Media Monitoring Statistics

Media Monitoring Statistics 2023: Facts about Media Monitoring outlines the context of what’s happening in the tech world.

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Top Media Monitoring Statistics 2023

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Media Monitoring “Latest” Statistics

• Strong sentiment analysis social media indicators, such as projected social media reach or the total number of likes, comments, and shares, are provided by Brand24.^[1]
• According to 63% of social media marketers, listening will be more significant in the approaching year.^[2]
• 73% of marketers think their efforts[ in social media marketing have had a moderate or great impact on their company.^[2]
• Consumers want businesses to reply to social media messages within a day, yet the average brand response rate across all sectors is less than 25%.^[2]
• 96% of dissatisfied clients won’t voice their displeasure to you personally, but they will do it to 15 other people.^[2]
• According to Influencer Marketing Hub, 59% of customers tweet businesses on social media after a positive encounter.^[2]
• Social media engagement from consumers may increase their spending by up to 40% compared to other customers.^[2]
• A study of 200 prominent businesses found that just 51% of them used social monitoring and listening in any form.^[2]
• More than a million individuals read customer service related tweets, and 80% of them are negative.^[2]
• Brands benefit from social monitoring when they raise activity by around 25% and cut response times on social media by 50 minutes.^[2]
• The top four reasons consumers will unfollow a brand on social media are poor quality of product or support (49%), poor customer service (49%), irrelevant content (45%), and too many ads (45%).^[2]
• 71% of companies think social media monitoring gives them useful customer information they can pass along to other departments.^[3]
• Nearly 91% of all social media users access various social media networks using their mobile devices.^[3]
• Nearly 96% of all dissatisfied consumers do not inform businesses of their displeasure, but they are likely to inform their friends about it on social media.^[3]
• When companies address consumer concerns about their brand on social media, they may raise customer advocacy by 25% .^[3]
• According to 63% of marketing teams, monitoring social media analytics will be increasingly crucial in the years to come.^[3]
• 49% of internet shoppers stop following firms on social media because of poor quality goods or customer service.^[3]
• The size of the worldwide social media market is anticipated to increase from 159.68 billion in 2021 to 223.11 billion in 2022 at a CAGR of 39.7% .^[3]
• Between 2017 and 2022, the market size for social networking sites in the U.S increased by an average of more than 20% annually.^[3]
• Inconsequential content and excessive advertising both account for 45% of internet buyers unfollowing firms.^[3]
• 43% of the world’s population spent more time on social media during the COVID-19 crisis.^[3]
• 70% of Pinterest users say that they trust the platform when it comes to researching products from the brands that they like.^[3]
• We found a total of 1,415,750 mentions related to COVID-19 which gives the average 47,192 mentions per day. 95.36% (1,350,059) of mentions were people’s updates and expressions, 4.64% (65,691) mentions were articles from news portals and social media.^[4]
• Responding to customers on social media increases their likelihood of making a purchase from you by 21% .^[5]
• A recent research found that just 27% of the time could political ideology be accurately predicted from user tweets, noting that the forecasting task was more challenging and complex than previously thought.^[6]
• The TSA creates watch lists for its silent partner and quiet skies programs using ATS, according to a privacy impact study issued in April 2019.^[6]
• According to government documents, one of the plaintiffs, Hassan Shibly, executive director of the Florida chapter of the Council on American-Islamic Relations, was pulled aside for secondary screening at the border at least 20 times from 2004 to 2011.^[6]
• Babel Street Technology, according to the company’s website, provide access to millions of data sources in more than 200 languages and a variety of analytical capabilities, including sentiment analysis in 18 languages and link analysis.^[6]
• However, the DHS privacy office was unable to confirm if CBP was complying with this obligation, according to the 2017 privacy assessment of ESTA.^[6]
• CBP likely uses Babel Street’s web-based application, Babel X, which is a multilingual text-analytics platform that has access to more than 25 social media sites, including Facebook, Instagram, and Twitter.^[6]
• According to studies, these instruments’ greatest accuracy rate is about 80%, with top-rated tools generally achieving 70–75 percent accuracy.^[6]
• The 2018 directive changed CBP’s previous, more permissive rule, likely as a partial and belated response to a 2013 federal court decision, United States v. Cotterman.^[6]
• More than 900,000 immigrant and non-immigrant visas were granted by the department of state to citizens of nations with a majority of Muslims in F.Y. 2018, which is likely to have included hundreds of thousands of young Muslim males.^[6]
• Later, the researchers extended their research to 41 nations and discovered that, for phrases that users feared may get them in legal problems with the U.S. government, search frequency decreased by roughly 4% globally.^[6]
• While DHS itself does not provide a breakdown, ABC News reports that about 80 percent of searches are of noncitizens, which would mean that in fiscal year 2017, CBP conducted more than 6,000 searches of devices belonging to U.S. citizens.^[6]
• While the privacy impact assessment does not specify that ADACS4 includes social media data, it seems likely given that such information is typically found on electronic devices.^[6]
• The review’s findings, for instance, indicate that, depending on the kind of social media platform used, between 4 to 62% of the study populations in different nations utilize social media as a source of information about vaccination.^[7]
• Internet world stats estimates that there were 1.90 billion daily active Facebook users worldwide in 2021, increasing by 69% from the previous year.^[8]
• 6.8 trillion USD were invested in digital transformation globally in 2020, according to an IDC report, as a result of both public and private investments.^[8]
• According to the ListenFirsts Media Marketing Trends Survey in 2022, almost 55% of respondents would spend money on advanced social media to improve returns on investments.^[8]
• Facebook’s active monthly users, who have access to its platform, hit 2.90 billion, a growth of 71.8% from 2021 to 2020.^[8]
• The market is anticipated to increase at a CAGR of 16.5% from 2022 to 2029, rising from 3.96 billion USD to 11.54 billion USD.^[8]

