SEO Statistics

Steve Goldstein
Steve Goldstein
Business Formation Expert
Steve Goldstein runs LLCBuddy, helping entrepreneurs set up their LLCs easily. He offers clear guides, articles, and FAQs to simplify the process. His team keeps everything accurate and current, focusing on state rules, registered agents, and compliance. Steve’s passion for helping businesses grow makes LLCBuddy a go-to resource for starting and managing an LLC.

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Seo Statistics 2023: Facts about Seo are important because they give you more context about what’s going on in the World in terms of Seo.

LLCBuddy editorial team scanned the web and collected all important Seo Statistics on this page. We proofread the data to make these as accurate as possible. We believe you don’t need to check any other resource on the web for Seo Facts; All are here only 🙂

Are you planning to form an LLC? Thus you need to know more about Seo? Maybe for study projects or business research or personal curiosity only, whatever it is – it’s always a good idea to know more about the most important Seo Statistics of 2023.

How much of an impact will Seo Statistics have on your day-to-day? or the day-to-day of your LLC Business? How much does it matter directly or indirectly? You should get answers to all your Seo related questions here.

Please read the page carefully and don’t miss any words.

Top Seo Statistics 2023

☰ Use “CTRL+F” to quickly find statistics. There are total 198 Seo Statistics on this page 🙂

