Product Reviews Statistics

Steve Goldstein
Steve Goldstein
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Product Reviews Statistics 2023: Facts about Product Reviews outlines the context of what’s happening in the tech world.

LLCBuddy editorial team did hours of research, collected all important statistics on Product Reviews, and shared those on this page. Our editorial team proofread these to make the data as accurate as possible. We believe you don’t need to check any other resources on the web for the same. You should get everything here only 🙂

Are you planning to form an LLC? Maybe for educational purposes, business research, or personal curiosity, whatever the reason is – it’s always a good idea to gather more information about tech topics like this.

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Top Product Reviews Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 306 Product Reviews Statistics on this page 🙂

Product Reviews “Latest” Statistics

  • 47% of consumers believe testimonial films are beneficial because they make a product or service’s real functionality clear.[1]
  • 72% of customers claim that positive endorsements and reviews make them more likely to trust a company.[1]
  • 79% of customers have seen a video review of a business’s product or service, according to Wyzowl.[1]
  • When customers were looking for a new product, 86% said online reviews were at least somewhat important.[1]
  • Consumers are 88% more likely to trust internet reviews and feedback than suggestions from friends and family.[1]
  • 97% of B2B clients recognized testimonials and peer recommendations as the most trustworthy information.[1]
  • Customer endorsements next to more priced goods raised conversion rates by 380%.[1]
  • According to Big Commerce, customers who read and respond to reviews spend 3% more on each purchase.[1]
  • Upgrading star ratings from three to five might result in a 25% boost in Google clicks.[1]
  • Google Business listings saw a 15%–20% increase in traffic when ten or more reviews were listed.[1]
  • Utilizing client endorsements often might result in an increase in sales of around 62%.[1]
  • Compared to websites without testimonials, those who did show a 45% boost in traffic.[1]
  • 41% of poll participants said that customer evaluations are very important in helping them decide which local company to patronize.[2]
  • 65% of consumers are more likely to trust a product when evaluations include user-generated media like images and videos.[2]
  • Consumers who stated they would contact a company if it had reviews on its landing pages were 74%.[2]
  • Consumer sentiment is seen by 78% of corporate communications executives as the stakeholder group whose opinion is most crucial to the brand health of a firm.[2]
  • 81% of people stated they had written reviews at least four times in the previous year, while 20% claimed they had never done so.[2]
  • If customers did not appreciate the employees’ attitude, 85% of them would give a company one.[2]
  • 90% of respondents said that purchasers were influenced by favorable online reviews, while 86% claimed that unfavorable online reviews impacted purchasers.[2]
  • 91% of SMBs rank a reliable vendor sixth among the top 12 criteria when seeking for new technology.[2]
  • 97% of business owners claim that managing their online reputation is crucial to their operation.[2]
  • When reviews were shown for a less expensive product, conversion rates rose by 190%, whereas conversion rates rose by 380% for a more expensive product.[2]
  • 93% of respondents said that internet reviews influence their shopping choices.[2]
  • If a consumer has a positive experience with a local company, 12% of them will write a review if they see a sign asking them to, whereas 36% would do so if they get an email urging them to do so.[2]
  • For 48% of consumers to choose to patronize a company, it must have at least a 3-star rating, while 38% have higher standards – a 4-star rating.[2]
  • Across comparable product lines, 35% of customers were persuaded to pay more for a product with better evaluations.[2]
  • Consumers read 89% of company comments to reviews, and 29% of them do so often.[2]
  • 75% of companies think that forum postings and reviews are crucial to their company’s financial and reputational standing.[2]
  • According to 68% of customers, a 5-star rating isn’t reliable until there are a lot of reviews.[2]
  • China has the most judgmental customers, with 76% of participants in a poll convincing others to discontinue using a brand due to improper handling of the epidemic.[2]
  • A near-perfect 5.0 rating is suspiciously perceived as being too good to be true, and as a result, 82% of customers intentionally search for unfavorable reviews.[2]
  • 94% of respondents said that reading an internet review caused them to avoid a company.[2]
  • 41% claim that evaluations only have a minor impact on how they learn about local companies.[2]
  • More clients 53.3% of customers want companies to respond to their reviews more quickly, and they do so by promising to do so within seven days.[2]
  • 85% of customers believe that internet reviews older than three months are irrelevant, and 40% barely give any consideration to two weeks’ worth of reviews.[2]
  • Customers confessed that 28% had stopped or stood outside a business to read reviews before deciding whether or not to enter.[2]
  • 47% of respondents said they would spend more money with a company that has favorable reviews.[2]
  • 50% of customers check online reviews to verify the security procedures used by companies.[2]
  • If a company gets positive ratings, 58% of consumers will go further to do business with them.[2]
  • Consumers are 73% more likely to trust a local business if it has favorable reviews.[2]
