Marketplace Statistics

Steve Goldstein
Steve Goldstein
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Marketplace Statistics 2023: Facts about Marketplace outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Marketplace, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

How much of an impact will Marketplace Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your questions here.

Please read the page carefully and don’t miss any words.

On this page, you’ll learn about the following:

Top Marketplace Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 111 Marketplace Statistics on this page 🙂

Marketplace “Latest” Statistics

  • 15.5% yearly growth according to eMarketer, US ad revenue will surpass $58.1 billion in 2022, a 15.5% rise over the current year.[1]
  • While the number has decreased from 36% in 2020, it is still much higher than that of any other social network 31% of Americans routinely use Facebook to acquire their news.[1]
  • 57% vs 51% social media users get more life skills than university students do. Globally, 57% of social media users claim that their usage of social media has taught them more about life than attending college.[1]
  • 31% of users have browsed a Facebook shop, and 58% of users claim to have visited a brand’s website after seeing a story ad.[1]
  • A minimum of one meta platform is used by 77% of internet users. Out of 4.6 billion global Internet users, 3.59 billion people use at least one Meta app every month: Facebook, Instagram, Messenger, or WhatsApp.[1]
  • Despite other nations having more Facebook users overall, Canada is among the greatest in reach, with 79% of those over 15 accessing the social network, comprising 27,242,400 users.[1]
  • Facebook is only used by 81.8% of users on mobile devices. Facebook has 98.5% of users using mobile devices, while 81.8% of users only use mobile to access the site.[1]
  • Brands are finding incredible returns, with some reporting order values from shops that are 66% greater than those from their websites.[1]
  • Comparatively, India’s 329 million users account for only 49.6% of the total Indian population of 662 million people who are 15 or older.[1]
  • 34.1% of adults worldwide over the age of 13 see Facebook advertisements. Consider that the 2.11 billion people in the ad reach represent more than a third of the whole population of earth aged 15 and above.[1]
  • Facebook also publishes the proportion of the entire population above 13 years old for these prospective local advertising audiences.[1]
  • With 42.6% of the user share in live video, Facebook trails YouTube. Naturally, YouTube is the site that 52% of people choose for live video.[1]
  • Facebook may reach 2.11 billion people with its advertisements. According to Meta, 2.11 billion individuals, or 72.5% of their total 2.91 billion monthly active users, watch their entire advertising viewership.[1]
  • Importantly, this number is far higher than in 2020, when just 47% of consumers said Facebook didn’t do enough to protect their privacy.[1]
  • Organic Facebook content should still play a significant role in your strategy for your current audience, which was 5.5% in 2019 and 7.7% in 2018.[1]
  • Infants excluded, 69% of Americans over 18 are on Facebook, including 77% of people ages 30-49.[1]
  • It’s natural to assume that TikTok would be the most popular site for watching short videos, but YouTube argues otherwise, with 77.9% of Americans over the age of 16 doing so.[1]
  • Every social media network, with the exception of Facebook, has partisan differences of up to 23% among Americans under 50.[1]
  • That is an increase of 6.2% from the 2.74 billion users in 2021, which represented an increase of 12% from 2019.[1]
  • In 2022, when the US population was 332 million, 54% of all Americans, including genuine neonates, had a Facebook account.[1]
  • A Facebook page post’s average organic reach is 5.2%. Organic reach has decreased yearly, reaching 5.2% in 2020.[1]
  • According to statistics, 74.7% of Facebook users also visit YouTube. 78.1% of people use Instagram, while 72.7% use WhatsApp.[1]
  • 50% of customers say they want to use Facebook stories to find new items.[1]
  • There are significant overlaps in other well known social media platforms, with 47.8% of Facebook users also using TikTok, 48.8% of Twitter users, and 36.1% of Pinterest users, for example.[1]
  • 65% of Americans who say they feel more connected to family and friends after seeing them claim they feel more real than other social content types.[1]
  • Despite the combined 18.2% growth rate in users for 2020 and 2021, this number has stayed the same throughout those years.[1]
  • Increasing your communication skills is always a wise choice given that 50% of individuals speak a native language other than one of the top ten languages.[1]
  • Mostly 79% of Americans today make purchases online.[1]
  • In 2021, $3.23 trillion was spent universally on the top 100 online marketplaces. 46% of online retailers would merge fulfillment centers to compete with Amazon.[1]
  • In the US, Facebook Marketplace is the 5th most popular online marketplace and it reported $26 billion in revenue in 2021, 48% higher than the previous year.[1]
  • 90% of customers will go to Amazon and seek for the same goods even after discovering it on a rival website.[2]
  • In reality, over the last five years, the proportion of third party merchants on Amazon has risen gradually, from 40% in 2013 to 53% in the end of 2018.[2]
