Mobile App Optimization Statistics

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Steve Goldstein
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Mobile App Optimization Statistics 2023: Facts about Mobile App Optimization outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Mobile App Optimization, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

How much of an impact will Mobile App Optimization Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your questions here.

Please read the page carefully and don’t miss any words.

Top Mobile App Optimization Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 77 Mobile App Optimization Statistics on this page 🙂

Mobile App Optimization “Latest” Statistics

  • By the conclusion of the first quarter of 2022, Statista estimates that there were 3.3 million apps available on Google play.[1]
  • The same source reported that over 2.1 million apps were available in Apple’s App Store in the same period. With more than 5.4 million apps listed in the two largest app stores, achieving and holding high app rankings is becoming very challenging.[1]
  • On desktops, 37% of eCommerce website visits result in sales, compared to 3.3% on tablets and 2.2% on phones.[2]
  • Because they don’t want to download a mobile app, 50% of smartphone users are more inclined to utilize a mobile site while browsing or purchasing.[2]
  • 58% of smartphone users favor businesses whose mobile websites or applications keep track of their previous actions.[2]
  • Being ability to shop on a mobile device is significant to 59% of consumers when choosing a store.[2]
  • Non-responsive design is cited by 73.1% of web designers as the main reason why users abandon a website.[2]
  • Furthermore, 69.4% of internet users say they use shopping applications on their smartphones and/or tablets.[2]
  • Around 50% of all internet traffic worldwide, including that from smartphones and tablets, leveled off in 2017 and has remained that way until 2022.[2]
  • According to HubSpot study, 45.4% of marketers believe that optimizing for mobile is one of the most effective ways to rank highly on search engine results pages and 50.3% of marketers use mobile optimization in their SEO plans.[2]
  • Perhaps its most important finding was that a 0.1 second drop in mobile load time correlated with an 8.4% increase in conversions among retail customers.[2]
  • According to HubSpot’s own study, which sampled 400 web professionals, 41% of their website traffic originates from mobile devices.[2]
  • 96% of optimizers believe behavior detection to be successful because it provides extremely complex information about user intent.[3]
  • However, 50% of CX teams are dissatisfied with their capacity to measure how customer experience impacts company KPIS like customer lifetime value and revenue.[3]
  • Redesigned app experiences have the potential to raise conversion rates by 40% when done correctly, but getting there requires a systematic approach to applying changes.[3]
  • In fact, companies are 23 times more likely to get consumers when they use accessible data and analytical insights efficiently. 19 times more likely to be profitable as a consequence, and 6 times more likely to keep consumers.[3]
  • 95% of practitioners rate session replays as helpful, and they provide you strong personal insights by replaying user experiences precisely as they happened.[3]
  • Much like session replays heatmaps are helpful for assessing and improving app experiences, according to 95% of end users.[3]
  • The typical user spends 37 hours per month accessing material on their mobile device, and 51% of users check their applications 110 times daily.[3]
  • 80% of CX experts believe a journey based approach supports overall company performance, customer happiness, customer retention, and customer lifetime value, which is the basis for successful optimization.[3]
  • Unfortunately, just 49% of users that see an online form add data to it, and only 16.5% of users fully fill it out.[3]
  • It is obvious why apps are popular when compared to mobile websites, which only manage to keep 40% of visitors beyond the first few seconds.[4]
  • For these and other factors, 40.4% of all users increase their purchases of a brand’s products after installing its e-commerce app, and 45.9% increase their frequency of visits to their physical shop.[4]
  • It is obvious that most of these purchases will be driven by apps because they account for 90% of all mobile uptime, which is higher than the whole browser based internet as a whole.[4]
  • This indicates that even if your software gets downloaded, it is unlikely to be utilized for more than the first 72 hours.[5]
  • 71% of users anticipate that a website’s mobile version will load just as quickly as its desktop counterpart.[6]
  • 80% of smartphone users will make purchases from businesses with user friendly mobile websites and applications.[6]
  • Due to the subpar quality of mobile websites, there is a 27% conversion difference between mobile and desktop.[6]
  • According to Sensor Tower statistics, time spent using competing applications like snapchat increased by up to 23% when facebook’s platforms were down.[7]
  • In one of the studies, the overall view rate video screenshot on variant without video was higher at 45% versus 32%.[8]
  • Player retention in the bottom 25% of simulation games increased from 11.25% in October to 12.93% in March.[8]
  • Day 1 retention varied from 18.25% in October to 19.76% in March for the simulation games that fell into the median 50% group.[8]
  • For the top 25% of simulation games, day 1 retention was even in November (27.66%) and in March (28.79%).[8]
  • The app description is the text that users are most likely to read during the first 252 characters, so if you have anything positive to say about your app, say it there.[8]
  • On the graph, you can see that the day 1 retention for the top 2% of simulation games ranged from 47.81% in July to 51.06% in March.[8]
  • According to Sensor Tower, user expenditure on simulation games surged by 61.8% over the previous year.[8]
