic is predicted to increase 15-fold to account for 17% of all internet traffic.[6]
  • When millennials purchase online, over 75% agree that watching videos helps them compare items.[6]
  • Remember those statistics from earlier? If your startup time exceeds 2 seconds, you will lose visitors, with another 6% of them bouncing for every additional second.[6]
  • By 2025, it is anticipated that the industry for online video would be worth $12.46 billion.[6]
  • With more than 9.3 billion hours of live social video broadcasts seen in 2019 and a market share of 73%, Twitch is presently the most popular live-streaming network globally.[6]
  • Picture quality has increased by 25%, buffering has decreased by 41%, and video start failures are down 33% year over year. Conviva.[6]
  • In 2019, according to Sandvine, video streaming made up 60% of all downstream internet traffic.[6]
  • 78% of respondents to a 2018 State of the Sector study said they thought videos were useful for internal communications.[7]
  • Evercore predicts that from 2017 to 2020, overall video traffic would increase at a 30% compound annual growth rate, highlighting the need for an end to end video software services.[7]
  • 20% of all Facebook videos in 2017 were broadcast live, and the daily view time for live videos doubled in the previous year, according to Fidji Simo, Facebook’s head of video.[7]
  • Live streaming is a potent method of distributing interactive material, with viewers watching live video 10 to 20 times longer than on-demand content, according to Forrester.[7]
  • 36% of viewers said that OTT or internet video was their go-to source of entertainment in Hubs’ 2018 Decoding the Default research, up from 29% in 2017.[7]
  • Video improves influencer marketing engagement, according to RhythmOne’s 2018 annual influencer marketing benchmarks report.[7]
  • Verizon claims that OTT video businesses that offer below-average experiences are losing up to 25% of their income.[7]
  • Compared to a year ago, 47% of live-streaming video consumers globally are streaming more live content, according to a poll by the interactive advertising bureau.[7]
  • Sports events made up 86 of the top 100 live telecasts in the united states in 2017, up from 48 in 2011, according to research by Nielsen and Moffett Nathanson.[7]
  • Nearly 80% of marketers see the video, including TV, internet video, social video, and OTT video, as an increasingly essential medium, according to the mature your video marketing to drive business value research by 4C.[7]
  • According to a study by Frank N. Magid Associates, over 8% of pay TV customers indicated they were very likely to terminate their subscription in the next year, up from approximately 6% in 2017.[7]
  • According to Nielsen, 80% of people reported utilizing a streaming service or an app to view online video during a typical week as of 2018.[7]
  • According to the most current predictions from E-marketers, consumers watch almost 83 minutes of digital video per day, and that number is expected to rise to 92 minutes by 2020.[7]
  • Customers have trouble discovering video content according to PwC, just 12% of users claim to have no trouble finding content on streaming services.[7]
  • According to Conviva’s 2018 state of the streaming TV industry study, live video content watching hours increased by 65% between 2017 and 2018, which led to the highest worldwide increase in viewership throughout 2018.[7]
  • According to a poll conducted by Mondo Creative & Digital Trends, 66% of digital marketers anticipate investing the most in producing Instagram stories and 62% in news feed videos.[7]
  • Cisco predicts that by 2021, video traffic will account for 80% of all consumer internet traffic globally.[7]
  • However, if they knew they could access all of their preferred live sports events and news, 30% of cable subscribers indicated they would cut the cord.[7]
  • In 2018, 76% of U.S. households used Netflix, compared to 67% that utilized pay TV, according to the PwC study a New Video World Order.[7]
  • In terms of minutes spent, live streaming for Super Bowl LIII increased by 19% in 2019 to 560 million.[7]
  • According to a Telaria and Adobe survey, 42% of consumers who maintain the cord don’t cut their cable because they like live TV.[7]
  • According to Nielsen’s U.S. Video 360 Report 2018, 42% of U.S. citizens have live-streamed online video, a considerable increase from 25% in 2017.[7]
  • According to the analytics website Statista, that number increased by 170 million in 2018 and is projected to reach 181 million in 2019.[7]
  • According to the 5G economics of entertainment report, which was commissioned by intel, video may account for up to 90% of all 5G traffic.[7]