  • Only 2% of echo users, or around 1 million people, have actually used their smart speaker to make an Amazon purchase.[2]
  • According to a recent analysis by Jumpshot, Amazon has more than 80% of the market share in the home improvement sector, and its growth continues to outperform that of the competition.[2]
  • As an eBay seller, reviews have the potential to make or destroy you, therefore you must take every step possible to maintain a 99%+ satisfaction rating.[3]
  • According to estimates, that 40% of the online retail market worldwide will be through online marketplaces by 2020.[3]
  • Even while the top three marketplaces, Taobao, Tmall, and Amazon, account for more over 60% of the 3.23 trillion in gross product value of the Top 100, smaller online malls are gaining ground by expanding quickly and increasing market share.[4]
  • Two-thirds of worldwide ecommerce sales last year were made via platforms run by companies like Alibaba, Amazon, eBay, and others, according to digital commerce 360’s data.[4]
  • If a business offers live chat help, 38% of customers are more inclined to make a purchase from them.[5]
  • A purchase was made by 43% of online customers when they were in bed, 25% at a physical store, and 23% in an office.[5]
  • A poor smartphone experience, according to 52% of users, makes them less inclined to interact with a brand.[5]
  • 69% of in-store customers prefer reading reviews on their phones over asking a store employee for assistance.[5]
  • After seeing an internet video regarding a product or service, 73% of Americans are more inclined to purchase it.[5]
  • Consumers who received great customer service are more inclined than average to recommend a company (77%).[5]
  • Customers are 86% likely to make another purchase from a company that offers exceptional customer service, according to a study.[5]
  • 60% of American express customers surveyed said they prefer to utilize apps or chat facilities for quick responses to basic queries.[5]
  • Consumers are most open to buying products through Facebook (20%), followed by Pinterest (17%), Instagram (14%), Twitter (12%) and Snapchat (10%).[5]
  • Email accounted for 10% of all online conversions in 2016, and it was a crucial component of ecommerce marketing.[5]
  • Amazon’s app was used by 81% of American mobile users in 2019, making it the most widely used shopping app in the nation.[5]
  • When a customer abandons their shopping basket during checkout, shipping and taxes account for 53% of the time.[5]
  • Compared to previous generations, Millennials and Gen Xers spend 50% more time online buying.[5]
  • Revenue may increase by 25% when personalized eCommerce consumer experiences are provided online or via marketing channels.[5]
  • 46% of online retailers are considering combining their fulfillment networks with those of other companies compete with Amazon.[5]
  • Cyber Monday will continue to be the biggest online shopping day in the US, with sales up 16.9% year-over-year.[5]
  • 62% of weekly internet shoppers prefer making purchases online versus going to a physical store.[6]
  • On Esty, the most popular handmade category is home & living, which accounts for 25% of their sellers.[6]
  • In 2020, Esty generated over $1.7 billion in sales, an increase of over 100% from the previous year.[6]
  • From 2019 to 2025, it is anticipated to generate $525.1 billion, or 11.4% of the Global Compound Annual Growth Rate.[6]
  • Users of desktop computers made purchases with an average value that was 42% more than those using mobile devices to browse.[6]
  • The majority of those delaying payments—roughly 75% —are under 45, although there has been an increase in customers over 60 utilizing BNPL services.[7]
  • The Worldwide and United States eCommerce Market Report and Forecast estimates that the value of global e commerce marketing will be 7 million in 2022 and 20 million by 2028, with a CAGR of 17%.[7]
  • By 2023, eMarketer projects that online retail sales will exceed $6.17 trillion, with ecommerce websites accounting for 22.3% of all retail sales.[7]
  • The United Kingdom, which accounts for 48% of retail ecommerce sales, is the third largest ecommerce market after China and the US.[7]
  • From 2021 to 2028, BNLP is anticipated to expand in Vietnam at a compound annual growth rate of 36%.[7]
  • Based on a survey of 8,709 consumers worldwide in 29 different countries 65% of customers, according to CSA Research, prefer material in their language, even if it is of low quality.[7]
  • With 52.1% of all retail ecommerce sales globally and slightly over $2 trillion in total online sales in 2021, China continues to dominate the global ecommerce business.[7]
  • In 2021, China’s ecommerce sales were expected to reach $2.1 trillion, more than double the size of the US market.[7]
  • Global eCommerce sales are expected to climb by 16.8% during the most recent recorded period, according to cumulative statistics.[7]
  • Continued growth is anticipated to reach 24.5% by 2025, representing an increase of 6.7 percentage points in only five years.[7]
  • In 2021, Shopify merchants’ mobile sales through BFCM accounted for 71% of all online transactions.[7]
  • In Australia, 30% of adults possess BNPL accounts, with younger consumers driving this percentage higher.[7]
  • Cross border trade was least prevalent in the Japanese and South Korean markets, where those figures increased to 41% and 36%, respectively.[7]
