OTT Platforms Statistics


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Ott Platforms Statistics 2023: Facts about Ott Platforms outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Ott Platforms, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

How much of an impact will Ott Platforms Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your questions here.

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On this page, you’ll learn about the following:

Top Ott Platforms Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 61 Ott Platforms Statistics on this page 🙂

Ott Platforms “Latest” Statistics

  • 75% of the more than 73,390 subscribers who signed up using a web browser on a computer, tablet, or phone thereafter watched videos on their iPhones (almost 32%), Android (19.8%), iPads (3.3%), and Rokus (2.4%).[1]
  • Research shows that 30-minute videos have an average completion rate of around 80%, and 2-hour videos have an average completion rate of 65%.[1]
  • The app only makes up about a third of his Vimeo OTT subscriptions, but over 50% of his subscribers watch videos on the app.[1]
  • 89% of users stream videos from their mobile devices.[2]
  • 58% of users stream videos on their TV app.[2]
  • 43% more likely to use tablets.[2]
  • 38% more likely to use desktops.[2]
  • 29% increase in mobile phone usage.[2]
  • OTT platform revenue increased to around INR 19 billion in FY2020.[2]
  • The growth rate of digital media market value in India registered an increase of 49% from 2019 to 2020 across the entertainment industry.[2]
  • The growth rate of online games is 18%.[2]
  • India’s digital media market value was INR 235 billion in 2020 and is estimated to grow to INR 424 billion by 2023.[2]
  • In 2020, video subscription revenues are expected to dominate digital media, with INR 42 billion expected to reach RS 83 billion by 2023.[2]
  • India has a total of 29 million paying subscribers in 2020 with 53 million video subscriptions.[2]
  • The total revenue of the film entertainment market will exceed INR 70 billion in 2020.[2]
  • India will have 1 billion video screens installed by 2024.[2]
  • 85% of Indian subscribers will be broadband capable by 2024.[2]
  • OTT streaming industry is poised to invest $1 billion in content in 2021 alone.[2]
  • D2C SVOD subscribers are expected to grow to 193 million by 2026.[2]
  • SVOD’s revenue is expected to grow from $800 million to over $1.8 billion from 2021-2026.[2]
  • Netflix had 192.95 million paying subscribers worldwide as of Q2 2020.[2]
  • Currently, approximately 208 million Netflix subscribers are reported to be paying (Q1 2021).[2]
  • Ireland had the world’s largest Netflix media library with 6,379 titles available on the platform as of January 2021.[2]
  • As of March 2020, Amazon Prime Video has over 38 million unique users in India.[2]
  • Amazon Prime’s net sales increased from $280.52 billion in 2019 to $386.06 billion in 2020.[2]
  • Amazon Prime is currently available in 19 countries.[2]
  • The global OTT market was valued at USD 171.36 billion in 2020 and is projected to be worth USD 1.4 trillion by 2027.[3]
  • The OTT video market is valued at $178 billion in 2021 and is projected to grow at an annual rate of 9.72% to reach $297.9 billion in 2026.[3]
  • Video advertising is the most important segment of OTT video, estimated at US$92.3 billion in 2021.[3]
  • The OTT video segment is expected to grow to 3.9 billion users by 2026.[3]
  • The average revenue per user of the OTT video segment is expected to be USD 62.65 in 2022.[3]
  • Overall, the average OTT user penetration rate will be 43.1% in 2022 and will increase to 49.9% by 2026.[3]
  • Among all countries, the United States will generate $87.26 billion in 2022, leading the world as a source of OTT revenue.[3]
  • The OTT market in China is expected to reach its US$27.9 billion market value in 2026, less than half the size of the US in 2022.[3]
  • 98% of Americans subscribe to at least one streaming media service, and 75% subscribe to two or more.[3]
  • Netflix had the most subscribers at the end of 2021 (222 million), but Disney, which also owns Hulu and ESPN, is growing at an aggressive pace, with 3 One video streaming app with 179 million subscribers.[3]
  • In 2023, Disney+ plans to double the number of countries available to support further growth.[3]
  • When it comes to free streaming, YouTube is the most popular platform with 150 million American adult viewers.[3]
  • YouTube subscriptions accounted for 13.2% of his OTT subscription revenue in 2021.[3]
  • YouTube Premium and YouTube Music will reach 50 million combined subscribers in 2021.[3]
  • Transactional streaming video on demand (TVOD) increased from 10.9% of US streaming video content to 13.3% from Q2 to Q3 of 2021.[3]
  • On connected TVs in the USA alone, programmatic impressions of marketing campaigns increased by 207%.[4]
  • The US accounted for 28% of all spending on mobile games in 2020, followed by Japan (22%), China (18%), South Korea (7%), Taiwan (3%), and South Korea.[4]
  • Compared to 33% in the US, 52% of media buyers’ clients in the UK want money spent on in-game marketing.[4]
  • According to 79% of marketers, live video enables a more sincere engagement with a viewer.[4]
  • According to 70% of marketers, video generates more conversions than any other type of content.[4]
  • The size of the global OTT market was estimated at $121.61 billion in 2019 and is anticipated to increase to $1,039.03 billion by 2027, expanding at a CAGR of 29.4% from 2020 to 2027.[5]
  • Digital streaming now provides television programs to 57% of consumers.[6]
  • During the course of five years, it is predicted that the number of OTT subscriptions in the US will climb by 20%, from 230 million in 2021 to over 277 million in 2026.[6]
  • According to research, OTT media income in the US reached $106 billion in 2020 and is projected to increase by a factor of two to $210 billion by 2026.[6]
  • The amount spent on OTT advertising on linked TV in 2021 increased by 59.9% over that of 2020 to $14.44 billion.[6]
  • The global OTT market was worth $121.61 billion in 2019 and is projected to reach $1.39 trillion by 2027. (Allied Market Research)[7]
  • OTT media revenue is expected to exceed $210 billion by 2026. (Statista)[7]
  • OTT TV and video subscriptions are expected to reach 2 billion by 2025. (Juniper Research)[7]
  • By 2022, 55.1 million people will stop watching traditional pay TV and shift their focus to OTT services. (eMarketer)[7]
  • In the fourth quarter of 2020, nearly 240 billion hours of video were streamed to mobile he devices around the world. (AppAnnie)[7]
  • Streaming online video content is done through mobile and TV apps 65% of the time, with browsers coming in third. (Unscreen)[7]
  • According to a report published by TechJury, the OTT streaming industry is experiencing a surge of nearly 99% between April 2019 and April 2020.[8]
  • OTT video segment revenue is projected to reach $316.1 billion in 2023.[9]
  • In a global comparison, most sales occur in the United States (US$137,800.00 million in 2023).[9]
  • The average revenue per user (ARPU) of the OTT video segment is projected to be USD 90.14 in 2023.[9]

