Marketing Automation Statistics

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Marketing Automation Statistics 2023: Facts about Marketing Automation outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Marketing Automation, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

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Top Marketing Automation Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 267 Marketing Automation Statistics on this page 🙂

Marketing Automation “Latest” Statistics

  • One of the biggest issues with marketing automation, according to 48.6% of firms, is a lack of competence.[1]
  • Upselling, in the opinion of 58% of marketers, is one of the key advantages of marketing automation.[1]
  • The main objectives of marketing automation, according to another 57%, were lead nurturing, sales revenue (47%), boosting customer engagement (36% ), increasing marketing productivity (29%), and improving campaign measurability (28%).[1]
  • The market reached a staggering 15.6 billion in 2019, according to statistics provided by marketing automation software.[1]
  • Engagement is a further content-related difficulty, and 8% of respondents say it is difficult to produce high-quality material that people will interact with.[1]
  • Data on automation indicates that 40% of B2B firms want to use this specific technology in the future.[1]
  • Up to 40% of respondents to the 2017 poll reported having difficulty creating quality material. The most recent data show a growth in content creation expertise inside marketing automation.[1]
  • The next most frequent problem with marketing automation is integrations, which 14% of respondents find difficult.[1]
  • According to studies from Invesp marketing automation, 80% of marketers believe the tool to be one of the most important factors in their success.[1]
  • It was discovered that the top competitors are content customization (23%), profiling and targeting (26%).[1]
  • According to statistics on marketing automation, 61% of marketers say that lead generation is the technology’s most essential purpose.[1]
  • Professionals that utilize automation in their marketing operations do so with the primary goals of creating more successful campaigns and improving marketing and sales alignment (57% and 53%, respectively).[1]
  • A majority of respondents, 49%, said that enhancing the quality of leads was their top concern.[1]
  • For 6% of respondents, managing and optimizing segmentation data is a regular issue while looking for marketing automation solutions. For 5% of responders, lead scoring and personalization are difficult.[1]
  • Although social media marketing may be the most useful use of marketing automation, 64% of marketers say automated email marketing is the most common.[1]
  • Analytics, reported by 4% of respondents, reporting by 3% , and deliverability, reported by 1% of respondents, are some of the most problematic concerns with marketing automation.[1]
  • This approach requires a lot of content development, which 10% of respondents find challenging.[1]
  • 17% of professionals recommend that new users prepare their marketing automation approach in advance.[2]
  • Along with the results of the pepper research, 36% of responders reported ma benefits in only six months or less.[2]
  • More over half of the B2B marketing professionals surveyed in this research had already started utilizing marketing automation in their companies, and just 10% didn’t intend to.[2]
  • Ensure that you fall inside this 90% and connect your objectives to the marketing automation you need.[2]
  • These are the marketing automation data we find most intriguing: 53% of B2B organizations implement marketing automation, and 37% plan to implement it.[2]
  • The future of marketing automation is bright, with a compound annual growth rate (CAGR) of 9.8% from 2020 to 2027.[2]
  • Platforms for marketing automation are used by 19% of content marketing teams (Semrush, 2022).[3]
  • For email subject line personalization and product content suggestions, 22% of marketing professionals use AI and marketing automation (Ascend2 and Research Partners, 2022).[3]
  • 24% of businesses struggle with using poor quality data for marketing automation (ZHAW School of Management and Law, 2021).[3]
  • A marketing automation system will be purchased in the next year, according to 31% of marketing experts (Ascend2 and Research Partners, 2022).[3]
  • For paid advertising and tailoring messaging and offers, 32% of marketing professionals are merging AI and marketing automation (Ascend2 and Research Partners, 2022).[3]
  • Lack of internal experience is preventing 33% of businesses from using marketing automation (ZHAW School of Management and Law, 2021).[3]
  • For email outreach and content development, 35% of sales and marketing professionals utilize marketing automation tools (ZHAW School of Management and Law, 2021).[3]
  • 37% of sales and marketing executives and professionals feel that the importance of marketing automation will increase (ZHAW School of Management and Law, 2021).[3]
  • According to 42% of sales and marketing professionals, marketing automation will be included into their organization’s entire digital strategy (ZHAW School of Management and Law, 2021).[3]
  • According to 43% of marketers, using marketing automation has the biggest benefit of boosting customer experience (Ascend2 and Research Partners, 2022).[3]
