Programmatic Job Advertising Software Statistics 2025

In an era where digital transformation is reshaping the business landscape, programmatic job advertising software is becoming a cornerstone for effective talent acquisition. As we venture into 2025, understanding the dynamics of this technology through relevant statistics is crucial for comprehending how businesses are navigating recruitment strategies. These statistics not only reveal current trends but also offer insights into the potential future of job advertising, driving home the importance of staying informed to remain competitive.

For HR professionals, recruitment agencies, and marketing strategists, the data surrounding programmatic job advertising software is invaluable. These stakeholders rely on accurate and up-to-date information to optimize their hiring processes, allocate budgets effectively, and maximize return on investment. By examining these statistics, they can identify patterns, predict shifts in the job market, and fine-tune their approaches to attract the best talent in a cost-efficient manner.

As the industry rapidly evolves, staying abreast of these developments is essential for informed decision-making and strategic planning. The insights gleaned from this data not only aid in understanding the current state of programmatic job advertising but also empower businesses to innovate and adapt. Ultimately, having a data-driven approach will ensure that organizations can navigate the complexities of the modern recruitment landscape with agility and foresight.

Check our review: Best LLC Services, LegalZoom LLC Reviews, ZenBusiness Reviews, LegalZoom Competitors

Top Programmatic Job Advertising Software Statistics 2025

☰ Use “CTRL+F” to quickly find Programmatic Job Advertising Software facts. There are total 173 Programmatic Job Advertising Software Statistics on this page 🙂

