Social Media Monitoring Software Statistics 2024

In today’s fast-paced digital era, social media monitoring software has become indispensable for navigating the vast and intricate digital landscape of 2024. These statistics illuminate trends, user behavior, and brand sentiment across social media platforms, offering a crucial lens through which to gauge the pulse of the online world. Understanding these metrics is not just about crunching numbers; it’s about unlocking insights that can propel businesses forward in a competitive market.

Key stakeholders, including marketing professionals, business owners, analysts, and brand strategists, will find this data particularly valuable. For marketers, it’s about tailoring campaigns more effectively. For analysts, these insights help predict future trends and market shifts. Business owners can use this data to benchmark their online performance against competitors. This cascade of information impacts the entire industry, driving innovations and strategic pivots based on real-time social sentiment and engagement.

Ultimately, the value of these statistics lies in their capacity to inform and refine decision-making processes. In a digital ecosystem that evolves at lightning speed, staying ahead demands more than intuition—it requires concrete, data-driven strategies. By diving into the landscape of social media monitoring software, stakeholders can better navigate this dynamic environment, ensuring their strategies are as agile and informed as possible.

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Top Social Media Monitoring Software Statistics 2024

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General Statistics

• More than 650 professionals from various industries provided feedback on social listening and brand improvement processes. ^[?]
• Approximately 61% of businesses have implemented a social listening system to monitor keyword mentions. ^[1]
• Over 82% of respondents view social listening as a key planning element. ^[1]
• Social media is seen as the largest focus group, operating 24/7 and offering constant feedback about brands and sectors. ^[1]
• 85% of executives consider social data a primary source of business intelligence for company progress. ^[2]
• 51% of brands utilized social monitoring/listening in some capacity according to a survey of 200 leading brands. ^[3]
• 63% of social media marketers believe listening will become more important in the upcoming year. ^[3]
• Globally, over 3.6 billion people use social media, projected to increase to 4.41 billion by 2025. ^[3]
• Each person spends an average of 2 hours and 25 minutes on social networks and messaging. ^[3]
• Millennials average 2 hours and 38 minutes daily on social media, while Gen Z averages 2 hours and 55 minutes. ^[3]
• 54% of social browsers use social media to research products. ^[3]
• Over 1 million people view tweets about customer service, with 80% of those tweets being negative. ^[3]
• Answering a complaint on social media can increase customer advocacy by 25%. ^[3]
• 96% of unhappy customers don’t complain directly but share their disappointment with 15 friends. ^[3]
• 79% of consumers expect brands to respond within a day of reaching out over social media, but average brand response rates across all industries are lower than 25%. ^[3]
• 73% of marketers believe that their social media marketing efforts have been somewhat or very effective. ^[3]
• 59% of consumers message brands on social media when they have a great experience. ^[3]
• Retaining a customer is seven times more expensive than finding new customers. ^[3]
• 91% of unhappy consumers will never return. ^[3]
• Customers who feel engaged by companies on social media will spend up to 40% more. ^[3]
• Top reasons consumers unfollow brands on social media include poor product quality (49%), poor customer service (49%), irrelevant content (45%), and too many ads (45%). ^[3]
• Social monitoring helps brands increase their activity rate by about 25% and decrease reaction time on social channels by 50 minutes. ^[3]
• 71% of social media marketers say they can provide consumer insights from social media channels to other departments. ^[3]

