Media and Influencer Targeting Statistics

Media and Influencer Targeting Statistics 2023: Facts about Media and Influencer Targeting outlines the context of what’s happening in the tech world.

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Top Media and Influencer Targeting Statistics 2023

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Media And Influencer Targeting “Latest” Statistics

• Twitter claims that when users saw brand and influencer tweets, their purchase intent increased by 5.2 times, as opposed to only 2.7 times when they saw brand tweets alone.^[1]
• 57% of businesses now use influencers in their marketing mix, and 21% intend to do so in the upcoming year.^[1]
• Many budgets for influencer marketing are on the rise, with 19% of marketers expected to invest an average of $1,000-$10,000 followed by 18% spending $100,000 to $500,000 in multifaceted campaigns.^[1]
• Influencers are now rivaling friends in terms of building trust, with 61% of Twitter users following a creator resulting in a 61% lift in brand favorability and a 64% increase in recommendation intent.^[1]
• According to the State of Influencer Marketing 2020, 66% of marketers want to raise their spending for influencer marketing, this area of marketing is becoming the fastest-growing channel for brands, beating organic search, paid search and email marketing.^[1]
• 25% of Instagram users in the U.S. said that a creators recommendation led them to make their purchase.^[2]
• 86% of influencer marketers regularly use social media platforms’ shoppability capabilities.^[2]
• Brand-creator collaborations accounted for about 70% of all reported influencer revenue in 2021.^[2]
• 34.5% of companies currently pay influencers in cash in an equal ratio with 34.5% of influencers are compensated in product samples.^[3]
• 39% of consumers claim to find products via expert bloggers’ or vloggers’ internet articles with celebrity endorsements.^[3]
• 60% of marketers agreed that influencer-generated content outperforms sponsored posts in terms of performance and engagement.^[3]
• Influencer marketing has been employed in campaigns by 93% of marketers, and it is now recognized as a crucial advertising tactic.^[3]
• 79% of individuals allow their friends and relatives use social media to influence their shopping choices, according to iScoop.^[3]
• 87% of those who saw product information postings on the site followed brands, went to their physical location, or made purchases as a result.^[3]
• 25% of businesses offered discounts on items to influencers, while just 5.9% of brands chose freebies as a form of reward.^[3]
• In the BigCommerce Influencer Marketing Survey, 89% of participants said that influencer marketing offers a greater return on investment than other types of marketing.^[3]
• In 2021, 55% of marketers planned to utilize YouTube ahead of Instagram for influencer marketing.^[4]
• Influencer marketing is considered a successful marketing strategy by 90% of study respondents.^[4]
• From a mere $1.7 billion in 2016, influencer marketing is estimated to have grown to a market size of $9.7 billion in 2020 and is expected to jump further to $16.4 billion in 2022.^[4]
• 89% said ROI from influencer marketing was comparable to or better than other networks, according to influencer marketing agency, Mediakix.^[5]
• 60% of millennials prefer YouTube influencers over established media figures when seeking guidance.^[6]
• According to a 2019 influencer marketing global survey, 74% would spend between $1-$629 on purchases recommended by influencers.^[6]
• In 2019, 17% of businesses spent more than half of their marketing budgets on influencer marketing, according to a report by Mediakix.^[6]
• In 2020, nearly all (>90%) influencer campaigns target Instagram in their marketing mix.^[6]
• According to SocialPubli’s 2020 Influencer Marketing report, 89% of marketers believe that influencer marketing is effective.^[7]
• 19% of marketers will spend $1,000 – $10,000 per year on influencer marketing in 2020, while 18% are spending between $100,000 – $500,000 per year.^[8]
• 69% of marketers anticipate investing the most funds in Instagram influencer marketing.^[8]
• 17% of marketers, a tiny but substantial portion, want to devote more than half of their overall marketing budget on influencer marketing.^[8]
• 75% of marketers that employ influencer marketing assess performance using engagement, which is by far the most popular metric.^[8]
• Over 90% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels.^[8]
• Only 39% of marketers intended to raise their influencer marketing budget in 2018, indicating that brands would spend much more in influencer marketing this year.^[8]
• 78% of marketers said that Instagram posts were the most successful content type for influencer marketing when asked to name other forms.^[8]
• 58% of participants said that over the previous six months, they had actually bought a product as a result of an influencer’s suggestion.^[9]
• 68% of bloggers prefer working with brands directly as opposed to via an agency or other network.^[10]