  • Before visiting a company website, 63.6% of customers, according to Podium, are likely to look up online reviews on Google.[2]
  • Consumers in the 18 to 34 age range are more likely to trust internet reviews than suggestions from friends and family (91%).[2]
  • 83% of customers think a company is reliable if it has a user-generated review on its landing page.[2]
  • Compared to a product with no reviews, a product with at least five reviews has a 270% higher likelihood of being purchased.[2]
  • According to 41% of Americans, reviews are one of the most crucial factors to take into account while looking for local companies.[3]
  • Customers’ perceptions of a company were altered by their responses to reviews, according to 56% of respondents.[3]
  • Consumers claim to use Google search engines 63% of the time to find customer evaluations of businesses.[3]
  • 72% of consumers claim to discover companies using Google reviews, while 67% of nearby companies continue to get four-star reviews or above.[3]
  • 83% of customers agree or partially agree that reviews must be current and relevant to impact their purchase choices.[3]
  • Before making a significant purchase, 60% of respondents said they always conduct some online research.[3]
  • 39% of consumers over the age of 55 say they trust online reviews as much as personal recommendations, according to bright local experts.[3]
  • 80% of customers claim that the star ratings they trust the most are always those that are higher than four stars.[3]
  • Although buyers are more likely to post unfavorable evaluations of products online, the most frequent justification for doing so is that the service or item was outstanding (56%).[3]
  • 22% of clients stated that they left reviews during the pandemic specifically to support nearby companies.[3]
  • 9% of customers are open to doing business with companies with average ratings of one or two stars.[3]
  • About 38% of clients said they need at least a four-star rating to contemplate doing business with a company.[3]
  • Approximately 62% of consumers said they would be more likely to purchase a product if they could see the images and videos that previous buyers had left behind.[3]
  • 68% of buyers concur that they won’t believe a high rating unless a lot of evaluations accompany it.[3]
  • About 72% of those who claimed a business for feedback had contacted them and also submitted reviews.[3]
  • Before making an online purchase, almost 89% of shoppers claim they take the time to read product reviews.[3]
  • Before making a purchase, 95% of customers read reviews, and 8% of consumers utilize these reviews to find new local companies.[3]
  • 64% of corporate software purchasers prefer to read at least six software evaluations before making a purchase because, as one would anticipate, the number of reviews read rises with the amount of financial commitment.[3]
  • A business had previously requested 73% of customers for a review.[3]
  • Around 88% of small firms reported monitoring their internet reputation on a quarterly basis during studies on the online activities of small enterprises.[3]
  • 57% of U.S. consumers believe that internet reviews are extremely useful when making shopping choices as of June 2020, according to Statista.[3]
  • 67% of customers indicated they wouldn’t patronize a company if evaluations suggested that the proper health and safety procedures weren’t in place.[3]
  • The likelihood of losing a client increases to 59.2% if up to 3 unfavorable articles turn up during a search inquiry.[3]
  • 80% of consumers use smartphones inside and outside physical stores to find reviews, compare prices, and even look up store locations.[3]
  • While Facebook reviews only slightly influenced e-commerce purchases, Twitter reviews raised sales by 6.46%.[3]
  • Uberall also discovered that obtaining a 3.7-star rating increases conversion probability by 120%.[3]
  • While some buyers only use reviews when making significant purchases, almost 30% of buyers under 44 consult reviews for every purchase.[3]
  • A lone additional star might boost a company location’s conversion rates by 25% for nearby queries.[4]
  • Since 13% of customers thought that restaurant employees never ever read their evaluations, restaurants need to consider how they may start reacting to them.[4]
  • Business locations had 80% greater conversion rates in local search than their direct rivals after they boosted their response rate for Google reviews from 12% to 32% of reviews.[4]
  • Consumers prefer positive content when reading restaurant evaluations to make choices (29.2%).[4]
  • 95% of consumers read reviews for local businesses, including those of 18–34-year-olds, who tend to focus on the most recent comments made by other travelers and trust online reviews as much as personal recommendations.[4]
  • 40% of B2B purchasers believe that unfavorable product reviews increase a product’s trustworthiness.[5]
  • 41% of consumers said that receiving brand responses to their online reviews gives them the impression that the business really values their business.[5]
  • According to 72% of B2B purchasers, negative reviews provide depth and insight into a product.[5]
  • 83% of people believe a company is reliable if it has user-generated reviews on its landing page.[5]
  • Customers between the ages of 18 and 34 put 91% of their confidence in internet reviews on par with personal recommendations.[5]
  • Businesses who claim their free listings on four or more review websites generate 46% more income on average.[5]
  • Businesses with a total of 15%-20% bad reviews generate, on average, 13% more income than those with a total of 5%-10% negative reviews.[5]
  • A company that has more than nine recent reviews generates 52% more revenue than the national average.[5]