  • The digital entertainment group estimated that in the first nine months of 2018, consumer spending on subscription streaming increased by 30%. By the end of the year, customers are expected to have spent up to 12.3 million on such services.[7]
  • According to a recent estimate by simulation software provider concentric, the number of customers who obtain their video programs via OTT subscriptions will increase over the next five years to over 15.5 million U.S. subscribers by 2024.[7]
  • According to Nielsen, period 5:57 represents an 11-minute increase in video viewing, with 6 of the 11 minutes coming from the TV.[7]
  • According to CBS, 7.5 million devices were used to watch the New England Patriots vs. Los Angeles Rams big game. This is an increase of 20% over 2018.[7]
  • While video may encourage clients who are already considering making a purchase, it can also encourage current customers to recruit their friends and family. A brand video was shared on 48% of customers’ social media profiles.[7]
  • In a video marketing study, 76% of marketing teams that participated claimed they had spent money on video creation in the previous three years.[8]
  • Today, 86% of marketers utilize video as a marketing tool, and 94% think that video is crucial to their marketing plans.[8]
  • Even though those aged 35 to 49 watched twice as much television as those aged 18 to 34, there was still a YoY decline of 13.3% as of Q3 20.20.[8]
  • Before the epidemic, 81% of consumers used social media to investigate goods and find new companies.[8]
  • By 2022, it is anticipated that worldwide video IP traffic would increase at a compound annual growth rate of 29% and account for 82% of all IP traffic.[8]
  • In 20.19, e-Commerce streaming in China amounted to 4.5% of the total gross merchandise value of all online purchases.[8]
  • On YouTube and Facebook, total views for global news accounts dropped by 17%, while average interactions per video dropped by over 14%.[8]
  • In the same study, 94% of participants claimed that, at least once, seeing a video had influenced their choice to make a purchase.[8]
  • The typical us adult watches video for five hours and 21 minutes a day, 29% of which is on TV-connected devices. A PC with video or a smartphone or tablet with video.[8]
  • 70% of marketers said they used Facebook and 28% said they used Facebook live as part of their video strategy.[8]
  • Q3 2021 saw the first time that buffering for all six globe regions was less than 1%, which is a major success for live streaming.[8]
  • With 46% of marketers utilizing live video as a social media approach, live shopping is expected to keep rising. Social commerce will be an 80 billion business by 2025.[8]
  • Between Q3 2018 and Q3 2019, the average time people 18 and older spend watching live and time-shifted television fell by 13%.[8]
  • Clothing and fashion are the live shopping categories that draw the most streamers, accounting for 35.6% of all e-commerce broadcasters.[8]
  • Only 5% of live streamers said that they would revert to conventional live tv when given two hours to kill.[8]
  • Traditional television viewing by younger viewers has decreased by 23.4% over the last year for live and time-shifted.[8]
  • 32% of YouTube viewers have reportedly seen a live-streamed video in the last month, according to a Q3 2020 Global Web Index Analysis.[9]
  • Videos, in the opinion of 94% of video marketers, aid consumers in better comprehending a good or service.[9]
  • At the time, 52% of respondents indicated they would practically attend school, while 25% claimed they would go every day.[9]
  • However, the proportion increased by 18% the following year, indicating 1.2 billion individuals watched other people play video games.[9]
  • It states that between Q1 2019 and Q4 2020, video views for U.S. brands and media publishers increased by as much as 67%.[9]
  • It’s also important to note that 67% of viewers of live streams subsequently bought tickets for a related event.[9]
  • Between 2017 and 2020, its compound growth rate increased by more than 280%, reaching 171 billion.[9]
  • According to 2020 Forbes, live streaming experienced a 99% year-over-year increase in viewer hours.[9]
  • Facebook got the most viewers out of all the live-streaming services since its use increased by 239% from March to May 20.[9]
  • When compared to the opening night of the Rio Summer Games in 2016, the Tokyo Olympics first night saw a decline of up to 32%.[9]
  • According to research and industry, the live-streaming market is anticipated to grow significantly from 30.29 billion in 2016 to 70.65 billion in 2021.[9]
  • Approximately 78% of those 24 and younger will stream for gaming, according to a Restream survey.[9]
  • Even more alarming is the fact that 82% of people questioned claimed they preferred live video over a company’s social postings.[9]