Job Market Trends

• The Digital Marketing Specialist role is among the top 10 most in-demand jobs, with approximately 860,000 job openings. ^[?]
• The average salary for a digital marketer is approximately $58,000, with room for upward mobility and higher earnings. ^[1]
• Career opportunities in the marketing field are expected to increase by 10% by 2031, equating to 33,700 new jobs. ^[1]
• Social Media Specialists have a national average salary of $56,057 per year. ^[1]
• Graphic Designers have a national average salary of $58,355 per year. ^[1]
• SEO Specialists have a national average salary of $55,398 per year. ^[1]
• Email Marketing Specialists have a national average salary of $59,561 per year. ^[1]
• Content Strategists have a national average salary of $65,617 per year. ^[1]
• UX Designers have a national average salary of $95,195 per year. ^[1]
• Project Managers have a national average salary of $75,951 per year. ^[1]
• Digital Marketing Directors have a national average salary of $182,410 per year. ^[1]
• 60% of job seekers quit an online job application because it is too long or complex. ^[2]
• 92% of employers think skills-based hiring is great for identifying better talent. ^[2]
• 74% of employers reduced hiring costs by using AI chatbots. ^[2]
• 82% of employers reduced time-to-hire by using AI chatbots. ^[2]
• 88% of employers experienced fewer mis-hires by using AI chatbots. ^[2]
• 89% of employers improved employee retention by using AI chatbots. ^[2]
• 84% of employers improved diversity by using AI chatbots. ^[2]
• 81% of millennial workers want flexible work policies that enable them to work from anywhere. ^[2]
• 80% of young workers consider a company’s DEI initiatives when choosing a new job. ^[2]
• 85% of job seekers consider responsiveness during the application process as a crucial factor when deciding whether to join a team. ^[2]
• 48% of Gen Z and millennial workers have applied for a job they found on social media. ^[2]
• 60% of people choose a place of work based on their beliefs and values. ^[2]
• 98% of workers want the option of remote work for at least some weeks. ^[3]
• 86% of workers feel they need to prove to their bosses that they are hard-working and worthy of keeping their job. ^[3]
• Companies that work on employee engagement will grow their revenues up to 2.5 times more than their competitors. ^[3]
• The global landscape has experienced significant changes, and these shifts will undoubtedly shape recruiting trends in 2025. ^[3]
• 70% of marketers use data to support decision-making at all levels. ^[4]
• Quality creative drives 50% of ROI in paid advertising. ^[4]
• Nearly 1 in 5 marketers struggle to measure the effectiveness of their marketing efforts. ^[5]
• One-third of advertisers are not confident they are successfully reaching the right audiences. ^[5]
• TV ads took up 85% of the budget in one new-product campaign, whereas YouTube ads, with a 6% slice of the budget, were nearly twice as effective at prompting online searches that led to purchases. ^[6]
• Search ads, at 4% of the company’s total advertising budget, generated 25% of sales. ^[6]
• Employers with a strong employer brand spend 43% less to make a hire than those without a strong brand. ^[10]
• 40% of job advertising spending is wasted. ^[10]
• Companies that use programmatic are twice as likely (60% versus 29%) to reduce time-to-fill as those that do not. ^[10]
• Companies using programmatic job advertising are nearly three times (56% versus 19%) as likely to improve quality-of-hire compared to those using traditional advertising. ^[10]
• Programmatic advertising improves the quality of source for 60% of companies using it. ^[10]
• 40% of companies currently upskill employees. ^[2]
• The Society for Human Resource Management found that employees promoted within three years were 70% more likely to stick around. ^[2]
• 85% of employees consider a seamless application and recruitment process important. ^[2]
• 60% of job seekers in the U.S. have made a purchase after viewing a social media ad. ^[20]
• Facebook has roughly 3.065 billion users worldwide. ^[20]
• The average word length of content that ranks on the first page of Google results is 1,447 words. ^[24]
• 40% of businesses say proving the ROI of their marketing activities is a top marketing challenge. ^[9]
• 58% of marketers are challenged with targeting or segmenting their audience. ^[9]
• 80% of marketers report their lead generation efforts are only slightly or somewhat effective. ^[9]
• 42% of B2B marketing professionals state that a lack of quality data is their biggest barrier to lead generation. ^[9]
• 90% of marketers surveyed are optimistic about the future of AI. ^[9]
• 87% of surveyed marketers say their use of AI is very advanced or advanced. ^[9]
• Omnichannel campaigns produce a 250% higher rate of purchase frequency than single-channel campaigns. ^[9]
• Customer retention rates are 90% higher for omnichannel campaigns than for single-channel campaigns. ^[9]
• 80% of consumers say they are more likely to do business with a company if it offers personalized experiences. ^[9]
• 82% of marketers plan to increase their use of first-party data. ^[9]
• 84% of marketers report phone calls having higher conversion rates with larger order value (AOV) compared to other forms of engagement. ^[9]
• 41% of organizations report having increased phone conversion rates by 25% or more in the past 12 months. ^[9]
• 85% of marketers believe inbound calls and phone conversations are a key component of their organizations’ digital-first strategy. ^[9]
• 68% of marketers plan to increase their use of first-party data. ^[9]
• 28% of people who perform a local voice search go on to call the business. ^[9]