• 75% of marketing and communication experts say verified web traffic of the influencer is the most vital factor for selecting an influencer.^[10]
• More than 40% of twitter users have bought a product after reading a post from an influencer, according to a USP solutions survey.^[10]
• 75% of firms anticipate devoting a significant portion of the budget to influencer marketing in 2022.^[10]
• 92% of consumers prefer suggestions from people they don’t even know over brands.^[11]
• Teenage YouTube users are 70% more likely to believe influencers than conventional celebrities.^[12]
• Source influencer marketing is used by 57% of businesses in the beauty and fashion industries, and another 21% aim to employ it in their campaigns in 2017.^[12]
• 34% of brands say they have difficulty finding influencers, which is down slightly from 2021 when 39% stated they had trouble identifying people to work with.^[13]
• In 2021, 36% of respondents to the State of Influencer Marketing survey said they mostly compensated influencers with free samples.^[13]
• 51% of marketers believe that using influencer marketing results in greater customer acquisition.^[13]
• Engagement is used by 77% of marketers to gauge the performance of their influencer marketing, with clicks coming in second at 65%.^[13]
• 90% of marketers state that they’re most interested in working with Micro-influencers, followed by Macro influencers (72%).^[13]
• Tiktok’s engagement rates are rising, exceeding those of YouTube and Instagram in 2021, particularly for micro-influencers (17.96%).^[13]
• According to 64% of marketers today, they now employ influencer marketing or intend to in 2022.^[13]
• According to the State of Influencer Marketing survey, 66% of marketers anticipate raising their spending for influencer marketing in 2020.^[13]
• According to a 2021 analysis by Influencer Marketing Hub, 56% of polled marketers said they have collaborated with the same influencer more than once.^[13]
• The 2022 Influencer Marketing Hub poll revealed that 72% of marketers agree that influencer marketing produces higher quality clients and a staggering 90% of marketers feel that influencer marketing is successful.^[13]
• Micro Instagram influencers enjoy an engagement rate of 3.86% on average, compared to mega influencers’ (1.21%).^[13]
• When compared to tweets from brands or corporations, Twitter discovered a 5.2% increase in purchase intent for tweets from influencers.^[13]
• According to Fourcommunications (2018), consumers believe that 49% of their decisions are influenced by social media influencer recommendations.^[14]
• 71% of customers are inclined to suggest a company to their friends and family after having a favorable encounter with it on social media.^[14]
• 73% of marketers say their company has benefited much or somewhat from social media marketing.^[14]
• By 2023, brands will be spending $4.62 billion per year on influencer marketing.^[15]
• By 2022, it’s estimated that 72.5% of marketers plan to increase their influencer marketing budgets over the coming year.^[15]
• 54% of consumers follow their preferred brands when using social media to research products.^[15]
• 63% of marketers want to boost their spending for influencer marketing in the next year since retailers are becoming more aware of the irrefutable advantages of influencer marketing.^[15]
• The value of influencer marketing lies in the fact that 61% of consumers trust influencers’ recommendations. Greater than the 38% of people who believe marketed, often inaccurate, social media material.^[15]
• 48% of marketers in the US who’ve utilized influencers in their outreach are planning to further increase their budget for influencer-focused campaigns this year.^[16]
• Spending on YouTube influencer marketing is predicted to have increased from 5.5 billion to 6.6 billion U.S. dollars globally.^[17]
• According to Pew Research, 81% of American social media users use YouTube, while 69% claim they use Facebook.^[18]
• About 40% of customers make a purchase after viewing it on an influencer’s social media profile.^[18]
• 70% of shoppers in the U.S, Mexico, and Colombia have made a purchase after seeing a product on YouTube.^[18]
• More than 1 in 5 (21%) of global social media users between the ages of 16 and 64 years old name following celebrities and influencers as one of their primary reasons for using social media at all.^[18]
• 41% of customers claim to come across at least one new product or brand highlighted or pushed by an influencer per week.^[18]
• Consumers are 58% more likely to have positive vibes about an ad on TV, Facebook, or YouTube if they’re first exposed to the campaign via an influencer’s post.^[18]
• 90% of poll participants from Influencer Marketing Hub said they thought influencer marketing was a successful marketing strategy.^[18]
• According to Influencer Marketing Hub, 43% of the companies aim to boost their spending and 75% of brands employ influencer marketing.^[18]
• 67% of companies, down from 80% in 2020, utilize Instagram in their influencer marketing campaigns.^[18]

