Marketing Calendar Statistics

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Marketing Calendar Statistics 2023: Facts about Marketing Calendar outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Marketing Calendar, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

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Top Marketing Calendar Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 141 Marketing Calendar Statistics on this page 🙂

Marketing Calendar “Latest” Statistics

  • 20% of marketers said that, of all the content types their business produces, social media advertisements worked the best.[1]
  • In keeping with the volatility of 2020, 84% of those polled who were already utilizing agile deemed it vital or extremely important, according to the State of Agile Marketing Report presented by Agile Sherpas.[1]
  • To manage their marketing, however, 62% of questioned marketers reported not using any form of project management software.[1]
  • When employing agile procedures like scrum or kanban, top marketers are two times more likely to declare success in comparison to 2019.[1]
  • The association between organization performance in marketers and the data from 2018 increased from being nearly 4 times more probable to almost 7 times more likely in 2022.[1]
  • Starting doesn’t have to be incredibly difficult if you’re one of the 40% of marketers that don’t record their plan or you’re seeking for a better approach to accomplish it.[1]
  • Nearly 47% of marketers who established objectives observed success most of the time or always. Of the marketers polled, 70% reported establishing marketing goals for their marketing efforts, projects, and campaigns.[1]
  • According to the study, project management software users are more than 4 times as likely to declare success as those who don’t.[1]
  • When asked whether their marketing was effective, 56% of respondents said it was “somewhat effective,” 23% said it was “neutral,” and 11% said it was “extremely effective”, 7% of respondents cited some degree of failure, while 4% cited total failure.[1]
  • 74% of marketers who were polled stated they created marketing objectives, while 26% indicated they did so sometimes.[1]
  • When asked whether they were effective in accomplishing their marketing objectives, 49% of questioned marketers said that they were often successful, 39% answered that they were sometimes successful, 8% said seldom, 3% said never, and 1% stated always.[1]
  • Most often, 87.6% of the businesses we surveyed utilize data to inform their content selections.[2]
  • About 30% of the businesses we polled believe that everyone is responsible for coming up with fresh content ideas.[2]
  • According to our authors, a blog post’s average time spent on the page is between two and five minutes.[2]
  • Our investigation revealed that the most popular blogging platform this content marketing statistic shouldn’t come as much of a surprise given that WordPress powers 39.5% of websites on Google.[2]
  • 80% of the businesses that responded to the poll said their writers don’t write for search engines but rather for people.[2]
  • More than 50% of marketers generate content primarily for the purpose of attracting new visitors.[2]
  • But according to 68% of the marketers we surveyed, blogging is actually more effective today than it was two years ago.[2]
  • CEO’s set marketing objectives for a sizable portion of teams. More than 40% of teams have their content marketing objectives defined by the CEO.[2]
  • Over 60% of businesses employ between one and three content marketers on their content teams. The majority of firms have 10 marketers on their content teams.[2]
  • The majority of businesses value blog updates, and 70% of our contributors have a procedure for doing so. Top tip internal links are the site’s navigational highway for search engines.[2]
  • We questioned social media managers, and over 50% of them said they like to plan material at least a month in advance.[2]
  • In contrast, 47% of respondents said they create content to nurture and educate leads and prospects.[2]
  • The vast majority of experts use organic traffic to measure after conversion nearly 80% of experts assess a post’s ability to get organic traffic by how effectively it converts.[2]
  • The most successful B2B marketers devote 39% of their marketing budgets on content marketing.[3]
  • 50% of those surveyed said they would want to be able to gauge how much actual attention their material is receiving.[3]
  • Original textual material, as opposed to images and videos, was cited by 58% of marketers as being the most significant sort of content.[3]
  • A staggering 72% of marketers have increased their content production over the previous year.[3]
  • The learning to drive content to coincide with the buyers journey is practiced by 49% of marketers.[3]
  • According to McKinsey & Company, “the 3 Cs of customer satisfaction” are “consistency, consistency, and consistency”.[3]
  • For instance, a 1% increase in landing page conversions might drastically change the sales and profits of your company.[3]
  • The ConversionXL team conducted up to six rounds of testing before identifying the variant of the landing page that generated the truckers reports’ 79.3% conversion rate.[3]
  • According to the aforementioned survey, just 60% of marketers would find it as difficult to generate leads as those that are inconsistent in their efforts.[3]
  • Only 10% of marketers use gamification, making it the least popular content marketing strategy.[3]
  • No matter how much time and money they put into their marketing content creation has been cited by 44% of marketers as their biggest issue.[3]
  • However, those that didn’t provide the appropriate material only experienced a pathetic 0.5% rise in conversion rates.[3]
  • It took the team at ConversionXL up to 6 rounds of tests before they defined a landing page variation that led to The Truckers Report’s 79.3% conversions.[3]
  • Social media is the most popular distribution method for content marketing, employed by 87% of marketers.[3]
  • For content marketing leaders compared to followers, year over year increase in unique site traffic is 7.8x greater (19.7% vs. 2.5%).[3]
  • Consumers’ perceptions of advertisers are improved by 42% if the promotional item was green.[4]
  • Despite the fact that sales cycles have become longer in 44% of B2B firms over the last year, marketers are still under pressure to provide quantifiable ROI.[4]
  • Compared to 2019, 46% of B2B marketers intended to raise their marketing budget in 202012% of those by more than 9%.[4]
  • 89% of content marketers used blog posts in their content creation strategy in 2020.[4]
