Marketing Platforms Statistics


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Marketing Platforms Statistics 2023: Facts about Marketing Platforms outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Marketing Platforms, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

How much of an impact will Marketing Platforms Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your questions here.

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Top Marketing Platforms Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 102 Marketing Platforms Statistics on this page 🙂

Marketing Platforms “Latest” Statistics

  • 70% of viewers made a purchase from a company after seeing it on YouTube, and ads that are tailored to users’ intentions rather than their demographics boost buy intent by 10%.[1]
  • 90% of Instagram users adhere to a company 2 out of 3 users claim that Instagram enables them to interact with companies. After viewing an Instagram advertisement, 50% of individuals are more interested in that brand.[1]
  • In 63% of the TikTok commercials with the greatest CTR, the message is upfront.[1]
  • In a HubSpot blog poll, 40% of marketers said they intended to raise their platform investment in 2022.[2]
  • A 2021 eMarketer analysis claims that 42.5% of companies utilize YouTube for influencer marketing.[2]
  • According to a HubSpot blog poll, 50% of social media marketers want to boost their YouTube spending in 2022.[2]
  • 67% of marketers claim to collaborate with micro-influencers who have 10k–100k subscribers or followers.[2]
  • User-generated material on social media, according to 79% of consumers, has a substantial effect on their shopping choices.[2]
  • In 2022, more than 50% of marketers anticipate boosting their expenditures on Facebook, YouTube, and TikTok.[2]
  • 77% of social media marketers say social media marketing has been somewhat to very effective for their company this year.[2]
  • 49% of marketers said they purchase sponsored advertisements on Reddit.[2]
  • 98% of marketers say Instagram is the most influential platform for influencer marketing, which is 44% higher than Facebook.[2]
  • Facebook ads are used by 70% of marketers, and there were 10 million active advertisers on the platform in Q3 2021.[2]
  • 44% of marketers aim to use YouTube for the first time in 2022, according to a 2021 HubSpot blog study.[2]
  • 61% of marketers aim to expand their investment in TikTok marketing in 2022, according to a 2021 HubSpot blog survey.[2]
  • 73% of marketers choose Instagram for influencer marketing, according to a 2021 HubSpot blog study.[2]
  • According to a HubSpot blog research from 2021, 79% of marketers say they purchase paid advertising on Facebook.[2]
  • Only 2% of social media marketers polled by HubSpot blog want to devote the most resources on Reddit in 2022.[2]
  • Reddit is an unlikely place for influencer marketing but 38% of marketers surveyed in a HubSpot Blog poll say they work with influencers on the platform.[2]
  • Short-form videos, live streaming, live audio chatrooms, and user-generated content are the three most popular social media formats employed by 54% of social media marketers.[2]
  • According to eMarketer predictions, 78.4% of digital video users watch content on their mobile devices.[3]
  • In 2020, interactive elements placed at the start seem to be far more effective, generating a 12.7% conversion rate compared to just 6.8% when placed at the end.[3]
  • The popular non-marketing uses of video content include use in administration and operations messages (29%), human resources messages (27%), leadership messages (24%), product management (20%), and customer support (19%).[3]
  • 35% of marketers believe YouTube offers the highest returns on their investment considering that it is the second largest website on the globe.[3]
  • When it comes to video marketing, 63% of marketers look to engagement metrics like shares, comments, and likes to get a sense of how they’re doing, while 58% think that the most crucial market for success is overall reach.[3]
  • 57% of companies in the fashion and beauty industries use influencer marketing industry sectors like fashion and beauty depend significantly on influencer marketing since organic brand development has become increasingly difficult without advertising and amplification.[4]
  • Twitter claims that when users saw brand and influencer tweets, their purchase intent increased by 5.2 times, as opposed to only 2.7 times when they saw brand tweets alone.[4]
  • Customers are less likely to purchase a product in person if it is pushed by a celebrity (3% vs. 60% for an influencer).[4]
  • Due to customers’ fatigue with pop ups and banner ads, 37% of laptops and 15% of mobile devices in the U.S use ad blocking software.[4]
  • 57% of businesses now use influencers in their marketing mix, and 21% intend to do so in the next year.[4]