  • An average of 40% of customers may decide not to purchase from a company as a result of negative evaluations.[5]
  • Buyers who read verified reviews as opposed to anonymous evaluations have a 15% higher possibility of making a purchase.[5]
  • Up to 80% of evaluations come from follow-up letters pleading with customers to provide their purchasing feedback.[5]
  • A firm typically generates 35% more income when it responds to at least 25% of its online customer feedback.[5]
  • Up to 18% more clicks are generated on average for tweets with photos compared to tweets without images.[6]
  • Compared to earlier generations, young shoppers are 99% more likely to depend on internet reviews.[6]
  • 100% of those who earn more than $150,000 annually always write reviews after receiving subpar service.[7]
  • 59% of individuals use Google to learn more about the caliber of a product or service they want to purchase.[7]
  • Star ratings are significant for evaluating a local company, according to 85% of American consumers.[7]
  • A startling 82% of consumers read bogus internet evaluations in the last year, indicating that many companies subject their clients to dubious material.[7]
  • 40% of customers are persuaded that companies are creating a false reputation by removing unfavorable online customer evaluations.[7]
  • 23% will go to the physical shop soon after reading favorable reviews about it.[7]
  • 31% would undergo four to six evaluations, and 9.1% would choose seven to nine just to be cautious.[7]
  • A further 16.9% of clients completely mistrust the user reviews on your website, while another 41.7% say they only partly believe it but would explore other relevant online rating and review sites.[7]
  • Another 78% said they prioritize reserving hotels and other accommodations with more current ratings, while 52% would never even consider doing so.[7]
  • Reviews are written by around 5%-10% of digital shoppers worldwide, affecting the overall e-commerce sales income by about $400 billion.[7]
  • Local SEO data show that marketing professionals only devote 17% of their work to managing their online reputations.[7]
  • For 72% of B2B customers, knowing all sides of the story, including the bad ones, is crucial because they think it will help them get better knowledge and insight into the product.[7]
  • Only 24% of customers prefer to watch online videos outlining a product’s advantages and disadvantages, compared to 33% of customers who would rather see a photo of a product posted by another customer than read a review.[7]
  • Only 50% of local business owners find the time to focus on their company’s image.[7]
  • Statistics on online review utilization suggest that 94% of Americans prefer to consult with others even before making a simple decision, like placing a lunch order at a fine restaurant.[7]
  • 73% of individuals give recent evaluations far more attention than ones from three or four months earlier.[7]
  • Online reviews and reputation management directly impact sales, and if they are properly balanced, there may be a 59% increase in profits.[7]
  • When online reviews are shown next to more expensive items, conversion rates increase by 38%, making the impact of online reviews even more satisfying.[7]
  • According to other online reviews data, over 90% of people check their online ratings and reviews at least once a quarter utilizing social media (66%), internal staff members, or PR firms (44%).[7]
  • 72% of individuals will not make a purchase without first viewing a number of evaluations.[7]
  • Companies run the danger of losing 22% of their clients if even one unfavorable post about the product they’ve targeted appears.[7]
  • Data demonstrates that censorship can harm a company more than any number of unfavorable reviews or ratings because 62% of consumers say they would stop supporting a brand that engages in such practices.[7]
  • 93% of shoppers say favorable evaluations are important in purchasing decisions.[7]
  • 36.4% of consumers would read up to three reviews to ensure they are receiving the most value for their money.[7]
  • Although the gap between men and women is essentially just 2%, women seem to be somewhat more willing to do due diligence than men in 90% of cases.[7]
  • E-commerce statistics show that 65% of respondents doubt the veracity of e-commerce ratings.[7]
  • 57% of Gen Xers use the same tools, such as Google Alerts or Yotpo, to track their user reviews and ratings.[7]
  • 60% of individuals read internet evaluations on their mobile devices, according to statistics.[7]
  • 88% of consumers trust internet evaluations as much as personal recommendations.[7]
  • A little over 16% of customers believe the information on your website regarding the goods you are attempting to sell them.[7]
  • 67% of these customers want to see both positive and negative experiences when researching businesses.[7]
  • Since fraudulent internet ratings and reviews are detrimental, 54% of customers said they would almost certainly cancel an order if they had any doubts about the texts’ veracity.[7]
  • When we consider that 59% of potential customers read online evaluations of medical practitioners before picking one, the significance of online reviews in the service business is even more clear.[7]
  • 91.3% of respondents to the research as a whole said they would read reviews before parting with their money.[7]
  • 60% of Americans consider how many reviews a local company has received.[7]
  • The product’s quality has let down 62% of consumers after reading several positive internet reviews about it.[7]
  • 81% of travelers particularly value reading reviews just before making a reservation when it comes to lodging.[7]
  • 88% of customers believe internet reviews are virtually as reliable as personal recommendations.[7]
