Push Notification Software Statistics 2024

In an increasingly digital world, the role of push notification software has become pivotal in shaping the business landscape. As we move into 2024, understanding the latest statistics and trends in push notification software is crucial for businesses seeking to enhance their customer engagement strategies. These statistics not only reveal the effectiveness and reach of push notifications but also provide insights into user behavior, helping businesses tailor their communication for maximum impact.

Key stakeholders, including marketing professionals, business strategists, and app developers, will find this data invaluable. For marketers and strategists, comprehending the nuances of push notification engagement rates, frequency, and user response can inform campaign tactics and overall marketing plans. App developers, on the other hand, can leverage this data to optimize app functionality and user experience, ensuring that notifications serve as a seamless extension of their applications, rather than an intrusive element.

Armed with the latest statistics, businesses can make informed decisions and craft strategies that resonate with their target audiences in a swiftly evolving industry. As we delve deeper into the data, it will become evident how push notification software not only underpins customer communication but also drives user retention and engagement in a competitive digital marketplace.

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Top Push Notification Software Statistics 2024

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General Push Notification Statistics

• Sending push notifications can boost app engagement by 88%, with 65% of users opening the app within one month when this setting is enabled. ^[?]
• Android users have a higher push notification acceptance rate at 91.1% since they automatically allow apps to send notifications. ^[1]
• Apple users have an acceptance rate of 43.9% since they ask permission from their users. ^[1]
• Push notifications were introduced for iOS and Android devices in 2009 and have since gained massive popularity. ^[2]
• 75% of customers are open to seeing relevant push notifications. ^[2]
• Sending one push notification to a new user in their first week can increase retention by 71%. ^[2]
• The average American receives 46 push notifications per day. ^[2]
• Push notifications with 10 words or fewer achieve the best click-through rates. ^[2]
• The average click-through rate (CTR) for push notifications is around 8%. ^[2]
• Apple will support mobile web push notifications on Safari in 2023. ^[2]
• Studies reveal that push notifications can increase app retention rates by 3-10 times. ^[4]
• Users who opted in for push notifications are retained at nearly twice the rate compared to users who did not. ^[4]
• 48% of mobile app users made an in-store purchase after receiving a push notification triggered by profile data. ^[4]
• 46% of app users who opted in to push notifications spent at least 11 app sessions per month compared to 25% who did not. ^[4]
• Sending one onboarding push notification to new users in their first week can increase retention by 71% over two months. ^[4]
• A benchmark study revealed that 30% of Android and 15% of iOS users did not receive any push notifications in the 90 days after their first opening. ^[5]
• Push notifications can boost app engagement by up to 88%. ^[5]
• 65% of users return to an app within 30 days when push notifications are enabled. ^[5]
• Sending push notifications can increase a retention rate by 300%. ^[5]
• 40% of users interact with the app within one hour of getting a notification. ^[5]
• Less than 50% of mobile apps use push notifications. ^[5]
• Studies reveal that sending Push Notifications through rich media can improve the click rate to 18%. ^[5]
• Dynamic and segmented push notifications have the highest direct open rate of 8.8%. ^[10]
• Push notifications can have an opening rate of up to 90%. ^[5]
• Approximately 55% to 60% of app users usually agree to receive push notifications on their desktops. ^[5]
• 52% of people look for relevant information and offers when they receive Push Notifications. ^[5]
• Push notifications relating to cart abandonment have a click rate of 16%. ^[5]
• Re-engagement mobile marketing strategies using push notifications have a click-through rate of 13%. ^[5]
• Rich media in push notifications is very much in demand, with an opening rate of 56%. ^[5]
• Push notifications have a 50% higher click rate than email marketing. ^[5]
• Push messages have generated 171% more orders than the previous year. ^[5]
• 28% of consumers who click on a push notification message generally complete a purchase. ^[5]
• Message performance in Web Push Notifications remains strong, with open campaign rates at 27.6%. ^[5]
• Automated open rates of Web Push Notifications are 64.2%, while click rates are 2.26%. ^[5]
• The highest push reaction rate occurs with Emojis (20%), and Rich formats (25%). ^[5]
• The app retention rate is 39% if push notifications are used, compared to broadcast messages, which are 21%. ^[5]
• 31% of users avoid push notifications; only 18% always find them useful. ^[5]
• Highly targeted Push Notification Campaigns can get a click-through rate as high as 30%. ^[5]
• Push notifications can deliver a high ROI of 3500%. ^[5]
• 70% of marketers feel that push notifications are helpful due to their high click rate. ^[5]
• The highest range of opt-in rates is found in the financial services sector (0.5%-10%). ^[10]
• Opt-in rates are higher on Android devices, with a rate of 81%, than on iOS, which is 51%. ^[5]
• The average US smartphone user receives 46 app push notifications per day. ^[8]
• One push notification a week leads to 10% of users disabling notifications, and 6% to uninstalling the apps. ^[8]
• 50% of users enable push notifications to gain access to special deals or exclusive offers. ^[6]