  • Many budgets for influencer marketing are on the rise, with 19% of marketers expected to invest an average of $1,000-$10,000 followed by 18% spending $100,000 to $500,000 in multifaceted campaigns.[4]
  • 61% of Twitter users following a creator resulting in a 61% lift in brand favorability and a 64% increase in recommendation intent.[4]
  • According to the State of Influencer Marketing (2020), 66% of marketers want to raise their spending for influencer marketing. The fastest growing marketing channel for companies is this one. Beating out paid search, email marketing, and organic search.[4]
  • 20% of customers are truly prepared to cease following an influencer if they aren’t honest about sponsorships or advertising.[5]
  • 34.5% of companies currently pay influencers in cash, and 34.5% of influencers are compensated in product samples.[5]
  • TikTok has been used by 45% of the people who responded to our poll for influencer marketing efforts.[5]
  • 60% of marketers agreed that influencer generated content outperforms sponsored posts in terms of performance and engagement.[5]
  • Influencer marketing has been employed in campaigns by 93% of marketers, and it is now recognized as a crucial advertising tactic.[5]
  • 79% of individuals allow their friends and relatives use social media to influence their shopping choices, according to iScoop.[5]
  • 87% of those who saw product information postings on the site followed brands, went to their physical location, or made purchases as a result.[5]
  • 93% of millennials believe that internet evaluations are reliable and are just as credible as recommendations from friends and family.[5]
  • 25% of businesses offered discounts on items to influencers, while just 5.9% of brands chose freebies as a form of reward.[5]
  • In the BigCommerce Influencer Marketing Survey, 89% of the respondents believed that the ROI from influencer marketing is better than other marketing channels.[5]
  • More than 28% say they’ll devote 30-40% of their marketing budget on influencer marketing.[5]
  • According to a whitepaper by The Drum, 83% of influencers think that having greater creative autonomy is their top objective.[5]
  • The percentage of brands that have a separate budget for content marketing has increased by 4% to 59%.[5]
  • 42.3% of companies consider sales and conversions to be the most crucial indicators of the success of an influencer marketing campaign.[5]
  • 79% of marketers considering Instagram as an integral part of their campaign. Even in 2022, it’s still a worthwhile source of leads.[5]
  • 39% of Gen Z shoppers claim that what they see on TikTok directly influences their shopping choices.[6]
  • According to 62% of TikTok users, platform-specific branded content is the best method of reaching consumers.[6]
  • 7 out of 10 pinners claim that Pinterest is their go to source for finding goods or services they can trust.[6]
  • Facebook remains the most-used platform by marketers worldwide (93%). Instagram sits in second place (78%).[6]
  • Facebook is responsible for a quarter of all digital ad spending (25%) versus Google (28.9%), Amazon (10.3%) and others (35.6%) in 2020 alone.[6]
  • In Q1 2021, marketers spent 60% more on Facebook and Instagram ads versus Q1 2020.[6]
  • Shoppers on Pinterest have 85% bigger shopping carts and spend twice as much monthly, compared to other platforms.[6]
  • Compared to YouTube and Instagram, TikTok experienced the biggest rise in brand investment plans for new platforms in 2022, rising by 84%.[6]
  • Twitter’s US advertising revenue totaled $647 million in Q3 2021, an increase of 51% YoY (and up 98% from the previous quarter).[6]
  • A marketing automation platform is used by 67% of marketers to assist in lead creation and administration.[7]
  • According to Influence Central, 72% of respondents checks social media before making a purchase eliminates any uncertainty.[7]
  • According to Statista, the main reason people abandon their online shopping carts is because they find out near the end of the checkout process that the shipping costs are too high (63% of people agree).[7]
  • In Databox’s latest survey, it was reported that 40-70% of marketers’ qualified leads aren’t yet ready to buy – which means there’s a lot of work to be done to land a conversion.[7]
  • Ecommerce sales are expected to grow to encompass over 22% of all global retail sales by 2023.[7]
  • 40% of people claim to have engaged with an online retailer via chatbot within the last 12 months.[7]
  • 60% of millennials prefer YouTube influencers to established media figures when seeking advise.[8]
  • According to a 2019 influencer marketing global survey, 74% would spend between $1-$629 on purchases recommended by influencers.[8]
  • In 2019, 17% of businesses spent more than half of their marketing budgets on influencer marketing, according to a report by MediaKix.[8]