Seo “Latest” Statistics

  • Relevancy is the characteristic that 72% of marketers believe is most important for boosting SEO.[1]
  • According to recent SEO industry research, companies with at least four on GMB start to outrank the competition by 11%.[1]
  • With 56.45% of the global market share, Smartphones account for the highest. The desktop comes in slightly behind, with 41.15% of the market.[1]
  • 7.2% of organic clicks go to the third-ranking result, while 10% go to the page in the second position, and 18% go to the page in the first position.[1]
  • Infographics and why and what posts acquired 25.8% more backlinks than other content types like videos and how.[1]
  • Mobile e-commerce sales made up 54% of all online transactions at the end of 2021, totaling more than $659 billion.[1]
  • With 87% of visitors turning to search engines, local business information is the most popular topic.[1]
  • Nearly 20% of searchers modify their search terms after failing to locate what they are seeking without selecting any results.[1]
  • By adding blog posts, search engines will index 43.4% more pages, increasing traffic and conversion rates.[1]
  • Google has maintained its dominance for more than 20 years, controlling more than 85% of the worldwide search engine market share, despite the development of search engines like Yahoo and Bing.[1]
  • The typical conversion rate for conventional tactics like print advertisements and direct mail is 17%.[1]
  • 28% of websites for small businesses lack meta descriptions, another crucial SEO component that is associated with increased CTR.[1]
  • SEO data reveals that 61% of mobile consumers like making purchases from websites and apps that tailor content to their interests and location.[1]
  • 53% of users will leave a website if it takes longer than three seconds to load.[1]
  • More SEO statistics show that 24% of SEOs spend more time creating internal links than they do getting external connections, according to 34% of SEOs.[1]
  • Reviews made up 17% and 5% of the ranking determinants for local pack and localized organic results.[1]
  • SEO statistics show that the average conversion rate for leads generated by search engine optimization is 14.6%.[1]
  • Recent small company SEO statistics show that 25% of SMB sites do not have an H1 tag, despite the fact that practically all of them have a title tag.[1]
  • Roughly 60% of all Google searches are conducted on mobile devices.[1]
  • 51% of Smartphone users said that using their devices to search led them to a new business or product.[2]
  • Google search accounts for 92.96% of all traffic worldwide. Both google maps and google images.[2]
  • For over 45% of worldwide consumers, online purchases are followed by an in-store pickup.[2]
  • 60% of marketers claim that their highest quality source of leads is inbound SEO blog content.[2]
  • According to Ahrefs, 73.6% of the domains have reciprocal links, which means some of the websites they link to also connect to them.[2]
  • 53% of smartphone users look up directions to a nearby shop, and 54% look up business hours.[2]
  • Mobile searches for nearby stores, such as grocery stores, have increased by nearly 250% from 2017–2019.[2]
  • The majority of top-ranking pages get followed backlinks from new domains at a rate of 5% to 14.5% every month.[2]
  • For monthly retainers, SEOs servicing the global market typically demand 130.74% more than those serving the local market.[2]
  • The average clickthrough rate for ranking in position one on mobile is 27.7%, compared to 19.3% for ranking in position one on desktop.[2]
  • Yelp is among the top five results for 92% of Google web searches, including city and business categories.[2]
  • 75% of people who do searches never go beyond the first page of results.[3]
  • Google searches for local businesses or services account for 46% of all searches.[3]
  • 53% of shoppers claim to use search engines to investigate items before making a purchase decision.[3]
  • 70% of the first-page HD videos appear on Youtube.[3]
  • Google estimates that as a consequence of consumers utilizing them for local search queries, 1.5 billion places are visited each month.[3]
  • Video is the greatest content for ROI, according to 51% of experts, with 49% of marketers reporting higher revenue growth if they include it in their plan.[3]
  • 15% of U.S. consumers do more than one search every day.[3]
  • Brian Dean examined 10,000 Google home search results and discovered that 40.7% of all voice search replies are taken from a featured snippet.[3]
  • Reciprocal links are present on 43.7% of Google’s top-ranking sites.[3]
  • Approximately 40% of retail, media, entertainment, business services, and technology sales come from organic traffic.[3]
  • 64% of viewers of promoted videos on social media made a purchase as a result of their viewing.[3]
  • 20% of all Google searches in the U.S. application occ are voice searches.[3]
  • 55% of American homes will have at least one smart speaker.[3]
  • In 2020, Google search will index 58 billion distinct websites, an increase of 38.1% over the previous five years.[3]
  • In America, 86% of customers say they would want to see more video content from the businesses they support, while 85% of all internet users engage with video material each month.[3]
  • Mobile voice searches are 300% times more likely for local content than text searches.[3]
  • Mobile devices account for 52.83% of all search engine market share for all search engines globally, with tablets accounting for 2.62% of that share.[3]
  • One of the few social networking sites that aren’t heavily influenced by mobile, youtube still has a fairly equally distributed user base, with 50% of users in each direction.[3]
  • Only 7% of nonlocal smartphone searches resulted in a transaction, whereas 18% of local searches did within a day.[4]
  • Mobile location-based coupons have the potential to enhance additional mobile sales by 9,916%.[4]
  • According to Ahrefs, 79.23% of referring domains link to the same website more than once.[5]
