Press Release Distribution Statistics 2023: Facts about Press Release Distribution outlines the context of what’s happening in the tech world.
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On this page, you’ll learn about the following:
Top Press Release Distribution Statistics 2023
☰ Use “CTRL+F” to quickly find statistics. There are total 14 Press Release Distribution Statistics on this page 🙂Press Release Distribution “Latest” Statistics
- According to HubSpot, gaining press coverage helps to get your business or brand name into the public forum especially when 71% of journalists consider press releases to be their favorite type of content to receive from brands.[1]
- A 2022 study by Prowly covering over 55,000 press releases determined some of the most optimal times for sending a press release.[1]
- According to reporting statistics, in 2021, extremely low income families earning 50% or less of the local median income received more than 80% of ERA support.[2]
- Press statements, over 80% of emergency rental assistance goes to those with the lowest incomes, according to New Treasury data.[2]
- According to Pew Research, 89% of Americans get at least some of their local news online.[2]
- On Thursdays, when the average open rate increases to over 26%, is the greatest day to send out press releases.[3]
- Wednesdays and Fridays are the worst days to send out press releases since even 85% of your emails never make it to the journalists’ inboxes.[3]
- The 2020 Census showed that on April 1, 2020, there were 140,498,736 housing units in the United States, up 6.7% from the 2010 Census.[5]
- More than 18% of 182 incidents happened on roads, alleyways, streets, and sidewalks. 96% happened at schools and colleges. Garages and parking lots had 47% of incidents, while churches, synagogues, schools, and mosques saw 44% of incidents.[6]
- There were 2,811 hate crime offenses classified as crimes against property.[6]
- Robbery, burglary, larceny-theft, motor vehicle theft, arson, and other offenses accounted for the remaining 23.4% of crimes against property.[6]
- According to FBI, there were 211 multiple-bias hate crime incidents, which involved 260 victims.[6]
- A few newswire services charge as high as $350 for a standard press release, and this, to a certain degree, has pushed some businesses to write the press releases themselves.[6]
- According to Search Engine Journal, on average, it might take between 18-24 hours for most newswires to respond to queries, even when you need to get quick feedback to push the “Publish” button.[6]
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How Useful is Press Release Distribution
One of the primary benefits of press release distribution is the potential for broad exposure. By sending out a press release to a wide range of media contacts, companies can ensure that their message reaches a large audience. This can be especially valuable for small or lesser-known organizations looking to increase brand awareness and gain visibility in the market.
In addition, press release distribution can help build credibility and establish a company as a thought leader in its industry. When a press release is picked up by reputable media outlets, it can enhance a company’s reputation and position it as an authority on a particular topic. This can be particularly helpful in attracting potential customers, investors, or partners who are looking for a trusted and reputable source of information.
Furthermore, press release distribution can also help drive traffic to a company’s website and increase its search engine visibility. When a press release is published online, it generates backlinks to the company’s website, which can help improve its search engine ranking. In addition, the increased visibility from media coverage can attract new visitors to the website, leading to potential leads and conversions.
However, the effectiveness of press release distribution has come into question in recent years due to changing media consumption habits and the rise of social media. With the vast amount of information available online and the increasing reliance on social networks for news and information, some argue that traditional press releases may not be as effective as they once were.
In today’s fast-paced digital landscape, media outlets are inundated with press releases and news pitches on a daily basis. As a result, it can be challenging for companies to stand out and capture the attention of journalists and bloggers. With the decline of traditional newsrooms and the increased focus on clickbait headlines and sensationalism, getting a press release noticed and picked up by the media can be a daunting task.
Moreover, the rise of social media platforms has provided companies with new avenues to share their news and connect with their audience directly. With the ability to reach millions of users with a single tweet or Facebook post, companies may find that distributing a press release through traditional channels is less effective than leveraging their social media presence to engage with their followers and share their news in real-time.
In conclusion, while press release distribution can still be a valuable tool for companies looking to generate buzz and raise awareness, its effectiveness may be diminishing in today’s digital age. Companies should carefully consider their target audience, goals, and resources before deciding to invest in press release distribution, and explore alternative strategies such as social media marketing and content creation to reach their audience in a more meaningful and impactful way.
Reference
- hubspot – https://blog.hubspot.com/marketing/press-release-distribution
- treasury – https://home.treasury.gov/news/press-releases/jy0606
- prowly – https://prowly.com/magazine/when-to-send-press-releases/
- census – https://www.census.gov/newsroom/press-releases/2018/cb18-41-population-projections.html
- census – https://www.census.gov/newsroom/press-releases/2021/population-changes-nations-diversity.html
- fbi – https://www.fbi.gov/news/press-releases/press-releases/fbi-releases-2019-hate-crime-statistics