Media Monitoring Statistics


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Media Monitoring Statistics 2023: Facts about Media Monitoring outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Media Monitoring, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

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Top Media Monitoring Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 42 Media Monitoring Statistics on this page 🙂

Media Monitoring “Latest” Statistics

  • Strong sentiment analysis social media indicators, such as projected social media reach or the total number of likes, comments, and shares, are provided by Brand24.[1]
  • According to 63% of social media marketers, listening will be more significant in the approaching year.[2]
  • 73% of marketers think their efforts[ in social media marketing have had a moderate or great impact on their company.[2]
  • Consumers want businesses to reply to social media messages within a day, yet the average brand response rate across all sectors is less than 25%.[2]
  • 96% of dissatisfied clients won’t voice their displeasure to you personally, but they will do it to 15 other people.[2]
  • According to Influencer Marketing Hub, 59% of customers tweet businesses on social media after a positive encounter.[2]
  • Social media engagement from consumers may increase their spending by up to 40% compared to other customers.[2]
  • A study of 200 prominent businesses found that just 51% of them used social monitoring and listening in any form.[2]
  • More than a million individuals read customer service related tweets, and 80% of them are negative.[2]
  • Brands benefit from social monitoring when they raise activity by around 25% and cut response times on social media by 50 minutes.[2]
  • The top four reasons consumers will unfollow a brand on social media are poor quality of product or support (49%), poor customer service (49%), irrelevant content (45%), and too many ads (45%).[2]
  • 71% of companies think social media monitoring gives them useful customer information they can pass along to other departments.[3]
  • Nearly 91% of all social media users access various social media networks using their mobile devices.[3]
  • Nearly 96% of all dissatisfied consumers do not inform businesses of their displeasure, but they are likely to inform their friends about it on social media.[3]
  • When companies address consumer concerns about their brand on social media, they may raise customer advocacy by 25% .[3]
  • According to 63% of marketing teams, monitoring social media analytics will be increasingly crucial in the years to come.[3]
  • 49% of internet shoppers stop following firms on social media because of poor quality goods or customer service.[3]
  • The size of the worldwide social media market is anticipated to increase from 159.68 billion in 2021 to 223.11 billion in 2022 at a CAGR of 39.7% .[3]
  • Between 2017 and 2022, the market size for social networking sites in the U.S increased by an average of more than 20% annually.[3]
  • Inconsequential content and excessive advertising both account for 45% of internet buyers unfollowing firms.[3]
  • 43% of the world’s population spent more time on social media during the COVID-19 crisis.[3]
  • 70% of Pinterest users say that they trust the platform when it comes to researching products from the brands that they like.[3]
  • We found a total of 1,415,750 mentions related to COVID-19 which gives the average 47,192 mentions per day. 95.36% (1,350,059) of mentions were people’s updates and expressions, 4.64% (65,691) mentions were articles from news portals and social media.[4]
  • Responding to customers on social media increases their likelihood of making a purchase from you by 21% .[5]
  • A recent research found that just 27% of the time could political ideology be accurately predicted from user tweets, noting that the forecasting task was more challenging and complex than previously thought.[6]
  • The TSA creates watch lists for its silent partner and quiet skies programs using ATS, according to a privacy impact study issued in April 2019.[6]
  • According to government documents, one of the plaintiffs, Hassan Shibly, executive director of the Florida chapter of the Council on American-Islamic Relations, was pulled aside for secondary screening at the border at least 20 times from 2004 to 2011.[6]
  • Babel Street Technology, according to the company’s website, provide access to millions of data sources in more than 200 languages and a variety of analytical capabilities, including sentiment analysis in 18 languages and link analysis.[6]
  • However, the DHS privacy office was unable to confirm if CBP was complying with this obligation, according to the 2017 privacy assessment of ESTA.[6]
  • CBP likely uses Babel Street’s web-based application, Babel X, which is a multilingual text-analytics platform that has access to more than 25 social media sites, including Facebook, Instagram, and Twitter.[6]
  • According to studies, these instruments’ greatest accuracy rate is about 80%, with top-rated tools generally achieving 70–75 percent accuracy.[6]
  • The 2018 directive changed CBP’s previous, more permissive rule, likely as a partial and belated response to a 2013 federal court decision, United States v. Cotterman.[6]
  • More than 900,000 immigrant and non-immigrant visas were granted by the department of state to citizens of nations with a majority of Muslims in F.Y. 2018, which is likely to have included hundreds of thousands of young Muslim males.[6]
  • Later, the researchers extended their research to 41 nations and discovered that, for phrases that users feared may get them in legal problems with the U.S. government, search frequency decreased by roughly 4% globally.[6]
  • While DHS itself does not provide a breakdown, ABC News reports that about 80 percent of searches are of noncitizens, which would mean that in fiscal year 2017, CBP conducted more than 6,000 searches of devices belonging to U.S. citizens.[6]
  • While the privacy impact assessment does not specify that ADACS4 includes social media data, it seems likely given that such information is typically found on electronic devices.[6]
  • The review’s findings, for instance, indicate that, depending on the kind of social media platform used, between 4 to 62% of the study populations in different nations utilize social media as a source of information about vaccination.[7]
  • Internet world stats estimates that there were 1.90 billion daily active Facebook users worldwide in 2021, increasing by 69% from the previous year.[8]
  • 6.8 trillion USD were invested in digital transformation globally in 2020, according to an IDC report, as a result of both public and private investments.[8]
  • According to the ListenFirsts Media Marketing Trends Survey in 2022, almost 55% of respondents would spend money on advanced social media to improve returns on investments.[8]
  • Facebook’s active monthly users, who have access to its platform, hit 2.90 billion, a growth of 71.8% from 2021 to 2020.[8]
  • The market is anticipated to increase at a CAGR of 16.5% from 2022 to 2029, rising from 3.96 billion USD to 11.54 billion USD.[8]

