Multiple Listing Service Software Statistics 2025

In the rapidly evolving real estate market, the importance of Multiple Listing Service (MLS) software cannot be overstated. As we look ahead to 2025, understanding the trends and developments within MLS software is crucial for grasping the larger business landscape. This data reveals patterns in user adoption, technological advancements, and emerging features that shape how real estate professionals operate and compete. By analyzing these statistics, we gain insights into the direction the industry is heading, allowing for better strategic planning and innovation.

Key stakeholders, including real estate agents, brokers, software developers, and investors, will find this information particularly valuable. For agents and brokers, staying ahead of MLS software trends can mean the difference between closing deals efficiently and falling behind competitors. For developers, understanding what features are gaining traction can guide product development and investment. Furthermore, investors gain a comprehensive understanding of where to place their bets in a market driven by technological improvements and user adoption rates.

Ultimately, the statistics on MLS software for 2025 are more than just numbers; they are a reflection of the industry’s trajectory. Whether you are making critical business decisions, strategizing for the future, or seeking investment opportunities, this data is an indispensable tool for navigating the dynamic real estate landscape. By staying informed, stakeholders can craft strategies that are both proactive and responsive to the ever-changing market conditions.

Check our review: Best LLC Services, LegalZoom LLC Reviews, ZenBusiness Review, TailorBrands Reviews

Top Multiple Listing Service Software Statistics 2025

☰ Use “CTRL+F” to quickly find Multiple Listing Service Software facts. There are total 135 Multiple Listing Service Software Statistics on this page 🙂

Homebuyer And Real Estate Professional Behavior

• 97% of homebuyers use the internet to search for homes online. ^[?]
• 60% of real estate professionals utilize direct email as part of their marketing strategy. ^[1]
• 73% of homeowners say they are more likely to list with a real estate agent who uses video. ^[1]
• 51% of homebuyers found the home they purchased via the internet. ^[1]
• 82% of real estate professionals agree that staging makes it easier for a buyer to visualize the property as a future home. ^[1]
• 70% of real estate marketers plan to increase their video marketing budget. ^[1]
• Listings with virtual tours get clicked on 40% more than listings without. ^[1]
• Real estate listings that feature a 3D tour generate 49% more qualified leads. ^[1]
• Millennials are the largest generation of homebuyers, composing 37% of the market. ^[1]
• 78% of real estate firms have dedicated marketing personnel to manage their web presence. ^[1]
• 77% of real estate agents actively use social media for real estate in some way. ^[1]
• Properties marketed with drone photography increase the likelihood of a sale by 68%. ^[1]
• Real estate listings with video receive 403% more inquiries than those without. ^[1]
• 70% of real estate agents use virtual tours in their marketing strategy. ^[7]
• 92% of homebuyers use mobile apps to search for properties. ^[7]
• 99% of millennials and 90% of baby boomers begin their property search online. ^[8]
• 76% of homebuyers used a mobile or tablet search device in their home search; millennials used mobile devices nearly twice as often as the silent generation. ^[8]
• 95% of REALTORS use email daily, and 57% use social media apps daily. ^[8]
• 56% of younger buyers and 41% of older ones start their property search online. ^[7]
• 93% of homebuyers use the internet to find homes in the U.S. in 2021. ^[11]

Marketing And Technology Adoption

• Social media advertising generates the highest quality leads for 47% of real estate agents. ^[1]
• Offline email campaigns combined with online strategies have a 300% higher conversion rate. ^[1]
• Digital marketing efforts drive 300% more traffic to real estate websites. ^[1]
• SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. ^[1]
• Real estate tech companies raised $9.7 billion in funding in the first half of 2020. ^[7]
• 56% of real estate firms consider keeping up with technology as one of their biggest challenges. ^[7]
• The PropTech market is expected to generate $86.5 billion by 2030. ^[7]
• 45% of real estate firms have allocated over $500,000 annually for IT budgets. ^[7]
• 90% of real estate agents use social media to promote listings. ^[7]
• Global real estate tech investment reached $30.4 billion in 2019, five times the amount in 2015. ^[7]
• 58% of real estate businesses plan to increase their tech spending in the next three years. ^[7]
• 45% of real estate professionals use CRM systems for lead management, showcasing the role of CRM in streamlining lead generation and nurturing processes. ^[8]
• 30% of real estate professionals use CRM systems for marketing automation, indicating the potential of CRM in enhancing marketing efforts. ^[8]
• 55% of real estate professionals use cybersecurity tools to protect their business, highlighting the growing importance of data security in the industry. ^[8]
• 30% of real estate professionals use cybersecurity tools for data backup and recovery, showcasing the potential of cybersecurity in protecting sensitive data. ^[8]
• 62% of real estate professionals use customer relationship management (CRM) systems, highlighting the growing importance of customer management in the industry. ^[8]
• 45% of real estate professionals use specialized real estate data analytics tools, highlighting the growing importance of data-driven decision-making in the market. ^[8]
• 54% of real estate professionals believe that AI will have a significant impact on their business in the next 3-5 years. ^[8]

