Mobile Marketing Statistics

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Steve Goldstein
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Mobile Marketing Statistics 2023: Facts about Mobile Marketing are important because they give you more context about what’s going on in the World in terms of Mobile Marketing.

LLCBuddy editorial team scanned the web and collected all important Mobile Marketing Statistics on this page. We proofread the data to make these as accurate as possible. We believe you don’t need to check any other resource on the web for Mobile Marketing Facts; All are here only 🙂

Are you planning to form an LLC? Thus you need to know more about Mobile Marketing? Maybe for study projects or business research or personal curiosity only, whatever it is – it’s always a good idea to know more about the most important Mobile Marketing Statistics of 2023.

How much of an impact will Mobile Marketing Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your Mobile Marketing related questions here.

Please read the page carefully and don’t miss any words.

Top Mobile Marketing Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 155 Mobile Marketing Statistics on this page 🙂

Mobile Marketing “Latest” Statistics

  • 44% of marketers reported adopting text message marketing software to automate their SMS campaigns, while 61% of marketers reported increasing their spending for SMS marketing.[1]
  • 70% of users think push notifications are helpful, and 34% of users prefer this method of receiving promotions.[1]
  • A staggering 79% of smartphone users use their devices when spending time with their friends or family, 73% while dining out, 71% while standing in lines, 63% while shopping, and 78% while watching TV during commutes and other leisure.[1]
  • 89% of marketers agree that adopting location-based mobile marketing has the greatest benefit for sales.[1]
  • The number of unique mobile users is increasing at a pace of close to 2% every year.[1]
  • SMS marketing data reveal that customers are 1,000% times more likely than users of other channels to use a text message.[1]
  • Mobile spending is shifting is an expected growth rate of over 16% over the next five years.[1]
  • 50.81% of all internet traffic globally is generated by mobile devices.[1]
  • Personalisation results in a purchase in around 60% of situations.[1]
  • 63% of that traffic is made up of video; by 2025, that percentage is expected to rise to 76%.[1]
  • On mobile and desktop SERPs, the first page that ranks for a domain on a search is different 35% of the time.[2]
  • If they experienced an intrusive mobile experience, 46% of customers said they wouldn’t buy from a brand again.[2]
  • 50% of smartphone users are more inclined to anticipate making an imminent purchase while using their device.[2]
  • Customers claim that they utilize mobile devices to research new brands and items, with 51% saying this.[2]
  • 69% of smartphone users said they would make purchases from businesses if their mobile websites addressed their queries or concerns.[2]
  • Smartphone use among B2B buyers has surged by 70%, while 60% of people anticipate more mobile use.[2]
  • In search on mobile and desktop SERPs, 79% of all terms and 47% of keywords in positions 1-20 are ranked differently.[2]
  • 80% of smartphone users are more inclined to purchase from businesses with mobile websites or applications that make it easy for them to get answers to their queries.[2]
  • A consistent user experience across all devices is highly essential, according to 83% of mobile users.[2]
  • After having a favorable brand experience on mobile, 89% of individuals are inclined to recommend that brand.[2]
  • 91% of smartphone users made a purchase or planned to make one after viewing a relevant advertisement.[2]
  • 77% of executives report using their smartphones for business-related research, and 92% of them possess a smartphone.[2]
  • 71% of users anticipate that a website’s mobile version will load just as quickly as its desktop counterpart.[3]
  • 80% of smartphone users will make purchases from businesses with user-friendly mobile websites and applications.[3]
  • Due to the subpar quality of mobile websites, there is a 27% conversion difference between mobile and desktop.[3]
  • The number of emails opened on mobile devices in the previous three years has increased by 180%.[3]
  • After doing research on their mobile devices, 58% of passengers made calls to book or get additional information.[4]
  • Compared to merely 7% for mobile web, 18-24-year-olds spend half their digital media time on smartphone applications.[4]
  • Mobile ads alone will consume 22.3% of all ad spending worldwide.[4]
  • 86% of marketers think that a faster mobile website may result in higher client satisfaction.[4]
  • When searching on their cellphones, 66% of consumers overlook the firm supplying the information in favor of the information’s relevance.[4]
  • 67% of smartphone users said that using their devices to search led them to a new business or product.[4]
  • A favorable mobile experience with a brand is what prompts around 89% of consumers to suggest it.[4]
  • By 2025, there will be 7.4 billion mobile phone users worldwide, up from the present 7.1 billion users, according to Statista.[4]
  • According to a survey by Canalys, the first quarter of 2021 saw an almost 347 million unit worldwide shipment of smartphones.[4]
  • Only 28% of internet users utilized tablets, compared to 41% who used desktops and laptops to access the internet.[5]
  • 61% of consumers have a higher perception of firms that provide a positive mobile experience.[5]
  • Over 50% of people between the ages of 18 and 34 are more likely to use voice speakers, according to 2022 mobile data.[5]
  • Global statistics on mobile marketing indicate that number would likely increase by 90 billion in 2022.[5]
  • Statistics on mobile use show that 11% of smartphone users use their devices for more than seven hours each day.[5]
  • In accordance with data on mobile use for 2021, 54% of consumers presently use digital banking.[5]
  • Datareportal estimates there were 5.22 billion mobile device users worldwide in 2021 or more than 60%.[5]
  • ROI for email marketing is 3,200%.[5]
  • Baby Boomers and Generation X employ the method of banking as well, with 86.5% and 69.5%, respectively.[5]
  • 84% of digital marketing experts said they intended to increase their investment in mobile video initiatives.[5]
  • According to Facebook’s mobile statistics from Statista, since it began utilizing the platform to sell advertising space in 2012, 90% of all advertising revenues made by Facebook have originated from mobile.[6]