  • Before calling a sales representative, 47% of B2B buyers examine at least five pieces of material.[4]
  • Compared to just 41% of bigger firms, 48% of smaller organizations have a written content strategy.[4]
  • 53% of marketers modified their content distribution and marketing approach.[4]
  • Creation of blog content is cited by 55% of marketers as their top inbound marketing priority.[4]
  • 59% of workers who get promotional items from their employers afterwards have a more positive opinion of their employment.[4]
  • Just 42% of businesses are speaking with customers to understand their requirements, despite the fact that 61% of consumers made purchases after reading blog recommendations.[4]
  • 65% of marketers say it’s difficult to produce content that’s both interesting to readers and performs well in search results.[4]
  • 70% of companies believe promotional items are mainly or always useful for attaining marketing objectives.[4]
  • 72% of buyers think that a promotional product’s quality and brand reputation go hand in hand.[4]
  • In 2021, 79% of marketers said that getting more high quality leads was their top content focus.[4]
  • 89% of customers can remember the brand on a promotional item they received during the last two years.[4]
  • Social media, according to 89% of marketers, was the most widely utilized method of content dissemination in 2020.[4]
  • 91% of marketers are pleased with the return on investment they have seen from using social media video marketing.[4]
  • Increased creative output and project capacity were identified by 55% of marketing agencies as their top priorities in the 2020 Ziflow survey.[4]
  • A staggering 93% of marketers that use video think it is an essential component of their marketing plan.[4]
  • When investigating B2B purchases, 45% of individuals said that research survey reports are the most helpful.[4]
  • About 49% of B2B marketers claimed to outsource content marketing tasks, while 69% said that finding partners with sufficient subject matter knowledge is their largest issue.[4]
  • Approximately 51% of marketers cited producing quality leads as their main content marketing problem, followed by 47% who cited increasing traffic and 44% who cited demonstrating the ROI of content.[4]
  • About 68% of marketers anticipated increasing their spending on content marketing in 2021.[4]
  • 74% of B2B customers are only ready to view videos for 10 minutes or less, and 44% won’t watch them for more than 5 minutes.[4]
  • A whopping 91% of marketers think that in light of the coronavirus outbreak, video is more crucial for companies.[4]
  • According to G2Crowd, project management software aids teams in organizing individual activities, managing team objectives, and long.[4]
  • 94% of marketers in 39 countries that were questioned for the state of content marketing.[4]
  • Compared to the data from 2018, the correlation between organization & success in marketers jumped from being almost 4 times more likely to almost 7 times more likely in 2022.[4]
  • The efficacy of social media advertising may be increased by up to 44% by including a promotional item.[4]
  • Almost 90% plan on using it in 2021, with only 70% planning to use Facebook Video (down 6% from the year prior), 63% using LinkedIn video (down 3%), and 58% using Instagram (down 7%).[4]
  • 92% of marketers that use videos believe there is more noise and competition now than there was one year ago.[4]
  • Interestingly, 63% of organizations don’t have a written plan, so they adopt an impromptu strategy and choose the themes they will discuss on the spot.[4]
  • A little over 40% of marketers claim that the pandemic had an impact on their intentions for video marketing.[4]
  • Clothing products have the greatest brand recall, with 85% of consumers recalling the advertiser.[4]
  • But even more concerningly, just 42% claim to be communicating with their clients to better understand.[4]
  • Consumers are 2.5 times more likely than online advertising to think favorably of promotional products6.[4]
  • Compared to conventional marketing, content marketing generates three times as many leads and costs 64% less.[4]
  • In comparison to non adopters, content marketers’ conversion rates are over 6 times higher (2.9% versus 0.5% greater).[4]
  • Despite obstacles posed by SEO/search, 42% of respondents said that they are concerned about boosting their SEO.[4]
  • 36% of marketers chose Facebook and LinkedIn as the most efficient social media channels for content delivery, with Instagram and Twitter coming in second and third, respectively.[4]
  • 56% of B2B buyers report they would like to see content organized by topic by B2B vendors, 54% by industry/vertical, 49% by issue/pain point, and 35% by business role.[4]
  • Reading a company blog has affected buying choices for up to 71% of B2B sector professionals at some point.[4]
  • However, B2B marketers will probably get greater results from in person events than B2C marketers.[4]
  • Nevertheless, we discovered that over 40% of marketers assess the effectiveness of their content.[4]
  • Starting doesn’t have to be particularly difficult if you’re one of the 40% of marketers that don’t outline their strategy.[4]
  • In 2020, 75% of marketers said SEO was the most successful content marketing strategy they used that year.[4]
  • By 2020, 86% of B2B businesses will have outsourced content production, and 30% will have outsourced content delivery.[4]
  • In 2020, the use of in person events decreased to 42% from 73% in 2019, while the use of virtual events/webinars/online courses increased to 67% from 57%, and use of live streaming content almost tripled to 29% from 10%.[4]
  • 67% of respondents said that they used material to investigate and guide purchases even more in 2021 than they did in 2020.[4]
  • The editorial calendar is handled by a single person in 55% of firms, yet 26% of marketers’ total marketing budgets are allotted to content marketing.[4]
  • In the early stages of their buyer journeys, 81% of B2B buyers report enjoying listicles, 72% infographics, 66% blogs, and 62% videos.[4]
  • In the mid stage of their buying journey, 50% want to see assessments, 49% research and reports, and 46% case studies.[4]
  • Use of social media advertising/promoted posts increased to 83% from 60%, while use of search engine marketing/payper click increased to 65% from 51%.[4]
  • Izea discovered that B2B marketers typically spend 26% of their total budget on content marketing.[4]
  • LinkedIn is the social media site that B2B material is distributed on the most, with Twitter and Facebook tied for second place (82% each).[4]
