Sales Enablement Statistics 2024
– Everything You Need to Know

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Sales Enablement Statistics 2023: Facts about Sales Enablement are important because they give you more context about what’s going on in the World in terms of Sales Enablement.

LLCBuddy editorial team scanned the web and collected all important Sales Enablement Statistics on this page. We proofread the data to make these as accurate as possible. We believe you don’t need to check any other resource on the web for Sales Enablement Facts; All are here only 🙂

Are you planning to form an LLC? Thus you need to know more about Sales Enablement? Maybe for study projects or business research or personal curiosity only, whatever it is – it’s always a good idea to know more about the most important Sales Enablement Statistics of 2023.

How much of an impact will Sales Enablement Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your Sales Enablement related questions here.

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Top Sales Enablement Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 121 Sales Enablement Statistics on this page 🙂

Sales Enablement “Latest” Statistics

  • Email is the most efficient medium for sales to 43% of sales professionals, according to HubSpot.[1]
  • 17% of sales executives predict that salespeople would use a totally remote sales strategy.[1]
  • One of a CRM’s main advantages, according to 18% of sales professionals who use one, is that it increases productivity and cuts down on time spent on administrative activities.[1]
  • According to 19% of sales professionals who use CRM, one of CRM’s advantages is the ability to point you in the direction of worthwhile chances.[1]
  • According to 20% of salespeople who utilize CRM, CRM’s main advantage is simplifying the sales cycle.[1]
  • According to 21% of remote or hybrid salespeople, selling has become more difficult when done so.[1]
  • One of the top objectives for sales executives in 2020, according to 22% of them, is making the most of their CRM.[1]
  • According to 22% of sales professionals who use one, one of a CRM’s greatest advantages is serving as a well.[1]
  • 23% of sales professionals who do both in-person and remote sales claim that remote sales are more successful.[1]
  • According to 24% of sales professionals who use one, a CRM’s main advantage is increasing client retention.[1]
  • 28% of media and marketing salespeople lack direct, simple access to their own sales materials.[2]
  • Sales enablement tools are recognized as the most important technology investment to increase sales productivity by 55% of C-suite executives.[2]
  • Compared to 50% of those who didn’t make the shift to remote sales, 64% of those who did either reached or surpassed their revenue objectives.[2]
  • Dedicated sales enablement is in place at 77.1% of businesses with sales forces of 500 or more, compared to 39.3% of businesses with a sales force of 25 or less.[2]
  • Search and use of material were named as the top area for productivity improvement by 84% of sales leaders.[2]
  • A sales procedure closely connected with the buyer’s journey is 52% more likely to be used by businesses with a sales enablement team.[2]
  • The danger of losing will be up to 60% of your staff in four years if your sales representatives don’t feel like they are learning and developing inside your company.[2]
  • Sales enablement greatly influences sales; 76% of businesses report a rise in revenues of 6% to 20%.[2]
  • On projected transactions, companies with sales enablement win 49% more often than those without it (42.5%).[2]
  • Your business may improve its ability to close agreements by 67% by aligning its sales and marketing efforts.[2]
  • Individuals utilising data to enhance their sales strategies experience victory rates of 15 percentage points better for our eleventh sales enablement metric.[3]
  • Teams who employ sales coaching tools are 20% more likely to face objections and bargain successfully.[3]
  • According to our first sales enablement statistic, teams who efficiently impart fundamental information during onboarding and training programs enjoy a 10% improvement in quota achievement.[3]
  • Teams employing a sales enablement platform see 9% points greater win rates.[3]
  • The teams who successfully engage clients with content receive a 20% point improvement in win rate.[3]
  • Why firms that promote career development are 50% more likely to have excellent employee engagement is shown by our 15th sales enablement statistic.[3]
  • A proactive content approach boosts employee engagement by 25%.[3]
  • Consider our ninth sales enablement statistic businesses that monitor the amount of time spent looking for information find a 4% boost in cross-sell agreements.[3]
  • Cross-functional collaboration is 52% more prevalent among those who utilize sales enablement tools.[3]
  • 35% of sales representatives are uncertain about accurately inputting data into salesforce.[4]
  • Before exploring a knowledge base, an LMS, slack, etc., 52% of sales representatives will consult their sales manager.[4]
  • The recruiting and onboarding process is crucial or vital in helping representatives to meet their goals, according to almost all sales executives (94%).[4]
  • As many as 47% of sales representatives have quit their jobs as a result of a bad onboarding process or a lack of training.[4]