  • 42% of respondents expressed worry about how deleting or suppressing honest ratings may affect their right to free expression.[7]
  • Before making a purchase, 95% of consumers examine the reviews posted on websites for businesses like Yelp, Google, Facebook, and TripAdvisor.[8]
  • According to research by Revoos stats lab, customers engage with unfavorable reviews with an increase in conversion rates of 85%, which significantly lengthens their time spent on a website.[8]
  • Reviews are written by 5%–10% of customers, affecting over $400 billion of all e-commerce sales income.[8]
  • 95% of business and leisure visitors attempt to confirm their decision by reading evaluations about their chosen modes of transportation and destinations before boarding an aircraft.[8]
  • The Verified Buyer badge boosts a review’s trustworthiness and a customer’s likelihood of making a purchase by up to 15%.[8]
  • 23% said deciding whether to buy a product is challenging when there are no customer evaluations.[8]
  • If there aren’t any bad reviews, an overwhelming 95% believe there is suppression or fraudulent reviews.[9]
  • 60% of people are primarily concerned with the items’ performance.[9]
  • Whether by coincidence or not, 81% of consumers will tolerate delayed shipment delays for these items.[9]
  • Only 18% of customers claim that unfavorable evaluations have a negative impact on their choice to buy the software.[9]
  • In the past 12 months, 12% of customers claim they have left reviews every time a company has asked them to.[10]
  • 21% believe that suggestions and evaluations from friends, relatives, and online personalities or subject matter experts are more reliable than those from consumers.[10]
  • 28% of people place more trust in user reviews than in well-written articles by subject matter experts.[10]
  • 35% of customers said that throughout the last year, businesses had asked them to provide reviews at least half of the time.[10]
  • Consumer evaluations are more trusted by 49% of people than personal recommendations from friends and family.[10]
  • 57% of consumers think they are not very or never likely to utilize a company that doesn’t reply to feedback.[10]
  • Customers are wary of internet evaluations in general to the extent that there are phony reviews and fraudulent reviewers, according to 67% of consumers.[10]
  • 40% of people who had a bad experience thought about writing a review, compared to 67% of those who had a good experience.[10]
  • 34% of customers only submit evaluations for good experiences, compared to 7% of consumers who only do so for bad ones.[10]
  • 73% of customers said that if a company’s average star rating was low and they didn’t believe it was fair, they would be likely or very likely to post a review.[10]
  • If they knew the company was family-owned, 74% of customers say they would be likely or extremely likely to leave a review; only 43% of customers feel the same way about a big chain.[10]
  • 77% of customers believe that if they knew the company was relatively new, they would be inclined or likely to submit a review.[10]
  • If they initially had a negative experience that was quickly turned into a very positive experience, 80% of customers say they would be likely or extremely likely to leave a review.[10]
  • 89% of customers say they would be somewhat or very inclined to utilize a company that reacts to both good and negative evaluations.[10]
  • 90% of Google users have some level of suspicion about phony reviews on Google, although just 10% have extreme suspicion.[10]
  • 22% of respondents said they are not inclined to utilize companies that do not reply to evaluations.[10]
  • Another unexpected finding is that clients may submit reviews if they believe your business has a poor average star rating when, according to 73% of respondents, they had a good experience.[10]
  • 55% of customers said that a response from the business owner that makes them feel good about that business should be considered by anyone trying to decide whether to start responding to reviews.[10]
  • Companies and review sites continue to struggle with phony reviews, with 62% of respondents certain they have seen one.[10]
  • Customers don’t care about reviews that describe great experiences by at least 25%, and they don’t care about high star ratings of at least 42%.[10]
  • Facebook evaluations of local firms by consumers have decreased from 54% in 2020 to 48% in 2021.[10]
  • 50% of people acknowledge seeing phony reviews on Google, less believe that they should be wary of Google reviews.[10]
  • 45% of people believe they are at least somewhat distrustful of Google reviews, despite the fact that 50% of those stated they have seen a phony review on the site.[10]
  • With an 18% increase year over year in people utilizing it to assess local companies, Google’s star continues to rise.[10]
  • From 79% in 2020 to 69% in 2021, consumers’ importance of considering the variety of review sites that businesses have reviews on has decreased.[10]
  • Consumers now have higher expectations than before, and 97% only give organizations with more than two stars their consideration.[10]
  • Only evaluations posted within the last two weeks, according to 50% of customers in 2020, had an influence on their choices.[10]
  • That percentage fell to 22% in 2021, with many more taking into account evaluations from the previous three months to a year.[10]
  • 67% of customers will think about writing a review after having a good experience, whereas just 40% would do the same after having a bad one.[10]
  • Just 17% of customers indicated they hadn’t been asked for a review in the preceding 12 months, demonstrating that companies are receiving the word about how important asking for reviews is.[10]