  • Compared to only 39% in 2021, 44% of marketers will be employing marketing automation for social media management in 2022 (Ascend2 and Research Partners, 2022).[3]
  • Marketing measurement and attribution are reportedly automated by 64% of marketers (Salesforce Research, 2021).[3]
  • 77% of chief marketing officers automated repetitive processes using AI technology (Deloitte Global Marketing Trends C-suite Survey, 2021).[3]
  • 77% of marketing automation customers report seeing more conversions overall (Oracle, 2021).[3]
  • Salesforce research (2021) reports that 81% of marketing businesses employ marketing automation.[3]
  • 86% of marketing experts say automation has helped them achieve significant marketing goals either somewhat or very well (Ascend2 and Research Partners, 2022).[3]
  • The idea of marketing automation is understood by 86.1% of marketing and communications specialists (Liana Technologies, 2020).[3]
  • Lack of importance inside the organization is another frequent obstacle to the implementation of marketing automation (ZHAW School of Management and Law, 2021).[3]
  • According to a separate survey, combining data from various sources and systems is the major obstacle to the adoption of marketing automation for 67% of firms (SpotlerUK, 2020).[3]
  • Oracle (2021) says automation results in a 14.2% increase in sales productivity and a 12.2% decrease in marketing costs.[3]
  • Ascend2 and research Partners (2022) report that 55% of marketers currently use automation for email marketing, up from 40% in 2021.[3]
  • Personalized automated campaigns have a conversion rate that is 500% greater than bulk marketing (SALES Manago, 2020).[3]
  • According to 54% of marketers, Ascend2 and Research Partners’ survey last 2022 on marketing automation system selection revealed that ease of use is the second most crucial element to take into account.[3]
  • Integration with current systems like CMS, CRM, and ERP is the most crucial component of marketing automation software for 55% of sales and marketing professionals and executive members (ZHAW School of Management and Law, 2021).[3]
  • 44% of marketers currently use automation for social media management, up from 39% in 2021 (Ascend2 and Research Partners, 2022).[3]
  • Use of marketing automation and account based marketing platforms is 1.5 times more prevalent among high performing marketers (Salesforce Research, 2020).[3]
  • In 2021, 76% of businesses report utilizing automation, while 26% of those that haven’t yet intend to do so (HubSpot, 2021).[4]
  • In a related poll, 48.6% of marketing and communications professionals said that their biggest obstacle to marketing automation is a lack of knowledge (Liana Technologies, 2020).[3]
  • Compared to businesses without lead scoring, marketing automation leads to 28% greater sales productivity and 33% higher revenue growth (Marketo, n.d.).[3]
  • Newsletters and sales mails have an increased open rate of 173% because to marketing automation (SALES Manago, 2020).[3]
  • Marketing technology, which accounts for a far bigger industry at 344.8 billion dollars and the second largest share of firms’ marketing spending, includes marketing automation (Martech Alliance, 2021).[3]
  • Newsletter and sales mailing clickthrough rates increase by 223% as a consequence of marketing automation (SALES Manago, 2020).[3]
  • From 18% in 2021 to 25% in 2022, more marketers are utilizing automation for SMS marketing (Ascend2 and Research Partners, 2022).[3]
  • Other uses of combined AI and marketing automation are predictive analytics (18%), account identification (18%), chatbots (16%), campaign send/deployment timing (16%), and segmentation (12%) (Ascend2 and Research Partners, 2022).[3]
  • 61% of firms want to even boost expenditure on marketing technology during the next 12 months (Martech Alliance, 2021).[3]
  • According to 58% of marketers, price is the most crucial aspect to take into account when selecting a marketing automation system (Ascend2 and Research Partners, 2022).[3]
  • Push notifications are a more common use of automation, increasing from 16% of marketers’ usage in 2021 to 20% in 2022 (Ascend2 and Research Partners, 2022).[3]
  • According to Ascend2 and Research Partners (2022), the percentage of marketers utilizing automation for content management increased from 22% in 2021 to 29% in 2022.[3]
  • The top three most popular automated email types are welcome series (83%), onboarding or post-purchase emails (68%), and subscriber re-engagement (40%) (Litmus, 2021).[3]
  • The following are the top three justifications for using marketing automation: streamlining marketing and sales efforts (35%), improving customer engagement (34%), and improving customer experience (34%) (Ascend2 and Research Partners, 2021).[3]
  • More than 50% of the market share for marketing automation is held by three providers: HubSpot (33.74%), ActiveCampaign (10.04%), and Adobe (7.5%) (Datanyze, 2022).[3]
  • A 451% increase in qualified leads is available to users of marketing automation software (Oracle, 2021).[3]
  • You can boost sales leads by 50% and cut the cost per lead by 33% by using marketing automation (Marketo, n.d.).[3]
  • Making excellent automation, according to 16% of marketers, is the most important, which is nothing new.[5]