  • SEMrush reports that the top 10 results for mobile searches are pushed down from the initial SERP in 30% of cases.[5]
  • Because it’s quicker or simpler to complete a transaction, 39% of smartphone users are more inclined to explore and shop using a business or brand’s mobile app.[5]
  • 42% of all internet users globally used voice search on any device.[5]
  • 52% of businesses will give geographic location priority when targeting customer accounts. Hubspot.[5]
  • 63% of smartphone users are more inclined to purchase from businesses with mobile websites or apps that provide useful product suggestions.[5]
  • Search engine traffic from organic and sponsored results on sites like Google accounts for 68% of all trackable website traffic.[5]
  • 51% of neighborhood companies will keep offering clients options like home delivery, curbside pickup, and video conferencing.[5]
  • According to Statista, 48% of businesses believe optimising their mobile content is one of their most crucial SEO strategies.[5]
  • Although they are more likely to look at google, consumers trust better business bureau evaluations more than any other website, at 81%.[5]
  • According to Statista, Bing and Yahoo together account for 3.94%, while DuckDuckGo has 2.65%.[5]
  • 42% of American small companies utilize social media to market.[5]
  • 82% of marketers reported utilizing content marketing in 2021, up 12% from the previous year.[5]
  • 59% of organic search engine visitors in Q1 2021 came from mobile devices.[5]
  • The trend in local search keywords persisted in Q1 2021 as searches for local firms increased by 80% over the previous quarter.[5]
  • 80-90% of individuals place the same amount of faith in internet evaluations as they do in recommendations from friends and family.[5]
  • Increased to 53.3%, organic search traffic now dominates across all sectors.[5]
  • 51% of internet users use their smartphones to access the internet without utilising a desktop or laptop computer.[6]
  • According to 61% of B2B marketers, SEO and organic traffic provide more leads than any other marketing strategy.[6]
  • If a local company has a mobile-friendly website, 61% of mobile searchers are more inclined to get in touch with it.[6]
  • 76% of consumers who use their mobile device to look for nearby businesses visit a linked company within 24 hours.[6]
  • 86% of individuals choose not to click on sponsored banner adverts and only do so for organic search results.[6]
  • Every additional second it takes for your website to load results in a 4.42% decrease in conversion rates.[6]
  • Google presently controls 91.94% of the market.[6]
  • 72% of shoppers who used a smartphone for local searches went to a store within five miles, and 18% of those searches resulted in a purchase the same day.[7]
  • 91% of marketers make their social media accounts SEO-friendly by updating and crafting pertinent social media biographies with relevant links.[7]
  • One of the top three desktop ranking pages for a particular search is where around 75% of voice search results are found.[7]
  • After all, 52.2% of all online traffic in 2018 came from mobile devices, which is more than half.[7]
  • Businesses that publish blogs have 434% more pages that are indexed by search engines than those that don’t.[7]
  • Voice search replies come from featured snippets in 40.7% of all cases.[7]
  • 72% of marketers believe creating relevant content is the single most successful SEO strategy.[7]
  • Screens won’t even be used for almost 30% of all online browsing and search activity.[7]
  • Marketers that employ video see 41% more internet traffic than those who don’t, and their income increases 49% more quickly.[7]
  • If you have videos on your homepage and in blog articles, you’re 53% more likely to appear on Google’s first page.[7]
  • A recent analysis by Ahrefs found that highlighted snippets are currently shown for 12.29% of all search queries.[8]
  • A Backlinko analysis found that highlighted snippets account for an astounding 40.7% of all voice search results.[8]
  • Chinese search engine Baidu came in at 12.78%, closely behind Bing in second place with 13.85%.[8]
  • 49% for sites ranking in position 1 for low-volume keywords and 51% for those ranking for high-volume keywords, if you want to be very precise.[8]
  • Because of this, 86.5% of SEOs include keyword conversion statistics from PPC ads in their SEO strategies.[8]
  • Around 25% of all SEO initiatives are priced in this category.[8]
  • While 45% of customers wish to learn more about the items’ availability in nearby shops, 53% of consumers look for directions to nearby retailers.[9]
  • 18% of local searches, according to statistics, result in a purchase made the same day as the search.[9]
  • Changing just one word in your outreach emails may boost your response rate by up to 45%.[9]
  • 60% of people who do internet searches will click on one of the first three results after scrolling through the advertising.[9]
  • 93% of all website visitors begin with a search engine, which is another fact that supports spending money on effective SEO.[9]
  • According to statistics from local SEO, 50% of customers who do a local search visit the business within a day.[9]
  • Digital advertising is predicted to represent 45% of all ad expenditure by the end of 2022, compared to 39% and 12% shares for TV and print, respectively.[9]
  • While 75% of customers use their phones, laptops, or tablets to look up local businesses, events, and places, just one in five consumers are interested in discovering local information by utilizing a search engine.[9]
  • Using the word because early in outreach emails to explain why your service is required has the same psychological impact and may raise response rates by up to 45%.[9]
  • With a 42.4% market share, Google Chrome ranks second, while Samsung Internet is well behind in third place with 3.7%.[9]
  • According to Google, sites that take longer than five seconds to load have bounce rates that are 123% higher.[9]