  • 65% of consumers think they would stick with a brand if they could provide satisfying experiences across the whole customer journey.[9]
  • 55% of mobile consumers say they are less inclined to interact again if they have a negative user experience, and 66% think it harms their view of the brand.[9]
  • According to an Adobe survey, businesses with the best multichannel engagement strategy gain 10% year-over-year.[9]
  • According to a research, responding to a customer’s complaint on social media may boost advocacy by up to 25%.[9]
  • According to research by consulting company PWC, more than 80% of businesses now invest in a seamless omnichannel experience.[9]
  • Consulting business according to Gartner, by 2023, 25% of firms will combine marketing, sales, and customer experience into a single function.[9]
  • Make sure staff members that interact with customers are knowledgeable! if staff lack understanding, 46% of customers will stop using a brand.[9]
  • Companies who didn’t provide a straightforward experience in 2021 are expected to have lost $402 billion.[9]
  • It is crucial for customers. When customer support representatives don’t sound like they’re reading from a script, 78% of people report that their opinion of the company is better.[9]
  • Fact businesses that place a strong emphasis on serving customers are 60% more lucrative than those that don’t.[9]
  • More businesses are discovering the requirements for success. Lack of tools is the main obstacle facing 27% of CX leaders in customer experience enhancement.[9]
  • From only 36% in 2010, more than 66% of businesses now compete largely on customer experience.[9]
  • Only 44% of organizations are expected, according to research, to really spend more money on enhancing the customer experience.[9]
  • The most successful businesses are nine times more likely to combine client information from several sources for cross channel analysis and interaction.[9]
  • This is important since the number of digital chatbot talks was projected to rise by 40% in 2021 alone.[9]
  • 76% of consumers claim that using a mobile device to make purchases or pay is not only convenient but also saves them time.[9]
  • 71% of consumers anticipate that customer service representatives will be familiar with all the facts of their prior contacts with the company.[9]
  • There have been cases when the push notification system has generated 40% click-through rates.[10]
  • According to the AppTweak data for the entire 2020, the average Page View to Install conversion rate for the US App Store was 33.7% and 26.4% for the Google Play market.[11]
  • The category with the highest rate is travel, where 41.4% of those who saw advertisements for travel applications actually went to those apps’ individual app store sites.[11]
  • People were perhaps more willing to try different applications from this category once apple debuted the iPhone 11 in 2019 with a sophisticated night mode to snap high quality images in low light.[11]
  • When we look at other categories that AppTweak has looked at, we can find that applications from the business area had the greatest page view to install conversion rate (32.7%) and food and drink had the lowest rate (13.1%).[11]
  • On the opposite end of the conversion rate spectrum, the news category had the lowest figure (4.2%).[11]
  • But if you look at the SplitMetrics’ App Page Scroll Depth benchmark, you see that 90% of the App Store and 80% of the Google Play store visitors view, and most likely read, only 10% of the page’s content.[11]
  • Action, Adventure, Arcade and Card games Page View / Install conversion rate hovers around 10-12%, with Board and Casino games being outliers – 18.6% and 7.6% respectively.[11]
  • The travel category, which was directly impacted by COVID-19 last year when flying was basically shut off totally, may be even more revealing given the difference in conversion rate, which was just 2.9%.[11]
  • The Finance app category has a conversion rate from impressions to installs of 5.3%, while education is at the other end with a conversion rate of just 0.6%.[11]
  • This time, the data set’s conversion rate for the travel category is actually the highest at 55%.[11]
  • With a 15% conversion rate in 2020, email collecting forms were the most effective at converting visitors.[12]
  • Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020.[12]
  • Almost 25% of companies invest in mobile optimization as a top SEO tactic.[12]
  • Did you know that sending mobile app push notifications can boost app engagement up to 88 percent whereas 65 percent of users return to an app within 30 days when push is enabled.[13]
  • 66.6% of the world’s population, or 5.22 billion unique mobile users, were registered in January 2021 according to Datareportal.[14]
  • In actuality, during the last 12 months, the number of social media users has climbed by more than 13%.[14]
  • Surprisingly, the Ericsson Mobility Report smartphone analytics forecast that by 2025, mobile traffic would have increased by 25%.[14]
  • Notably, China accounts for more than 25% of the world’s smartphone users today, with the Asian Pacific region accounting for 55% of the total.[14]
  • With over 80% of consumers solely using their mobile devices, the top categories for mobile access include discounts, incentives, dating, social networking, and weather.[14]
  • Install rates for apps may rise by more than 25% with a video.[15]
  • We’ve seen cases where employing the identical creatives on both platforms resulted in a 20% –30% decline in installations on iOS, demonstrating that there is no one size fits all strategy to app store promotion.[15]
  • They are used to reading descriptions and seeing a lot of text. 20% more than the US baseline refresh your artwork often, ideally once a month. Your target audience today is different from your audience next month.[15]
  • Compared to other locations, US users explore more often and are almost twice as likely to do so than UK users.[15]