User Behavior And Preferences

• Users are more likely to interact with push notifications that are relevant and personalized. ^[8]
• 76% of consumers would choose a brand they feel connected to over a competitor. ^[3]
• 48% of marketers use generative AI tools to create content, while 45% use AI to analyze marketing data. ^[3]
• Research shows users are selective about which notifications they allow due to the high volume of notifications received. ^[2]
• Studies reveal that 39% of users disable push notifications if they receive 3-6 messages per week. ^[10]
• 21% of users abandon apps after one use. ^[5]
• 16.2% of users uninstalled the app due to too much advertising, and 12.6% because of excessive notifications. ^[10]
• 40% of users interact with the app within an hour of getting a notification. ^[5]

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Industry-specific Metrics

• E-commerce apps saw a 278% increase in launches among users with push notifications enabled vs. disabled. ^[6]
• E-commerce apps have a 13% retention rate after one month. ^[6]
• Media and entertainment sector had notable growth in Q3 2023, with behavior-based personalized notifications achieving a conversion rate of 7.8%. ^[7]
• Financial services have the highest range in opt-in rate, followed by the media segment. ^[10]
• BFSI (Banking, Financial Services, and Insurance) sees a marked drop-off after five pushes. ^[8]
• The average open rate for web push notifications is approximately 15%. ^[10]
• Financial services have the highest average opt-in rate for push notifications. ^[10]
• Medical and fitness apps on iOS have a 14.2% open rate, higher than on Android. ^[10]
• Financial services have the highest range in opt-in rate, followed by the media segment. ^[10]

Timing And Frequency

• The push notifications delivery rate is 60% in the evening and afternoon. ^[5]
• The highest reaction rates occur on Tuesday (8.4%), followed closely by Sunday (8.1%). ^[8]
• The best time to send push notifications is between noon and 1 pm and between 7 and 8 pm. ^[10]
• 40% of users interact with the app within one hour of getting a notification. ^[5]
• The delivery rate is lowest on desktops at night, with about 20%. ^[15]
• Unsubscribes remain below 1% up to the five pushes per day mark. ^[8]
• The highest CTR values were detected from 8 am to 8 pm. ^[10]
• The delivery rate based on time is about 35% at night and early morning and 60% in the evening and afternoon. ^[15]

Click-through Rates (ctr) And Open Rates

• Push notifications with rich media improve the click rate to 18%. ^[5]
• Click-through rates (CTR) for push notifications are 7 times higher than email. ^[13]
• Push notifications are opened at a rate of 57%, whereas email is only opened at a rate of 20%. ^[13]
• Push notifications can lead to a 171% increase in app engagement. ^[13]
• The average CTR for web push notifications is around 15%. ^[10]
• Dynamic and segmented push notifications have the highest direct open rate of 8.8%. ^[10]
• Studies reveal that push notifications can have an opening rate of up to 90%. ^[5]
• Push notifications bearing emojis see an increase in click rates by 70%. ^[11]
• Adding images in push notifications can increase CTR by over 1,600%. ^[9]

User Retention And Engagement

• Retention rate increases by 300% by sending push notifications. ^[5]
• Users who opted in for push notifications are retained at nearly twice the rate compared to users who did not. ^[4]
• App retention rate is 39% if push notifications are used, compared to broadcast messages, which are 21%. ^[5]
• 65% of users return to an app within 30 days when push notifications are enabled. ^[5]
• Sending one onboarding push notification to new users in their first week can increase retention by 71% over two months. ^[4]
• App users show retention rates as high as 190% when they receive one or more push notifications within the first 90 days of using the app. ^[11]

Technological And Market Trends

• Apple will support mobile web push notifications on Safari in 2023. ^[2]
• Less than 50% of mobile apps use push notifications, according to Appfigures. ^[6]
• 70% of marketers feel that push notifications are helpful due to their high click rate. ^[5]
• High-performing apps across all industry verticals (those in the 90th percentile) have opt-in rates above 50%. ^[14]
• The push notifications opening rate is 50% higher than email marketing opening rates. ^[15]

Demographics And Regional Insights

• European users register the highest engagement from push notifications on Android, with 11.4%, and on iOS, with 5.5%. ^[10]
• South America has a lower engagement rate on both Android and iOS compared to Europe. ^[10]
• In the US, the average smartphone user receives 46 push notifications per day. ^[8]
• In 2023, push notifications in the U.S. were around 60% higher than those received in other countries. ^[12]
• Media, publishing, and blogging follow closely behind, making up another 10% of businesses sending push notifications. ^[12]

User Preferences And Behavior

• 50% of users enable push notifications to gain access to special deals or exclusive offers. ^[6]
• 21% of users abandon apps after one use if push notifications are not used. ^[5]
• 16.2% of users uninstalled the app due to too much advertising, and 12.6% because of excessive notifications. ^[10]
• Studies reveal that 39% of users disable push notifications if they receive 3-6 messages per week. ^[10]
• 52% of smartphone users have push notifications enabled on their devices. ^[13]

Industry Applications And Use Cases

• E-commerce apps saw a 278% increase in launches among users with push notifications enabled vs. disabled. ^[6]
• Financial services have the highest average opt-in rate for push notifications. ^[10]
• Media and entertainment sector had notable growth in Q3 2023, with behavior-based personalized notifications achieving a conversion rate of 7.8%. ^[7]
• BFSI (Banking, Financial Services, and Insurance) sees a marked drop-off after five pushes. ^[8]
• The highest range of opt-in rates is found in the financial services sector (0.5%-10%). ^[10]

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