  • 92% of customers will choose a company featured on the first page of local search results, demonstrating how crucial local SEO is for companies.[9]
  • According to local SEO data for 2022, the rise of local searches is 50% more than the growth of all mobile searches.[9]
  • More than 60% of customers search for new businesses in their neighborhood using the location portion of adverts.[9]
  • 42% of marketers that use SEO in their campaigns noted a considerable improvement in the strategy’s efficacy, while 82% of those noticed a little increase.[9]
  • Local search data from SEO sources reveals that 54% of all local searches are conducted during regular business hours.[9]
  • 53% of smartphone users look for local information from their homes, 51% while driving, and 41% when shopping.[9]
  • Search engines bring approximately 30% more visitors to content websites than social media.[9]
  • 82% of visitors look for unfavorable online evaluations of a company or service before visiting or utilizing it.[9]
  • Only 7% of people, according to search engine statistics, ever get to the third page of search results.[9]
  • 89% of respondents would let a stranger jump ahead of them in line if they used the word because to justify their decision.[9]
  • For physical businesses and online retailers, 88% of consumers place more faith in online evaluations than in recommendations from friends and family.[9]
  • This information is terrible for webmasters, particularly in light of the fact that 53% of visitors leave a website after more than three seconds of loading.[9]
  • More than half of smartphone users look for local information, which may come as a surprise given that 76% of laptop and desktop computer consumers do it from the comfort of their homes.[9]
  • 49% of marketers claim that using video in their campaigns would result in quicker revenue growth.[10]
  • Voice searches for local company information account for 58% of all searches.[10]
  • 65% of searches result in no clicks. Webmaster land search engines are important in purchasing, especially during the research phase.[10]
  • 53% of shoppers use search engines to do research before making a purchase.[10]
  • By 2022, it’s anticipated that more than 50% of American households will have a smart speaker with voice search functionality.[10]
  • Google Search, Google Images and Google Maps account for Internet search 92.96% of all traffic worldwide.[10]
  • According to 61% of marketers, growing SEO and organic presence is their top objective for inbound marketing.[10]
  • Google accounted for 70% of all worldwide desktop search traffic in 2021, followed by Baidu with 13%, Bing with 12%, and Yahoo with 2%.[10]
  • A click-through rate of 34.2% may be obtained with a Google organic ranking of #1.[10]
  • When compared to desktop results, mobile search results organic clickthrough rate is roughly 50% lower.[10]
  • More than 50% of smartphone users have used mobile search to learn about a new company or product.[10]
  • Compared to organic traffic from social media, organic traffic through SEO is more than 10,000% greater.[10]
  • When compared to digital advertising, SEO may cut the cost of client acquisition by an average of 87.41%.[10]
  • On mobile devices, the top organic search result receives 27.7% of clicks, compared to just 19.3% for the top desktop result.[10]
  • Adding fresh material or updating outdated articles may increase website traffic by up to 106%.[11]
  • Search engines are responsible for 68% of all website traffic, with organic search accounting for 53% and sponsored search for the remaining 15%.[11]
  • 62% of consumers utilize their voice assistants prior to completing a purchase, according to data on voice search.[11]
  • 84% of viewers of explainer videos were persuaded to buy something.[11]
  • More than 49% of respondents agreed that organic search is still the greatest digital marketing channel since it offers the highest return on investment ROI.[11]
  • Compared to desktop search, where the top result only gets 19.3% of all clicks, the top search result on mobile search obtains a higher percentage of clicks (27.7%).[11]
  • While the top slot gets the fewest clicks overall, at 104%, the third spot isn’t far behind with 112% more clicks.[11]
  • On SERPs, the first item earns 30.52% of clicks, while the second position only receives 12.76%, resulting in an 88.6% difference.[11]
  • With a 15% conversion rate in 2020, email collecting forms were the most effective at converting visitors.[12]
  • Compared to 39% of visits to e-commerce websites made on desktop, 35% of mobile website visits result in sales.[12]
  • As one of the top SEO strategies, nearly 25% of businesses invest in mobile optimization.[12]
  • Organic search generates 53.3% of all internet traffic.[13]
  • 88% of shoppers rely on internet reviews and use google for advice and suggestions on local companies.[14]
  • Organic search accounts for 51% of traffic to both B2B and B2C websites.[14]
  • Companies who post blogs get 55% more traffic and have 434% more pages indexed by search engines.[14]
  • 40.7% of voice search replies come from highlighted snippets, which is another intriguing SEO data.[14]
  • 46% of Google searches are for local products and services is another argument in favor of concentrating on local SEO.[14]
  • Voice searches are becoming more popular; in 2020, 50% of all internet searches were voice.[14]
  • As videos may increase your organic traffic by 157%, turning your blogs into videos might provide you with a new source of traffic.[14]
  • Organic results in search results get 94% more hits than sponsored advertisements.[14]
  • 9 out of 10 persons utilized google to do searches in 2019, as reported by 92.71% of all search queries.[14]
  • Since 56% of nearby companies haven’t registered for a listing on Google, it is a free listing service provided by search engines and has much-untapped potential.[14]
  • Mobile searches for where to shop and purchase have surged by 85% for physical establishments with an online presence.[14]