• Wyzowl found that video drives a 157% increase in organic traffic from search engine result pages (SERP). ^[8]
• 7 in 10 leading marketers say their companies use data to support decision-making at all levels. ^[7]
• The global digital advertising and marketing market is projected to reach $786.2 billion by 2026. ^[20]
• The average cost per action (CPA) is $49 for paid search and $75 for display ads. ^[9]
• 54% of Gen Zers won’t complete an online job application if the hiring process is too long, antiquated, or complicated. ^[11]
• 67% of HR professionals believe that AI has many benefits and a positive impact on the recruitment process. ^[11]
• 10 Creative Company Profile Examples to Inspire You [+ 12 Templates] ^[11]
• The HR Technology market is forecasted to grow from $25 billion in 2023 to $42 billion by 2027. ^[17]
• 32% of workers in the United States were in a hybrid arrangement or were remote full time by the fall of 2023. ^[17]
• 72% of marketers believe their current marketing technology is outdated. ^[28]
• 68% of marketers believe data analytics is crucial for their marketing efforts. ^[9]
• The average ROAS (Return on Ad Spend) for Amazon Attribution insights is 32%. ^[5]
• 90% of employees consider the quality of the recruitment process important. ^[2]
• The average number of applications received per job posting is 60-200. ^[18]
• 96% of businesses have faced challenges from poor digital adoption, and just one-third rate their employees’ adoption of software as Excellent. ^[12]
• Nearly a quarter of business leaders (24%) said their new software implementations meet their desired objectives less than half the time due to poor digital adoption and related factors. ^[12]
• 81% of employees use software every day in their jobs. ^[12]
• 88% of staff agree that a frustration-free software process is key to their happiness and productivity at work. ^[12]
• 40% feel frustration often or all the time when using software, and 44% regularly postpone tasks as a result. ^[12]
• More than one in three UK employees (36%) admit they lose at least an hour each week addressing software-related issues. ^[12]
• The average worker only uses 40% of the features of the digital applications available to them. ^[12]
• 8% of staff have considered leaving their job over software-related frustration. ^[12]
• The U.S. could lose out on $162 billion in revenue without a long-term solution. ^[13]
• 96% of companies agree they can gain a long-term advantage by investing in the ongoing education of their employees. ^[13]
• By 2030, analysts expect automation to eliminate 29% of jobs while contributing 13% to job creation. ^[13]
• 59% of hiring managers say the rise of AI will have a substantial or transformational impact on the types of skills their companies need. ^[13]
• 55% of employers most worried about digital skills say innovation is hampered by a lack of key skills. ^[13]
• Between 2020 and 2025, the global investment in digital transformation will almost double. ^[13]
• 91% of businesses are engaged in some form of digital initiative. ^[13]
• 87% of senior business leaders say digitalization is a priority. ^[13]
• The global digital health market is expected to increase to over 500 billion U.S. dollars by 2025. ^[13]
• Following the 2020 pandemic, the use of telehealth increased from 11% to 76%. ^[13]
• The global virtual and augmented reality in the healthcare market is expected to reach $5.1 billion by 2025. ^[13]
• The global wearable medical device market is expected to reach $27.2 billion by 2023 at a CAGR of 23% from 2018 to 2023. ^[13]
• The global healthcare chatbots market is projected to reach $314.3 million by 2023 from $122 million in 2018. ^[13]
• 37% of consumers are very likely to use telehealth in the future. ^[13]
• Digital transformation in the manufacturing market was valued at $263 billion in 2020 and is expected to reach $767 billion by 2026. ^[13]
• 81% of manufacturers are ready to invest in new digital technologies to boost productivity. ^[13]
• Four in 10 companies hired IT or other technical staff during the COVID-19 pandemic, and two-thirds expect to hire more IT or tech roles in 2021. ^[13]
• Over three-quarters (79%) of organizations are pursuing initiatives to address gaps amid a tightening market for IT labor. ^[13]
• Over the next five years, the global workforce can absorb around 149 million technology-oriented jobs. ^[13]
• 57% of IT organizations have identified several areas for gen AI use cases. ^[14]
• 40% of executives believe a significant portion of the global workforce (approximately 1.4 billion individuals) will require reskilling within the next three years. ^[16]
• Most executives (87%) envision AI as an augmentation tool rather than a replacement. ^[16]
• The average cost per click (CPC) for Facebook ads across all industries is $1.72. ^[30]
• The average conversion rate for Facebook ads across all industries is 9.21%. ^[30]
• 90% of employers who try programmatic recruitment never go back. ^[21]
• 50% of companies in the US have moved to programmatic recruitment. ^[15]
• The average jobseeker uses up to 16 sources during their job search. ^[15]
• Over 70% of job searches begin on Google. ^[15]
• Companies that use programmatic job advertising save 10-20% of their hiring budgets. ^[33]
• Appcast sees most of their customers save 10% of their advertising budget by turning off jobs that aren’t getting applications. ^[33]
• 91% of Fortune 1000 companies are increasing their investment in artificial intelligence. ^[31]
• The average click-through rate across all industries for Google Ads is 6.11%. ^[26]
• The average cost per click across all industries is currently $4.22. ^[26]
• 75% of people say online ads make it easier to find what they’re looking for. ^[26]
