OTT Platforms Statistics


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Ott Platforms Statistics 2023: Facts about Ott Platforms outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Ott Platforms, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

How much of an impact will Ott Platforms Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your questions here.

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Top Ott Platforms Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 61 Ott Platforms Statistics on this page 🙂

Ott Platforms “Latest” Statistics

  • 75% of the more than 73,390 subscribers who signed up using a web browser on a computer, tablet, or phone thereafter watched videos on their iPhones (almost 32%), Android (19.8%), iPads (3.3%), and Rokus (2.4%).[1]
  • Research shows that 30-minute videos have an average completion rate of around 80%, and 2-hour videos have an average completion rate of 65%.[1]
  • The app only makes up about a third of his Vimeo OTT subscriptions, but over 50% of his subscribers watch videos on the app.[1]
  • 89% of users stream videos from their mobile devices.[2]
  • 58% of users stream videos on their TV app.[2]
  • 43% more likely to use tablets.[2]
  • 38% more likely to use desktops.[2]
  • 29% increase in mobile phone usage.[2]
  • OTT platform revenue increased to around INR 19 billion in FY2020.[2]
  • The growth rate of digital media market value in India registered an increase of 49% from 2019 to 2020 across the entertainment industry.[2]
  • The growth rate of online games is 18%.[2]
  • India’s digital media market value was INR 235 billion in 2020 and is estimated to grow to INR 424 billion by 2023.[2]
  • In 2020, video subscription revenues are expected to dominate digital media, with INR 42 billion expected to reach RS 83 billion by 2023.[2]
  • India has a total of 29 million paying subscribers in 2020 with 53 million video subscriptions.[2]
  • The total revenue of the film entertainment market will exceed INR 70 billion in 2020.[2]
  • India will have 1 billion video screens installed by 2024.[2]
  • 85% of Indian subscribers will be broadband capable by 2024.[2]
  • OTT streaming industry is poised to invest $1 billion in content in 2021 alone.[2]
  • D2C SVOD subscribers are expected to grow to 193 million by 2026.[2]
  • SVOD’s revenue is expected to grow from $800 million to over $1.8 billion from 2021-2026.[2]
  • Netflix had 192.95 million paying subscribers worldwide as of Q2 2020.[2]
  • Currently, approximately 208 million Netflix subscribers are reported to be paying (Q1 2021).[2]
  • Ireland had the world’s largest Netflix media library with 6,379 titles available on the platform as of January 2021.[2]
  • As of March 2020, Amazon Prime Video has over 38 million unique users in India.[2]
  • Amazon Prime’s net sales increased from $280.52 billion in 2019 to $386.06 billion in 2020.[2]
  • Amazon Prime is currently available in 19 countries.[2]
  • The global OTT market was valued at USD 171.36 billion in 2020 and is projected to be worth USD 1.4 trillion by 2027.[3]
  • The OTT video market is valued at $178 billion in 2021 and is projected to grow at an annual rate of 9.72% to reach $297.9 billion in 2026.[3]
  • Video advertising is the most important segment of OTT video, estimated at US$92.3 billion in 2021.[3]
  • The OTT video segment is expected to grow to 3.9 billion users by 2026.[3]
  • The average revenue per user of the OTT video segment is expected to be USD 62.65 in 2022.[3]
  • Overall, the average OTT user penetration rate will be 43.1% in 2022 and will increase to 49.9% by 2026.[3]
  • Among all countries, the United States will generate $87.26 billion in 2022, leading the world as a source of OTT revenue.[3]
  • The OTT market in China is expected to reach its US$27.9 billion market value in 2026, less than half the size of the US in 2022.[3]
  • 98% of Americans subscribe to at least one streaming media service, and 75% subscribe to two or more.[3]
  • Netflix had the most subscribers at the end of 2021 (222 million), but Disney, which also owns Hulu and ESPN, is growing at an aggressive pace, with 3 One video streaming app with 179 million subscribers.[3]
  • In 2023, Disney+ plans to double the number of countries available to support further growth.[3]
  • When it comes to free streaming, YouTube is the most popular platform with 150 million American adult viewers.[3]
  • YouTube subscriptions accounted for 13.2% of his OTT subscription revenue in 2021.[3]
  • YouTube Premium and YouTube Music will reach 50 million combined subscribers in 2021.[3]
  • Transactional streaming video on demand (TVOD) increased from 10.9% of US streaming video content to 13.3% from Q2 to Q3 of 2021.[3]
  • On connected TVs in the USA alone, programmatic impressions of marketing campaigns increased by 207%.[4]
  • The US accounted for 28% of all spending on mobile games in 2020, followed by Japan (22%), China (18%), South Korea (7%), Taiwan (3%), and South Korea.[4]
  • Compared to 33% in the US, 52% of media buyers’ clients in the UK want money spent on in-game marketing.[4]
  • According to 79% of marketers, live video enables a more sincere engagement with a viewer.[4]
  • According to 70% of marketers, video generates more conversions than any other type of content.[4]
  • The size of the global OTT market was estimated at $121.61 billion in 2019 and is anticipated to increase to $1,039.03 billion by 2027, expanding at a CAGR of 29.4% from 2020 to 2027.[5]
  • Digital streaming now provides television programs to 57% of consumers.[6]
  • During the course of five years, it is predicted that the number of OTT subscriptions in the US will climb by 20%, from 230 million in 2021 to over 277 million in 2026.[6]
  • According to research, OTT media income in the US reached $106 billion in 2020 and is projected to increase by a factor of two to $210 billion by 2026.[6]
  • The amount spent on OTT advertising on linked TV in 2021 increased by 59.9% over that of 2020 to $14.44 billion.[6]
  • The global OTT market was worth $121.61 billion in 2019 and is projected to reach $1.39 trillion by 2027. (Allied Market Research)[7]
  • OTT media revenue is expected to exceed $210 billion by 2026. (Statista)[7]
  • OTT TV and video subscriptions are expected to reach 2 billion by 2025. (Juniper Research)[7]
  • By 2022, 55.1 million people will stop watching traditional pay TV and shift their focus to OTT services. (eMarketer)[7]
  • In the fourth quarter of 2020, nearly 240 billion hours of video were streamed to mobile he devices around the world. (AppAnnie)[7]
  • Streaming online video content is done through mobile and TV apps 65% of the time, with browsers coming in third. (Unscreen)[7]
  • According to a report published by TechJury, the OTT streaming industry is experiencing a surge of nearly 99% between April 2019 and April 2020.[8]
  • OTT video segment revenue is projected to reach $316.1 billion in 2023.[9]
  • In a global comparison, most sales occur in the United States (US$137,800.00 million in 2023).[9]
  • The average revenue per user (ARPU) of the OTT video segment is projected to be USD 90.14 in 2023.[9]