  • Data management is the most difficult marketing technology to deploy, according to 56% of marketing influencers.[5]
  • Increasing marketing ROI is considered the top objective for a marketing technology strategy by 65% of marketing influencers.[5]
  • According to sales fusion, 77% of company owners saw an increase in conversions after implementing marketing automation software.[5]
  • 80% of the top performing businesses have already reaped the rewards of automation in terms of higher revenue and customer interactions after utilizing the technology for three or more years.[5]
  • An alarming tally according to LeadMD, just 19% of people in 2020 saw a significant rise in qualified leads because to marketing automation.[5]
  • The primary goal of a marketing technology strategy, according to 65% of marketing influencers, is to increase marketing ROI. Businesses are in the business of making money and streamlining the process as much as they can.[5]
  • According to Gartner’s latest annual CMO Spend Survey, 68% of CMOs expect their martech budget to increase by 2021.[5]
  • The most recent marketing automation statistic from instapage indicates that adopting automation in social media may help you save 6+ hours each week.[5]
  • According to Lenskold, 78% of successful marketers attribute the greatest contribution to increased income to marketing automation.[5]
  • According to Email Monday, 63% of businesses outsource marketing automation completely or in part, which suggests that now, the greater portion of the marketing automation sector is being outsourced.[5]
  • Implementing marketing automation raised B2B marketers’ sales funnel rates by an average of 10% while reducing marketing expense by 12.2%.[5]
  • It’s encouraging to see that 47% of customers are willing to making purchases using a chatbot since chatbots may benefit businesses.[5]
  • According to 61% of businesses, implementing marketing automation was difficult in 2020, creating tailored content and high quality automation and integration seem to be among the biggest hurdles.[5]
  • According to Chatbots Life, firms who have integrated chatbots into their marketing automation believe that they may save customer care expenses by up to 30%.[5]
  • It is not surprising that, according to Invespcro, 86% of marketers believe that simplicity of use is the most important consideration when assessing automation products.[5]
  • Businesses are expected to spend close to $1.3 trillion annually on fulfilling client demands.[5]
  • Machine learning and artificial intelligence (AI) are two crucial technologies which usage in marketing automation is predicted to grow exponentially in 2021.[5]
  • Marketers are aware of this potential, and according to Invespcro, 63% of them want to boost their spending for marketing automation this year.[5]
  • Only 37% of businesses choose to handle their own automation requirements, while only 12% choose to hire an expert.[5]
  • Increased sales income, according to 47% of users, is marketing automation’s most essential aim.[6]
  • Due to cloud automation, 59% of the largest IT organizations have been able to reassign engineers to higher value tasks like new development.[6]
  • 60% of users claim that the amount and quality of leads that are passed on to sales have grown as a result of marketing automation.[6]
  • 66% of users of marketing automation software believe it to be either somewhat or very successful.[6]
  • 70% of marketers are interested in learning more about messaging bots, especially those that use social media.[6]
  • Compared to only 38% who foresee 10% revenue growth, 71% of businesses utilizing cloud automation expect at least 10% revenue increase over the next year and 47% expect more than 20% growth.[6]
  • In order to increase total income and profitability, 75% of the top 20% most established it organizations claim that cloud automation has assisted them in changing their business models.[6]
  • 81% of companies which use cloud automation believe it has increased their capacity to provide business model innovation.[6]
  • The most seasoned IT organizations believe that cloud automation has increased their organization’s agility by 84%.[6]
  • The majority of well known it organizations claim that cloud automation has improved customer experience by 86% .[6]
  • Omnichannel marketing automation has the potential to increase client retention rates by 90%. By 2023, it is expected that global expenditure on marketing automation technologies will reach $25 billion, representing a 14% annual growth rate.[6]
  • Users’ top priorities for marketing automation software, according to 92% of them, are to increase their quality lead pipeline, customer retention (81%), and lead nurturing (66%).[6]
  • 97% of workers and executives think that a team’s lack of alignment affects the success of a job or project.[6]
  • Sales may improve by 20% with automated tailored offers based on previous browsing and purchasing patterns.[6]
  • It has been shown that automating lead nurturing with timely emails and offers increases sales by 10% or more.[6]
  • It has been shown that automation increases sales productivity by 14.5% and decreases marketing expenses by 12.2%.[6]
  • The largest advantage of marketing automation, according to business owners, executives, and marketers, is a 30% time savings.[6]
  • Social media management is simply one of the many duties that 64% of marketers have in their work.[6]