  • Live broadcasts ranked seventh at 24% of the media types that U.S. internet users accessed during the epidemic in March 2020, according to survey respondents.[9]
  • Yes, between March and April 20, the number of hours seen on live streaming increased by 99% year over year.[9]
  • On a mobile device, 40% of shoppers claim that seeing a video boosts their likelihood of making a purchase.[10]
  • Compared to 43% who saw it on demand and 41% who watched it on TV, 51% of those who watched it live would email or text about it.[10]
  • 57% of users who search for news on social media really anticipate receiving material that is primarily false.[10]
  • If the event is live, 57% of people would post anything on social media, compared to 49% if it’s on demand.[10]
  • Getting real-time input from the audience is substantially simpler, according to 60% of content producers.[10]
  • Livestream now has a market share of 34.97% and boasts the most popular streaming platform, according to Datanyze, with 2,993 domains.[10]
  • 41% of Americans say they prefer to watch local news on television, while 37% prefer to read it online, according to a recent Pew Research Center research.[10]
  • Live streaming data show that it now draws 3,934 billion viewers, and that number is only expected to grow.[10]
  • 56% of individuals interested in watching sports online would pay more for online streaming than for conventional tv channels, according to the Center for the Digital Future at USC Annenberg and ThePostGame.[10]
  • Even though twitch only receives 20% of this total, it nevertheless takes first place for the most streaming hours viewed within the same time period.[10]
  • 45% of live video viewers said they would pay for an exclusive live video that was only available on demand from a favorite team speaker or performance.[10]
  • Here are some figures to start you going. Stats on live streaming that are impressive people claim to have viewed 96% of explainer videos in order to understand more about a product or service.[10]
  • Comparatively, 48% of viewers will search while watching tv and 53% will do so when viewing video on demand.[10]
  • The proportion of respondents who would pay extra for internet live streaming among families with kids rises to 70%.[10]
  • Let’s start by stating that the Facebook gaming platform had a 21% year-over-year gain between 2018 and 2019.[10]
  • Compared to 34% of viewers who use TV networks’ websites or apps, more than half of viewers watch online broadcasts on social media platforms.[10]
  • When compared to on-demand watching, live material has an emotional engagement rate of a stunning 25%, a huge increase.[10]
  • According to the same report, 63% of marketers want to employ live videos more often in upcoming initiatives.[10]
  • Speakers, conferences, concerts, and festivals tie for the second-most watched live content category at 43%.[10]
  • Although Twitch and Facebook may seem to be the most popular live-streaming services, a poll found that 70% of respondents named YouTube as their preferred video site.[10]
  • Live streaming statistics show that twitch, in contrast, only has 196 domains and a market share of 23.4%.[10]
  • According to 63% of individuals, using a live video to sell a product adds a personal touch to digital marketing.[10]
  • Despite how fantastic this sounds, 52% of live streamers say they prefer to watch material with adverts.[10]
  • Supplemental sports programming is also more likely to draw younger audiences; 60% of them think it is essential for them.[10]
  • Total monthly video broadcasts are 11 million. Monthly, 100 million unique visitors 122% monthly, 1.5 million unique broadcasters per month of 66.6%.[11]
  • Total monthly videos broadcast 6,000,000, 100% each month, 900,000 unique broadcasters 5,100 partnered channels at 300%.[11]
  • An average of 1,256,000 viewers: 17.5%, 49,500 average live channels running concurrently 20%. Of the 560 trillion minutes viewed 58% on average, there are 3.4 million unique broadcasters each month: 70%, and on average 1,070,000 concur viewers: 43%.[11]
  • There are 1.7 million streamers on average each month. 13.3%, 421.6 minutes per viewer each month.[11]
  • Between April 2019 and April 20, 2019, the number of hours viewed of live stream videos increased by 99% year over year, according to a compilation of data from twitch, YouTube, Facebook, and mixer by daily Esports.[12]
  • As a blogger, I was reluctant to mention this data, however, 99firms reports that 80% of customers would prefer to watch a live video than read a blog.[12]
  • According to Burbio research cited by CNBC, 52% of pupils entered the new school year as virtual.[12]