  • More than 90% of shoppers use their cell phones to make impulsive purchases.[6]
  • 75% of customers trash emails right away if they don’t appear well on mobile.[6]
  • Studies comparing mobile apps to websites show that expenditure on desktop advertising would only be 35% in 2020.[6]
  • Google continues to be the most used search engine in the United States, with a share of 94.19%.[6]
  • 43% of mobile visitors would not visit a website again if it took too long to load.[6]
  • By the end of 2021, there will be 3.5 billion smartphone users worldwide, which will make up about half of the world’s population.[6]
  • By the year 2020, mobile devices will account for 50.81% of all internet users globally, making them the primary means of internet access globally.[6]
  • 91% of internet users, according to a Statista statistic, access the internet via their mobile devices.[6]
  • 84% of users check their phones within 15 minutes of waking up.[6]
  • Due to excessive messages or updates, 49% of U.S. smartphone users have unsubscribed from a brand’s or company’s mobile messaging service.[7]
  • According to 58% of customers, text messaging is the best way for businesses to contact them immediately.[7]
  • For 59% of consumers, being able to purchase on a mobile device is crucial when choosing which store or brand to support.[7]
  • 61% of internet business purchasers use mobile devices to investigate the goods and services they purchase for their jobs.[7]
  • Mobile applications are the future, according to 78% of B2B e-commerce companies, and roughly 65% of them already have one.[7]
  • 60% of smartphone users contacted a company directly using the search results.[7]
  • As one of the top SEO strategies, about 25% of businesses spend on mobile optimization.[7]
  • For mobile consumers, increasing site speed by 0.1 seconds translates into an 8.4% increase in conversion rate and a 9.2% increase in order value.[7]
  • 46% of us mobile device users in 2019 utilized a retail app to find out more details about an item or service.[7]
  • U.S. media buyers in 2019 allocated 45% of their mobile advertising spend to branding and 55% to conversion and/or direct response activities.[7]
  • 56% of retail marketers anticipated increasing their SMS or message marketing spending in 2020.[7]
  • 16% of individuals stream movies on their mobile devices.[8]
  • Gaming applications made up 13.7% of all apps in the Google Play Store in 2021, making them the most popular category.[8]
  • 45% of internet users worldwide claim to have used voice search or given voice commands.[8]
  • 55% of marketers think that enhancing user experience and boosting user engagement are the top benefits of customization.[8]
  • 57% of individuals claim to have looked for mobile retail applications to learn more about a product or service. Semrush.[8]
  • If a company has a mobile responsive website, 61% of consumers will think better of it.[8]
  • According to 67% of consumers, firms should automatically modify their content depending on customers.[8]
  • 25% of mobile video viewers prefer vertical videos, while 75% choose horizontal ones. Week of social media.[8]
  • Customer experience, according to 84% of firms, is the most important personalisation aspect.[8]
  • If a local company has a mobile-friendly website, 61% of mobile searchers are more inclined to get in touch with it.[9]
  • Smartphone users are more likely to make a purchase from businesses whose mobile websites or apps tailor content to their location, according to 67% of users.[9]
  • 80% of email users are anticipated to access their email accounts using a mobile device in 2018.[9]
  • 54% of users said that they get more frustrated when a brand’s mobile site takes longer to load.[9]
  • Almost all studies on open email rates come to the conclusion that mobile accounts for at least 50% of all openings.[9]
  • Due to poor mobile experiences, 52% of consumers are less inclined to interact with a firm.[9]
  • 73% of businesses polled give mobile device optimization of emails top priority.[9]
  • 65% more mobile readers will click through an email if they open it a second time from a computer.[9]
  • More than 51% of smartphone users say they’ve come across a new business or product while doing a search on their device.[9]
  • The two most popular email reading platforms are still the apple iPhone (29%) and Gmail (27%).[9]
  • The 52% of Americans who use their cellphones while shopping in-store to do online product research is even more astounding.[10]
  • Smartphones accounted for 55% of all online visitors to websites from significant consumer sectors in 2019.[11]
  • Mobile advertising is reportedly as comfortable for 59% of mobile users as it is for traditional media, including TV.[11]
  • Nearly twice as many google searches are now done via mobile devices as they were five years ago, at 60%.[11]
  • 79% of smartphone users claim to have bought anything online in the previous six months using their handset.[11]
  • 80% of customers have used a mobile device to seek product information while shopping in a physical store.[11]
  • Over the last three years, mobile coupons have seen an increase in popularity among 88% of smartphone users.[11]
  • 90% of customers claim that a great mobile experience will likely persuade them to make another purchase from the same business.[11]
  • In a Facebook research, 94% of participants held their cell phones while watching television.[11]
  • Up to 90% of customers are more inclined to make a repeat purchase after a great mobile experience.[11]
  • About 80% of smartphone users recently made a mobile purchase and are thus inclined to do so again in the near future.[11]
  • 90% of smartphone users claim that whenever they do a search for a new product or service, they haven’t chosen a certain brand.[11]
  • When deciding which brand or store to purchase from, 59% of consumers feel having mobile shopping options is vital.[12]
  • 69% of in-store customers would rather look up product reviews on their phones than ask a salesperson for help.[12]
  • The difference is much more pronounced 7.88% of users choose mobile devices over desktop computers.[12]
  • 25% of respondents stated they pay attention to interstitials—those very obnoxious commercials that fill the full screen.[12]
  • With a 51% share of ad expenditure in 2022, mobile will ultimately overtake desktop as the most popular platform.[12]
  • By 2025, mobile commerce is predicted to represent more than 10% of all U.S. retail sales, an increase of about 7% from levels in 2018.[12]