  • Programmatic advertising will cost $45.94 billion in 2019, making up 84% of all digital display ad spending in the U.S.[6]
  • Professionals manually search for information 50% of the time, taking an average of 18 minutes per document.[6]
  • Deal closing rates may rise by 30%, sales cycles may shorten by 18%, and sales administration time may decrease by 14% as a result of sales force automation.[6]
  • Compared to conventional marketing communications, the average open rate for segmented and tailored automated email messages is 46% higher.[6]
  • Instead of mass produced advertising, triggered tailored campaigns account for 75% of email income.[7]
  • 44% of marketers that use marketing automation see a return after only six months, while 76% do so within a year.[7]
  • 77% more conversions and enhanced lead generation are reported by 80% of marketing automation users.[7]
  • A study by TFM&A insights found that 36% of marketers do this to create place for more significant and interesting initiatives.[7]
  • The two main factors for firms to use lead nurturing automation are revenue growth (85%) and sales productivity (69% ).[7]
  • According to HubSpot, 55% of ecommerce marketers utilize marketing automation or email marketing tools.[7]
  • According to this research by the Annuitas Group, these nurtured leads go on to make transactions that are 47% greater than those made by non-nurtured leads.[7]
  • Omnichannel marketing automation yields a 90% higher customer retention rate than single-channel automation.[7]
  • Automation is proven to boost sales productivity by 14.5% and reduce marketing overheads by 12.2%.[7]
  • Salesforce segmentation is one of the main difficulties for automation, according to 13% of respondents in growth roles.[7]
  • According to the same report, 84% of marketers say their use of automation has been somewhat effective, but there is still potential for improvement.[7]
  • The main goals of a marketing automation plan are productivity improvement (43%), marketing ROI growth (41%), and campaign management enhancement (40%).[7]
  • The top three difficulties marketers have when utilizing marketing automation are producing high quality automations (16%), integrating systems (14%) and producing content (10%).[7]
  • Currently, 21% of marketing executives say they expect to utilize an automation platform over the next two years, compared to 67% who say they already do.[7]
  • Marketing automation statistics reveal that 37% of companies today rely solely on in-house resources for this part of their business. 12% prefer to hire a specialist to take care of this.[8]
  • According to LearningHub, 90% of marketers regularly use more than one form of marketing automation software.[8]
  • According to Funnel Overload, 61% of marketers use marketing automation to generate more leads.[8]
  • 20% of respondents said their systems were too complicated to apply marketing automation.[9]
  • According to 21% of respondents, the issue was the absence of a clear marketing automation plan.[9]
  • 25% of marketers monitor campaigns using marketing automation. For content management, 23% of marketers utilize marketing automation for content management.[9]
  • 25% of the businesses surveyed use marketing automation heavily. In the next two years, 28% of the surveyed organizations want to adopt it. 13% of businesses do not use any marketing automation.[9]
  • 31% said they lacked the funds to repair their equipment. 25% said that the challenging setup procedure was the issue.[9]
  • 34% believe that enhancing consumer involvement and experiences is the main motivation, 30% said that reducing manual activities is the greatest justification for using marketing automation, and 28% believe that capturing more leads is the main motivation.[9]
  • 35% of marketers claim that streamlining marketing and sales processes is the main justification for using marketing automation.[9]
  • 39% of B2B businesses want to use marketing automation to help with their social media management initiatives in the next year.[9]
  • 39% of marketers claim that their marketing automation system is only tangentially linked with their technological stack.[9]
  • 39% claimed they lacked the training to use their marketing automation technologies to their maximum potential, and 32% said they lacked the resources necessary to handle them.[9]
  • 45% said that the key to their marketing automation success was properly balancing their sales and marketing objectives.[9]
  • Marketing automation is used by 47% of marketers for social media management. In their landing pages, 30% of marketing experts employ marketing automation. In sponsored advertisements, 28% of marketers employ marketing automation.[9]
  • Actionable analytics and reporting, according to 59% of B2B marketing specialists in the U.S, is the most crucial component to consider when selecting marketing automation software.[9]
  • Email is the most often automated marketing channel with 65% of marketers automating their email marketing campaigns.[9]
  • According to Gartner’s forecasts, chatbots or comparable technologies will soon be used in 70% of consumer contacts.[9]
  • 79% of businesses automate marketing, compared to 45% that automate sales and 33% that automate finance.[9]