Also Read

How Useful is Media Monitoring

One of the key benefits of media monitoring is the ability to track mentions of a specific brand or product across various online platforms. This not only allows businesses to determine the sentiment towards their offerings but also helps them identify potential issues or negative feedback that need to be addressed. By staying on top of what is being said in the media, companies can proactively manage their reputation and respond to any criticisms in a timely manner.

Media monitoring also plays a crucial role in competitive analysis. By monitoring the media coverage of competitors, businesses can gain valuable insights into their strengths and weaknesses, as well as identify potential opportunities for growth. This information can then be used to inform strategic decisions and drive business success.

Furthermore, media monitoring can be a valuable tool for tracking trends and identifying emerging issues. By analyzing media coverage over time, businesses can gain a better understanding of what topics are resonating with the public and adjust their messaging accordingly. This can be particularly helpful in identifying potential marketing opportunities or adjusting product strategies to meet changing consumer demands.

In addition to tracking external media coverage, media monitoring can also provide valuable feedback on internal communications efforts. By monitoring employee chatter and sentiment towards internal communications, businesses can gain insight into how well their messages are resonating with staff and identify areas for improvement.

Overall, media monitoring is a powerful tool that can provide valuable insights into public perception, competitive analysis, trend tracking, and internal communications assessment. By staying on top of what is being said in the media, businesses can proactively manage their reputation, make informed decisions, and drive business success.

In today’s fast-paced digital world, the ability to monitor and analyze media coverage is more important than ever. By leveraging media monitoring tools and services, businesses can stay ahead of the curve and make data-driven decisions that lead to success. So, whether you’re a small business owner, a marketing professional, or an individual looking to stay informed, media monitoring is a valuable tool that should not be overlooked.

Reference

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1. brand24 – https://brand24.com/blog/what-is-media-monitoring-and-analysis/
2. everyonesocial – https://everyonesocial.com/blog/social-listening-statistics/
3. financesonline – https://financesonline.com/social-media-monitoring-statistics/
4. nih – https://pubmed.ncbi.nlm.nih.gov/33050772/
5. sproutsocial – https://sproutsocial.com/insights/social-media-monitoring/
6. brennancenter – https://www.brennancenter.org/our-work/research-reports/social-media-monitoring
7. europa – https://www.ecdc.europa.eu/en/publications-data/systematic-scoping-review-social-media-monitoring-methods-and-interventions
8. fortunebusinessinsights – https://www.fortunebusinessinsights.com/media-monitoring-tools-market-104157