  • Among users aged 18 to 34, the percentage of persons who claim they love mobile advertisements increases to 29%.[12]
  • More shockingly, 53% of customers prefer to go online for discounts and special offers on the items they want to buy rather than speaking to a store employee.[12]
  • Thailand and India are other noteworthy mobile marketing markets, with a 46% annual growth rate.[13]
  • Consumers are ready to disclose their data 83% of the time in exchange for more individualized service.[13]
  • 70% of marketers and advertising agencies that spend at least $1 million per month want to boost their expenditures exclusively for in-app advertisements.[13]
  • Nearly 90% of the time spent using a smartphone was spent engaging with applications.[13]
  • People recalled online advertisements 46% of the time, but just 36% of the time did, they remember advertisements they viewed on their pcs.[13]
  • Consistent trends and smartphone analytics estimate that by 2025, mobile traffic will have increased by 25%.[13]
  • 83% of consumers are willing to provide their personal information for a better-tailored ad experience cheerfully.[13]
  • Over 280 million Americans claimed to use their phones to access the internet in 2021, according to reports.[13]
  • Nearly 70% of smartphone users acknowledge that they first check online reviews before contacting a company.[13]
  • Videos are watched on mobile devices over two-thirds of the time, and by 2025, this percentage is expected to rise to 76%.[13]
  • In the event that the initial search result is not mobile-friendly, 40% of users will go on to a new one.[14]
  • 58% of smartphone users have a more positive opinion of businesses whose mobile websites or applications keep track of their identity and previous activity.[14]
  • 77% of smartphone users are more inclined to make a purchase from businesses whose mobile websites or apps make it easy for them to do so.[14]
  • The need to create a mobile-first marketing strategy is emphasized by the fact that 80% of B2B customers use mobile devices at work.[14]
  • 53% of all online time is spent on mobile devices, with 90% of people accessing the internet via a smartphone.[14]
  • Google claims that 91% of smartphone users buy or intend to make a purchase after viewing a relevant advertisement.[14]
  • 79% of customers are eager to trade personal information for contextualized interaction that may increase lead generation and client acquisition.[14]
  • 60% of smartphone users have called a company directly utilizing the search results.[14]
  • Depending on your target demographic, product, and email type, mobile email accounts for anywhere between 26% and 78% of email openings.[14]
  • 41% of marketers believe email is the most efficient way to reach customers using a mobile device during the Christmas shopping season.[14]
  • As a result of an increase in B2B searches, leads, traffic, and transactions, there was a 42% rise in income.[14]
  • Up to 79% of smartphone users rely on SMS opt-in or other mobile device services when making purchasing choices.[14]
  • 51% of smartphone users are more inclined to utilize a firm or brand’s mobile app when they browse the web or make purchases using their phones since they may earn incentives or points.[14]
  • Compared to approximately 50% of those who had a terrible mobile experience, 90% of B2B customers who reported an excellent mobile experience indicated they were likely to purchase again from the same vendor.[14]
  • On a smartphone app, 46% of Americans looked for additional details about a product or service.[15]
  • Apple podcasts, which had a 22% listener share, was a little less popular podcast listening app.[15]
  • 51% of respondents said they had never used a mobile wallet and were not interested in doing so.[15]
  • 57% of individuals in 2019 reported using a mobile retail app to find out additional details about a product or service.[15]
  • Retailers report that 63% believe social media is the greatest platform for advertising to drive more customers to their online stores.[15]
  • Instagram and Snapchat are competing head-to-head in terms of how many people choose to view videos on both platforms, with 51% of users each.[15]
  • The U.S. mobile advertising expenditure industry is anticipated to reach $145.26 billion by 2024.[15]
  • Ten million more individuals will access the internet on mobile phones by 2025, reaching 86.7% of Americans.[15]
  • Despite the recent years’ strong rise in mobile advertising, growth is anticipated to decline by 10.4% by the end of 2022.[15]
  • In comparison to giving up their phones, 45% of respondents would prefer to cease seeing their pals in person.[16]
  • 70% of smartphone users have made a purchase in a shop after researching an item on their device.[16]
  • 74% of smartphone users search for the most relevant information without thinking about the firm that supplies it.[16]
  • 78% of Christmas consumers use their cell phones to investigate physical stores before they get there.[16]
  • Millennials possess smartphones at a rate of 92%, compared to Gen Xers at 85% and Baby Boomers at 65%.[16]
  • 93% of companies using sophisticated personalisation techniques saw an increase in sales.[16]
  • In comparison to just 54% of Millennials and 52% of Baby Boomers, almost 64% of Gen X hold tablets.[16]
  • 61% of consumers claim they would quickly go to another website if they can’t locate what they’re looking for on a mobile site.[16]
  • 70% of mobile searchers who recently completed a purchase clicked to phone a company from the search results page.[16]
  • 66.6% of the world’s population, or 5.22 billion unique mobile users, were registered in January 2021 by Datareportal.[17]
  • During the last 12 months, social media users have climbed by more than 13%.[17]
  • The Ericsson Mobility Report smartphone analytics forecast that by 2025, mobile traffic will have increased by 25%.[17]
  • China accounts for more than 25% of the world’s smartphone users today, with the Asia Pacific region accounting for 55% of the total.[17]
  • With over 80% of consumers solely using their mobile devices, the top categories for mobile access include discounts, incentives, dating, social networking, and weather.[17]
  • China led the list of nations with the biggest percentage of mobile digital ad spend that year. At the same time, marketers in the UK and Brazil committed around 76% of their digital ad efforts to mobile activities.[18]
  • Global mobile advertising expenditure hit a record $223 billion, and the most recent projections indicate that by 2023, it will approach 339 billion.[18]
  • The global market share in the digital ads of mobile accounts for 60%.[19]