  • 84% of marketers that responded to the poll reported using marketing automation to accomplish their top goals. (Ascend2)[9]
  • An further 45% of respondents said that increased effectiveness and ROI was the major benefit.[9]
  • 55% of marketers believe that seamless connectivity with their current tool stack, including CRM, etc.[9]
  • Most marketers seem to be content with their current marketing automation tactics, according to studies. For 65% of marketers, the effectiveness of their marketing automation plan is very high or very high.[9]
  • Quality data, according to 52% of marketers, has the greatest influence on the effectiveness of their marketing automation solutions.[9]
  • Conversion rate is considered by 48% of marketing professionals to be the most crucial KPI for gauging the success of marketing automation.[9]
  • 72% of profitable businesses use marketing automation and only 18% of failing businesses use marketing automation.[9]
  • With a market share of over 29%, HubSpot is the most well known vendor of marketing automation software.[9]
  • By using marketing automation, sales productivity rises by 14.5% , while overhead falls by 12.2%.[9]
  • Global marketing experts claim that, after content marketing, marketing automation is the most successful digital marketing strategy.[9]
  • Only 44% of businesses with modest spending caps of under $100,000 use marketing automation technologies.[9]
  • Other popular KPIs for measuring the success of marketing automation include the total number of leads generated (43%), open/click rates (31%), revenue (29%), and customer satisfaction (27%).[9]
  • Sales-qualified leads (SQL) was the second most popular KPI, with 43% of marketers saying it was the most useful metric.[9]
  • According to 49% of businesses, the primary advantages of marketing automation are time savings on routine work and enhancing tailored client contacts (Pendalix).[9]
  • The global marketing automation software market is predicted to grow at a CAGR of around 8.15% with $1.43 billion USD between 2022 and 2027.[9]
  • 71% of B2B marketers say they utilize automation in their email marketing efforts. This is six percentage points higher than amongst general marketing professionals (B2B & B2C).[9]
  • When questioned about the primary advantages of marketing automation, 49% of businesses said that technology allows for tailored marketing communications and saves time on routine chores.[9]
  • Marketing automation software, according to 91% of marketers, is essential for their organization.[10]
  • The majority of marketers—a whopping 83% —believe that automating social media post scheduling is the best option.[10]
  • Businesses who depend on an automated marketing system to handle leads get a 10% revenue gain within 6-9 months of its implementation, according to marketing automation ROI figures.[10]
  • Statistics from the marketing automation sector show that 68% of marketers think that marketing automation directly leads to increased consumer engagement.[10]
  • According to 28% of marketers, automated marketing efforts increase the campaign’s measurability.[10]
  • Automation statistics also reveal that marketers are exploiting the benefits of marketing automation to nurture leads (57%), boost sales revenue (47%), improve engagement rates (36%), and marketing productivity (29%).[10]
  • For most firms, increasing leads and conversions may be the ultimate objective, but one of the most eye opening statistics about marketing automation is that it increases productivity by 20% on average.[10]
  • Data demonstrates that marketing automation solutions have allowed a staggering 75% of organizations to concentrate on more vital topics.[10]
  • Meanwhile, statistics on email marketing show that 75% of marketers rank emails as their second.[10]
  • 61% of marketers say that generating more leads is their primary motivation for implementing automation in their marketing campaigns.[10]
  • Industry statistics also show that 51% of businesses choose to employ both internal and external resources for the assignment.[10]
  • According to data on marketing automation ROI, 79% of businesses that have completely automated their marketing process report seeing returns after a year, compared to 44% who claim they began seeing results after six months.[10]
  • Statistics on marketing automation suggest that just 10% of businesses who haven’t yet implemented it have no ambitions to invest in it.[10]
  • According to statistics for the marketing automation sector, oracle marketing cloud is second with 8.63%, followed by adobe marketing cloud with 12.11% .[10]
  • Sales automation data show that a significant 58% of marketers take advantage of enhanced upselling potential with automated marketing initiatives in addition to time savings.[10]
  • According to data on marketing automation, 37% of businesses nowadays only employ internal resources for this aspect of their operations.[10]
  • More than 60% of businesses outsource all or some of the planning for their marketing automation strategies.[10]
  • Upselling, in the opinion of over 60% of marketers, is one of the most important applications of marketing automation.[10]
  • 91% of marketers, according to recent marketing automation data, are aware of the value and adaptability of such solutions.[10]
  • The marketing automation software market, which in 2010 was estimated at $6.87 billion, is set to reach an incredible $19.66 billion in 2026, according to marketing automation software stats.[10]