  • 22% of customers think that the fact that a company is a part of a chain won’t affect their selection is cold comfort, but comfort nevertheless.[10]
  • One other thing to notice is that from 72% in 2020 to only 34% in 2021, customers’ perceptions of how crucial the number of review sites you have reviews on has more than halved.[10]
  • Only 26% of customers believe they would be dubious of a review of the company owner responded to it by calling it phony.[10]
  • 23% of people leave reviews more than 50% of the time, and that number becomes even higher.[10]
  • 85% of the business’s total average star rating indicated that this was important or extremely important.[10]
  • Customers who remember receiving a financial reward for a review fell from 9% in 2020 to only 6% in 2021.[10]
  • There are many things to consider there, but it’s especially intriguing to note that 45% of respondents think that a too-positive review would make them suspect. Still, only 36% of respondents would say the same about an overly critical review.[10]
  • 89% of customers said they would use a company again if they responded to every review.[10]
  • 55% of consumers said that a business owner responding to a review would make them feel positive about a business.[10]
  • 70% of customers are already somewhat or extremely wary of phony reviews on Facebook, despite the data from the preceding question implying that fewer people have encountered fraudulent reviews here than on Amazon or Google.[10]
  • 49% of consumers say that the quantity of online reviews influences their decision to make a purchase.[11]
  • For 53% of Americans, the most important aspect of internet purchasing is reading reviews and ratings of products.[11]
  • 60% of shoppers use their mobile devices to read blog and social media reviews before making a purchase.[11]
  • According to 64% of Americans, user-generated content has enhanced their purchasing experience.[11]
  • According to 73% of customers, written reviews are more significant than star and number ratings.[11]
  • After reading a review website, 89% of customers make a purchase within a week, while 29% do so within 24 hours.[11]
  • If a business can promptly and effectively resolve the problem, 95% of dissatisfied consumers will return.[11]
  • Online shoppers for identical items said that 35% of them purchased the more expensive choice due to better ratings.[11]
  • Businesses that respond to customer feedback at least 25% of the time get 35% greater revenue overall.[11]
  • Businesses that have more than 25 recently updated reviews during the last 90 days get 108% more revenue.[11]
  • Review considerations are the most important factor in buying decisions for 90% of American consumers.[11]
  • According to 66% of customers, numerous internet evaluations increase their confidence in a company.[11]
  • More than four unfavorable evaluations of a business or product might reduce sales by 70%.[11]
  • Organic search engine traffic to online retailers with product reviews increased by up to 25%.[11]
  • Due to lengthy wait times, 21% of patients visiting hospital pharmacies chose to fill their prescriptions elsewhere.[12]
  • After a great experience, 24% of customers continue doing business with suppliers for two or more years.[12]
  • Information that is straightforward yet difficult to locate is the most aggravating problem, according to 28% of shoppers.[12]
  • A knowledgeable agent is the most important component for a positive customer experience, according to 31% of consumers.[12]
  • 50% of consumers said they don’t post about their positive or negative service experiences on social media.[12]
  • Compared to the 81% of consumers who contact businesses through online chat or live assistance, just 52% of customer care personnel do so.[12]
  • In return for improved service, 56% of consumers don’t mind revealing their personal information.[12]
  • 59% of consumers think that businesses must provide cutting-edge digital experiences to maintain their business.[12]
  • 62% of consumers would rather issue parking citations than wait in a machine-driven phone tree or have to repeat themselves to several team members.[12]
  • 76% of B2B buyers and 63% of consumers expect businesses to be aware of their particular needs and expectations.[12]
  • Customer care personnel utilize customer portals in 64% of cases, while consumers do so in 84% of cases.[12]
  • 64% of consumers prefer to do business with businesses that can respond to their demands immediately.[12]
  • Compared to the 82% of consumers who utilize knowledge bases, just 66% of customer service staff do so.[12]
  • When they are unable to contact a customer support professional, 67% of consumers terminate a call in frustration.[12]
  • Consumers claim that 68% of them are prepared to pay extra for goods and services from companies with a reputation for providing excellent customer service.[12]
  • Compared to just 39% of underperformers, high-performing service agents actively seek out opportunities to apply artificial intelligence.[12]
  • 70% of dissatisfied consumers whose issues are remedied are prepared to do business with a company once again.[12]
  • 71% of customers between the ages of 16 and 24 think that receiving a prompt response from a caring staff may greatly enhance their customer experience.[12]
  • 72% of consumers believe that having to explain their issues to many people is bad customer service.[12]
  • Friendly customer service employees are responsible for 73% of clients falling in love with a company.[12]
  • Even as the technology for automated solutions advances, 75% of customers will still prefer to engage with a human person.[12]
  • Facebook is America’s most widely used social media network, with 79% of all internet users.[12]
  • Consumers who complained online about a bad customer experience were disregarded in 79% of cases.[12]
