Multichannel Retail Statistics

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Steve Goldstein
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Multichannel Retail Statistics 2023: Facts about Multichannel Retail outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Multichannel Retail, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

How much of an impact will Multichannel Retail Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your questions here.

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Top Multichannel Retail Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 68 Multichannel Retail Statistics on this page 🙂

Multichannel Retail “Latest” Statistics

  • According to Forrester, 38% of customers used their mobile device to check inventory availability on the way to a shop, 34% did so while within the store, and 56% of consumers used their mobile device to study items at home.[1]
  • Aspect stated that 61% of consumers report finding it difficult to transition between channels when communicating with customer support.[1]
  • According to Google, 71% of consumers who use cellphones for in-store research said that it has become a crucial component of the experience.[1]
  • Customer data is stored across channels by strong omnichannel businesses in 77% of cases vs 48% of poor omnichannel businesses.[1]
  • According to 45% of customers, businesses don’t provide a multichannel experience in a timely way.[2]
  • Organizations with very high levels of omnichannel consumer involvement keep 89% of their customers on average, whereas companies with low levels of omnichannel customer engagement only keep 33% of their customers.[1]
  • According to Forrester, 39% of consumers are unlikely or very unlikely to visit a retailer’s store if the online store does not provide physical store inventory information.[1]
  • In order to obtain individualized service, 48% of consumers are really comfortable providing their personal information.[2]
  • 50% of marketers that used a multichannel marketing approach often achieved their financial goals.[2]
  • 61% of consumers report finding it challenging to switch between channels when speaking with customer support professionals.[2]
  • Before making a purchasing decision, two to five pieces of material will be read by 64% of B2B consumers.[2]
  • When making an in-store purchase, 82% of customers were found to utilize their cellphones as a source of support.[2]
  • Only 14% of businesses claimed to be coordinating their marketing strategies across marketing platforms.[2]
  • 72% of consumers find it simpler to remain engaged with brands that have a multichannel presence.[2]
  • 89% of consumers are retained by businesses with an efficient omnichannel marketing plan in place.[2]
  • Companies with a successful omnichannel strategy in place see their yearly sales grow by 95% year over year.[2]
  • 60% of organizations and agencies feel that content marketing is essential to their overall marketing plan.[2]
  • When customers are contacted by omnichannel marketing initiatives, they are thought to spend 10% more than unreachable customers.[2]
  • Despite the fact that 46% of marketers say that video content is the most successful kind of content, 59% still think that creating video is difficult.[2]
  • 21% of marketers said they won’t use a multichannel marketing strategy because they don’t know how to do it.[2]
  • 23% of marketers find it challenging to conduct multichannel marketing efforts due to a lack of time and resources.[2]
  • 87% of retailers believe that omnichannel marketing strategy is a key contributor to their success.[2]
  • According to 21% of marketers, a key obstacle to implementing multichannel marketing campaigns is the lack of investment in marketing technologies.[2]
  • 86% of senior marketers recognize and agree with the value of developing an unified customer journey map.[2]
  • 16% of marketers claim that their company strategy and marketing technology strategies are genuinely linked.[3]
  • Lack of investment in technologies is cited by 21% of marketers as a key obstacle to adopting multichannel marketing.[3]
  • 25% of consumers have completed online purchases while physically present in a retailer’s store.[3]
  • 3% of marketers claim that their various brand functions and marketing technologies are properly integrated.[3]
  • Shoppers that use various channels are said to have lifetime customer values that are 30% greater.[3]
  • 67% of marketers are only moderately confidence in their ability to execute a multichannel strategy, compared to 30% of marketers who are extremely confident.[3]
  • 45% of marketers believe they lack the skills, tools, and procedures needed to master multichannel brand marketing.[3]
  • Although 59% of marketers say that video is the most difficult sort of content to create, 46% of marketers say that video is their most effective form of content.[3]
  • Consumers who interact with their favorite companies across 10+ channels are 62% more likely to make weekly purchases.[3]
  • 67% of B2B buyers now depend more on content than they did a year ago when doing research and making choices.[3]
  • Business owners feel that outside evaluations from individuals or organizations that are not affiliated with the firm are the key determinant of whether they can trust a B2B vendor source (68%).[3]
  • 72% of customers feel multichannel marketing is the preferred method for interacting with brands and organizations.[3]
  • When learning about a firm, 80% of customers feel seeing a video demonstrating how a product or service works is vital.[3]
  • By 2020, 81% of C-level workers predict more digital consumer engagement, and 66% predict increased attention to customers as persons.[3]
  • The need of establishing a unified customer experience across all touchpoints and channels is acknowledged by 86% of top level marketers.[3]
  • 87% of merchants agree that a successful omnichannel marketing strategy is essential or very important.[3]
  • 9% of marketers are presently capable of consistently engaging clients across channels source.[3]
  • Digital video is used by 91% of businesses with $500 million or more in annual sales, making it the most popular kind of digital advertising for businesses of this size.[3]
  • Firms with exceptionally high levels of omnichannel customer involvement experience yearly revenue growth of 95% year over year compared to 34% for companies with low levels of omnichannel engagement.[3]
  • Nearly 60% of organizations and agencies believe that content marketing is very important to their marketing efforts.[3]
  • Before making a purchase, over 64% of B2B technology buyers said they read two to five pieces of material.[3]
  • Only 14% of businesses claim to be operating coordinated marketing efforts across all platforms at the moment.[3]
  • By the end of 2017, 56% of B2B consumers will have made at least half of their purchases online for business purposes.[3]
  • When purchasing an item 15 years ago, the typical customer utilized two touchpoints, and just 7% of them did so on a regular basis, according to Marketing Week.[1]
  • If a product is out of stock, 27% of customers would be extremely likely to leave and visit another retailer’s store, while 21% said they would purchase the item from another shop online and 21% would simply put off making the purchase.[1]
  • 69% of customers want shop employees to be equipped with mobile devices for quick, easy activities like searching up product details and inventories.[1]
  • 71% of customers agree that being able to monitor inventory information for in-store items is critical or extremely important.[1]
  • Of those companies identified by Aberdeen Group as being top-performers in omni-channel strategy, 85% conduct regular training of customer care agents in the handling of omnichannel communications, and 77% store customer contact data across multiple channels.[1]
  • According to Omnisend (2020), omnichannel customer retention rates are 90% greater than single channel rates.[1]
  • More than 35% of consumers anticipate being able to speak with the same customer support agent regardless of the channel.[1]
  • In the future, 68% of US consumers believe they would use drive up curbside collection facilities at shops more often, while almost 60% say they will utilize collect from inside store services more frequently.[4]
  • According to Global Data, 79% of US customers said that being unable to visit shops at the height of the pandemic affected the amount of money they spent overall on non-food items and that they missed the social connection of physical businesses during lockdown.[4]
  • According to 89% of retail CEOs in the US, physical storefronts will continue to be the primary source of sales for their companies as they were before to the pandemic.[4]
  • Over the next five years, 87% of respondents want to take concrete steps to support these attitudes by investing more money in multichannel capabilities, which enables online and offline operations to coexist harmoniously.[4]
  • When the lockdown was at its worst, US internet sales accounted for 21.4% of retail sales, an increase of 7.5% over the whole 2019 rate.[4]
  • Online sales as a proportion of total retail purchases, however, had decreased by 3.9 percentage points to a relatively modest 17.5% two months after lockdowns were lifted.[4]
  • According to Inc. Magazine, leading companies invest in the customer experience, and they grow 14% faster than their competitors.[5]
  • If increased sales weren’t enough to persuade you to enter the omnichannel ecommerce space, consumer preference customer retention rises by 91% when merchants employ cross.[5]
  • A staggering 35% of Amazon merchants that utilize multichannel ecommerce as their storefront platform use Shopify.[5]
  • According to a KPMG survey, 65% of consumers have used their phones to check prices while in a physical store.[6]
  • According to BRP Consulting’s Real-time Retail consumer study, 87% of customers want a consistent experience across all shopping channels.[6]
  • Salmon estimates that Amazon, for instance, has a ridiculously high percentage of internet spending at around 37%.[6]
  • According to Big Commerce, as of Q2 2018, third party sellers were in charge of 51% of the units sold on Amazon.[6]
  • According to a study by Digital Commerce 360, 65% of customers are at ease making purchases from merchants they have never heard of in the setting of an online marketplace.[6]

