Real Estate Marketing Software Statistics 2024

In the fast-paced world of real estate, staying ahead of market trends and leveraging the latest technologies is crucial for success. As we delve into the realm of real estate marketing software in 2024, it becomes evident that understanding statistical data is not just beneficial, but essential for navigating the competitive landscape. These statistics illuminate emerging patterns, highlight technological advancements, and offer insights that can be the difference between thriving and merely surviving in today’s dynamic market.

Real estate professionals, digital marketers, and industry analysts all stand to gain significantly from these insights. For agents and brokers, this data can pinpoint the most effective marketing tools and strategies to attract and convert leads. Digital marketers can fine-tune their campaigns by recognizing which software features drive engagement and sales. Even investors and developers can leverage these statistics to make informed decisions that align with market trends. By understanding how the latest software is shaping the industry, stakeholders can better position themselves for success.

In conclusion, the data on real estate marketing software for 2024 offers a valuable roadmap for anyone involved in the real estate sector. As the industry continues to evolve with rapid technological changes, these insights are pivotal for strategic planning and decision-making. By embracing and understanding this data, stakeholders can make smarter, more informed choices that ensure long-term growth and competitiveness.

Check our review: Best LLC Service, LegalZoom LLC Reviews, ZenBusiness Reviews, LegalZoom Competitorss

Top Real Estate Marketing Software Statistics 2024

☰ Use “CTRL+F” to quickly find Real Estate Marketing Software facts. There are total 51 Real Estate Marketing Software Statistics on this page 🙂

---

Internet Usage In Real Estate

• 97% of homebuyers use the internet to search for homes online. ^[?]
• 51% of homebuyers found the home they purchased via the internet. ^[1]
• 96% of buyers use online tools in their search process. ^[7]
• 60% of their search happens on mobile devices and 34% on desktop/laptop devices. ^[7]
• 94% of millennials and 84% of baby boomers went online to find their future homes. ^[5]

Email Marketing

• 60% of real estate professionals utilize direct email as part of their marketing strategy. ^[1]
• Offline email campaigns combined with online strategies have a 300% higher conversion rate. ^[1]
• Investing in email marketing has a return on investment of 4,200%. ^[3]
• Personalizing an email to accommodate your target audience can increase revenue for your business by up to 760%. ^[3]
• 63% of people will open an email based on the subject line alone. ^[3]

Check our llc formation guides: Florida LLC, California LLC, Texas LLC, New York LLC, Ohio LLC, Georgia LLC

Video And Virtual Tours

• 73% of homeowners say they are more likely to list with a real estate agent who uses video. ^[1]
• Real estate listings with video receive 403% more inquiries than those without. ^[1]
• Listings with virtual tours get clicked on 40% more than listings without. ^[1]
• Real estate listings that feature a 3D tour generate 49% more qualified leads. ^[1]
• Millennial homebuyers are the largest group using virtual tours at 37%. ^[1]

Social Media

• 77% of real estate agents actively use social media for real estate in some way. ^[1]
• Social media advertising generates the highest quality leads for 47% of real estate agents. ^[1]
• 82% of real estate businesses use social media platforms for marketing. ^[9]
• Facebook is the most popular social media platform for real estate professionals, with 97% of agents using it for marketing. ^[11]
• Instagram is used by 59% of Realtors, making it the second most popular platform after Facebook. ^[8]

Digital Marketing

• 78% of real estate firms have dedicated marketing personnel to manage their web presence. ^[1]
• Digital marketing efforts drive 300% more traffic to real estate websites. ^[1]
• 68% of new home buyers felt that neighborhood information was very important in their property search. ^[10]
• 70% of real estate marketers plan to increase their video marketing budget. ^[1]
• SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. ^[1]

Drone Photography

• Properties marketed with drone photography increase the likelihood of a sale by 68%. ^[1]
• The use of drone photography in real estate marketing is increasing rapidly due to its effectiveness. ^[1]

Real Estate Market Trends

• Baby boomers have usurped millennials as the strongest home-buying force in America, comprising 39% of the market compared to 28% for young adults. ^[2]
• New-home sales typically make up 10% of the market but are currently running at 20%. ^[2]
• NAR predicts new-home sales to rise 12.3% in 2023 and 13.9% in 2024. ^[2]
• Home prices are down 1% compared to a year ago. ^[2]

Mobile And E-commerce

• 63% of organic search traffic on Google in the United States comes from a mobile device. ^[3]
• The average ecommerce conversion rate on mobile was 4.18% as of November 2023. ^[3]
• In the United States, retail ecommerce is 75% generated through mobile. ^[3]
• 70% of mobile searches lead to online action within an hour. ^[3]
• 18% of local searches on mobile lead to a sale within 24 hours. ^[3]

Customer Preferences And Behavior

• 82% of consumers still use print ads when deciding what to buy. ^[4]
• 82% of consumers want to buy from companies that share their values. ^[4]
• 80% of customers will only download apps from companies they know and trust. ^[4]
• Nearly 81% of people will consider going through with a website redesign because their current site has low conversion rates. ^[3]
• 41% of people will open their emails from their mobile device, while 39% check their email from a desktop. ^[3]

Lead Generation And Crm

• 62% of marketers use a customer relationship management (CRM) platform for their marketing analytics. ^[4]
• 83% of marketers say that content quality is more important than content quantity. ^[4]
• 56% of the businesses that use blog posts report that they are effective. ^[4]
• 50% of businesses view lead generation as their top marketing priority. ^[4]
• Calls to action (CTAs) that are included in a video are known to receive 380% more clicks. ^[3]

Industry Insights

• 43.7% of all websites on the internet are powered by WordPress. ^[3]
• The digital marketing industry is predicted to reach $807 billion by 2026. ^[6]
• 41% of recent buyers began their home buying process by searching online, and 95% used online tools in their search process. ^[8]
• 70% of the U.S. population has at least one social networking profile, underscoring their value in real estate marketing. ^[9]
• The top three tech tools that provide REALTORS with quality leads are social media (52%), Customer Relationship Management (31%), and MLS sites (28%). ^[12]

Also Read