  • In exchange for contextualized interactions where they feel immediately known and understood, 79% of customers are willing to divulge relevant information about themselves.[12]
  • 80% of clients believe a business’s experiences are equally essential to its goods or services.[12]
  • Customers are more loyal to companies that address their issues, according to 83% of respondents.[12]
  • Compared to 52% of underperformers, 83% of high-performing service agents said they get the training they need to do their jobs properly.[12]
  • 84% of clients report that their most recent encounter with customer service did not meet their expectations.[12]
  • Only 57% of underperformers make major investments in agent training, compared to 88% of high-performing service decisions.[12]
  • 88% of consumers believe businesses that promise not to reveal their personal information without consent.[12]
  • 89% of businesses that consistently provide client experiences that are above average outperform their rivals financially.[12]
  • After receiving good customer service, 89% of customers are more inclined to make another purchase.[12]
  • 90% of Americans consider a company’s customer service when selecting whether or not to do business with it.[12]
  • Customers appreciate corporations providing control over the data gathered about them in 92% of cases.[12]
  • Customers who get outstanding customer service from businesses are 93% more likely to make further purchases from them.[12]
  • American consumers will suggest a business whose service they regard as very excellent 94% of the time.[12]
  • More than 76% of all customers prefer to contact customer service professionals through phone calls.[12]
  • A staggering 95% of customers agree that good customer service is crucial for maintaining brand loyalty, and 60% of consumers claim to have abandoned a brand in favor of a competing one due to poor customer service.[12]
  • If you have an excellent privacy policy, nearly 90% of consumers are more inclined to trust you.[12]
  • Around 80% of customers indicate they would prefer to conduct business with a rival after more than one unfavorable encounter.[12]
  • Nearly 90% of clients say they have faith in businesses whose services they regard as excellent.[12]
  • 40% of American consumers depend on alternative means to contact customer support teams because they do not find bots to be productive.[12]
  • Bain & Company companies that prioritize providing superior customer service may increase sales by 4% to 8% over their market.[12]
  • For 86%, excellent customer service converts one-time customers into devoted brand advocates.[12]
  • When they are unable to contact a customer support professional, 67% of consumers terminate a call in frustration.[12]
  • 70% of dissatisfied consumers whose issues are remedied are prepared to do business with a company once again.[12]
  • 73% of consumers claim that courteous customer service representatives are why they continue supporting companies.[12]
  • 78% of customers will return to a business after a mistake if the customer service is excellent.[12]
  • According to a survey, more than 76% of all customers prefer to contact customer service professionals through phone calls.[12]
  • Phone contact with a service team is frequently utilized by more than 50% of consumers of all ages, making it the most popular method of customer support.[12]
  • More than 70% of customers think businesses have to work together, so they don’t have to repeat information to several reps.[12]
  • Long hold times and wait periods are considered the most annoying aspects of a service encounter by almost 60% of clients.[12]
  • If customers evaluate the customer service personnel as excellent, over 80% will overlook a negative encounter.[12]
  • Nearly 90% of customers have faith in a business to meet their demands if they have given it a very high rating for service.[12]
  • Consumers who rank a company’s customer service as extremely bad are just 13% more likely to suggest it.[12]
  • Only 17% of customers say they would recommend a company that offers a gradual but efficient solution.[12]
  • From an average of 20% in the past, just around 4% of customers who leave or threaten to leave are persuaded to remain by accepting a promotion today.[12]
  • 70% of clients claim that maintaining their company depends on service providers’ knowledge of sales contacts.[12]
  • In return for improved service, 56% of consumers don’t mind revealing their personal information.[12]
  • 78% of consumers communicate with businesses through text, and just 63% of customer support employees do the same.[12]
  • Customer care personnel utilize customer portals in 64% of cases, while consumers do so in 84% of cases.[12]
  • 64% of consumers prefer to do business with businesses that can respond to their demands immediately.[12]
  • While just 50% of consumers don’t communicate about their experiences on social media, 72% do so in person.[12]
  • 71% of younger customers say that their experience has significantly improved at this level of response rate, and things only go worse from there.[12]
  • Integrating individualized customer experiences may increase your online conversion rate by around 8%.[12]
  • More than 70% of customers think businesses have to work together, so they don’t have to repeat information to several reps.[12]
  • When a customer’s call is shifted from one department to another, about 70% of them get irate.[12]
  • 84% of consumers believe internet evaluations are just as trustworthy as personal recommendations, and 91% of people read online reviews often or sometimes.[13]
  • According to the most recent rating and review data, the majority of buyers, 26.8%, feel that items with between 11 and 50 reviews exude a better sense of trust.[14]