• Total search ad spend in 2025 will amount to $132 billion. ^[26]
• Digital ad spend worldwide reached $485 billion in 2023 and is projected to grow to $526 billion by the end of 2025. ^[26]
• 62% of advertising in the past year was online, and it’s projected to grow beyond 8.4% this year. ^[26]
• Annual advertising spend on social media is expected to reach over $220 billion by the end of 2025. ^[26]
• 15% of the average business’s website traffic comes from paid search, while paid social traffic only makes up 5% of overall website traffic. ^[26]
• The average ROAS for Amazon Attribution insights is 32%. ^[5]
• 90% of employees consider the quality of the recruitment process important. ^[2]
• 98% of businesses that try programmatic advertising never go back. ^[15]
• The average local business puts 5-10% of its revenue towards its digital marketing budget, and for larger businesses, that number can climb to about 14%. ^[26]
• Google holds 92% of the total worldwide search engine market share. ^[26]
• 91% of businesses use CRM software for marketing and PPC reporting. ^[26]
• 90% of internet users will see a Google Ad during their online experience. ^[26]
• Consumers are 155% more likely to look up your brand-specific terms after they’ve been exposed to display ads. ^[26]
• Customers are 70% more likely to make a purchase from a retargeting ad. ^[26]
• When someone conducts a search after initially seeing a related display ad, the likelihood of them converting is 59%. ^[26]
• A user’s search activity rises 155% after being served a display ad. ^[26]
• 27% of consumers conduct a search for a business after seeing their display ad. ^[26]
• PPC ads in search results account for 45% of page clicks. ^[26]
• The average salary for digital marketers in San Francisco, CA, is $81,355, the highest in the US. ^[32]
• Digital marketing specialist salaries have increased by 5% in the last five years. ^[27]
• 97% of online consumers access social media at least once a month. ^[24]
• 58% of U.S. consumers use social media to follow brands. ^[22]
• 70% of companies are investing in content marketing, which encompasses visual marketing strategies. ^[19]
• 57% of content downloads generate leads with the highest conversion rates. ^[19]
• 60% of marketers create at least one piece of content each day. ^[19]
• Long-form content will get 77% more backlinks and triple the traffic compared to shorter posts. ^[19]
• Open rates are 14.31% higher in segmented campaigns than in non-segmented campaigns. ^[19]
• 4.8% is the average conversion rate for websites using video, compared to 2.9% for those that don’t. ^[19]
• Nearly 90% of video marketers call video a good return on investment. ^[19]
• 80% of marketing professionals and business owners incorporate clickable social icons into their email signature. ^[19]
• 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. ^[19]
• 54% of Gen Z job seekers won’t apply for a job if the hiring process is too long, antiquated, or complicated. ^[11]
• 42% of Gen Z prefers to hear about the shortlisting of their job application via text rather than an email or phone call. ^[25]
• 65% of Gen Z candidates say they’re more likely to consider taking a role if they had a chance to experience the actual job through technology. ^[23]
• Virtual reality is particularly intriguing to 64% of in-demand workers. ^[23]
• 55% of candidates said they’re interested in gamified, interactive interviews. ^[23]
• 92% of candidates say they’ve experienced poor recruiting practices at some point in their career. ^[23]
• Businesses that drag out the recruiting process longer than a month experienced by 67% of job seekers. ^[23]
• Let them know when they’re no longer in the running: 39% of candidates said that if they’re turned down during the interview process, they want to hear from someone they interviewed with. ^[23]
• 78% said they’d like an explanation and some feedback if they’re turned down after interviewing. ^[23]
• 73% of job seekers between the ages of 18 and 34 found their last job through social media. ^[29]
• 84% of organizations are recruiting via social media with another 9% planning to do so that haven’t already. ^[29]
• 70% of managers said they have had success hiring candidates through social media. ^[29]
• 67% of employers believe every company should screen potential candidates’ social media profiles when considering them for a job opportunity. ^[29]
• 21% of hiring decision-makers said they are not likely to consider a candidate without a social media presence. ^[29]
• LinkedIn has over 706 million users, the largest social media business networking site. ^[29]
• 90% of programmatic recruitment users continue or increase their investment. ^[21]
• The average application completion rate for programmatic job ads is 13% higher than traditional ads. ^[10]
• The average cost per hire using programmatic recruitment is 35% lower than traditional methods. ^[10]
• The average time to hire is reduced by 20% with programmatic job advertising. ^[10]
• 83% of companies using programmatic advertising report higher application rates. ^[10]
• 67% of companies plan to increase their budget for programmatic job advertising. ^[10]
• The average click-through rate (CTR) for programmatic job ads is 2.5%. ^[10]
• The average conversion rate for programmatic job ads is 1.8%. ^[10]
• The average cost per click (CPC) for programmatic job ads is $0.50. ^[10]
• The average cost per application (CPA) for programmatic job ads is $25. ^[10]
• The average cost per hire (CPH) for programmatic job ads is $150. ^[10]
• The average cost per impression (CPM) for programmatic job ads is $

Check our llc formation guides: Florida LLC, California LLC, Texas LLC, New York LLC, Georgia LLC, Ohio LLC

Also Read