Also Read

How Useful is Media and Influencer Targeting

Media targeting involves selecting specific media channels and platforms to reach a particular audience. This can include anything from television and radio to digital and social media. By utilizing demographic and psychographic data, brands can pinpoint where their target customers are spending their time and tailor their messaging accordingly. This allows for more efficient use of marketing resources and ensures that brands are reaching the right people with the right message.

Influencer targeting, on the other hand, involves partnering with individuals who have a large and engaged following on social media to promote a brand or product. These influencers have built trust and credibility with their audience, making their endorsements highly valuable to brands. By working with influencers whose followers align with their target demographic, brands can expand their reach and increase brand awareness.

Both media and influencer targeting offer unique benefits to brands that traditional marketing strategies often cannot replicate. Media targeting allows for more precise reach and audience segmentation, while influencer targeting provides a level of authenticity and credibility that traditional advertising lacks. Together, these strategies can help brands build stronger relationships with consumers and ultimately drive sales.

However, while media and influencer targeting are undoubtedly useful, they are not without their challenges. With the constant influx of content and advertisements on social media, it can be difficult for brands to stand out and capture the attention of consumers. Additionally, the landscape of influencer marketing is constantly evolving, with new influencers emerging and algorithms changing regularly. This makes it imperative for brands to stay up-to-date with the latest trends and continuously evaluate their strategies.

In addition, the authenticity of influencers’ endorsements can sometimes come into question, especially as consumers become more wary of sponsored content. Brands must carefully select influencers whose values align with their own and ensure that partnerships feel genuine and authentic to consumers.

Overall, media and influencer targeting are powerful tools that can help brands reach their target audience in a meaningful and impactful way. By leveraging the strengths of both strategies, brands can create more personalized and engaging marketing campaigns that resonate with consumers. While challenges may arise, such as standing out in a crowded social media landscape or maintaining authenticity with influencers, the benefits of media and influencer targeting far outweigh the potential drawbacks.

As brands continue to navigate the ever-changing marketing landscape, media and influencer targeting will remain essential components of a successful marketing strategy. By understanding the unique advantages and challenges of these tactics, brands can create more effective and engaging campaigns that connect with their audience on a deeper level.

Reference

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1. digitalmarketinginstitute – https://digitalmarketinginstitute.com/blog/20-influencer-marketing-statistics-that-will-surprise-you
2. grin – https://grin.co/blog/influencer-marketing-statistics/
3. influencermarketinghub – https://influencermarketinghub.com/influencer-marketing-statistics/
4. influencermarketinghub – https://influencermarketinghub.com/influencer-marketing/
5. sproutsocial – https://sproutsocial.com/insights/influencer-marketing/
6. startupbonsai – https://startupbonsai.com/influencer-marketing-statistics/
7. agilitypr – https://www.agilitypr.com/pr-news/public-relations/influencer-marketing-statistics-you-should-know-in-2021/
8. bigcommerce – https://www.bigcommerce.com/blog/influencer-marketing-statistics/
9. convinceandconvert – https://www.convinceandconvert.com/influencer-marketing/influencer-marketing-statistics/
10. enterpriseappstoday – https://www.enterpriseappstoday.com/stats/influencer-marketing-statistics.html
11. ion – https://www.ion.co/11-essential-stats-for-influencer-marketing-in-2016
12. ion – https://www.ion.co/essential-stats-for-influencer-marketing-in-2017
13. meltwater – https://www.meltwater.com/en/blog/influencer-marketing-statistics
14. oberlo – https://www.oberlo.com/blog/social-media-marketing-statistics
15. shopify – https://www.shopify.com/blog/influencer-marketing-statistics
16. socialmediatoday – https://www.socialmediatoday.com/news/the-rising-importance-of-influencer-marketing-statistics-and-trends-info/519084/
17. statista – https://www.statista.com/topics/2496/influence-marketing/
18. theshelf – https://www.theshelf.com/the-blog/influencer-marketing-stats/