  • Up to 62% of customers said they wouldn’t support companies that block online reviews.[14]
  • Up to 82% of customers claim to consult them to learn more about nearby retailers.[14]
  • 87% of customers say that reviews are crucial when deciding which restaurants or coffee shops to visit or which hotels or bed and breakfasts to stay at.[14]
  • 63.3% claim they have never heard back from a company about their review.[14]
  • Compared to only 17% of customers between the ages of 18 and 34 and seven of people over 55, 29% of consumers over 55 claims they never check online customer evaluations of local retailers.[14]
  • A startling 70% of customers say they partially believe the evaluations on brand websites, compared to only 1 in 5 who say they absolutely trust them.[14]
  • Up to 45% of customers are more inclined to patronize a company if they perceive that they have replied to bad reviews.[14]
  • 62% of customers think that fake reviews should be eliminated since they are intolerable.[14]
  • 49% of customers rely on influencer endorsements, so look for someone who can connect with your target market and represents your business.[15]
  • 93% of consumers say that online reviews influenced their purchasing decisions, and 91% of people aged 18 to 34 say they trust online reviews as much as personal recommendations.[15]
  • 93% of people who conduct research on a mobile device ultimately make a purchase of a good or service.[15]
  • According to Harvard Business Review, a negative reputation increases a company’s hiring expenses by at least 10%.[15]
  • Since 89% of customers read companies’ comments to online evaluations, they will be monitoring how you respond.[15]
  • Customers are prepared to spend 31% more at businesses with outstanding evaluations, proving that positive reviews are still crucial in how businesses market their goods.[15]
  • When an internet company gets favorable evaluations, 31% of customers boost their expenditure.[16]
  • Customers are more likely to make a purchase from an online business that offers customer feedback (63%).[16]
  • In order to think reviews are authentic, 68% of shoppers want to see both critical and positive feedback.[16]
  • Product evaluations may increase conversions by over 60%.[16]
  • 68% of customers would not trust your evaluations are legitimate if there are no negative reviews included among the good ones.[16]
  • After reading a favorable review, consumers are 124% more likely to make a smartphone purchase.[16]
  • Customers are 11% more likely to make a purchase from an online company with feedback and quality assurance.[16]
  • What’s even more intriguing is that 74% of customers utilize social networks to research items and read reviews before making a purchase.[16]
  • The influence of reviews and conversions was broken down as follows one review may raise conversion rates by at least 10%.[16]
  • Up to 70% of customers confess to utilizing rating filters while looking for companies, again because of increased sensitivity since the epidemic began.[17]
  • 94% of customers believe a negative review has persuaded them to steer clear of a company.[17]
  • The top 10% of brands across all studied sectors replied more quickly and consistently.[17]
  • Companies with above-average review counts generate 82% more income annually than those with below.[17]
  • The amount of zero-click searches, which increased to 65% in 2020, is what is driving Google’s review growth.[17]
  • 45% of customers claim that if a company replies to unfavorable reviews, they are more inclined to visit it.[17]
  • Up to 62% of customers said they wouldn’t support companies that block online reviews.[17]
  • Data on internet reviews reveal that they have decreased in length by 65%, with the typical review now being just over 200 characters, or around the length of an enlarged tweet.[17]
  • Review engagement, which includes activities like looking for reviews, filtering them, and clicking to expand and read the complete review, has increased by 50% since pre-pandemic levels, according to independent industry data.[17]
  • More consumers than ever are reading Google reviews straight from search results thanks to zero-click searches, which increased to 65% in 2020.[17]
  • Despite the prevalence of adding photos to reviews, 43% of consumers say text-based reviews still have the greatest influence on their purchasing decisions, followed by photos (33%) and videos (24%).[18]
  • 39% of respondents claim to dismiss severe remarks when they read an average of nine evaluations before choosing a hotel or restaurant.[18]
  • Even more unexpected, given all the social media images of their meals, 48% of Americans choose not to rate eateries.[18]
  • 38% of consumers never post evaluations for goods and services, according to Pew Research Center.[18]
  • Just 8% of respondents indicated they consider the kind of company while reading reviews.[18]
  • 24% of respondents said they would only agree if they thought the reviews were genuine.[18]
  • According to research cited in the Harvard Business Review, a brand’s income rises by 59% with every one-star boost on Yelp.[18]
  • According to research from the Spiegel Research Center, five reviews enhance a product’s chance of being bought by 27%.[18]
  • Online customer evaluations were regarded as being extremely useful by 62% of respondents in a 2019 poll on the factors that most often impact American online consumers’ decisions to make a purchase.[19]
  • Being able to shop on a mobile device is important to 59% of consumers when choosing which brand or retailer to purchase from.[20]
  • 56% of in-store customers used their cell phones for shopping or doing product research, according to a worldwide poll.[20]