  • Over 67% of global consumers surveyed by said they’d made a cross-border purchase in their lives.[7]
  • BNLP, which receives 30% of all payments and is most well known in Germany, is another point worth mentioning.[7]
  • More than 67% of customers worldwide who responded to’s poll stated they had ever made a cross.[7]
  • With a 17.9% gain in ecommerce market share over the course of two years, that figure is predicted to reach 21% in 2022.[7]
  • With 49% of businesses spending in social commerce content in 2022, the rivalry is increasing.[7]
  • Morris Cohen, Wharton professor of operations information and decisions, claims that the Covid-19 pandemic had an effect on supply chains that was comparable to having an earthquake or tsunami.[7]
  • This is due to: (1) rapid urbanization and technological advancements; (2) more than 85% of new middle-class growth residing in APAC; and (3) a host of government and private-led initiatives in China.[7]
  • While only 30% of US consumers report purchasing goods through social platforms, nearly half of China’s consumers already shop on social, generating over $351 billion in sales over 2021.[7]
  • Mercado Libre is one of the world’s fastest growing online markets, with an anticipated compound annual growth rate (CAGR) of almost 62% between 2020 and 2022.[8]
  • 69% of sellers on Etsy consider their Etsy shops as businesses, and 60% of vendors are from the US.[9]
  • 89% of consumers indicated they were more inclined to make a purchase from Amazon than from any other e commerce seller, and Amazon source has 45% of the market for us online purchases.[9]
  • Over 80 million products are sold on Walmart, and 50% of customers begin by browsing shopping websites like Walmart.[9]
  • 35-64 years is the average eBay user’s age, and 16% of the items sold on eBay are from the “Electronics and Accessories” category.[9]
  • 43% of consumers said they feel better about purchasing online today. Roughly 40% of customers claim to be more at ease using digital technology now than they were before lockdown (Wunderman Thompson Commerce).[10]
  • To create a smooth user experience for consumers, 51% of ecommerce businesses have deployed automation technology across sales, marketing, and customer care departments.[10]
  • If one online store’s delivery has a smaller environmental effect than another, 52% of online buyers say they would select it over the competition.[10]
  • Before adding additional goods to their online shopping basket, 65% of consumers claim to verify the free shipping criteria (NRF, 2019).[10]
  • Over the next five years, it is anticipated that online markets will account for 75% of B2B procurement expenditure.[10]
  • By 2027, 80% of retail executives anticipate that their organizations will employ intelligent automation driven by AI.[10]
  • 96% of American small enterprises that use eBay export to an average of 17 different nations.[10]
  • 76% of Amazon customers, according to Amazon, use the search bar to locate products, and search advertising helps firms stand out from the crowd.[10]
  • The “Meet the 2020 consumers driving change” report from iBM for eight out of ten customers, sustainability is a key consideration when making purchases.[10]
  • Online shopping will likely account for 95% of retail sales by 2040, and conventional stores may not even exist then.[10]
  • Comparatively, the average number of countries that 1% of typical US enterprises sell to each year is 4.[10]
  • Gen X and Baby Boomers comprised the largest demographic on eBay, with 32% of the site’s buyers aged 35 to 49 and 29% aged 50 to 64.[10]
  • For instance, on eBay, in hot categories, sponsored items may appear on the first page of search results in excess of 50% of the time.[10]
  • According to Statista, global internet sales will account for 22% of all retail sales by 2023, up from 14.1% in 2019.[10]
  • The majority of respondents said they would spend an extra 35% on a brand that was ecologically friendly.[10]
  • The trend toward online purchasing in several areas, such as home goods, is probably going to continue in 2022.[10]
  • In 2025, it is expected that the worldwide Artificial Intelligence market would be worth $190.61 billion.[10]
  • The size of the worldwide B2B ecommerce market was estimated at $6.64 trillion in 2020, and it is anticipated to increase at a CAGR of 18.7% from 2021 to 2028.[10]
  • According to eMarketer, the pandemic increase in online sales sped up growth in US ecommerce channel advertising to 49.8%.[10]
  • In 2020, the percentage of online retail sales in total retail sales climbed from 16% to 19% due to the growth of ecommerce and the COVID-19.[10]
  • Nearly 40% of American internet purchases are made via Amazon Prime, while roughly 65% are made through Walmart.[11]
  • About 64% of Amazon customers cite price as their primary consideration when making a purchase.[11]
  • According to Forbes, Walmart’s online sales soared by 74% during the worldwide epidemic, propelling them past eBay and placing them as the world’s second.[11]
  • More than 50% of online buyers are married or in a relationship with children, and more than 30% of them are between the ages of 23 and 38.[11]
  • Walmart announced first quarter total US sales of $103 billion, up 57% over the same period in the previous year.[11]
  • From before the implementation of COVID-19 until the end of January 2022, Walmart’s ecommerce revenue surged by almost 90%.[11]