  • Marketing automation is thus too costly for 11% of businesses, while 22% think it is expensive yet worthwhile.[10]
  • Because of this, a staggering 63% of marketers plan to spend additional money creating an automated approach that is even more effective.[10]
  • 50% of companies feel they can increase interaction with email by increasing personalization – Experian.[11]
  • According to Salesforce, 68% of businesses now include mobile marketing as part of their overall marketing plan.[11]
  • According to DMA, 77% of email ROI comes from segmented, targeted and triggered campaigns.[11]
  • According to Email on Acid, 87% of all marketers want to increase their spending for email marketing.[11]
  • Apple iPhones are the most common mobile device used to open emails for the first time, while 90% of all mobile opens occur on an Apple device – Campaign Monitor.[11]
  • According to campaign monitor, compared to 21% in 2012, email open rates on mobile devices increased to 68% in 2016.[11]
  • Nurtured leads make 47% larger purchases – The Annuitas Group.[11]
  • Omnichannel orders have a 13% higher average order value than single channel orders. Customers who interacted with ads employing three or more channels spent 13% more per order on average than those who interacted with just one channel, according to the results.[12]
  • Customers were 90% more likely to make another purchase after interacting with three or more channels.[12]
  • 2019 statistics for omnichannel marketing automation a recent research reveals benefits of omnichannel marketing automation, such as a 25% increase in buy frequency and a 90% increase in client retention rates.[12]
  • Customers who interacted with three or more channels made purchases 25% more often than those who interacted with just one channel.[12]
  • Automation of the lead generating process is a serious problem for lead generation, according to 30% of businesses.[13]
  • 38% will keep their spending the same, while just 8% would cut down – Forrester “Data Global Business Technographics Marketing Survey” (2018)[13]
  • 61% agree that marketing automation deployment was challenging – and Circle Research “Benchmarking Report Marketing automation” (2015).[13]
  • Improved qualified lead pipeline is cited by 92% of respondents as the top organizational priority.[13]
  • Improved message targeting, according to over 70% of respondents, is the key advantage of marketing automation.[13]
  • 79% of marketers utilize email marketing, which is the most popular marketing automation component – Demand Spring “Marketing Automation Platform Insights” (2021)[13]
  • Finding tools (5%), personalization (5%), lead scoring (5%), analytics (4%), reporting (3%), and deliverability (1%) were all mentioned as a challenge by some of the surveyed professionals. – Automizy “Marketing Automation Challenges Report 2019” (2019).[13]
  • Technologies that are highly individualized, such as AI (8% ), and predictive analysis (12%).[13]
  • Tools selection procedures and proof of concept should have been given more time in 33% of marketing tech initiatives.[13]
  • Marketers limit their personalization efforts to A/B testing (50%), customer journey mapping (49%), Marketing automation (48%) and Data-driven Marketing (47%).[13]
  • Only 19% of businesses used marketing automation, yet they experienced a sharp rise in quality leads.[13]
  • Only 21% of respondents said they had a marketing maturity level that was above average or higher.[13]
  • Only 23% of respondents claim that customers and suggestions are considered when selecting a marketing automation platform.[13]
  • An extra 21% of marketing leaders want to employ a marketing automation platform within the next two years.[13]
  • B2B top Performers are 20% more likely to currently use Marketing Automation technology than the average performers.[13]
  • The most useful metrics for measuring marketing automation performance are Conversion Rate and Revenue Generated , say 58% of best in class Marketing Automation users.[13]
  • The top three marketing automation techniques used are Email automation (64%), profiling and targeting (26%), and personalization using dynamic content (23%).[13]
  • Over the next five years, automation technology is anticipated to increase at a compound annual growth rate of 14% .[13]
  • 77% of users that employ automation reported an increase in conversions and their quantity of leads.[13]
  • Advantageous to their business 57% find it highly helpful, while 26% perceive little to no value.[13]
  • 75% of respondents said that they had an attribution model in place, 38.8% of respondents reported using single touch attribution models, while 25.4% are using multi-touch models.[13]
  • Marketers say that the biggest benefits of Automation are Saving time (74%), Increased customer engagement (68%), More timely communications (58%) and Increased opportunities including up-selling (58%).[13]
  • Those companies that don’t have all the marketing technology tools they need are much more likely to fully use what they have (33%), than those that do have all the tools they need (9%).[13]
  • With a 15% conversion rate in 2020, email collecting forms were the most effective at converting visitors.[14]
  • Almost 25% of companies invest in mobile optimization as a top SEO tactic. (HubSpot, 2020).[14]