Also Read

How Useful is Media Monitoring

One of the primary advantages of media monitoring is the ability to track brand mentions and sentiment across various media channels. By monitoring news articles, social media posts, blogs, and forums, businesses can gain valuable insights into how their brand is perceived by consumers and address any potential issues before they escalate. This real-time feedback can help organizations make necessary adjustments to their products or services and improve overall customer satisfaction.

Additionally, media monitoring allows businesses to stay on top of industry trends and competitive intelligence. By tracking competitor mentions and industry news, companies can identify opportunities for growth, anticipate potential threats, and adjust their strategies accordingly. This proactive approach can give businesses a competitive edge and help them stay ahead of the curve in today’s fast-paced and ever-changing market landscape.

Furthermore, media monitoring can be a valuable tool for crisis management. In the event of a PR crisis or negative publicity, media monitoring can help organizations track the spread of misinformation, identify key stakeholders and influencers, and respond in a timely and effective manner. By closely monitoring media coverage and public sentiment, businesses can mitigate potentially damaging situations and protect their reputation.

Media monitoring also plays a crucial role in shaping public relations and marketing strategies. By analyzing media coverage and audience engagement, organizations can identify opportunities to improve messaging, target key demographics, and leverage media channels to reach a broader audience. This data-driven approach can help businesses optimize their marketing efforts and ensure that they are reaching the right people with the right message at the right time.

In conclusion, media monitoring is a valuable tool that offers numerous benefits to individuals, businesses, and organizations across various industries. By tracking brand mentions, monitoring industry trends, managing crises, and shaping PR and marketing strategies, media monitoring enables informed decision-making and strategic planning. In today’s fast-paced and interconnected world, staying informed and proactive is more important than ever, and media monitoring provides valuable insights that can help businesses succeed in a competitive market environment.

Reference


  1. brand24 – https://brand24.com/blog/what-is-media-monitoring-and-analysis/
  2. everyonesocial – https://everyonesocial.com/blog/social-listening-statistics/
  3. financesonline – https://financesonline.com/social-media-monitoring-statistics/
  4. nih – https://pubmed.ncbi.nlm.nih.gov/33050772/
  5. sproutsocial – https://sproutsocial.com/insights/social-media-monitoring/
  6. brennancenter – https://www.brennancenter.org/our-work/research-reports/social-media-monitoring
  7. europa – https://www.ecdc.europa.eu/en/publications-data/systematic-scoping-review-social-media-monitoring-methods-and-interventions
  8. fortunebusinessinsights – https://www.fortunebusinessinsights.com/media-monitoring-tools-market-104157

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