Check our llc formation guides: Florida LLC, California LLC, Texas LLC, New York LLC, Georgia LLC, New Jersey LLC

Market Trends And Statistics

• America’s largest trade association, representing 1.5 million+ members, including NAR’s institutes, societies, and councils, is involved in all aspects of the residential and commercial real estate industries. ^[2]
• Founded as the National Association of Real Estate Exchanges in 1908. ^[2]
• Today, through more than 800 MLSs, brokers share information on properties they have listed and invite other brokers to cooperate in their sale in exchange for compensation if they produce the buyer. ^[2]
• The U.S. housing market had finally started slowing in late 2022, and home prices seemed poised for a correction. ^[6]
• Prices hit a new all-time high in May, according to the National Association of Realtors (NAR), which reports that median existing-home prices were up 5.8% over last year — the 11th month in a row of year-over-year jumps. ^[6]
• May 2024’s median of $419,300 surpassed the previous record high of $413,800, reached in June 2022. ^[6]
• In another reflection of ongoing increases, the S&P CoreLogic Case-Shiller home price index for April was up 6.3 percent from a year earlier, also reaching an all-time high. ^[6]
• In October 2023, home values held steady even as mortgage rates soared to 8%, reaching their highest levels in more than 23 years. ^[6]
• Inventories remain frustratingly tight, with NAR’s May data showing only a 3.7-month supply. ^[6]
• Existing-home sales fell 0.7% from April to May and 2.8% from May 2023 to May 2024, the National Association of Realtors says. ^[6]
• The nationwide median sale price in May was $419,300, NAR says. ^[6]
• A total of 32,621 U.S. homes had foreclosure filings — default notices, scheduled auctions, or bank repossessions — in May 2024, according to the latest numbers from ATTOM Data Solutions. ^[6]
• New Jersey had the highest foreclosure rate of any state in May, at one foreclosure filing for every 1,939 housing units. ^[6]
• The median credit score for new mortgage borrowers in the first quarter of 2024 was an impressive 770, the Federal Reserve Bank of New York says. ^[6]
• Monthly mortgage payments by county are based on the following mortgage rates: 3.0%, 3.5%, and 4.0%. ^[3]
• This measure computes how many new permits are issued for every new job for 178 metro areas. ^[3]
• The U.S. remains 4.5 million homes short, up from 4.3 million a year ago, according to Zillow analysis. ^[10]