  • According to 91% of users, marketing automation is crucial to the overall effectiveness of their online marketing initiatives.[15]
  • Recent studies show that marketing automation often results in an improvement in sales productivity of up to 14.5% and a decrease in marketing overhead of 12.2%.[15]
  • Our findings show that marketers utilizing only one channel had a client retention percentage of just 34.8%, compared to marketers using three or more channels, where the retention rate was over 66%.[16]
  • And order confirmation automation processes, with a 58.8% open rate, took first place for the greatest open rate.[16]
  • Customers who participate in an omnichannel experience spend 13% more money than those who just use one channel. Customers who engage in an omnichannel experience with three or more channels are likely to spend 13% more money.[16]
  • In fact, customers that interacted with three or more channels had an AOV (average order value) of $66.31, 13% higher than the AOV for customers who did not ($58.70).[16]
  • Landing pages worked the best with nearly 25% success rate, followed by gamified Wheel of Fortune at 12.74%, and popups at 4.22%.[16]
  • Similar to 2017, cart recovery automation procedures generated the highest order rate, averaging 2.35% each campaign.[16]
  • Targeted efforts provide a much greater return on investment. When segmented campaigns were compared to non-segmented marketing, we discovered that the latter offered 26.5% more orders in addition to having a 34.7% higher open rate.[16]
  • Over single channel marketers, those that provided a more multichannel experience saw a 90% increase in client retention.[16]
  • The purchase percentage for marketers who used only one channel in their campaign was 2.56%, whereas the buy rate for marketers who used three or more channels was 8.96%.[16]
  • Custom automation processes outperformed all others when it came to grabbing and holding customers’ attention, with a click through rate of 17.27%.[16]
  • Even though the order rate for bespoke workflows dropped to 1.82%, it is still a respectable conversion rate when compared to other workflows.[16]
  • With a welcome in order rate of 2.35%, a strong average open rate of 42.17% , and a better than average click through rate of 10.84%, the cart recovery rate comes in second.[17]
  • Custom automation is the dark horse: among highest open rates at 50.89%, second highest CTR 14.99%, but among the lowest order rates at 1.66%.[17]
  • With the highest order rate of 3.02% and a much higher average open and click through rate, the welcome series is extremely popular.[17]
  • 34% want more customer involvement, 34% want to enhance the client experience (CX), and 30% want to reduce manual duties.[18]
  • 50% of marketers anticipate straightforward integration with current content management CRM and ERP platforms, 45% want capability for lead qualifying and lead scoring, and 35% want email processes and content production capabilities.[18]
  • 60% of businesses said that implementation was challenging. In order to increase conversion, just 17% of marketers employ A/B testing on landing pages and 16% find it difficult to produce high.[18]
  • In fact, 85% of B2B marketers believe they are not using marketing automation software to its fullest potential, and 70% of marketers are dissatisfied with their marketing automation software.[18]
  • Only 8% of businesses employ marketing automation to interact with existing clients.[18]
  • Over one-third confirm this more prominent role (PDF), while 10% go so far to say that it will replace personal communication (PDF) – at least to some degree.[18]
  • According to Automizy, 20% of businesses have difficulty locating the ideal marketing automation technology.[19]
  • 55.6% of companies that don’t use automation cite a lack of expertise as the reason (Liana Technologies).[19]
  • By implementing marketing automation software, 4 out of 5 customers enhanced their lead generation, and 77% saw an improvement in conversions.[19]
  • Currently, 67% of marketing executives work using salesforce’s marketing automation platform.[19]
  • 74% of those surveyed said that the potential of technology to save them time was its most advantageous feature.[19]
  • In the first year after implementing marketing automation, 76% of businesses saw a return on their investment.[19]
  • When considering automation systems, 86% of marketers place the highest importance on usability (Invespcro).[19]
  • Persuade convert conversion rate and revenue earned, according to 58% of industry executives who use marketing automation, are the most valuable indicators to track.[19]
  • According to Invespcro, 94% of marketing experts believe that marketing automation driven content customization is improving.[19]
  • Sales productivity rises by 14.5% as a result of marketing automation, while marketing overhead falls by 12.2% .[19]
  • According to 94% of the top marketers who took part in a recent Ascend2 poll, marketing automation is crucial to the success of marketing as a whole.[19]
  • 91% of those who utilize this technology believe that marketing automation is important to the overall success of online marketing operations.[19]
  • Marketing automation increased firm productivity by an average of 20%, according to Nucleus.[19]