  • In 2020, nearly all (>90%) influencer campaigns target Instagram in their marketing mix.[8]
  • According to a Defy Media poll, 6/10 millennials said they are more likely to put their purchasing choice on advice from their favorite YouTube celebrity than on tv movie stars.[8]
  • 19% of marketers will spend $1,000 – $10,000 per year on influencer marketing in 2020, while 18% are spending between $100,000 – $500,000 per year.[9]
  • 69% of marketers anticipate investing the most funds in Instagram influencer marketing this year.[9]
  • According to Ryan Robinson’s recent blogging statistics, 65% of content marketers say they have a documented content marketing strategy in place, meaning 35% have room to improve.[9]
  • 75% of marketers that employ influencer marketing assess performance using engagement, which is by far the most popular metric.[9]
  • 39% of marketers intended to raise their influencer marketing budget in 2018, indicating that brands would spend much more in influencer marketing in 2019.[9]
  • 78% of marketers said that Instagram posts were the most successful content type for influencer marketing when asked to name other forms.[9]
  • According to Statista (2021), 3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop.[10]
  • Consumers believe that 49% of their decisions are influenced by social media influencer recommendations. (Fourcommunications, 2018).[11]
  • 71% of customers are inclined to suggest a company to their friends and family after having a favorable encounter with it on social media.[11]
  • 73% of marketers say their company has benefited much or somewhat from social media marketing.[11]
  • 48% influencers with strong social media followings have a significant impact on how consumers make decisions.[12]
  • By 2022, it’s estimated that 72.5% of marketers plan to increase their influencer marketing budgets over the coming year.[12]
  • 54% of consumers follow their preferred brands when using social media to research products.[12]
  • 63% of marketers want to boost their spending for influencer marketing in 2023.[12]
  • The value of influencer marketing lies in the fact that 61% of consumers trust influencers’ recommendations, more than the 38% who trust branded social media content.[12]
  • 92% of marketers anticipate that video will play a significant role in their marketing plans in 2020.[13]
  • The percentage of 30 second video advertisements increased from 55% in Q3 2018 to 66% in Q3 2019, indicating that consumers prefer lengthier advertisements.[13]
  • 41% of B2B marketers are considering using video into their sales and marketing efforts in 2020.[13]
  • 48% of customers said that videos should represent the particular goods and services they own or are interested in in order for them to be useful in their decision.[13]
  • 95% of marketers anticipate keeping or increasing existing level of spending on video marketing.[13]
  • Over a third (34%) of marketers are making use of Facebook’s live streaming options, creating in-the-moment videos that allow viewers to react in real-time.[13]
  • 88% of marketers claim that video marketing provides a profitable return on their investment.[13]
  • With the ROI of online videos increasing along with the amount of time consumers are spending watching them, 99% of the marketers who are currently using videos will continue to do so in 2020.[13]
  • 40% of customers make a purchase after viewing it on an influencer’s social media profile.[14]
  • 70% of shoppers in the U.S, Mexico, and Colombia have made a purchase after seeing a product on YouTube.[14]
  • 41% of customers claim to come across at least one new product or brand highlighted or pushed by an influencer per week.[14]
  • 26.2% of people ignore the inspiration and spend their time on social media looking for things to purchase.[14]
  • Influencer Marketing Hub had 90% of survey respondents say they believe influencer marketing to be an effective form of marketing.[14]
  • According to Influencer Marketing Hub, 43% of the companies it polled aim to boost their spending and 75% of brands employ influencer marketing.[14]
  • Instagram both encourages and informs customers with 81% of people using the platform to research prior to purchase and 50% of people visiting a website to purchase after seeing a product or service on the app.[14]
  • 17% of marketing teams do find it challenging to incorporate developing platforms into their efforts.[14]
  • 67% of companies, down from 80% in 2020, utilize Instagram in their influencer marketing campaigns.[14]
  • Finding the ideal influencers for campaigns, according to 75% of marketing teams, is a major pain issue.[14]
  • Websites that feature UGC have a 20% increase in site returns and a 90% increase in the amount of time spent on the site.[14]