  • Compared to articles of ordinary length, long reads of 3000+ words get 21% more traffic, 24% more shares, and 75% more backlinks.[4]
  • Meanwhile, 79% of marketers said that in 2021, producing more high quality leads was their top content focus.[4]
  • Almost 10% of buyers said they would go out of their way to get a promotional item. A promotional product is kept by 60% of customers for two years.[4]
  • Only 43% of B2B marketers that claim to have a content marketing strategy have actually documented it.[4]
  • Ninety four of B2B marketers claim to have changed their approach as a result of the epidemic.[4]
  • Of the marketers polled, 83% use organic traffic to gauge the performance of their content, while 70% use page views or sessions. Leads at 66% and conversion rate at 53%.[4]
  • Of them, seven out of ten predicted a rise in their budget, while the other three predicted a decrease.[4]
  • Content creation has been cited by 44% of marketers as their biggest issue.[4]
  • For pandemic, just 2% of companies said they had reduced the size of their content marketing teams.[4]
  • Only 31% of B2B marketers said that in the previous 12 months, content marketing has greatly increased their company’s success.[4]
  • They only produce 43% of their material for the middle of the sales funnel, 20% for the bottom, and 18% for retention.[4]
  • According to our specialists, 64% of the material they produce is blog content, down from roughly 80% two years ago.[4]
  • Following the COVID-19 crisis in March 2020, more than 50% of marketing executives questioned said they were busier than before.[4]
  • More than 90% of B2B marketers thought the epidemic will negatively affect the success of their content over the long term.[4]
  • With 57% of individuals recognizing the marketer on the cup and just 28% recalling the advertiser on T.V., promotional mugs are more successful than radio advertising.[4]
  • Promotional goods generate up to 50% more recommendations than a simple review. If the promotional item was created in the U.S.A, 53% of individuals would have a more positive perception of the advertiser.[4]
  • Only 6% of businesses believe they are effective at calculating content ROI, according to research, and 2% of businesses consider themselves to be exceptionally good at doing so.[4]
  • 78% of video marketers claim that using videos has directly increased their sales, and 87% claim that using videos has provided a decent return on their investment.[4]
  • Seventy said they have modified their targeting messaging approach. 53% altered their content distribution/promotion approach, and 64% modified their editorial schedule.[4]
  • Before dealing with a salesperson, 60% of B2B customers claimed to have read three to seven pieces of information.[4]
  • Whether they are asked if a video persuaded them to purchase a product or service, that percentage rises to 84%.[4]
  • The technique adopted by 61% of respondents, updating and reusing current material, came next. In 2020, social media ad revenue was $41.5 billion, accounting for close to 30% of all internet ad revenue.[4]
  • That was followed by updating and repurposing existing content, a strategy used by 61% of respondents.[4]
  • Blogging would be the top priority for over 50% of marketers if they were to develop a content marketing strategy from scratch, according to a survey.[4]
  • The average conversion rate for a blog is 19% Email signups is the most popular content marketing KPI.[4]
  • The majority of marketers we surveyed said 15% of visitors to their blog turn into a newsletter subscriber, with the average visitorto subscriber rate falling at 19%.[4]
  • Nearly 50% of marketers say that if they were starting from scratch, they would concentrate on blogging since they believe it to be more effective2.[4]
  • In 2020, social networking platforms accounted for 89% of all content distribution channels utilized, email accounted for 87%, and an organization’s own website blog accounted for 86%.[4]
  • The number of marketers using TikTok as a marketing tool, while still low, doubled from 10% in 2019 to 20% in 2020 — 67% of these marketers reported that it is effective.[4]
  • The three most common positions these businesses reported having were a content developer (54%), a manager of SEO content (38%).[4]
  • The top five content marketing objectives for 2020 are to increase brand exposure (87%), credibility and trust (81%), audience education (79%), demand generation (75%), and client loyalty (68%).[4]
  • To properly gauge the ROI of demand gen initiatives is the top objective for 44% of marketers.[4]
  • 38% of B2B customers said that limiting sales messaging will help B2B providers enhance their content.[4]
  • Back in 2008, if someone used the word “content marketing,” they most likely meant blogs, but over the following 10 years, the environment has broadened and changed significantly.[4]
  • When asked which method of learning about a product or service they would prefer, the majority of respondents (69%).[4]
  • In light of this, almost 60% of marketers anticipated that the pandemic will have an impact on their 2021 marketing expenditure.[4]
  • YouTube continues to be the most popular platform for video marketers, with 87% of them using it in 2020.[4]
  • Yet 90% of them think additional employees from their organization contributing would have a beneficial effect.[4]
  • According to Wyzowl’s state of video marketing 2021 report, marketers report that their webinars have been successful, making them the most successful video marketing channel.[4]
  • Target marketing discovered that 27% of the expenditure goes toward paid distribution and advertising and 32% goes toward content development.[4]
  • Goal setters are 37.6% more likely to be successful. Seventy of those who establish goals do so virtually always.[5]
  • 72% of businesses say customer service on social media is the responsibility of marketers. We’ll help you keep up.[5]
  • 50% of people under 25 go to social media first when researching brands (rather than search).[5]
  • It might be tempting to focus all of your material on promoting your product if your aim is to boost sales by 25% in a year.[6]
  • According to 82% of marketers, their company lacks the necessary technological tools to handle their content marketing initiatives.[7]
  • An editorial calendar addresses the crucial problem in a world where 60% of content marketers produce net new pieces of content every single day.[7]
  • A structured workflow strategy for planning and distributing content is only in place in 53% of firms. No surprise 65% find it difficult to constantly produce interesting material.[7]

