Media and Influencer Targeting Statistics


Steve Goldstein
Steve Goldstein
Business Formation Expert
Steve Goldstein runs LLCBuddy, helping entrepreneurs set up their LLCs easily. He offers clear guides, articles, and FAQs to simplify the process. His team keeps everything accurate and current, focusing on state rules, registered agents, and compliance. Steve’s passion for helping businesses grow makes LLCBuddy a go-to resource for starting and managing an LLC.

All Posts by Steve Goldstein →
Business Formation Expert  |   Fact Checked by Editorial Staff
Last updated: 
LLCBuddy™ offers informative content for educational purposes only, not as a substitute for professional legal or tax advice. We may earn commissions if you use the services we recommend on this site.
At LLCBuddy, we don't just offer information; we provide a curated experience backed by extensive research and expertise. Led by Steve Goldstein, a seasoned expert in the LLC formation sector, our platform is built on years of hands-on experience and a deep understanding of the nuances involved in establishing and running an LLC. We've navigated the intricacies of the industry, sifted through the complexities, and packaged our knowledge into a comprehensive, user-friendly guide. Our commitment is to empower you with reliable, up-to-date, and actionable insights, ensuring you make informed decisions. With LLCBuddy, you're not just getting a tutorial; you're gaining a trustworthy partner for your entrepreneurial journey.

Media and Influencer Targeting Statistics 2023: Facts about Media and Influencer Targeting outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Media and Influencer Targeting, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

How much of an impact will Media and Influencer Targeting Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your questions here.

Please read the page carefully and don’t miss any words.

Top Media and Influencer Targeting Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 71 Media And Influencer Targeting Statistics on this page 🙂