Real Estate Software Market

• In 2023, the prices can range from $5,000 to $50,000 for a custom MLS. ^[4]
• Understand the popularity of Airbnb based on locations. ^[5]
• Analyze the reason for variation based on locations by prices (which area is expensive), reviews (which area is the best), and type of rooms. ^[5]
• Realize the situation of the busyness of the host. ^[5]
• Predict the future 2020 Airbnb performance in New York City. ^[5]
• Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world online or from a mobile phone or tablet. ^[5]
• Whether a spare bedroom, an apartment, a villa, or a private island, Airbnb connects travelers to a more diverse and authentic range of experiences in over 34,000 cities and 190 countries. ^[5]
• Based on the neighborhood locations, the chart shows that 44.3% of Airbnb housings are located in Manhattan, and 41.12% of Airbnb housings are located in Brooklyn. ^[5]
• Almost 90% of Airbnb housings are located nearby the most famous city hotspots, such as Times Square, Empire State, Wall Street, Central Park, and DUMBO, and tend to have convenient transportation (subway station). ^[5]
• Also, Manhattan receives the highest average price $196.9 because of its high demand. ^[5]
• Taking a look for the last review by year, it shows that the number of reviews per year has been constantly increasing because the total visitors have increased from 2011 (50.9 million) to 2018 (65.2 million). ^[5]
• Therefore, we can imagine that the top 10 busy hosts are from the area of Brooklyn and Manhattan. ^[5]
• In 2020, I think Airbnb will definitely increase in New York City. ^[5]
• As mentioned earlier, I take the number of total visitors from 2011 to 2018 and last review by year for realizing the demand for Airbnb rentals in 2020. ^[5]
• Moreover, I assume that the number of reviews correspond to the demand for Airbnb rentals that 60% of guests should review their stay based on their experience. ^[5]
• Founded in 1976, Bankrate has a long track record of helping people make smart financial choices. ^[6]
• The global real estate market size was valued at USD 3.69 trillion in 2021. ^[8]
• There are over 3 million active real estate licensees and 106,548 real estate brokerage firms operating in the United States. ^[8]
• The median number of transaction sides in 2022 was 12 for all REALTORS for residential sides. ^[8]
• The market is expected to expand at a compound annual growth rate (CAGR) of 5.2% from 2022 to 2030, reaching USD 85 trillion by 2030. ^[8]
• The residential property segment dominated the market with a revenue share of 35% in 2021. ^[8]
• The homeownership rate among millennials has increased to 49% in 2021 from 40% in 2020. ^[8]
• The worldwide real estate market is projected to grow by 52% from 2023 to 2028, resulting in a market volume of US$729.40 trillion in 2028. ^[8]
• The real estate market is expected to top a valuation of USD 52 trillion by 2032, with a projected CAGR of 3% from 2023 to 2032. ^[8]
• The sales segment dominated the real estate market in 2022, and it is expected to grow at a CAGR of 5%. ^[8]
• The value of new private residential buildings put in place was USD 899 billion in 2021. ^[8]
• The median price of homes sold in the United States was USD 391,800 in October 2023. ^[8]

Real Estate Market Performance And Projections

• The market size of the Online Residential Home Sale Listings industry in the US has grown 4.4% per year on average between 2017 and 2022. ^[8]
• 64 million existing homes were sold in 2020, according to data from the National Association of REALTORS. ^[8]
• 822,000 newly constructed homes were sold in 2020, according to the U.S. Census Bureau. ^[8]
• The Association of Real Estate License Law Officials (ARELLO) estimates that there are over 3 million active real estate licensees in the United States. ^[8]
• 51% of real estate professionals use social media for lead generation. ^[8]
• 76% of homebuyers used a mobile or tablet search device in their home search; millennials used mobile devices nearly twice as often as the silent generation. ^[8]
• 95% of REALTORS use email daily, and 57% use social media apps daily. ^[8]
• Searches for digital transformation are up 2,225% over the last 10 years, indicating the increasing digitization of the real estate market. ^[8]
• Searches for virtual staging have increased by 1,100% over the past 10 years. ^[8]
• Austin was anticipated to see the most real estate growth in the US in 2021, followed closely by Phoenix and Nashville, according to Zillow. ^[8]
• The software tools most often provided or encouraged by firms are e-signature (83%), comparative market analysis (82%), electronic contracts/forms (80%), and multiple listing (79%) ^[8]
• While inventory and affordability have come front stage this past year, keeping up with technology is seen as a challenge to 41% of firms. ^[8]
• 49% of real estate marketers are investing more in data analytics to target their marketing efforts effectively. ^[8]
• Keeping up with technology is seen as a challenge to 41% of real estate firms. ^[8]
• 69% of members have a website, and their sites are typically five years old. ^[8]
• 72% of real estate professionals say that COVID-19 has changed the way they conduct business, and 89% expect this change to be permanent. ^[8]
• 65% of real estate professionals increased their use of technology during the pandemic, with 51% increasing their use of video technology. ^[8]
• 43% of real estate professionals increased their use of social media during the pandemic, with 25% increasing their use of social media platforms to find listings or properties. ^[8]
• 64% of real estate professionals use data analytics, and 58% use data visualization tools. ^[8]
• 67% of real estate professionals use spreadsheets to analyze data, indicating the importance of data management in the industry. ^[8]
• 37% of real estate professionals use AI tools for lead generation, showcasing the growing role of AI in the industry. ^[8]
• 26% of real estate professionals use AI tools for property valuation, indicating the potential of AI in transforming this aspect of the market. ^[8]
• 42% of real estate professionals use virtual reality tools for property tours, showcasing the growing adoption of immersive technologies in the industry. ^[8]
• 31% of real estate professionals use virtual reality tools for training and education, highlighting the potential of VR in streamlining the learning process for agents. ^[8]
• 16% of real estate professionals use virtual reality tools for design and home staging, indicating the potential of VR in transforming the design and presentation aspects of the market. ^[8]
• 22% of real estate professionals use drone technology for property photography and videography, showcasing the growing role of drones in the industry. ^[8]
• 16% of real estate professionals use drone technology for site inspections and property assessments, highlighting the potential of drones in streamlining these processes. ^[8]
• 12% of real estate professionals use drone technology for marketing and promotions, indicating the potential of drones in enhancing marketing efforts. ^[8]