Also Read

How Useful is Marketing Platforms

One of the key benefits of using marketing platforms is the ability to reach a large audience quickly and effectively. Through social media, email campaigns, and targeted advertising, businesses can reach potential customers all over the world with just a few clicks. This level of visibility and exposure is essential for companies looking to increase brand awareness and drive sales.

Additionally, marketing platforms offer valuable tools and resources to help businesses analyze and track their marketing efforts. From tracking website visits and engagement metrics to identifying the most effective marketing channels, these platforms provide valuable insights that can inform strategic decision-making and drive future marketing campaigns.

Marketing platforms also allow for targeted and personalized marketing campaigns. By utilizing customer data and behavioral insights, businesses can create personalized messages and offers that resonate with their target audience. This level of personalization not only improves the customer experience but also increases the likelihood of conversion and loyalty.

Furthermore, marketing platforms enable businesses to optimize their marketing strategies based on real-time data and feedback. Through A/B testing, analytics, and performance tracking, companies can constantly tweak and refine their approach to ensure maximum impact and return on investment. This level of agility and adaptability is critical in today’s competitive marketplace.

In addition to reaching a wider audience and improving targeting efforts, marketing platforms also offer cost-effective solutions for businesses of all sizes. Compared to traditional marketing methods such as print advertising or TV commercials, digital marketing platforms often provide a higher return on investment at a fraction of the cost. This affordability makes it easier for small businesses and startups to compete with larger corporations and establish a strong online presence.

However, while marketing platforms offer a wide range of benefits, they also come with their own set of challenges. The ever-evolving digital landscape means businesses need to stay updated on the latest trends and technologies to remain competitive. Additionally, the sheer amount of data and tools available through these platforms can be overwhelming for some businesses, leading to confusion and ineffective marketing strategies.

Overall, marketing platforms are undeniably useful tools for businesses looking to expand their reach, improve targeting efforts, and drive growth. By leveraging the power of data, analytics, and automation, companies can achieve greater visibility, engagement, and conversion rates in today’s competitive marketplace. It’s essential for businesses to embrace marketing platforms as an integral part of their overall marketing strategy to stay ahead of the curve and achieve long-term success.

Reference


  1. hootsuite – https://blog.hootsuite.com/social-media-statistics-for-social-media-managers/
  2. hubspot – https://blog.hubspot.com/blog/tabid/6307/bid/23865/13-mind-bending-social-media-marketing-statistics.aspx
  3. bloggingwizard – https://bloggingwizard.com/video-marketing-statistics/
  4. digitalmarketinginstitute – https://digitalmarketinginstitute.com/blog/20-influencer-marketing-statistics-that-will-surprise-you
  5. influencermarketinghub – https://influencermarketinghub.com/influencer-marketing-statistics/
  6. sproutsocial – https://sproutsocial.com/insights/social-media-statistics/
  7. startupbonsai – https://startupbonsai.com/digital-marketing-statistics/
  8. startupbonsai – https://startupbonsai.com/influencer-marketing-statistics/
  9. bigcommerce – https://www.bigcommerce.com/blog/influencer-marketing-statistics/
  10. hubspot – https://www.hubspot.com/marketing-statistics
  11. oberlo – https://www.oberlo.com/blog/social-media-marketing-statistics
  12. shopify – https://www.shopify.com/blog/influencer-marketing-statistics
  13. smartinsights – https://www.smartinsights.com/digital-marketing-platforms/video-marketing/video-marketing-statistics-to-know/
  14. theshelf – https://www.theshelf.com/the-blog/influencer-marketing-stats/

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