Also Read

How Useful is Ott Platforms

One of the key arguments in favor of OTT platforms is the convenience they offer. Gone are the days when viewers had to wait for their favorite show to air at a specific time on traditional television. With streaming services, viewers can binge-watch entire seasons of shows in one sitting, choose what they want to watch and when they want to watch it. This newfound flexibility has given consumers more control over their viewing experience, leading to higher satisfaction levels overall.

Furthermore, the sheer variety of content available on OTT platforms ensures that there is something for everyone. Whether you’re a fan of action-packed blockbuster movies or thought-provoking documentaries, there is no shortage of options to choose from. This diversity allows viewers to explore different genres and discover new favorites they might not have otherwise been exposed to.

In addition, OTT platforms have also paved the way for underrepresented voices and narratives to be heard. With the rise of original content on streaming services, creators from diverse backgrounds have been given a platform to showcase their stories. This has led to a more inclusive and representative media landscape, where viewers can see themselves reflected on screen in ways that were previously lacking.

Another benefit of OTT platforms is their ability to adapt to the evolving consumer preferences. With the rise of smart TVs, streaming devices, and mobile applications, viewers can now access their favorite content anytime, anywhere. This level of accessibility has made OTT platforms a popular choice for consumers who are constantly on the go and want to be able to watch their shows on their own terms.

However, it’s important to acknowledge that OTT platforms also come with their own set of challenges. The abundance of content available can sometimes feel overwhelming, causing viewers to struggle with decision fatigue. Additionally, the cost of subscribing to multiple streaming services can add up quickly, potentially leading to subscription fatigue.

Moreover, the quality of content on some OTT platforms may vary, with some original series and movies failing to live up to expectations. This can lead to viewer frustration and dissatisfaction, especially when they are paying a monthly subscription fee for content that falls short of their standards.

Despite these challenges, it’s clear that OTT platforms play a significant role in shaping the future of media consumption. Their convenience, variety, inclusivity, and adaptability have made them a popular choice for consumers around the world. As technology continues to advance and more streaming services enter the market, it will be interesting to see how OTT platforms continue to evolve and innovate to meet the ever-changing needs of viewers.

Reference


  1. livestream – https://livestream.com/blog/ebooks/2018-ott-data-trends
  2. selectra – https://selectra.in/blog/ott-streaming-statistics
  3. sellcoursesonline – https://sellcoursesonline.com/ott-statistics
  4. webinarcare – https://webinarcare.com/best-ott-platforms/ott-platforms-statistics/
  5. alliedmarketresearch – https://www.alliedmarketresearch.com/over-the-top-services-market
  6. alphamediadigital – https://www.alphamediadigital.com/4-ott-statistics-digital-marketers-need-to-know/
  7. brid – https://www.brid.tv/ott-statistics-for-2021-infographic/
  8. muvi – https://www.muvi.com/blogs/data-analytics-for-your-ott-streaming-business.html
  9. statista – https://www.statista.com/outlook/amo/media/tv-video/ott-video/worldwide

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