Also Read

How Useful is Marketplace

One of the main advantages of marketplaces is the ease with which consumers can browse and compare products from multiple sellers in one place. This saves time and effort for shoppers, who can quickly find the best deals without the need to visit multiple stores or websites. This convenience is especially valuable in today’s fast-paced world, where time is a valuable commodity.

Marketplaces also offer a level of transparency and security that is often lacking in traditional retail environments. With user reviews, ratings, and seller feedback readily available, consumers can make more informed purchasing decisions and avoid scams and subpar products. This accountability fosters trust between buyers and sellers, improving the overall shopping experience for both parties.

Furthermore, marketplaces provide a platform for small businesses and independent sellers to reach a wider audience and compete with larger corporations. By eliminating the need for physical storefronts and reducing marketing costs, marketplaces level the playing field for entrepreneurs and create opportunities for economic growth and innovation.

For buyers, marketplaces offer a diverse selection of products that cater to a wide range of preferences and budgets. Whether you’re looking for high-end luxury items or budget-friendly essentials, marketplaces have something for everyone. This variety ensures that consumers can find exactly what they’re looking for, no matter how niche or specific their needs may be.

In addition, marketplaces have revolutionized the way we shop by incorporating features such as one-click purchasing, personalized recommendations, and subscription services. These innovations streamline the shopping experience and make it more convenient and enjoyable for consumers, leading to increased customer satisfaction and loyalty.

Despite these benefits, some critics argue that marketplaces contribute to a homogenization of products and discourage local businesses from thriving. They argue that the dominance of big online retailers stifles competition and limits consumer choice. While these concerns are valid, marketplaces also provide a platform for small businesses to reach a global audience and compete on a larger scale.

Ultimately, the usefulness of marketplaces depends on how they are utilized and regulated. Proper oversight and consumer protections are essential to ensure that marketplaces operate fairly and transparently. By balancing the interests of buyers and sellers, marketplaces can continue to provide value to our economy and society as a whole.

In conclusion, marketplaces play a vital role in our economy and offer numerous benefits to consumers and businesses alike. As technology continues to advance and consumer preferences evolve, marketplaces will continue to adapt and innovate to meet the needs of an ever-changing marketplace.


  1. hootsuite –
  2. bigcommerce –
  3. bigcommerce –
  4. digitalcommerce360 –
  5. edesk –
  6. kreezalid –
  7. shopify –
  8. statista –
  9. webfx –
  10. webinterpret –
  11. zentail –
  12. thrivemyway –

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