Sms Marketing Software Statistics 2025


Steve Bennett
Steve Bennett
Business Formation Expert
Steve runs LLCBuddy, helping entrepreneurs set up their LLCs easily. He offers clear guides, articles, and FAQs to simplify the process. His team keeps everything accurate and current, focusing on state rules, registered agents, and compliance. Steve’s passion for helping businesses grow makes LLCBuddy a go-to resource for starting and managing an LLC.

All Posts by Steve →
Business Formation Expert  |   Fact Checked by Editorial Staff
Last updated: 
LLCBuddy™ offers informative content for educational purposes only, not as a substitute for professional legal or tax advice. We may earn commissions if you use the services we recommend on this site.
At LLCBuddy, we don't just offer information; we provide a curated experience backed by extensive research and expertise. Led by Steve, a seasoned expert in the LLC formation sector, our platform is built on years of hands-on experience and a deep understanding of the nuances involved in establishing and running an LLC. We've navigated the intricacies of the industry, sifted through the complexities, and packaged our knowledge into a comprehensive, user-friendly guide. Our commitment is to empower you with reliable, up-to-date, and actionable insights, ensuring you make informed decisions. With LLCBuddy, you're not just getting a tutorial; you're gaining a trustworthy partner for your entrepreneurial journey.

In the rapidly evolving world of digital marketing, the rise of SMS marketing software in 2025 marks a pivotal shift in how businesses connect with their audience. With the ever-increasing reliance on mobile devices, understanding the dynamics and efficacy of SMS marketing is crucial for anyone looking to stay ahead in the competitive business landscape. This article delves into the latest statistics, offering valuable insights into how SMS marketing is reshaping consumer engagement and driving measurable results.

Whether you’re a marketing professional, business owner, or tech innovator, the data presented here will provide you with a deeper understanding of the SMS marketing arena. For marketers, these figures highlight trends and benchmarks that can inform campaign strategies. Business owners can gain clarity on how SMS marketing can boost customer loyalty and retention, while tech developers can identify emerging opportunities to enhance their software solutions. The ripple effects of these statistics across various sectors underscore the transformative impact of SMS marketing.

As you navigate this article, consider how these statistics can inform your decision-making and strategy in this swiftly changing industry. The insights gleaned here are not just numbers; they are a roadmap for leveraging technology to forge stronger connections with your audience, optimize your marketing efforts, and ultimately drive your business forward in 2025 and beyond.

Check our review: Best LLC Services, LegalZoom LLC Reviews, ZenBusiness Reviews, LegalZoom Competitorss

Top Sms Marketing Software Statistics 2025

☰ Use “CTRL+F” to quickly find Sms Marketing Software facts. There are total 161 Sms Marketing Software Statistics on this page 🙂

Adoption And Usage

  • 90% of marketers report that AI tools help them complete routine and manual tasks more efficiently. [?]
  • 48% of marketers use generative AI tools to create content, 45% use AI to analyze marketing data, and 38% use AI to automate specific SEO tasks. [1]
  • 52% of marketers plan to increase spending on SMS marketing this year. [2]
  • Almost 40% of businesses now utilize text messaging as part of their marketing strategy. [2]
  • 19% of surveyed consumers prefer to communicate with brands over SMS. [2]
  • The number of businesses using SMS marketing increased by 27% year-over-year. [2]
  • 78% of marketers have integrated their SMS program with their e-commerce solution. [2]
  • 26% of businesses have integrated SMS with their CRM platform, 25% with their ESP, and 9% with their CDP. [2]
  • 60% of consumers read texts within 1 to 5 minutes after receiving them. [6]
  • 81% of consumers check their text notifications within just five minutes of receiving a text. [7]

Consumer Preferences

  • 52% of consumers say they’ve bought a product due to an SMS marketing message. [2]
  • 52% of consumers say shipping notifications are their favorite type of brand SMS communication. [2]
  • 96% of surveyed consumers have been annoyed by SMS marketing messages on occasion. [2]
  • 52% of surveyed consumers said they’ve been influenced to buy a product because of a marketing SMS message. [2]
  • 70% of consumers will opt-in to receive texts from businesses. [2]
  • 41% of consumers say the minimum discount they’d need to be offered to sign up for SMS is 10% off. [2]
  • 84% of surveyed consumers have received SMS marketing messages from companies they don’t recall signing up for. [2]
  • 66% of consumers say they’re concerned about the companies that send them SMS messages selling their data. [2]
  • 83% of businesses that text their customers have incorporated AI into their SMS marketing strategy. [7]

