Media and Influencer Targeting Statistics


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Media and Influencer Targeting Statistics 2023: Facts about Media and Influencer Targeting outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Media and Influencer Targeting, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

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Top Media and Influencer Targeting Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 71 Media And Influencer Targeting Statistics on this page 🙂

Media And Influencer Targeting “Latest” Statistics

  • Twitter claims that when users saw brand and influencer tweets, their purchase intent increased by 5.2 times, as opposed to only 2.7 times when they saw brand tweets alone.[1]
  • 57% of businesses now use influencers in their marketing mix, and 21% intend to do so in the upcoming year.[1]
  • Many budgets for influencer marketing are on the rise, with 19% of marketers expected to invest an average of $1,000-$10,000 followed by 18% spending $100,000 to $500,000 in multifaceted campaigns.[1]
  • Influencers are now rivaling friends in terms of building trust, with 61% of Twitter users following a creator resulting in a 61% lift in brand favorability and a 64% increase in recommendation intent.[1]
  • According to the State of Influencer Marketing 2020, 66% of marketers want to raise their spending for influencer marketing, this area of marketing is becoming the fastest-growing channel for brands, beating organic search, paid search and email marketing.[1]
  • 25% of Instagram users in the U.S. said that a creators recommendation led them to make their purchase.[2]
  • 86% of influencer marketers regularly use social media platforms’ shoppability capabilities.[2]
  • Brand-creator collaborations accounted for about 70% of all reported influencer revenue in 2021.[2]
  • 34.5% of companies currently pay influencers in cash in an equal ratio with 34.5% of influencers are compensated in product samples.[3]
  • 39% of consumers claim to find products via expert bloggers’ or vloggers’ internet articles with celebrity endorsements.[3]
  • 60% of marketers agreed that influencer-generated content outperforms sponsored posts in terms of performance and engagement.[3]
  • Influencer marketing has been employed in campaigns by 93% of marketers, and it is now recognized as a crucial advertising tactic.[3]
  • 79% of individuals allow their friends and relatives use social media to influence their shopping choices, according to iScoop.[3]
  • 87% of those who saw product information postings on the site followed brands, went to their physical location, or made purchases as a result.[3]
  • 25% of businesses offered discounts on items to influencers, while just 5.9% of brands chose freebies as a form of reward.[3]
  • In the BigCommerce Influencer Marketing Survey, 89% of participants said that influencer marketing offers a greater return on investment than other types of marketing.[3]
  • In 2021, 55% of marketers planned to utilize YouTube ahead of Instagram for influencer marketing.[4]
  • Influencer marketing is considered a successful marketing strategy by 90% of study respondents.[4]
  • From a mere $1.7 billion in 2016, influencer marketing is estimated to have grown to a market size of $9.7 billion in 2020 and is expected to jump further to $16.4 billion in 2022.[4]
  • 89% said ROI from influencer marketing was comparable to or better than other networks, according to influencer marketing agency, Mediakix.[5]
  • 60% of millennials prefer YouTube influencers over established media figures when seeking guidance.[6]
  • According to a 2019 influencer marketing global survey, 74% would spend between $1-$629 on purchases recommended by influencers.[6]
  • In 2019, 17% of businesses spent more than half of their marketing budgets on influencer marketing, according to a report by Mediakix.[6]
  • In 2020, nearly all (>90%) influencer campaigns target Instagram in their marketing mix.[6]
  • According to SocialPubli’s 2020 Influencer Marketing report, 89% of marketers believe that influencer marketing is effective.[7]
  • 19% of marketers will spend $1,000 – $10,000 per year on influencer marketing in 2020, while 18% are spending between $100,000 – $500,000 per year.[8]
  • 69% of marketers anticipate investing the most funds in Instagram influencer marketing.[8]
  • 17% of marketers, a tiny but substantial portion, want to devote more than half of their overall marketing budget on influencer marketing.[8]
  • 75% of marketers that employ influencer marketing assess performance using engagement, which is by far the most popular metric.[8]
  • Over 90% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels.[8]
  • Only 39% of marketers intended to raise their influencer marketing budget in 2018, indicating that brands would spend much more in influencer marketing this year.[8]
  • 78% of marketers said that Instagram posts were the most successful content type for influencer marketing when asked to name other forms.[8]
  • 58% of participants said that over the previous six months, they had actually bought a product as a result of an influencer’s suggestion.[9]
