Location-Based Marketing Statistics


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Location-Based Marketing Statistics 2023: Facts about Location-Based Marketing outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Location-Based Marketing, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

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Top Location-Based Marketing Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 50 Location-Based Marketing Statistics on this page 🙂

Location-Based Marketing “Latest” Statistics

  • According to eMarketer’s projection for proximity mobile payments, the total mobile payment transactions in the U.S. would increase by 210% in 2016.[1]
  • Only 7% of nonlocal smartphone searches resulted in a transaction, whereas 18% of local searches did within a day.[2]
  • If a local company has a mobile-friendly website, 61% of mobile searchers are more inclined to connect with it.[2]
  • 72% of computer, tablet, and smartphone users want advertising tailored to their location or zip code.[2]
  • Mobile location-based coupons have the potential to enhance additional mobile sales by 99.16%.[2]
  • According to a 2017 IAB UK report, 46% of consumers claim to use ad blockers because they often find advertisements to be irrelevant.[3]
  • According to Starbucks, viewing a location-based advertisement raised a person’s chance of attending a shop by 100%.[3]
  • 72% of respondents said their business views LBM as vital, highlighting the rising importance of LBM in the marketing industry.[4]
  • According to the Location Data in a Marketing Lifecycle research from foursquare and advertiser perceptions, marketers are increasingly using location data to find new customer markets by 73%.[4]
  • Marketers that have utilized more location-based data report better engagement and responsiveness of 48% each.[4]
  • Over 40% of marketers agree that this sort of marketing’s capacity to target consumers is its most helpful aspect.[4]
  • 61% of mobile searchers are more likely to contact a local company if they have a cellphone. Only 7% of non-local smartphone searches resulted in a transaction, compared to 18% of local searches that resulted in a purchase within a day.[5]
  • Online advertising will reach $329 billion by 2021, accounting for 49% of all worldwide ad expenditures.[5]
  • 40% of consumers who get texts from firms felt that the communications were neither beneficial nor relevant, according to research on mobile marketing.[5]
  • According to the Global Location Trends Report released at SXSW, 75% of 253 global marketers, including Starbucks, BMW, and Coca-Cola, think proximity marketing based on beacons will be very important for their companies this year.[5]
  • Among the 58% of people who possess smartphones, 81% have household incomes of $75,000 or more.[5]
  • 81% of respondents in the world thought that the location-based services ad targeting data was useful and could be used.[5]
  • Location-based services market size was estimated at 44.95 billion in 2021 and is anticipated to reach 318.64 billion by 2030, rising at a CAGR of 23.4% from 2020 to 2030.[5]
  • 80% of the marketers polled in a research commissioned by a location data business said that location-based marketing generates greater response rates and improved consumer engagement than conventional forms of marketing.[5]
  • 88% of marketers want to expand or retain their investments in consumer data platforms, while 90% of marketers intend to increase or keep their spending in marketing analytics.[5]
  • Bluetooth technology was the most widely used location-based technology worldwide, and 49% of the organizations questioned planned to expand their spending in this area in 2020.[5]
  • 51% of marketing organizations have personnel specifically devoted to analytics.[5]
  • Online advertising spending worldwide was initially expected to increase by 4% this year, but current trends show that growth would likely be closer to a 47% rise.[5]
  • Nearly 60% of merchants said they would concentrate their budgets here in 2019; this indicates that retailers all across the nation are planning to engage in location.[5]
  • According to over 50% of marketers, customer happiness is their most crucial indicator, followed by return on marketing spend.[5]
  • Approximately 80% of marketers believe that high-quality data is essential for promoting marketing-led growth and improving consumer experiences.[5]
  • According to a survey from Salesforce, 98% of marketers stress the value of having a comprehensive merged view of all cross.[5]
  • Location-based marketing is expected to expand by 14%, indicating greater interest in this kind of advertising.[5]
  • Digital out-of-home advertising was one of the top media studied, increasing 11% year over year in North America but increasing marginally in all other areas examined.[5]
  • With just 24% adopting location as a measurement tool, there is a significant untapped market for marketers to use location data for measurement for monitoring attribution and insights for offline conversions.[6]
  • 51% of the 24% of marketers that use location data for measurement and attribution want to utilize it more often over the next year.[6]
  • Even though over 50% claim the ROI on ad placements with the oligopoly is greater than on other platforms, 65% seek alternatives to boost advertising results.[7]
  • 94% of marketers will utilize location data for promotions and advertisements, while just 24% will use it for offline measurement.[7]
  • According to over 90% of marketers, location-based advertising and marketing increased revenue, customer base expansion (86%), and consumer engagement (84%).[7]
  • 78% of those looking for alternatives to the oligopoly are anxious about the restricted advertising possibilities.[7]
  • 83% of marketers claim that using location data allows them to conduct more effective campaigns.[8]
  • 94% of all millennials now possess a smartphone, according to recent statistics from eMarketer.[8]
  • 35% of mobile device users globally said that they were prepared to contribute location data to get more individualized advertising.[9]
  • In the first six weeks after the update’s release, 70% of the ios users the business monitors updated ios 13, and 80% of those users disabled all background monitoring.[9]
  • Nearly 10% of customers said they would provide personal information for cash. Nearly 90% would provide this information for location-based discounts. 66% would provide information about loyalty point systems.[10]
  • A 68% improvement in ROI resulted from one out of every five website visitors visiting a real shop.[10]
  • Organizations that wish to utilize location-based marketing effectively have many privacy issues; 59% of businesses worry these worries keep them from implementing these apps.[10]
  • Since 64% of consumers believe they would not do business with a company whose data had been taken, these attacks hurt both customers and companies.[10]
  • Shopkick reportedly inspired 85% of consumers to purchase, significantly increasing Purina’s additional sales.[11]
  • Only 43.9% of iOS users, according to research by Accengage, choose to receive push notifications.[11]
  • The same survey discovered that after the first installation, one weekly push notification prompts 10% of users to turn off alerts and 6% to delete the applications.[11]
  • Shopkicks’ special unit days improved sales by 92% and foot traffic by 232%, with 58% of consumers being inspired to make a purchase by in.[11]
  • 31.37% of users polled by PushCrew don’t enjoy receiving push notifications at all.[11]
  • Through their Shopkick campaign, Rimmel-London grabbed 14% of the market from their rival and generated a 5:1 ROI.[11]
  • According to a report from ClickZ, Milwaukee’s AJ bombers specialty burger establishment credited a 110% sales gain to Foursquare.[12]