Also Read

How Useful is Mobile Marketing

One of the key advantages of mobile marketing is its ability to reach consumers on the go. With smartphones being constantly within arm’s reach, businesses can send out timely and relevant messages to their customers in real-time. Whether it’s a promotional offer, a new product launch, or a simple reminder, mobile marketing allows businesses to stay top-of-mind with their audience in a non-intrusive way.

Furthermore, mobile marketing offers a high level of personalization that traditional forms of marketing simply cannot match. Through data collection and analytics, businesses can gather valuable information about their customers’ preferences, behavior, and demographics. This data can then be used to create personalized marketing campaigns that resonate with individual consumers, leading to higher engagement and conversion rates.

In addition, mobile marketing allows businesses to leverage various channels such as SMS, email, social media, and mobile apps to reach their audience. This multi-channel approach ensures that businesses are present on platforms where their customers are most active, increasing the chances of successful engagement and conversion.

Moreover, mobile marketing provides businesses with valuable insights into their customers’ behavior and interaction with their brand. By tracking metrics such as open rates, click-through rates, and conversion rates, businesses can gain a better understanding of what resonates with their audience and make data-driven decisions to improve their marketing efforts.

Another benefit of mobile marketing is its cost-effectiveness. Compared to traditional forms of advertising such as print, radio, or TV, mobile marketing is relatively affordable and accessible to businesses of all sizes. With tools and platforms available to help businesses create, execute, and measure their mobile marketing campaigns, even small businesses can leverage the power of mobile marketing to reach their target audience effectively.

Overall, the usefulness of mobile marketing cannot be understated in today’s digital landscape. With the majority of consumers relying on their smartphones for information, entertainment, and communication, businesses that neglect mobile marketing risk missing out on a significant opportunity to connect with their audience in a more meaningful and impactful way.

In conclusion, mobile marketing offers businesses a unique and effective way to engage with their target audience in a personalized and timely manner. With its ability to reach consumers on the go, provide valuable insights, and offer a cost-effective solution, mobile marketing has undoubtedly become an essential tool for businesses looking to stay competitive and relevant in today’s digital world.


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