Media And Influencer Targeting “Latest” Statistics

  • Twitter claims that when users saw brand and influencer tweets, their purchase intent increased by 5.2 times, as opposed to only 2.7 times when they saw brand tweets alone.[1]
  • 57% of businesses now use influencers in their marketing mix, and 21% intend to do so in the upcoming year.[1]
  • Many budgets for influencer marketing are on the rise, with 19% of marketers expected to invest an average of $1,000-$10,000 followed by 18% spending $100,000 to $500,000 in multifaceted campaigns.[1]
  • Influencers are now rivaling friends in terms of building trust, with 61% of Twitter users following a creator resulting in a 61% lift in brand favorability and a 64% increase in recommendation intent.[1]
  • According to the State of Influencer Marketing 2020, 66% of marketers want to raise their spending for influencer marketing, this area of marketing is becoming the fastest-growing channel for brands, beating organic search, paid search and email marketing.[1]
  • 25% of Instagram users in the U.S. said that a creators recommendation led them to make their purchase.[2]
  • 86% of influencer marketers regularly use social media platforms’ shoppability capabilities.[2]
  • Brand-creator collaborations accounted for about 70% of all reported influencer revenue in 2021.[2]
  • 34.5% of companies currently pay influencers in cash in an equal ratio with 34.5% of influencers are compensated in product samples.[3]
  • 39% of consumers claim to find products via expert bloggers’ or vloggers’ internet articles with celebrity endorsements.[3]
  • 60% of marketers agreed that influencer-generated content outperforms sponsored posts in terms of performance and engagement.[3]
  • Influencer marketing has been employed in campaigns by 93% of marketers, and it is now recognized as a crucial advertising tactic.[3]
  • 79% of individuals allow their friends and relatives use social media to influence their shopping choices, according to iScoop.[3]
  • 87% of those who saw product information postings on the site followed brands, went to their physical location, or made purchases as a result.[3]
  • 25% of businesses offered discounts on items to influencers, while just 5.9% of brands chose freebies as a form of reward.[3]
  • In the BigCommerce Influencer Marketing Survey, 89% of participants said that influencer marketing offers a greater return on investment than other types of marketing.[3]
  • In 2021, 55% of marketers planned to utilize YouTube ahead of Instagram for influencer marketing.[4]
  • Influencer marketing is considered a successful marketing strategy by 90% of study respondents.[4]
  • From a mere $1.7 billion in 2016, influencer marketing is estimated to have grown to a market size of $9.7 billion in 2020 and is expected to jump further to $16.4 billion in 2022.[4]
  • 89% said ROI from influencer marketing was comparable to or better than other networks, according to influencer marketing agency, Mediakix.[5]
  • 60% of millennials prefer YouTube influencers over established media figures when seeking guidance.[6]
  • According to a 2019 influencer marketing global survey, 74% would spend between $1-$629 on purchases recommended by influencers.[6]
  • In 2019, 17% of businesses spent more than half of their marketing budgets on influencer marketing, according to a report by Mediakix.[6]
  • In 2020, nearly all (>90%) influencer campaigns target Instagram in their marketing mix.[6]
  • According to SocialPubli’s 2020 Influencer Marketing report, 89% of marketers believe that influencer marketing is effective.[7]
  • 19% of marketers will spend $1,000 – $10,000 per year on influencer marketing in 2020, while 18% are spending between $100,000 – $500,000 per year.[8]
  • 69% of marketers anticipate investing the most funds in Instagram influencer marketing.[8]
  • 17% of marketers, a tiny but substantial portion, want to devote more than half of their overall marketing budget on influencer marketing.[8]
  • 75% of marketers that employ influencer marketing assess performance using engagement, which is by far the most popular metric.[8]
  • Over 90% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels.[8]
  • Only 39% of marketers intended to raise their influencer marketing budget in 2018, indicating that brands would spend much more in influencer marketing this year.[8]
  • 78% of marketers said that Instagram posts were the most successful content type for influencer marketing when asked to name other forms.[8]
  • 58% of participants said that over the previous six months, they had actually bought a product as a result of an influencer’s suggestion.[9]
  • 68% of bloggers prefer working with brands directly as opposed to via an agency or other network.[10]
  • 75% of marketing and communication experts say verified web traffic of the influencer is the most vital factor for selecting an influencer.[10]
  • More than 40% of twitter users have bought a product after reading a post from an influencer, according to a USP solutions survey.[10]
  • 75% of firms anticipate devoting a significant portion of the budget to influencer marketing in 2022.[10]
  • 92% of consumers prefer suggestions from people they don’t even know over brands.[11]
  • Teenage YouTube users are 70% more likely to believe influencers than conventional celebrities.[12]
  • Source influencer marketing is used by 57% of businesses in the beauty and fashion industries, and another 21% aim to employ it in their campaigns in 2017.[12]
  • 34% of brands say they have difficulty finding influencers, which is down slightly from 2021 when 39% stated they had trouble identifying people to work with.[13]
  • In 2021, 36% of respondents to the State of Influencer Marketing survey said they mostly compensated influencers with free samples.[13]
  • 51% of marketers believe that using influencer marketing results in greater customer acquisition.[13]
  • Engagement is used by 77% of marketers to gauge the performance of their influencer marketing, with clicks coming in second at 65%.[13]
  • 90% of marketers state that they’re most interested in working with Micro-influencers, followed by Macro influencers (72%).[13]
  • Tiktok’s engagement rates are rising, exceeding those of YouTube and Instagram in 2021, particularly for micro-influencers (17.96%).[13]
  • According to 64% of marketers today, they now employ influencer marketing or intend to in 2022.[13]
  • According to the State of Influencer Marketing survey, 66% of marketers anticipate raising their spending for influencer marketing in 2020.[13]
  • According to a 2021 analysis by Influencer Marketing Hub, 56% of polled marketers said they have collaborated with the same influencer more than once.[13]
  • The 2022 Influencer Marketing Hub poll revealed that 72% of marketers agree that influencer marketing produces higher quality clients and a staggering 90% of marketers feel that influencer marketing is successful.[13]
  • Micro Instagram influencers enjoy an engagement rate of 3.86% on average, compared to mega influencers’ (1.21%).[13]
  • When compared to tweets from brands or corporations, Twitter discovered a 5.2% increase in purchase intent for tweets from influencers.[13]
  • According to Fourcommunications (2018), consumers believe that 49% of their decisions are influenced by social media influencer recommendations.[14]
  • 71% of customers are inclined to suggest a company to their friends and family after having a favorable encounter with it on social media.[14]
  • 73% of marketers say their company has benefited much or somewhat from social media marketing.[14]
  • By 2023, brands will be spending $4.62 billion per year on influencer marketing.[15]
  • By 2022, it’s estimated that 72.5% of marketers plan to increase their influencer marketing budgets over the coming year.[15]
  • 54% of consumers follow their preferred brands when using social media to research products.[15]
  • 63% of marketers want to boost their spending for influencer marketing in the next year since retailers are becoming more aware of the irrefutable advantages of influencer marketing.[15]
  • The value of influencer marketing lies in the fact that 61% of consumers trust influencers’ recommendations. Greater than the 38% of people who believe marketed, often inaccurate, social media material.[15]
  • 48% of marketers in the US who’ve utilized influencers in their outreach are planning to further increase their budget for influencer-focused campaigns this year.[16]
  • Spending on YouTube influencer marketing is predicted to have increased from 5.5 billion to 6.6 billion U.S. dollars globally.[17]
  • According to Pew Research, 81% of American social media users use YouTube, while 69% claim they use Facebook.[18]
  • About 40% of customers make a purchase after viewing it on an influencer’s social media profile.[18]
  • 70% of shoppers in the U.S, Mexico, and Colombia have made a purchase after seeing a product on YouTube.[18]
  • More than 1 in 5 (21%) of global social media users between the ages of 16 and 64 years old name following celebrities and influencers as one of their primary reasons for using social media at all.[18]
  • 41% of customers claim to come across at least one new product or brand highlighted or pushed by an influencer per week.[18]
  • Consumers are 58% more likely to have positive vibes about an ad on TV, Facebook, or YouTube if they’re first exposed to the campaign via an influencer’s post.[18]
  • 90% of poll participants from Influencer Marketing Hub said they thought influencer marketing was a successful marketing strategy.[18]
  • According to Influencer Marketing Hub, 43% of the companies aim to boost their spending and 75% of brands employ influencer marketing.[18]
  • 67% of companies, down from 80% in 2020, utilize Instagram in their influencer marketing campaigns.[18]