  • Only 16% of sales managers are certain that their agents are following newly implemented procedures.[4]
  • The introduction of a new sales procedure was only praised favorably by 29% of sales representatives.[4]
  • Only 31% of sales representatives prefer to learn via online courses, such as those offered through an LMS, as opposed to 75% of reps who prefer to learn by doing.[4]
  • Only 8% of sales executives state that the majority of new sales rep recruits stay with the company for more than a year.[4]
  • After the first year, poor sales performers are 500% more likely to claim that they are not properly integrated and productive in their position.[4]
  • Sales executives with high rates of retention when they had in-depth knowledge of sales training, 75% were about 30% more likely to keep salespeople for more than a year.[4]
  • 37% 1 41.2% of respondents to a poll by sales expert Marc Wayshak said that the phone is the most efficient sales tool1.[5]
  • 37% of salespeople who close transactions successfully are 10x more likely to use cooperative language in the discussion.[5]
  • According to 45% of sales representatives, administrative work is the main reason they have so little free time.[5]
  • Among salesmen, 47% of high-quality content is the primary sales engine for 57% of organizations.[5]
  • The major obstacles facing modern salesmen are 51%, improving urgency by 42% in contacting potential clients.[5]
  • 58% of users of sales enablement platforms believe that the platform is crucial to their success.[5]
  • 95% of buyers selected a solution supplier who gave them enough material to assist them in navigating through each step of the purchasing process.[5]
  • 55% of C-suite executives believe that sales enablement tools are the most important technology investment required to increase sales.[5]
  • Compared to just 30% of failing businesses, 72% of firms that exceeded revenue objectives and 59% of those that did so by 25% or more had established sales enablement activities.[5]
  • 59% of businesses exceeded their annual revenue goals as a consequence of a clear sales enablement strategy.[5]
  • Following their investigation into the possibilities and creation of a short list, 60% of people desire to contact sales during the contemplation stage.[5]
  • 91% of consumers say they would be pleased to recommend businesses and goods, yet only 11% of salespeople ask for references.[5]
  • Strong sales and marketing alignment is present in 74% of high-performing firms.[5]
  • When concerns with marketing misalignment are resolved, Aberdeen sees 41% greater progress toward quota objectives.[5]
  • 80% of those business transactions between suppliers and purchasers will be conducted online.[5]
  • 59% of company executives predict that ai will be extensively employed in sales and marketing by 2022.[5]
  • Cloud-based CRM systems currently dominate 75% of the market.[5]
  • Only 34.1% of firms in the same study successfully adapted their content to their target industries.[5]
  • Social selling executives had a 51% higher likelihood of exceeding their quota.[5]
  • More than 52% of those surveyed said they would increase their usage of sales technology in 2009.[5]
  • Companies employing sales enablement technologies stated that their sales had grown over the previous 12 months, according to more than 75% of respondents.[5]
  • Insufficient or poor training is a concern for 26% of salespeople.[5]
  • Companies with synchronized sales and marketing teams are 67% more likely to close prospects produced by marketing.[5]
  • 49% of predicted transactions are won by organizations with sales enablement, against 42.5% for those without.[5]
  • On average, the top sales onboarding programs shorten the time it takes new sales recruits to reach productivity by 3.4 months or 37%.[5]
  • 76% of content marketers, in their marketing efforts, neglect to include sales enablement.[5]
  • According to Accenture’s training for high performance, the organization saw a 353% return on its learning expenditure.[5]
  • When the message and subject line are personalised, emails typically have a 5.9% open rate and a 0.2% click rate.[5]
  • Only 30% of sales managers believe their sales training successfully improves poor performers.[5]
  • Only 27% of unsuccessful sales teams automate the process when deciding which steps to take on a client account, compared to 63% of good-performing teams.[5]
  • Before contacting a prospect, 42% of sales representatives don’t believe they have enough information.[6]
  • 65% of workers think that their involvement levels and the quality of their training go hand in hand.[6]
  • 80% of consumers believe that a company’s experiences are as as valuable as its goods and services.[6]
  • Only 32% of purchasers, according to data from the Miller Heiman group, believe that sellers met or exceeded their expectations.[6]
  • 76% of business organizations have experienced an increase in sales between 6% and 20% as a consequence of sales enablement.[6]
  • Businesses with a dedicated sales enablement department outperform their rivals with a win rate on anticipated deals of 49%, which is almost 7% higher.[6]
  • 67% of consumers, or more than two-thirds, are prepared to spend extra for a superior experience.[6]
  • A 67% increase in concluded agreements may be attributed to the synchronization of sales and marketing.[6]