Check our llc formation guides: Florida LLC, California LLC, Texas LLC, New York LLC, North Carolina LLC, New Jersey LLC

Effectiveness And Engagement

  • SMS messages have an average CTR of 20-35% (compared to 1-10% on email). [2]
  • The average click-through-rate (CTR) of abandoned checkout text messages is 10.1%-14.2%. [2]
  • Cart abandon messages have an average conversion rate (CVR) of 24.6%-39.4%. [2]
  • Abandoned checkout messages have the highest RPM (revenue per message) at $3.46-$10.05. [2]
  • SMS marketing statistics show that 71% are comfortable receiving SMS messages from brands as long as they opt-in to messaging. [14]
  • Almost half of consumers have contacted businesses over SMS. [2]
  • SMS marketing has a response rate of 45%, compared with an average email response rate of 6%. [4]
  • 78% of marketers report that texts help drive more revenue. [5]

Performance Metrics

  • The most common SMS CTR is between 20-35%, while the most common email CTR is between 1-10%. [2]
  • SMS messages boast an impressively rapid average response time of just 90 seconds. [9]
  • 98% of text messages are read within 2 minutes compared to 20% of emails. [10]
  • SMS clickthrough rates are at least 17% higher than email. [10]

Integration And Automation

  • 78% of respondents report feeling annoyed by text messages from brands. [8]
  • 91% of consumers are interested in signing up for texts from businesses. [5]
  • 84% of respondents say they have received SMS messages from a company they don’t remember signing up with. [8]
  • 64% of businesses said the main obstacle to using SMS was a lack of expertise. [8]
  • 83% of businesses that text their customers have incorporated AI into their SMS marketing strategy. [7]
  • 81% of participants say they see higher conversion rates with integrated marketing campaigns that include SMS. [17]

Market Size And Growth

  • SMS Marketing Software Market size was valued at USD 5768.72 Million in 2021 and is projected to reach USD 26292.28 Million by 2030, growing at a CAGR of 23.08% from 2022 to 2030. [12]
  • The global SMS marketing market is expected to reach $83.18 billion by 2025. [28]
  • The SMS market is forecasted to grow at a cumulative average growth rate (CAGR) of 20.3% until 2025. [22]
  • The market value of the US SMS industry is expected to reach $12.6 billion by 2025. [22]

User Experience And Preferences

  • 40% of people believe businesses should only text them once a week. [2]
  • 60% of consumers say they want the ability to text a business back. [7]
  • 60% of consumers prefer receiving texts from businesses multiple times per week. [14]
  • Text messages boast a 98% open rate, vs. email marketing’s 20%. [29]

Regulatory And Compliance

  • As of October 1, 2021, sending text (SMS/MMS) messages from certain local 10-Digit Long Code (10DLC) numbers requires registration and additional fees due to carrier changes. [3]
  • 53% of businesses and organizations report that they’ve never sent a text to someone who hasn’t already opted in. [11]
  • 44% of firms using text messaging marketing are unfamiliar with the TCPA. [15]
  • According to Twilio, 90% of consumers globally want to use messaging to talk to a business. [19]

Technological Advancements

  • The introduction of Multimedia Messaging Service (MMS) in 2002 enabled mobile users to send multimedia content, such as pictures and videos, via text. [25]
  • 83% of businesses that text their customers have incorporated AI into their SMS marketing strategy. [7]
  • SMS marketing software now includes features like promotional automation, 1-on-1 texting, and customizable integration options. [13]
  • By 2025, the number of active RCS users is expected to reach 2.1 billion globally. [24]

Consumer Trust And Security

  • Consumers are 134% more likely to respond to an SMS than an email. [23]
  • Consumers reported total losses of $86 million in 2021 due to text-based scams. [25]
  • 84% of Americans are concerned about data privacy when interacting with brands online. [30]

Roi And Cost Efficiency

  • SMS marketing can have ROI rates as high as $8.11 per message. [27]
  • Attentive Mobile reported that its customers within the retail and eCommerce industries generate an average of $71 for every dollar spent on SMS marketing programs. [21]
  • SMS marketing is known to increase the number of orders by 23.8%. [16]

Demographic Insights

  • Nearly 3/4 of clients would prefer to make reservations by SMS. [6]
  • Millennials and Baby Boomers spend about 5 to 6 hours on mobile phones. [6]
  • 76% of millennials prefer texting because it allows them to check their messages on their own time. [29]
  • 9 out of 10 consumers prefer texting with businesses over phone calls. [29]