  • 78% of consumers use their cell phones to look for local items before visiting a shop the same day.[14]
  • Nearly 90% of all customers check reviews before making any additional purchases from a business.[15]
  • The number of individuals utilizing near me or purchasing now to locate nearby goods or services has climbed by an absurd 50% over the last few years.[15]
  • 86% of people use Google Maps to look for nearby shops and companies.[15]
  • A startling 88% of customers confirmed doing so before doing business with a local establishment.[16]
  • 78% of people who do a search that contains location data will later complete that purchase in a physical shop.[16]
  • 57% of SEO specialists regard content production and marketing as the greatest approach to increasing search marketing outcomes.[16]
  • According to the most current research, a startling 70% of users implicitly believe the information they discover online about company location opening hours, stock, and availability.[16]
  • The largest barrier to continuing an SEO campaign, stated by 64% of customers who have previously worked with an SEO service, is a lack of communication.[16]
  • In 2022, mobile session rates are 70% lower for sites that take more than five seconds to load compared to sites that load in under five seconds.[16]
  • Websites that consistently update their material will have indexation rates that are 434% greater than those that do not.[16]
  • Websites having videos on them are 53% more likely than those without them to rank on Google’s first page.[16]
  • Despite being aware of the effectiveness of content marketing, just 38% of marketers publish material once or more each week.[16]
  • According to this search statistic, CTR for longtail keyword searches in organic search results is 35% better than for titles with only one or two words.[16]
  • Organic traffic can rise by 111.3% when outdated content is updated with new pictures and text.[16]
  • While 37% of clients mentioned a lack of outcomes or a decline in SEO visibility as the reason they switched providers.[16]
  • Businesses that have not taken the effort to set up and optimize their bing business listing are ignoring more than 7% of their potential market share, despite the fact that google dwarfs this amount.[16]
  • The proportion of customers who claim to have watched an internet video while in a store is around 45%.[17]
  • Mobile and tablet devices are used by internet users globally; however, only 52.94% and 47.06%, respectively.[17]
  • Due to location-based advertisements, 19% of mobile users have made impulsive purchases at nearby shops.[18]
  • Before speaking with a sales representative, 47% of consumers read three to five pieces of material.[18]
  • 50% of local mobile searches are for business details like a local firm’s address or hours of operation.[18]
  • Growing their website’s SEO and organic visibility, according to 61% of marketers, is one of their top inbound marketing initiatives.[18]
  • Users of computers, tablets, and mobile phones users prefer advertisements tailored to their immediate surroundings in 70% of cases.[18]
  • A local company is visited by 76% of individuals who do a local search within five miles of their location.[18]
  • After reading customized material from a firm, 82% of customers have a more favorable opinion of it.[18]
  • 82% of smartphone users claim to use their devices to research products before making a purchase at a shop.[18]
  • At least one external link is present on 99% of the websites that appear in google’s top rankings.[18]
  • Just over 40% of the U.S. population will depend on voice search by 2022.[18]
  • 70% of internet users who use computers or tablets to browse the web said they would want to see advertisements for nearby items, according to SEO data.[18]
  • Up to 80% of consumers looking for information will ignore a google result that appears at the top of the search results page and is tagged with a little ad sign, according to SEO versus PPC data.[18]
  • Google search statistics show that after 2010, it began to slow down and then stabilize at a pace of 10%-15% in recent years.[18]
  • Up to 50% of users will visit a nearby physical shop, and more than a quarter (28%).[18]
  • Following a near-me search, when asked how likely they were to click on the first two to three search results, 60% of respondents indicated they were very likely to do so, while another 33% said they were likely to do so.[18]
  • The average CTR for the top spot on Google is 19%. Question search inquiries are the reason why 19% of highlighted snippets are activated. Prepositional search queries trigger 17% of highlighted snippets. Source.[19]
  • Following the highlighted snippet, the first search result receives 19% of clicks.[19]
  • 33% of small to medium-sized enterprises have optimised websites; less than three websites have links on 26% of the pages.[19]
  • People utilize voice assistants in 46% of cases source voice searches account for 20% of all searches.[19]
  • After doing a search, 51% of users find a new business or product source, and 25% of people look at the results on page two of a search.[19]
  • Organic search accounts for 51% of website visitors who source four or more terms are used in 50% of searches.[19]
  • 6% of search result clicks travel to page two source, while the second and third pages of Google search results get 6% of clicks.[19]
  • 47% of consumers engage with three to five pieces of material.[19]
  • 71% of people use voice assistants to request directions, while 56% of people use voice assistants to locate restaurants.[19]
  • 75% of people who possess voice-activated speakers use voice search on a weekly basis to discover nearby businesses.[19]
  • Businesses that spent less than $500 per month on SEO were 75% more likely to be unhappy than those that did.[19]
  • Social media accounts for 5% of website traffic, whereas paid search only accounts for 10%.[19]
  • 35% higher CTR is shown for longtail searches and searches with three or more terms.[19]