Real Estate Market Challenges And Adaptations

• The U.S. housing market had finally started slowing in late 2022, and home prices seemed poised for a correction. ^[6]
• Prices hit a new all-time high in May, according to the National Association of Realtors (NAR), which reports that median existing-home prices were up 5.8% over last year — the 11th month in a row of year-over-year jumps. ^[6]
• May 2024’s median of $419,300 surpassed the previous record high of $413,800, reached in June 2022. ^[6]
• In another reflection of ongoing increases, the S&P CoreLogic Case-Shiller home price index for April was up 6.3 percent from a year earlier, also reaching an all-time high. ^[6]
• In October 2023, home values held steady even as mortgage rates soared to 8%, reaching their highest levels in more than 23 years. ^[6]
• Inventories remain frustratingly tight, with NAR’s May data showing only a 3.7-month supply. ^[6]
• Existing-home sales fell 0.7% from April to May and 2.8% from May 2023 to May 2024, the National Association of Realtors says. ^[6]
• The nationwide median sale price in May was $419,300, NAR says. ^[6]
• A total of 32,621 U.S. homes had foreclosure filings — default notices, scheduled auctions, or bank repossessions — in May 2024, according to the latest numbers from ATTOM Data Solutions. ^[6]
• New Jersey had the highest foreclosure rate of any state in May, at one foreclosure filing for every 1,939 housing units. ^[6]
• The median credit score for new mortgage borrowers in the first quarter of 2024 was an impressive 770, the Federal Reserve Bank of New York says. ^[6]
• Monthly mortgage payments by county are based on the following mortgage rates: 3.0%, 3.5%, and 4.0%. ^[3]
• This measure computes how many new permits are issued for every new job for 178 metro areas. ^[3]

Regulatory And Legal Issues

• The U.S. Department of Justice filed an antitrust lawsuit in September 2005 against the National Association of Realtors over NAR’s policy which allowed brokers to restrict access to their MLS information from appearing on the websites of certain brokers which operate solely on the web. ^[9]
• The case was settled in May 2008, with NAR agreeing that Internet brokerages would be given access to all the same listings that traditional brokerages are. ^[9]
• Listings of India specializing in the Multiple Listing Services (MLS) launches a platform in Dec 2015 in India, for the first time, to connect all authorized Real Estate Agents/Brokers/Agency/ Promotes/Builders through one platform; to showcase their property listings for wider exposure among the network. ^[9]
• Listings of MLS in Vietnam are based around the U.S. model, with some changes to accommodate different local market conditions. ^[9]
• The MLS in Israel has been operating since 1990 only in Jerusalem. ^[9]
• The MLS in Israel began in 2013 and is managed by a Multiple Listing Service LTD. ^[9]
• The MLS in Israel is planning to launch their full MLS system in Mid-2021. ^[9]
• INEA, Lonres, and AgentHub.com are examples of sites that serve similar functions to US MLS counterparts, however, there are insufficient data to conclude that any of these systems are used popularly across the country. ^[9]
• The future of MLS in the UK is uncertain at the time of writing (2017). ^[9]
• With most home buyers beginning property search online via nationwide property portals, it would seem that the requirement for property sharing between agencies is significantly diminished. ^[9]

Economic And Financial Factors

• The value of new private residential buildings put in place was USD 899 billion in 2021. ^[8]
• The median price of homes sold in the United States was USD 391

Also Read