Also Read

How Useful is Location Based Marketing

One of the key benefits of location-based marketing is its ability to target customers with relevant content based on their current location. By harnessing the power of location data, businesses can deliver personalized messages to customers in real-time, increasing the chances of converting them into paying customers. For example, a restaurant can send a special offer to potential customers who are passing by, enticing them to come in and dine. This targeted approach is much more effective than generic advertising as it reaches consumers when they are most likely to act.

Furthermore, location-based marketing can help businesses drive foot traffic to physical stores and locations. By sending promotions or discounts to customers who are in close proximity, businesses can increase the likelihood of them visiting the store and making a purchase. This can be especially beneficial for businesses in highly competitive industries where attracting customers to brick-and-mortar locations is crucial for success. By utilizing location-based marketing, businesses can effectively draw in nearby customers and boost sales.

Another advantage of location-based marketing is its ability to provide valuable insights into customer behavior and preferences. By analyzing location data, businesses can gain a better understanding of where their customers are coming from, how often they visit a certain location, and what they are interested in. This information can then be used to tailor marketing campaigns to better meet the needs and preferences of customers, ultimately improving customer engagement and loyalty.

Despite its many benefits, location-based marketing does have its limitations and challenges. One of the biggest concerns is privacy, as many consumers may be uncomfortable with the idea of businesses tracking their every move. Businesses must be transparent about how they are utilizing location data and ensure that they are following all relevant regulations to protect consumer privacy. Additionally, not all consumers may be receptive to location-based marketing messages, and businesses run the risk of alienating potential customers if they overdo it with push notifications and advertisements.

Overall, location-based marketing is a powerful tool that can help businesses reach their target audience with personalized messages and drive physical foot traffic to their establishments. By leveraging the power of location data, businesses can gain valuable insights into customer behavior and preferences, ultimately improving the effectiveness of their marketing campaigns. However, it is important for businesses to tread carefully and respect consumer privacy in order to fully harness the potential of this marketing strategy.

Reference

  1. beaconstac – https://blog.beaconstac.com/2016/04/4-brands-that-are-winning-at-location-based-marketing-and-how/
  2. hubspot – https://blog.hubspot.com/marketing/local-seo-stats
  3. econsultancy – https://econsultancy.com/what-is-location-based-advertising-why-is-it-the-next-big-thing/
  4. komarketing – https://komarketing.com/industry-news/more-than-40-of-marketers-now-using-location-based-marketing-for-targeting-4354/
  5. webinarcare – https://webinarcare.com/best-location-based-marketing-software/location-based-marketing-statistics/
  6. factual – https://www.factual.com/blog/factuals-2019-location-based-marketing-report/
  7. factual – https://www.factual.com/report/
  8. groundtruth – https://www.groundtruth.com/insight/location-based-marketing-101/
  9. insiderintelligence – https://www.insiderintelligence.com/content/location-based-advertising-is-becoming-more-costly
  10. marketingevolution – https://www.marketingevolution.com/knowledge-center/topic/marketing-essentials/location-based-marketing
  11. shopkick – https://www.shopkick.com/partners/blog/analyzing-effectiveness-of-location-based-marketing-slp-fc
  12. smartinsights – https://www.smartinsights.com/mobile-marketing/proximity-marketing/social-location-based-marketing/

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