Also Read

How Useful is Seo

SEO is essentially the practice of optimizing a website in order to boost its visibility in search engine results. This visibility is key to attracting potential customers who are actively searching for products or services. By using relevant keywords, creating high-quality content, improving site speed, and acquiring backlinks, businesses can improve their chances of ranking higher in search results.

One of the major benefits of SEO is its cost-effectiveness. Unlike traditional advertising methods such as print or TV ads, SEO allows businesses to target specific demographics and niches without breaking the bank. By investing time and effort into SEO strategies, businesses can attract organic traffic to their website without having to pay for each click or impression.

Additionally, SEO can have a long-lasting impact on a business’s online presence. Unlike paid advertising campaigns which stop producing results once the budget runs out, SEO efforts can continue to attract traffic to a website for months or even years after the initial work is done. This makes it a sustainable and effective long-term marketing strategy for businesses looking to establish themselves in the online space.

Furthermore, SEO can help businesses build credibility and trust with their target audience. When a website appears on the first page of search results, it automatically gains a level of legitimacy in the eyes of potential customers. This increased visibility can lead to higher click-through rates and ultimately more conversions.

In addition to increasing visibility and credibility, SEO also provides valuable insight into consumer behavior. By analyzing website analytics and keyword data, businesses can gain a better understanding of what their target audience is searching for and tailor their content to meet those needs. This data-driven approach not only improves the effectiveness of SEO efforts but can also inform overall marketing strategies.

However, despite its many benefits, SEO is not without its challenges. The constantly evolving nature of search engine algorithms means that staying on top of best practices and industry trends can be a full-time job. Additionally, the competition for top rankings in search results is fierce, with businesses of all sizes vying for the same keywords and visibility.

Ultimately, the usefulness of SEO lies in its ability to drive organic traffic to a website, build credibility and trust with consumers, and provide valuable insights into consumer behavior. While it may require time and effort to see results, SEO can be a powerful tool for businesses looking to establish an online presence and attract customers in an increasingly digital world.


  1. 99firms –
  2. ahrefs –
  3. backlinko –
  4. hubspot –
  5. flyingcatmarketing –
  6. inter-growth –
  7. optinmonster –
  8. startupbonsai –
  9. techjury –
  10. terakeet –
  11. thriveagency –
  12. hubspot –
  13. impactplus –
  14. monsterinsights –
  15. safaridigital –
  16. safaridigital –
  17. searchenginejournal –
  18. smallbizgenius –
  19. webfx –

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