  • 68% of bloggers prefer working with brands directly as opposed to via an agency or other network.[10]
  • 75% of marketing and communication experts say verified web traffic of the influencer is the most vital factor for selecting an influencer.[10]
  • More than 40% of twitter users have bought a product after reading a post from an influencer, according to a USP solutions survey.[10]
  • 75% of firms anticipate devoting a significant portion of the budget to influencer marketing in 2022.[10]
  • 92% of consumers prefer suggestions from people they don’t even know over brands.[11]
  • Teenage YouTube users are 70% more likely to believe influencers than conventional celebrities.[12]
  • Source influencer marketing is used by 57% of businesses in the beauty and fashion industries, and another 21% aim to employ it in their campaigns in 2017.[12]
  • 34% of brands say they have difficulty finding influencers, which is down slightly from 2021 when 39% stated they had trouble identifying people to work with.[13]
  • In 2021, 36% of respondents to the State of Influencer Marketing survey said they mostly compensated influencers with free samples.[13]
  • 51% of marketers believe that using influencer marketing results in greater customer acquisition.[13]
  • Engagement is used by 77% of marketers to gauge the performance of their influencer marketing, with clicks coming in second at 65%.[13]
  • 90% of marketers state that they’re most interested in working with Micro-influencers, followed by Macro influencers (72%).[13]
  • Tiktok’s engagement rates are rising, exceeding those of YouTube and Instagram in 2021, particularly for micro-influencers (17.96%).[13]
  • According to 64% of marketers today, they now employ influencer marketing or intend to in 2022.[13]
  • According to the State of Influencer Marketing survey, 66% of marketers anticipate raising their spending for influencer marketing in 2020.[13]
  • According to a 2021 analysis by Influencer Marketing Hub, 56% of polled marketers said they have collaborated with the same influencer more than once.[13]
  • The 2022 Influencer Marketing Hub poll revealed that 72% of marketers agree that influencer marketing produces higher quality clients and a staggering 90% of marketers feel that influencer marketing is successful.[13]
  • Micro Instagram influencers enjoy an engagement rate of 3.86% on average, compared to mega influencers’ (1.21%).[13]
  • When compared to tweets from brands or corporations, Twitter discovered a 5.2% increase in purchase intent for tweets from influencers.[13]
  • According to Fourcommunications (2018), consumers believe that 49% of their decisions are influenced by social media influencer recommendations.[14]
  • 71% of customers are inclined to suggest a company to their friends and family after having a favorable encounter with it on social media.[14]
  • 73% of marketers say their company has benefited much or somewhat from social media marketing.[14]
  • By 2023, brands will be spending $4.62 billion per year on influencer marketing.[15]
  • By 2022, it’s estimated that 72.5% of marketers plan to increase their influencer marketing budgets over the coming year.[15]
  • 54% of consumers follow their preferred brands when using social media to research products.[15]
  • 63% of marketers want to boost their spending for influencer marketing in the next year since retailers are becoming more aware of the irrefutable advantages of influencer marketing.[15]
  • The value of influencer marketing lies in the fact that 61% of consumers trust influencers’ recommendations. Greater than the 38% of people who believe marketed, often inaccurate, social media material.[15]
  • 48% of marketers in the US who’ve utilized influencers in their outreach are planning to further increase their budget for influencer-focused campaigns this year.[16]
  • Spending on YouTube influencer marketing is predicted to have increased from 5.5 billion to 6.6 billion U.S. dollars globally.[17]
  • According to Pew Research, 81% of American social media users use YouTube, while 69% claim they use Facebook.[18]
  • About 40% of customers make a purchase after viewing it on an influencer’s social media profile.[18]
  • 70% of shoppers in the U.S, Mexico, and Colombia have made a purchase after seeing a product on YouTube.[18]
  • More than 1 in 5 (21%) of global social media users between the ages of 16 and 64 years old name following celebrities and influencers as one of their primary reasons for using social media at all.[18]
  • 41% of customers claim to come across at least one new product or brand highlighted or pushed by an influencer per week.[18]
  • Consumers are 58% more likely to have positive vibes about an ad on TV, Facebook, or YouTube if they’re first exposed to the campaign via an influencer’s post.[18]
  • 90% of poll participants from Influencer Marketing Hub said they thought influencer marketing was a successful marketing strategy.[18]
  • According to Influencer Marketing Hub, 43% of the companies aim to boost their spending and 75% of brands employ influencer marketing.[18]
  • 67% of companies, down from 80% in 2020, utilize Instagram in their influencer marketing campaigns.[18]