  • If 5G enabled higher-quality mobile video playback and reduced buffering, 29% of customers would pay more.[13]
  • An advantage of live-streaming video, according to 61% of marketers, is that it generates material that may be seen or used again in the future.[13]
  • On staff workstations, 81% of enterprise live streamers show their live video feeds or broadcasts.[13]
  • Approximately 66% of video streaming service providers struggle to estimate the amount of bandwidth necessary for high.[13]
  • About 80% of marketing experts claim that the importance of video content in the corporate sector is increasing.[13]
  • Access to 5G is anticipated to boost income from mobile device streaming by 85% between 2021 and 2028.[13]
  • According to Animoto’s Social Video Forecast, 76.5% of marketers and owners of small businesses are reporting success with video marketing.[13]
  • A third of Generation Z, those born between 1997 and 2015, have shown a renewed interest in live streaming, particularly on social media sites.[13]
  • During the lockdown, almost 44% of Brazilians watched videos on smart TVs and streaming services.[13]
  • As of June 2020, 79% of us households used paid or ad-supported streaming services, an increase from 76% six months earlier.[13]
  • On May 2020, 29% of internet users used the live broadcast feature on their chosen social networking site.[13]
  • In the first six months of the shutdown, from March to August 2020, church services saw a 40% increase in streaming minutes.[13]
  • During COVID-19-related lockdowns, 29% of Americans expressed interest in watching live-streamed performances and activities.[13]
  • Streaming live on LinkedIn from the first to the third quarter of 2020, live gained 158% more popularity.[13]
  • Ott platforms at danger of losing roughly 25% of their income when using films of inferior quality.[13]
  • Church services accounted for over 30% of the top 100 live streams in the nation on Easter Sunday in 2020 in the United States, Mexico, and Brazil.[13]
  • Online videos with launch times longer than even two seconds had much higher desertion rates for streaming videos, with each additional second causing an additional 6% of 23 users to stop watching.[13]
  • The time spent live streaming for distance learning increased by over 980% between the spring and autumn semesters of 2020.[13]
  • In the middle of March 20, searches for live-streaming services increased by 300-500% on search engines.[13]
  • Compared to the months before, SVOD watching in the United States increased by 40% in the first quarter of 2020.[13]
  • A significant surge in the fitness sector was seen in the first half of the shutdown, from march to august, when live-streaming minutes increased by over 13%.[13]
  • The top 3 issues encountered by business live streamers are live streaming to workers working remotely (41%), live streaming from distant locations or conference centers (39%) and managing bandwidth in their facilities (36%).[13]
  • The number of minutes spent live streaming wellness content, particularly those relating to yoga and meditation, increased by 392% in the second and third quarters of 2020.[13]
  • 68% of Disney Plus subscribers in the U.S. began streaming more when lockdowns began in March 2020.[13]
  • Gaming and Esports are the subjects of 54% of all live streaming video on the internet.[14]
  • According to Go-Globe, 79% believe that live video enables more genuine contact with an audience.[14]
  • By 2021, marketers anticipate spending more than $100 billion on video content, according to a Forrester study.[14]
  • Several predictions, including one by grand view research, predict that the live-streaming market would grow from 70 billion in 2021 to over 224 billion in 2028.[14]
  • In fact, 91% of marketers that streamed live during the epidemic stated they would keep doing so when it is over.[14]
  • When compared to video on demand, live programming garners 27% more minutes of watch time each watch.[14]
  • With 9.3 billion hours of live streaming watched in 2019 and a market share of 73%, twitch counts 30 million daily visitors.[14]
  • More live programming is being seen online than ever before. 81% increased their viewing in 2016 compared to 2015.[15]
  • Since Facebook Live’s introduction on August 2015, the search phrase “Facebook Live Stream” has grown in popularity by over 330%.[15]
  • In the fourth quarter of 2016, sports made up 52% of Twitter’s live programming, followed by news and politics (38%), and entertainment (10%).[15]
  • According to a poll of customers throughout the world, shoppers in the United Arab Emirates and the United States both indicated an interest in live shopping at 16% and 14%, respectively.[16]
  • 37% of respondents in the United States watched breaking news, but live comedy was also well-liked, according to a poll of users of live streams.[16]