  • 76% of content marketers neglect sales enablement while conducting marketing campaigns.[6]
  • The use of sales enablement has risen over the last five years by around 343%.[6]
  • Businesses that utilize battlecards report being satisfied with the adoption rate at this time by 65%.[7]
  • Businesses that have used battlecards widely report that 81% of them have experienced a direct revenue effect from their investment in competition intelligence.[7]
  • 39% of companies with inadequate ci implementation claim to have seen a direct revenue benefit.[7]
  • 49% of organizations claimed the bulk of their sales transactions were competitive in 2019 and 2020.[7]
  • Most companies have assimilated this reasoning since 88% of them claim to do win-loss analysis.[7]
  • Sales professionals who made use of solutions like HubSpot reported at least 20% higher conversion rates.[8]
  • Only a startling 34.1% of firms in the same research customized their content for their target audiences.[8]
  • The top 3 goals for sales enablement are to improve value messaging (55.5%), sales procedures (35.5%), and sales coaching (32.9%).[8]
  • You risk losing 65% of the material you create for marketing objectives without sales enablement.[8]
  • 75% of B2B sales firms have a specific role in sales enablement.[9]
  • More than 70% of ftes in high performing organizations met their quota in each of the previous two fiscal years, according to definition.[9]
  • While low-performing firms report an average decline of 13%, high-performing organizations have been able to increase the percentage of representatives meeting quota by 11%.[9]
  • 71% of respondents to a survey by Aircall reported feeling worn out.[10]
  • Compared to just 30% of failing businesses, 72% of firms that exceeded revenue objectives and 59% of those that did so by 25% or more had established sales enablement activities.[11]
  • 23% of those that used HubSpot or similar solutions for sales enablement experienced at least 20% boosts in conversion rates.[11]
  • Companies employing sales enablement technologies reported higher sales over the previous year by more than 75%, with over 40% reporting growth of more than 25%.[11]
  • 65% of dedicated sales enablement are over-performing..[12]
  • 52% of sales firms say that overall sales training efficacy is 29% greater than those that don’t have a specialized sales enablement department.[13]
  • 34.4% of firms, out of the 61% who use a sales enablement program, believe it lives up to their expectations.[13]
  • Companies that combine their marketing and sales efforts report 36% better client retention rates and 38% greater total sales victories.[13]
  • 35% more frequently than those without a defined sales enablement approach, they met their targets.[13]
  • a survey of more than 100 B2B corporations found that 75% of companies had refocused their sales strategies.[13]
  • Only 20% of sales representatives utilize content during a sales interaction; however, before completing a purchase, a buyer typically has to touch more than five pieces of material.[13]
  • Over 75% of businesses that use sales enablement solutions witnessed an increase in sales over 12 months.[13]
  • In 2022, it is anticipated that the usage of AI will increase by 13.9% as top sales teams employ it to provide superior client experiences.[13]
  • Sales productivity is measured as the most serious difficulty in 65% of B2B firms.[13]
  • In 2020, 79% of successful salespeople were satisfied with the equipment and technology at their disposal, compared to 61% of unsuccessful salespeople.[14]
  • 63% of representatives track more information about client interactions.[14]
  • 97% of salespeople feel sales technology is critical or extremely important, according to 77% of sales executives who claim their digital transformation has advanced.[14]
  • 57% of high-performing sales teams utilize technology to enhance internal operations and customer interactions.[14]
  • Ineffective sales material was listed as one of the top 3 sales challenges by 20% of the representatives.[14]
  • 85% of salespeople feel that sales operations are becoming more strategic.[14]
  • 65% of sales executives who exceeded revenue goals have a dedicated team or individual working on sales enablement.[14]
  • 64% of representatives think it is difficult to get the information while seeking consumer insights.[14]
  • The proportion of salespeople meeting quota increased by 10.6% or 22.7%.[15]
  • The top 20% of representatives generate 53.6% of the overall income for the organization, according to the 2018 Sales Talent Study.[15]
  • 80% of consumers believe that a company’s customer experience is just as essential as its goods and services.[15]
  • 67% of North American consumers feel they have greater standards than ever for positive customer experiences.[15]
  • 67% of consumers said they would be prepared to pay more for a superior experience.[15]
  • 65% of workers feel that the quality of their training and learning opportunities has a favorable impact on their engagement.[15]
  • 86% of sales professionals believe it’s crucial to assist the client in considering all of their choices and alternatives.[15]
  • 31.8% of respondents said salespeople surpass their expectations, while 61.8% said salespeople match their expectations.[15]