  • The U.S market for marketing automation software is worth 6.1 billion dollars in 2019 and is expanding 20% yearly. January 20, 2019 (SharpSpring “Investor Presentation Jan 2019”).[19]
  • 16% of marketers think creating quality automations is their number 1 challenge (Automizy).[19]
  • Marketing automation is one of the top 4 ways to generate tailored customer experiences, with 48% of marketers utilizing it.[19]
  • 34% of marketing automation users list increasing customer engagement and customer experience as their main motivations for using the software.[20]
  • Lack of training materials and knowledge bases is cited by 39% of marketers as a hindrance to complete marketing automation adoption.[20]
  • When choosing a marketing automation platform, 52% of marketers feel that integrations are important.[20]
  • Sixty five of marketers believe their automation approach is very successful or highly effective.[20]
  • According to content marketing institute 2019, marketing automation typically results in an improvement in sales productivity of up to 14.5% and a decrease in marketing overhead of 12.2% .[20]
  • 86% of marketers are fairly satisfied to satisfied with their MAP vendor. (Demand Spring 2021).[20]
  • According to HubSpot 2021, 66% of marketers said that since using a marketing automation platform, their departments’ productivity has increased.[20]
  • Over the last 12 months, 77% of businesses reported seeing an increase in email marketing engagement (Hubspot 2021).[20]
  • 26% of those who weren’t utilizing marketing automation indicated they planned to in the next year.[20]
  • Streamlining marketing and sales activities is the primary justification given by more than 35% of marketing automation customers.[20]
  • According to 52% of marketing experts polled, quality data will increase a marketing automation tool’s performance.[20]
  • Social media marketing is the second most automated method of marketing, with 47% of marketers reporting some level of automation.[20]

Also Read

How Useful is Marketing Automation

Proponents of marketing automation claim that it can streamline marketing processes, save time, and improve targeting and personalization. By automating repetitive tasks such as sending emails, managing social media, and tracking customer interactions, businesses can free up their marketing teams to focus on more strategic activities. In addition, automation allows companies to segment their audiences based on behavior, demographics, and interests, enabling more personalized and targeted communications.

Another advantage of marketing automation is the ability to track and analyze data in real-time, providing valuable insights into customer behavior and preferences. By monitoring which campaigns are most effective, businesses can adjust their strategies on the fly to optimize performance and drive better results. This data-driven approach can help companies make more informed decisions and allocate their resources more efficiently.

However, marketing automation is not without its challenges and limitations. One common concern is the risk of depersonalizing communications with customers, leading to a lack of engagement and ultimately, reduced conversions. While automation can make messaging more efficient, it’s important not to sacrifice authenticity and personalized interactions in the process. Building relationships with customers requires a human touch that can’t be replicated by technology alone.

In addition, implementing marketing automation can be a complex and time-consuming process. From selecting the right software to setting up workflows and integrations, businesses may face steep learning curves and require dedicated resources to manage the system effectively. And as with any technology, there are costs involved in purchasing and maintaining automation tools, which may not be feasible for some small or budget-constrained businesses.

Perhaps the biggest drawback of marketing automation is the risk of relying too heavily on technology at the expense of creativity and innovation. While automation can certainly streamline processes and free up time, it should never be a substitute for human ingenuity. Marketing is fundamentally about storytelling, emotion, and connection – qualities that can’t be automated. Businesses that focus too narrowly on the technical aspects of marketing risk losing sight of the bigger picture and failing to differentiate themselves in a crowded marketplace.

In conclusion, while marketing automation can offer significant benefits in terms of efficiency, targeting, and data analysis, it’s important for businesses to approach it with caution and mindfulness. Automation should be seen as a tool to enhance, rather than replace, human creativity and intuition. By striking the right balance between technology and humanity, businesses can leverage the power of automation to drive growth and engagement without sacrificing the personal touch that makes marketing truly effective.


  1. 99firms –
  2. bloggingwizard –
  3. financesonline –
  4. #3
  5. findstack –
  6. instapage –
  7. moosend –
  8. napoleoncat –
  9. startupbonsai –
  10. truelist –
  11. campaignmonitor –
  12. clickz –
  13. emailmonday –
  14. hubspot –
  15. invespcro –
  16. omnisend –
  17. omnisend –
  18. oracle –
  19. spiralytics –
  20. trustradius –

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