Also Read

How Useful is Media and Influencer Targeting

One of the key benefits of media and influencer targeting is the ability to narrow your focus and tailor your messaging to reach specific demographics. By understanding where your target audience spends their time online and who they turn to for information and recommendations, companies can ensure that their marketing efforts are reaching the right people at the right time.

By leveraging media and influencer partnerships, businesses can also tap into established audiences and gain credibility through association. When a respected industry publication or influencer endorses a product or service, it can quickly elevate the brand’s reputation and credibility in the eyes of consumers. This kind of trust is invaluable in the fast-paced and crowded digital landscape, where competition for attention is fierce.

Media and influencer targeting also provide businesses with the opportunity to engage in more authentic and organic marketing efforts. Consumers are increasingly skeptical of traditional advertising tactics and are more likely to trust the recommendations of their peers or influencers they admire. By partnering with influencers who align with their brand values and target audience, companies can create content that feels genuine and resonates with consumers on a deeper level.

Furthermore, media and influencer targeting can help businesses stay ahead of the curve when it comes to trends and consumer preferences. By monitoring the media landscape and following key influencers in their industry, companies can gain valuable insights into emerging trends and consumer behaviors. This information allows businesses to adjust their marketing strategies in real-time and capitalize on opportunities as they arise.

While media and influencer targeting offer a wealth of benefits for businesses, it is essential to approach these strategies with a mindful and ethical mindset. With the increase of sponsored content and paid partnerships, consumers are becoming more discerning about the authenticity of the messages they encounter online. Businesses that engage in media and influencer targeting must ensure that their partnerships are transparent and that they disclose any sponsored content clearly to their audiences.

In conclusion, media and influencer targeting are powerful tools that can help businesses effectively reach and engage with their target audiences in the digital landscape. By leveraging the reach, credibility, and organic nature of media and influencer partnerships, companies can create impactful and authentic marketing campaigns that drive brand awareness and ultimately, conversion. As technology continues to evolve and consumer behaviors shift, businesses must adapt their strategies to leverage media and influencer targeting effectively to stay ahead of the competition in a rapidly changing digital landscape.

Reference


  1. digitalmarketinginstitute – https://digitalmarketinginstitute.com/blog/20-influencer-marketing-statistics-that-will-surprise-you
  2. grin – https://grin.co/blog/influencer-marketing-statistics/
  3. influencermarketinghub – https://influencermarketinghub.com/influencer-marketing-statistics/
  4. influencermarketinghub – https://influencermarketinghub.com/influencer-marketing/
  5. sproutsocial – https://sproutsocial.com/insights/influencer-marketing/
  6. startupbonsai – https://startupbonsai.com/influencer-marketing-statistics/
  7. agilitypr – https://www.agilitypr.com/pr-news/public-relations/influencer-marketing-statistics-you-should-know-in-2021/
  8. bigcommerce – https://www.bigcommerce.com/blog/influencer-marketing-statistics/
  9. convinceandconvert – https://www.convinceandconvert.com/influencer-marketing/influencer-marketing-statistics/
  10. enterpriseappstoday – https://www.enterpriseappstoday.com/stats/influencer-marketing-statistics.html
  11. ion – https://www.ion.co/11-essential-stats-for-influencer-marketing-in-2016
  12. ion – https://www.ion.co/essential-stats-for-influencer-marketing-in-2017
  13. meltwater – https://www.meltwater.com/en/blog/influencer-marketing-statistics
  14. oberlo – https://www.oberlo.com/blog/social-media-marketing-statistics
  15. shopify – https://www.shopify.com/blog/influencer-marketing-statistics
  16. socialmediatoday – https://www.socialmediatoday.com/news/the-rising-importance-of-influencer-marketing-statistics-and-trends-info/519084/
  17. statista – https://www.statista.com/topics/2496/influence-marketing/
  18. theshelf – https://www.theshelf.com/the-blog/influencer-marketing-stats/

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