Also Read

How Useful is Media and Influencer Targeting

Media targeting involves identifying specific media outlets, whether it be traditional print publications, online news sites, or social media channels, where your target audience is likely to consume content. By strategically placing advertisements or sponsored content in these outlets, businesses can effectively reach their desired demographic and increase brand visibility.

Influencer targeting, on the other hand, involves partnering with popular social media personalities, bloggers, or vloggers who have a large following and influence over their audience. By collaborating with influencers whose followers align with your target market, businesses can leverage their authenticity and influence to promote products or services in a more organic way.

Both media and influencer targeting offer unique benefits that can help enhance a company’s marketing strategies. Media targeting allows for mass reach and exposure to a wider audience through various channels, while influencer targeting offers a more personalized and targeted approach that resonates with consumers on a more personal level.

One of the key advantages of media and influencer targeting is the ability to track and measure the effectiveness of marketing campaigns with more precision. Through analytics and data insights, businesses can determine the success of their initiatives in real-time and make adjustments to optimize performance.

Moreover, by utilizing media and influencer targeting, companies can create more engaging and compelling content that captures the attention of their target audience. Whether it be through thought-provoking articles in reputable publications or authentic product reviews from influencers, businesses can generate buzz and create a lasting impact on consumers.

Another benefit of media and influencer targeting is the ability to build brand credibility and authority. By associating with trusted media outlets or partnering with respected influencers, businesses can enhance their brand image and foster trust among consumers. This can lead to increased brand loyalty and customer retention over time.

In conclusion, media and influencer targeting are invaluable tools for businesses looking to grow their reach and engage with consumers in a meaningful way. By leveraging the power of targeted advertising and strategic partnerships, companies can amplify their marketing efforts and achieve their business objectives more effectively. As the digital landscape continues to evolve, it is essential for businesses to embrace media and influencer targeting as essential components of their marketing strategies.

Reference

  1. digitalmarketinginstitute – https://digitalmarketinginstitute.com/blog/20-influencer-marketing-statistics-that-will-surprise-you
  2. grin – https://grin.co/blog/influencer-marketing-statistics/
  3. influencermarketinghub – https://influencermarketinghub.com/influencer-marketing-statistics/
  4. influencermarketinghub – https://influencermarketinghub.com/influencer-marketing/
  5. sproutsocial – https://sproutsocial.com/insights/influencer-marketing/
  6. startupbonsai – https://startupbonsai.com/influencer-marketing-statistics/
  7. agilitypr – https://www.agilitypr.com/pr-news/public-relations/influencer-marketing-statistics-you-should-know-in-2021/
  8. bigcommerce – https://www.bigcommerce.com/blog/influencer-marketing-statistics/
  9. convinceandconvert – https://www.convinceandconvert.com/influencer-marketing/influencer-marketing-statistics/
  10. enterpriseappstoday – https://www.enterpriseappstoday.com/stats/influencer-marketing-statistics.html
  11. ion – https://www.ion.co/11-essential-stats-for-influencer-marketing-in-2016
  12. ion – https://www.ion.co/essential-stats-for-influencer-marketing-in-2017
  13. meltwater – https://www.meltwater.com/en/blog/influencer-marketing-statistics
  14. oberlo – https://www.oberlo.com/blog/social-media-marketing-statistics
  15. shopify – https://www.shopify.com/blog/influencer-marketing-statistics
  16. socialmediatoday – https://www.socialmediatoday.com/news/the-rising-importance-of-influencer-marketing-statistics-and-trends-info/519084/
  17. statista – https://www.statista.com/topics/2496/influence-marketing/
  18. theshelf – https://www.theshelf.com/the-blog/influencer-marketing-stats/

Leave a Comment