  • Users across the globe viewed over 482.5 billion hours of live-streaming material on mobile applications in 2020.[16]
  • 42% of respondents desire more live sports events and music concerts, while 20.6% want to see theatrical performances supplied through live streaming.[17]
  • Live streaming, according to 23% of respondents, is the best method for promoting trade exhibitions.[17]
  • According to 23.8% of internet users, watching live streaming is the major reason they use social media in 2022.[17]
  • More DJ performances should be live broadcasts, according to 27% of individuals in the U.S. and the UK.[17]
  • 26% of live social media viewers chose Facebook out of the 28% who broadcast from multiple platforms. 15% of Snap, and 13% each for Twitter and Instagram.[17]
  • Between the ages of 16 and 64, 30.4% of individuals watch at least one live stream each week. Report global overview of digital in 2022 gaming or social live streams makes up 41% of the audience.[17]
  • 31% of customers think live videos will provide them with insider information about a company or its goods.[17]
  • 38% are eager to watch their favorite artists. 33% do not want commercials, whereas 36% want high-quality videos.[17]
  • 39% of social media users follow sports using social media live streams, while 30% do so via social media videos.[17]
  • Live streaming was a component of 66% of B2C content marketers’ content marketing strategies.[17]
  • Breaking news, which attracts 37% of viewers across all platforms, is one of the most popular videos live streaming genres.[17]
  • Businesses that employ video features increase income 49% more quickly than those that don’t.[17]
  • Forbes video streaming makes lectures more effective, according to 62% of Educators American Magazine.[17]
  • Trends in GWI 2020 live streaming the fastest uptake of live videos was in the health and fitness verticals, with a 13% rise in live streaming minutes between March and August 2019.[17]
  • There were 1,300 live events aired on Twitter in 2018. 80% of them were streamed to a worldwide audience.[17]
  • After the coronavirus pandemic in March 2020, 56% of live streamers in the U.S. and the UK intended to watch live videos.[17]
  • From 2021 to 2022, the number of live broadcasts for the online learning business increased by 120%.[17]
  • When broadcasting time-sensitive sporting events, over 50% of internet video service providers said that overcoming latency is a difficulty.[17]
  • If the quality is poor, over 50% of viewers will stop watching a live broadcast in less than 90 seconds.[17]
  • The critical role, the highest-paid Twitch channel, earned nearly $9 million in only three years.[17]
  • Twitch has 76% of the market share for hours viewed, making it the most popular live-streaming platform.[17]
  • In a year, the overall amount of watch time for the religious and spirituality sector increased by 30%.[17]
  • With 91.5% of the market share, twitch has the most streaming hours when compared to YouTube and Facebook.[17]
  • The photo-sharing software showed its ability to draw large audiences and support companies by having 90% of users follow brands.[17]
  • Compared to just 18% of those over 55, 60% of those between 18 and 34 watch live streams once or more each week.[18]
  • This increased involvement is mostly attributable to video comments, which account for around 25% of interactions.[18]
  • Quality might refer to buffering and other problems, as 6% more viewers will stop watching the video every second the starting time is longer than 2 seconds.[18]
  • The live streaming sector is predicted to grow to USD223.98 billion by 2028, accounting for 17% of all internet traffic.[18]
  • The proportion of athletic events broadcast live in the U.S. roughly quadrupled between 2011 and 2017.[18]
  • The internet live-streaming sector expanded by 99% between 2019 and 2020. Live streaming had a sharp increase in popularity around this period, perhaps as a result of the COVID-19 epidemic.[18]
  • Twitch’s viewership increased by 45% between 2020 and 2021. Gaming is a popular live-streaming category, with Grand Theft Auto 5 (175%) of all streams on Twitch. Fortnite (10.6%) and League of Legends (28%).[18]
  • Further over half of American homes utilize two or more. Streaming services are currently used daily by 40% of American adults.[18]
  • It is realistic to anticipate that live streaming may eventually challenge cable TV in the U.S. considering that it makes up 17% of all internet traffic and that 78% of Americans now subscribe to at least one of the big streaming services.[18]
  • In the U.S., streaming currently makes up 26% of all tv time. Even while 64% of Americans still watch cable TV, a full quarter of that time is still a significant portion.[18]