Also Read

How Useful is Product Reviews

One of the most valuable aspects of product reviews is the transparency they offer. Unlike traditional marketing tactics that often emphasize only the positive aspects of a product, reviews allow consumers to get an unbiased and authentic perspective from real users. This can be especially helpful when trying to determine if a product lives up to the hype or if it falls short of expectations. By reading multiple reviews, consumers can get a more comprehensive understanding of a product’s pros and cons, helping them make a more informed decision.

Another benefit of product reviews is the opportunity they provide for comparison shopping. With reviews available for a wide range of products across multiple platforms, consumers can easily compare different options and weigh the feedback of others to choose the product that best fits their needs. This process can save time and money by helping consumers avoid purchasing products that may not meet their expectations.

Product reviews also play a crucial role in holding companies accountable for the quality of their products and customer service. When consumers take the time to leave a review, whether positive or negative, they create a feedback loop that can influence future product development and customer relations. Companies that receive consistently poor reviews may be motivated to improve their products or address customer concerns to maintain a positive reputation. On the other hand, companies with glowing reviews can use this feedback as a form of validation and encouragement to continue delivering high-quality products and services.

In addition to benefiting consumers, product reviews can also provide valuable insights for businesses. By monitoring and analyzing feedback, companies can gain a better understanding of user preferences, identify areas for improvement, and even generate ideas for new products or features. Reviews can also serve as a valuable tool for reputation management, allowing companies to address negative feedback promptly and show potential customers that they are committed to customer satisfaction.

Overall, product reviews have proven to be a valuable resource for both consumers and businesses alike. They offer transparency, comparison, and accountability, making them a crucial component of the modern shopping experience. As consumers continue to rely on reviews to guide their purchasing decisions, businesses must understand the importance of maintaining a strong online presence and staying engaged with customer feedback. By leveraging the power of product reviews, both consumers and businesses can navigate the market with confidence and make informed choices that benefit everyone involved.


  1. boast –
  2. financesonline –
  3. findstack –
  4. gatherup –
  5. g2 –
  6. outcry –
  7. truelist –
  8. websitebuilder –
  9. webtribunal –
  10. brightlocal –
  11. fera –
  12. helpscout –
  13. inc –
  14. oberlo –
  15. qualtrics –
  16. readycloud –
  17. reviewtrackers –
  18. searchenginejournal –
  19. statista –
  20. thinkwithgoogle –

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