Operational Benefits

  • Digital adoption with SMS tools can significantly reduce support costs, with 67% of customers paying their bills on time via SMS reminders. [18]
  • Using branded links or vanity URLs in SMS marketing campaigns can increase brand visibility and boost CTRs by up to 39%. [32]
  • Sending business appointment reminders to customers through SMS reduced missed appointments by 26%. [32]

Consumer Behavior And Trends

  • 90% of consumers respond to a text within 30 minutes of receiving it. [20]
  • 78% of consumers prioritize text messaging over phone activities like social media. [20]
  • Text messages have a 7.5x higher response rate than email response rates. [26]
  • The average person spends 3 hours and 30 minutes of their day looking at their mobile phone. [29]

Industry Adoption

  • 60% of businesses use SMS for scheduling and reminders. [11]
  • 35% of people spend 3 to 4 hours on their phones each day. [11]
  • 77% of businesses and organizations say they will continue to use SMS after the pandemic ends. [11]
  • 96% of Americans own a cellphone that is capable of receiving SMS messages, and 81% own a smartphone. [31]

Geographical Insights

  • Over 80% of North Americans engage with text messaging, yet only 39% of brands harness a formal SMS strategy. [20]
  • The SMS market is bound to increase, given the number of mobile users predicted to reach approximately 7.5 billion by 2025. [22]

Future Projections

  • Experts predict that 3.5 trillion SMS business messages will be sent in 2023, highlighting the growing importance of this channel. [32]
  • Mobile advertising spend is projected to reach $247.510 billion in 2022. [32]

Consumer Pain Points

  • 96% of surveyed consumers say they’ve felt annoyed by an SMS marketing message occasionally. [2]
  • 49% of consumers say they’re most likely to get annoyed when brands message them too frequently. [2]
  • 58% of consumers have unsubscribed after getting annoyed with a brand’s messages. [2]

Consumer Engagement

  • SMS messages have a response rate of 45%, whereas the response rate for email is 6%. [32]
  • 77% of consumers are likely to have a positive perception of a company that offers texting. [32]

Technological Integration

  • 53% of businesses and organizations report that they’ve never sent a text to someone who hasn’t already opted in. [11]
  • 60% of businesses said fast delivery was the main benefit of texting their audience. [27]
  • 78% of respondents report feeling annoyed by text messages from brands. [8]

Impact Of Covid-19

  • 34% of businesses adopted texting as a result of the pandemic. [27]
  • 77% plan to continue utilizing SMS after the world returns to normal. [27]

Security And Compliance

  • 53% of businesses and organizations report that they’ve never sent a text to someone who hasn’t already opted in. [11]
  • 44% of firms using text messaging marketing are unfamiliar with the TCPA. [15]

Industry Specific Usage

  • Nearly 20% of real estate companies are using SMS marketing to reach their audiences. [21]
  • 46% of finance/banking companies have increased their SMS marketing spend in the past three years. [20]

Strategic Insights

  • 73% of businesses plan to increase their SMS budgets in 2019. [32]
  • 47% of marketers believe the retail industry uses SMS most effectively. [32]

User Engagement

  • Text messages boast a 98% open rate, vs. email marketings 20%. [29]
  • The average person takes 90 seconds to respond to a text but 90 minutes to respond to an email. [29]

Market Dynamics

  • The global SMS marketing market is expected to reach $83.18 billion by 2025. [28]
  • The SMS market is forecasted to grow at a cumulative average growth rate (CAGR) of 20.3% until 2025. [22]

Consumer Trust

  • 84% of Americans are concerned about data privacy when interacting with brands online. [30]
  • Consumers reported total losses of $86 million in 2021 due to text-based scams. [25]

Roi And Cost Efficiency

  • SMS marketing can have ROI rates as high as $8.11 per message. [27]
  • Attentive Mobile reported that its customers within the retail and eCommerce industries generate an average of $71 for every dollar spent on SMS marketing programs. [21]

Demographic Insights

  • Millennials and Baby Boomers spend about 5 to 6 hours on mobile phones. [6]
  • 76% of millennials prefer texting because it allows them to check their messages on their own time. [29]

Operational Benefits

  • Digital adoption with SMS tools can significantly reduce support costs, with 67% of customers paying their bills on time via SMS reminders. [18]
  • Using branded links or vanity URLs in SMS marketing campaigns can increase brand visibility and boost CTRs by up to 39%. [32]