Also Read

How Useful is Mobile App Optimization

One of the key benefits of mobile app optimization is improved user experience. By optimizing the app’s performance, speed, and overall functionality, developers can create a seamless user experience that keeps customers coming back for more. A well-optimized app can load quickly, respond to user inputs efficiently, and provide a smooth and intuitive interface that makes it easy for users to navigate and interact with the app.

Mobile app optimization also plays a crucial role in increasing app visibility and reaching a wider audience. With millions of apps available in various app stores, it can be challenging for a new app to stand out and attract users. By optimizing the app’s keyword use, metadata, and other factors that influence search rankings, developers can improve their app’s visibility in app store search results and increase the likelihood of potential users discovering and downloading the app.

Furthermore, mobile app optimization can help developers improve their app’s performance and overall functionality. By analyzing user behavior, collecting feedback, and monitoring app performance metrics, developers can identify areas where the app may be underperforming or where improvements can be made. This allows developers to make data-driven decisions to optimize the app for better performance, load times, and overall user satisfaction.

In addition, mobile app optimization can also contribute to increased app monetization and revenue generation. By optimizing the app’s user interface, advertising placements, in-app purchases, and other monetization strategies, developers can create a more engaging and lucrative app that encourages users to spend more time and money within the app. This can lead to higher retention rates, increased customer loyalty, and ultimately, higher revenue for the business.

Overall, mobile app optimization is a critical component of creating a successful mobile app in today’s competitive marketplace. By focusing on improving user experience, increasing app visibility, enhancing app performance, and optimizing monetization strategies, developers can create a more engaging, profitable, and sustainable app that attracts and retains users over the long term.

In conclusion, mobile app optimization should be a top priority for app developers and businesses looking to succeed in the crowded mobile app market. By investing time and resources into optimizing their apps, developers can create a more user-friendly, visible, and profitable app that stands out from the competition and delivers a superior user experience. Investing in mobile app optimization is an investment in the future success and longevity of the app, and can ultimately make a significant difference in the app’s overall performance and success.


  1. appradar –
  2. hubspot –
  3. decibel –
  4. jmango360 –
  5. neilpatel –
  6. review42 –
  7. sensortower –
  8. splitmetrics –
  9. strivecloud –
  10. vwo –
  11. businessofapps –
  12. hubspot –
  13. invespcro –
  14. smartinsights –
  15. storemaven –

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