Also Read

How Useful is Ott Platforms

First and foremost, the convenience of OTT platforms cannot be understated. With just a few clicks of a button, we have access to thousands of movies, TV shows, documentaries, and more, all available to watch at our convenience. No longer do we have to wait for a specific show to air at a certain time on traditional television. Instead, we can binge-watch entire seasons in one sitting, or pause and resume at our leisure.

Furthermore, the sheer variety of content available on OTT platforms is truly impressive. Whether you’re in the mood for a laugh-out-loud comedy, a gripping drama, a heartwarming romance, or a thrilling action movie, there is something for everyone. Additionally, OTT platforms have become a hub for original content, with many streaming services producing their own award-winning films and series that can only be found on their platform.

In addition to convenience and variety, OTT platforms also offer a level of customization that traditional television simply cannot match. With personalized recommendations based on your viewing history, preferences, and ratings, OTT platforms can help you discover new shows and movies that you might not have otherwise stumbled upon. This level of tailored content delivery ensures that you are constantly engaged and entertained, without wasting time scrolling through channels or commercials.

Moreover, the flexibility of OTT platforms is unparalleled. Whether you’re watching on your TV, computer, tablet, or smartphone, you can access your favorite content wherever you are, whenever you want. This versatility allows for a seamless viewing experience, whether you’re at home relaxing on the couch, on your morning commute, or traveling abroad.

Lastly, the affordability of OTT platforms is another key factor in their usefulness. With a variety of pricing tiers and subscription options to choose from, consumers can tailor their OTT experience to fit their budget and viewing habits. Gone are the days of paying for expensive cable packages with dozens of channels you never watch. Instead, you can pay only for the content you want, making OTT platforms a cost-effective alternative to traditional television.

In conclusion, it’s clear that OTT platforms have revolutionized the way we consume entertainment, offering unparalleled convenience, variety, customization, flexibility, and affordability. Whether you’re a casual viewer looking for casual entertainment or a serious cinephile searching for your next favorite film, OTT platforms have something to offer everyone. So, next time you’re looking for something to watch, consider giving an OTT platform a try – you won’t be disappointed.

Reference

  1. livestream – https://livestream.com/blog/ebooks/2018-ott-data-trends
  2. selectra – https://selectra.in/blog/ott-streaming-statistics
  3. sellcoursesonline – https://sellcoursesonline.com/ott-statistics
  4. webinarcare – https://webinarcare.com/best-ott-platforms/ott-platforms-statistics/
  5. alliedmarketresearch – https://www.alliedmarketresearch.com/over-the-top-services-market
  6. alphamediadigital – https://www.alphamediadigital.com/4-ott-statistics-digital-marketers-need-to-know/
  7. brid – https://www.brid.tv/ott-statistics-for-2021-infographic/
  8. muvi – https://www.muvi.com/blogs/data-analytics-for-your-ott-streaming-business.html
  9. statista – https://www.statista.com/outlook/amo/media/tv-video/ott-video/worldwide

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