Consumer Behavior And Trends

  • 90% of consumers respond to a text within 30 minutes of receiving it. [20]
  • 78% of consumers prioritize text messaging over phone activities like social media. [20]
  • Text messages have a 7.5x higher response rate than email response rates. [26]
  • The average person spends 3 hours and 30 minutes of their day looking at their mobile phone. [29]

Industry Adoption

  • 60% of businesses use SMS for scheduling and reminders. [11]
  • 35% of people spend 3 to 4 hours on their phones each day. [11]
  • 77% of businesses and organizations say they will continue to use SMS after the pandemic ends. [11]
  • 96% of Americans own a cellphone that is capable of receiving SMS messages, and 81% own a smartphone. [31]

Geographical Insights

  • Over 80% of North Americans engage with text messaging, yet only 39% of brands harness a formal SMS strategy. [20]
  • The SMS market is bound to increase, given the number of mobile users predicted to reach approximately 7.5 billion by 2025. [22]

Future Projections

  • Experts predict that 3.5 trillion SMS business messages will be sent in 2023, highlighting the growing importance of this channel. [32]
  • Mobile advertising spend is projected to reach $247.510 billion in 2022. [32]

Consumer Pain Points

  • 96% of surveyed consumers say they’ve felt annoyed by an SMS marketing message occasionally. [2]
  • 49% of consumers say they’re most likely to get annoyed when brands message them too frequently. [2]
  • 58% of consumers have unsubscribed after getting annoyed with a brand’s messages. [2]

Consumer Engagement

  • SMS messages have a response rate of 45%, whereas the response rate for email is 6%. [32]
  • 77% of consumers are likely to have a positive perception of a company that offers texting. [32]

Technological Integration

  • 53% of businesses and organizations report that they’ve never sent a text to someone who hasn’t already opted in. [11]
  • 60% of businesses said fast delivery was the main benefit of texting their audience. [27]
  • 78% of respondents report feeling annoyed by text messages from brands. [8]

Impact Of Covid-19

  • 34% of businesses adopted texting as a result of the pandemic. [27]
  • 77% plan to continue utilizing SMS after the world returns to normal. [27]

Security And Compliance

  • 53% of businesses and organizations report that they’ve never sent a text to someone who hasn’t already opted in. [11]
  • 44% of firms using text messaging marketing are unfamiliar with the TCPA. [15]

Industry-specific Usage

  • Nearly 20% of real estate companies are using SMS marketing to reach their audiences. [21]
  • 46% of finance/banking companies have increased their SMS marketing spend in the past three years. [20]

Strategic Insights

  • 73% of businesses plan to increase their SMS budgets in 2019. [32]
  • 47% of marketers believe the retail industry uses SMS most effectively. [32]

User Engagement

  • Text messages boast a 98% open rate, vs. email marketings 20%. [29]
  • The average person takes 90 seconds to respond to a text but 90 minutes to respond to an email. [29]

Market Dynamics

  • The global SMS marketing market is expected to reach $83.18 billion by 2025. [28]
  • The SMS market is forecasted to grow at a cumulative average growth rate (CAGR) of 20.3% until 2025. [22]

Consumer Trust

  • 84% of Americans are concerned about data privacy when interacting with brands online. [30]
  • Consumers reported total losses of $86 million in 2021 due to text-based scams. [25]

Roi And Cost Efficiency

  • SMS marketing can have ROI rates as high as $8.11 per message. [27]
  • Attentive Mobile reported that its customers within the retail and eCommerce industries generate an average of $71 for every dollar spent on SMS marketing programs. [21]

Demographic Insights

  • Millennials and Baby Boomers spend about 5 to 6 hours on mobile phones. [6]
  • 76% of millennials prefer texting because it allows them to check their messages on their own time. [29]

Operational Benefits

  • Digital adoption with SMS tools can significantly reduce support costs, with 67% of customers paying their bills on time via SMS reminders. [18]
  • Using branded links or vanity URLs in SMS marketing campaigns can increase brand visibility and boost CTRs by up to 39%. [32]

Consumer Behavior And Trends

  • 90% of consumers respond to a text within 30 minutes of receiving it. [20]
  • 78% of consumers prioritize text messaging over phone activities like social media. [20]
  • Text messages have a 7.5x higher response rate than email response rates. [26]
  • The average person spends 3 hours and 30 minutes of their day looking at their mobile phone. [29]

Industry Adoption

  • 60% of businesses use SMS for scheduling and reminders. [11]
  • 35% of people spend 3 to 4 hours on their phones each day. [11]
  • 77% of businesses and organizations say they will continue to use SMS after the pandemic ends. [11]
  • 96% of Americans own a cellphone that is capable of receiving SMS messages, and 81% own a smartphone. [31]