Also Read

How Useful is Multichannel Retail

One of the primary benefits of multichannel retail is the convenience and flexibility it offers to consumers. With the prevalence of smartphones and tablets, customers can now browse and make purchases from anywhere at any time, without having to visit a physical store. This level of convenience has revolutionized the retail industry and has empowered consumers to shop in a way that fits their lifestyle.

Furthermore, multichannel retail provides retailers with the opportunity to reach a wider audience and engage with customers on various platforms. By having a presence across different channels, brands can increase their visibility and exposure to potential customers, ultimately driving sales and revenue. For instance, a customer may discover a product through a brand’s social media page, then visit the brand’s website to learn more about it before finally making a purchase in a physical store. This seamless shopping experience across different channels enhances customer engagement and loyalty.

In addition to expanding reach and increasing customer engagement, multichannel retail also allows retailers to collect valuable data and insights about consumer behavior and preferences. By analyzing data from various touchpoints, such as website visits, social media interactions, and in-store purchases, retailers can gain a deeper understanding of their customers and tailor their marketing strategies and product offerings accordingly. This data-driven approach enables retailers to personalize the shopping experience for each customer, resulting in higher customer satisfaction and repeat purchases.

Moreover, multichannel retailing provides retailers with a larger and more diverse set of revenue streams. By diversifying sales channels, retailers can mitigate risks associated with fluctuations in one particular channel and ensure a more stable and sustainable revenue stream. For example, a retailer that operates both physical stores and an online marketplace is better equipped to weather economic downturns or industry disruptions compared to a retailer that relies solely on brick-and-mortar sales.

Overall, multichannel retailing has proven to be a valuable tool for both retailers and consumers in today’s digital age. From the convenience it offers to consumers to the increased reach and revenue opportunities for retailers, multichannel retail provides a myriad of benefits that can drive growth and success for businesses. As technology continues to advance and consumer expectations evolve, multichannel retail is likely to become even more essential for retailers looking to stay competitive in the evolving retail landscape.


  1. v12data –
  2. ecommercegermany –
  3. zoominfo –
  4. globaldata –
  5. readycloud –
  6. referralcandy –

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