  • Live streaming had a sharp increase in popularity around this period, perhaps as a result of the COVID-19 epidemic.[18]
  • Sports events that can be seen live online are most popular in China, where 54% of spectators do so.[18]
  • However, compared to Chinese sports enthusiasts, just 17% of Americans watch live streaming of sporting events.[18]
  • On the other hand, just 24% of those aged between 18-34 and 35-54 watch live and 45% of those age groups never view live streams.[18]
  • The addition of a human aspect to digital marketing (63%), the creation of material that can be seen or reused (61%), and the discovery of new information via audience response (60%).[18]
  • When compared to the age over 55. 60% of people between 18-34 watch live streams once a week or more, almost three times as many of those 18-34 watch live streams every week.[18]
  • Overall, our in-depth analysis reveals that 80% of live stream watchers would rather watch a broadcast than read material.[18]
  • Further breaking down that amount, 16% of people watch live streams once each day, while 15% do so many times.[18]
  • With just 18% of those between 35 and 54 and 6% of those over 55 doing the same, it is much greater than any other age group.[18]
  • With 88% of the group utilizing video streaming services, millennials utilize live streaming the most.[18]
  • Users between the ages of 18 and 44 are the most prevalent demographic. 63% of users view one video every day on streaming platforms.[18]
  • Since just 37% of people in that age cohort watch streams once a week or more, the figure for those 18–34 is also greater than that for those aged 35–54.[18]
  • This is due to a number of factors, but the two most significant ones are that consumers are 39% more inclined to share video content and 45% say they would pay for exclusive live videos from the companies and individuals they love.[18]
  • Despite being American, a CAGR of 21% is anticipated for the live-streaming sector between 2021 and 2028.[18]
  • Our study reveals that 79% of marketers agree that a more genuine relationship is one of the live video’s top advantages.[18]
  • Though cable, 78% of Americans have at least one of the big streaming services as of this writing.[18]

Also Read

How Useful is Live Stream

One of the key benefits of live streaming is the ability to connect with an audience in real-time. Unlike prerecorded videos, live streaming allows for instant interaction through comments, likes, and other forms of engagement. This can create a more immersive and engaging experience for viewers, as they feel like they are part of the action as it happens.

Live streaming also has the potential to reach a large audience quickly. With the rise of social media and the increasing popularity of live video content, it is now easier than ever to go live and have your content seen by thousands, or even millions, of people. This can be particularly beneficial for businesses looking to promote a new product or service, or for individuals looking to share their thoughts and experiences with a wider audience.

Another advantage of live streaming is its versatility. It can be used for a wide range of purposes, from live gaming sessions to product launches, Q&A sessions, tutorials, and more. This flexibility makes live streaming a valuable tool for businesses and content creators looking to diversify their content and engage with their audience in new and exciting ways.

Live streaming can also help to humanize brands and individuals, allowing them to connect with their audience on a more personal level. By showcasing the behind-the-scenes of a business, or sharing personal anecdotes and experiences, live streaming can help to build trust and loyalty with viewers. This can be especially valuable in today’s digital age, where authenticity and transparency are increasingly important to consumers.

Of course, live streaming does come with its challenges. Technical issues such as poor internet connectivity, audio problems, or camera malfunctions can quickly derail a live stream and leave viewers frustrated. Additionally, the live nature of streaming means that mistakes cannot be edited out, and errors can be broadcast to a wide audience in real-time.

Despite these challenges, the benefits of live streaming are clear. It is a powerful tool for connecting with audiences, reaching a wider audience quickly, and creating engaging and immersive experiences. Whether you’re a business looking to promote a new product, or an individual looking to share your thoughts and experiences with the world, live streaming can be a valuable addition to your content strategy.


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