Geographical Insights

  • Over 80% of North Americans engage with text messaging, yet only 39% of brands harness a formal SMS strategy. [20]
  • The SMS market is bound to increase, given the number of mobile users predicted to reach approximately 7.5 billion by 2025. [22]

Future Projections

  • Experts predict that 3.5 trillion SMS business messages will be sent in 2023, highlighting the growing importance of this channel. [32]
  • Mobile advertising spend is projected to reach $247.510 billion in 2022. [32]

Consumer Pain Points

  • 96% of surveyed consumers say they’ve felt annoyed by an SMS marketing message occasionally. [2]
  • 49% of consumers say they’re most likely to get annoyed when brands message them too frequently. [2]
  • 58% of consumers have unsubscribed after getting annoyed with a brand’s messages. [

Also Read

Vr Content Management Systems Statistics
Patient Case Management Software Statistics
Sales Tax And Vat Compliance Software Statistics
Environmental Health And Safety Software Statistics
Us State Local Government Software Statistics
Test Management Software Statistics
Time Series Intelligence Software Statistics
Flight Operation Manual Authoring Software Statistics
Global Trade Management Software Statistics
Pharmacy Management Systems Statistics
Workplace Innovation Platforms Statistics
Mobile Event Apps Statistics
Endpoint Detection Response Software Statistics
Sports Marketing Intelligence Software Statistics
Supply Chain Suites Statistics
Lost And Found Software Statistics
Data Loss Prevention Software Statistics
Eto Erp Software Statistics
Help Authoring Tools Statistics
Conversation Intelligence Software Statistics

Sources

  1. semrush – https://www.semrush.com/blog/digital-trends-exploring-key-digital-marketing-innovations/
  2. adamconnell – https://adamconnell.me/sms-marketing-statistics/
  3. emailaudience – https://www.emailaudience.com/sms-marketing-statistics/
  4. business – https://www.business.com/articles/reasons-brands-should-start-using-sms-marketing/
  5. bloomreach – https://www.bloomreach.com/en/blog/sms-marketing
  6. techjury – https://techjury.net/blog/sms-marketing-statistics/
  7. simpletexting – https://simpletexting.com/blog/2024-texting-and-sms-marketing-statistics/
  8. drips – https://www.drips.com/resources/sms-marketing-and-usage-statistics
  9. mozeo – https://blog.mozeo.com/key-sms-and-text-marketing-statistics
  10. clicksend – https://blog.clicksend.com/text-messaging-statistics/
  11. messagedesk – https://www.messagedesk.com/blog/text-messaging-statistics-facts-stats-insights
  12. verifiedmarketresearch – https://www.verifiedmarketresearch.com/product/sms-marketing-software-market/
  13. contactmonkey – https://www.contactmonkey.com/blog/sms-banks-financial-services
  14. sender – https://www.sender.net/blog/sms-marketing-statistics/
  15. 99firms – https://99firms.com/blog/sms-marketing-stats/
  16. sender – https://www.sender.net/blog/sms-open-rates/
  17. simpletexting – https://simpletexting.com/blog/2023-texting-and-sms-marketing-statistics/
  18. ringy – https://www.ringy.com/articles/sms-software
  19. hubspot – https://www.hubspot.com/products/marketing/sms
  20. persuasion-nation – https://persuasion-nation.com/sms-marketing-statistics/
  21. luisazhou – https://luisazhou.com/blog/sms-marketing-statistics/
  22. smscountry – https://www.smscountry.com/blog/sms-marketing-statistics/
  23. sproutsocial – https://sproutsocial.com/insights/sms-marketing/
  24. marketingdive – https://www.marketingdive.com/news/apple-adopts-rcs-iphone-means-for-marketers/705489/
  25. intradyn – https://www.intradyn.com/text-message-statistics-trends/
  26. salesmate – https://www.salesmate.io/blog/sms-marketing/
  27. bloggingwizard – https://bloggingwizard.com/sms-marketing-statistics/
  28. wifitalents – https://wifitalents.com/statistic/sms-marketing/
  29. textedly – https://blog.textedly.com/infographics/cool-facts-about-sms-marketing-infographic
  30. novatiq – https://www.novatiq.com/three-digital-marketing-trends-to-watch-in-the-us/
  31. eztexting – https://www.eztexting.com/resources/sms-resources/42-unbelievable-text-message-marketing-statistics-will-blow-your-mind
  32. financesonline – https://financesonline.com/sms-marketing-statistics/

Leave a Comment