Also Read

How Useful is Marketing Calendar

One of the biggest benefits of using a marketing calendar is that it allows you to see the big picture and plan ahead. By mapping out your marketing campaigns, events, product launches, and other important dates on a calendar, you can visually see how everything fits together and avoid last-minute scrambling to put together a cohesive marketing plan.

Having a marketing calendar can also help you stay consistent with your messaging and brand voice. By planning out your content in advance, you can ensure that your messaging aligns with your branding guidelines and that all of your marketing efforts are working towards the same goals. This consistency is crucial for building brand recognition and trust with your audience.

Another key benefit of a marketing calendar is that it helps you track and analyze the success of your campaigns. By keeping track of when you launched certain promotions or initiatives, you can easily see which strategies are working and which ones need to be tweaked or abandoned. This allows you to make data-driven decisions about where to focus your marketing efforts and helps you optimize your return on investment.

Moreover, a marketing calendar can help you stay on top of important deadlines and ensure that you are meeting your marketing objectives on time. By breaking down your marketing initiatives into manageable tasks and assigning deadlines to each one, you can avoid last-minute crunches and ensure that your campaigns are executed smoothly.

In addition to these benefits, a marketing calendar can also help you stay organized and be more efficient with your time and resources. By having all of your marketing activities laid out in front of you on a calendar, you can easily see what needs to be done each day and prioritize your tasks accordingly. This can help you work more effectively and make the most of your limited marketing budget.

In conclusion, a marketing calendar is a valuable tool for any business looking to stay organized, plan ahead, and track the success of their marketing efforts. By using a marketing calendar, you can ensure that your messaging is consistent, your campaigns are well-planned, and your objectives are being met on time and within budget. Whether you are a small startup or a large corporation, investing in a marketing calendar can help you streamline your marketing efforts and drive better results for your business.


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