Also Read

How Useful is Sales Enablement

At its core, sales enablement is the strategic approach of providing the sales team with the information, content, and technology needed to engage with potential customers effectively. This can include everything from training and coaching to providing access to customer insights, competitive intelligence, and sales collateral. By arming sales teams with the right resources, businesses aim to drive greater efficiency, effectiveness, and ultimately, revenue growth.

One of the primary benefits of sales enablement is its ability to streamline the sales process. By providing sales reps with easy access to relevant information and tools, organizations can reduce the time spent searching for resources and increase the time spent selling to customers. This can lead to higher productivity levels and improved overall performance.

In addition to streamlining the sales process, sales enablement can also improve the quality of interactions between sales reps and customers. By arming reps with in-depth knowledge about products, services, and customers, they are better equipped to address customer needs and provide tailored solutions. This can help build trust and credibility with customers, ultimately leading to stronger relationships and increased loyalty.

Furthermore, sales enablement can help organizations stay ahead of the competition. By providing sales teams with competitive intelligence and market insights, businesses can better understand their position in the market and identify opportunities for growth. This can help organizations make more informed decisions about pricing, product development, and market positioning, giving them a competitive edge.

Overall, the concept of sales enablement is valuable for organizations looking to improve their sales performance and drive business growth. By equipping sales teams with the right tools and resources, businesses can streamline the sales process, improve customer interactions, and stay ahead of the competition. While the specific implementation of sales enablement may vary from one organization to another, the underlying goal remains the same – to empower sales teams to succeed.

Ultimately, the question of how useful sales enablement is depends on the individual organization and its unique goals and challenges. However, it is clear that sales enablement has the potential to make a significant impact on the success of an organization by empowering sales teams and driving better performance. In today’s competitive business landscape, the importance of sales enablement cannot be overlooked. It is a powerful tool that can help organizations unlock their full potential and achieve greater success.


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  15. showpad –

About Author & Editorial Staff

Steve Goldstein, founder of LLCBuddy, is a specialist in corporate formations, dedicated to guiding entrepreneurs and small business owners through the LLC process. LLCBuddy provides a wealth of streamlined resources such as guides, articles, and FAQs, making LLC establishment seamless. The diligent editorial staff makes sure content is accurate, up-to-date information on topics like state-specific requirements, registered agents, and compliance. Steve's enthusiasm for entrepreneurship makes LLCBuddy an essential and trustworthy resource for launching and running an LLC.

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