Social Media Usage And Trends

• In 2024, an estimated 5.17 billion people will use social media worldwide, with an average person using 6.7 different social networks per month. ^[6]
• Social media advertising spend is projected to reach $219.8 billion in 2024, with mobile generating $255.8 billion of this total by 2028. ^[6]
• Video content is popular, with 44% of people preferring to learn about new products through short videos and 87% of marketers reporting increased sales from video marketing. ^[6]
• Social media ads account for 28.8% of all digital advertising spend. ^[6]
• Businesses allocate around 8.7% of their total revenue towards their ad budget. ^[6]
• Facebook is the largest online social network with roughly 3.05 billion monthly active users. ^[6]
• 56.3% of Facebook users are male and 43.7% are female. ^[6]
• A quarter of Facebook users in the US are aged 25-34. ^[6]
• Instagram has 2 billion monthly active users, with 27.4% of US users aged 25-34. ^[6]
• 61.1% of Instagram users are aged 18-34, mostly identifying as male. ^[6]
• Instagram engagement rates are four times higher than Facebook, at 0.60% compared to 0.15%. ^[6]
• 43% of marketers plan to increase their investment in Instagram in 2023. ^[6]
• LinkedIn has over 1 billion members across 200 countries. ^[6]
• The United States has the highest LinkedIn user rate with an audience reach of over 214 million users. ^[6]
• 60% of LinkedIn users are aged 25-34. ^[6]
• 76.2% of Pinterest users are women, 17.2% are men, and 6.6% are unspecified. ^[6]
• Nearly 1.2 billion visits to Pinterest.com were measured in December 2023. ^[6]
• 80% of weekly Pinterest users have found a new brand or product on the platform. ^[6]
• TikTok is expected to reach over 2 billion users in 2024, with the largest share of users being 18-24 years old. ^[6]
• TikTok is the most frequently used app worldwide, with Android users spending an average of 34 hours per month on the platform. ^[6]
• 53% of X (formerly Twitter) users use the platform to get the latest news. ^[6]
• More than half (63%) of X users are men. ^[6]
• 33% of users plan to spend less time on X in 2024. ^[6]
• YouTube has nearly 2.5 billion users worldwide. ^[6]
• YouTube’s biggest gender segments are males aged 25-34 (12.2%) and 35-44 (9.6%). ^[6]
• YouTube users spend an average of 28 hours and 5 minutes on the Android app each month. ^[6]
• Short-form video offers marketers the highest ROI, with 30-60 videos seeing the most success. ^[6]
• US video advertising is expected to increase from $76.97 billion in 2023 to $84.61 billion in 2024. ^[6]
• 50.1% of marketers believe TikTok offers the highest ROI for influencer marketing, followed by Instagram Reels (29.9%) and YouTube Shorts (12%). ^[6]
• 69% of marketers use TikTok for influencer marketing. ^[6]
• 60% of marketers plan to spend more on influencer marketing campaigns in 2024. ^[6]
• 63% of marketers plan to use AI to launch influencer campaigns, with 55% using AI to identify influencers. ^[6]

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Customer Service And Consumer Behavior

• 56.1% of internet users purchase a product online at least once a week. ^[6]
• 29.9% of internet users purchase a product using their mobile devices at least once a week. ^[6]
• 71% of Twitter users anticipate a brand’s response within an hour of tweeting a query. ^[11]
• 63% of those who tweeted about customer service received a response within an hour, with over a third getting a response within 30 minutes. ^[11]
• 94% of consumers admit that a negative review has deterred them from engaging with a business. ^[11]
• 53% of customers expect businesses to respond to negative reviews within a week, with one-third expecting a response within three days. ^[11]
• 42% of consumers utilize social media to voice their concerns, expecting a resolution within 60 minutes, while 32% expect a response within just 30 minutes. ^[11]
• 94% of consumers acknowledge that a positive customer service experience plays a pivotal role in their continued loyalty to a brand. ^[11]
• 96% of customers assert that excellent customer service significantly contributes to building trust. ^[11]
• Engaging with customers on social media can boost their likelihood of making a purchase by as much as 21%. ^[11]
• Active social media engagement from consumers can increase their spending by up to 40% compared to non-engaged customers. ^[11]

Market Insights And Future Projections

• The Social Media Listening Market is projected to grow from USD 7.41 billion in 2023 to USD 14.21 billion by 2028. ^[11]
• 63% of social media marketers expect social listening to gain more significance in the upcoming year. ^[11]
• Digital transformation will continue to reshape the business world, with 91% of businesses embarking on digital initiatives. ^[5]
• Only 16% of organizations report success in their digital transformation efforts due to poor digital adoption rates. ^[5]
• Global spending on technologies and services enabling digital transformation will reach $2.3 trillion by 2023. ^[5]
• By 2025, 70% of organizations will use digital adoption platforms across the entire technology stack. ^[5]
• 83% of HR leaders lack the right HR technology, with only 59% using HR analytics and 54% utilizing automation. ^[4]
• 46% of HR leaders plan to increase investments in HR technology. ^[4]
• HR leaders face challenges in adopting disruptive technologies due to implementation costs (23%) and lack of a compelling use case (20%). ^[4]
• Data security is the top priority for 53% of survey respondents when selecting HR tech. ^[4]
• Ease of use (46%), agility (43%), depth of functionality (37%), and configurability (29%) are also important factors in the decision-making process. ^[4]

Social Media Marketing And Influencer Insights

• 61% of brands have implemented social listening systems to monitor keyword mentions. ^[11]
• 82% of professionals view social listening as a key planning element. ^[11]
• 73% of marketers believe their social media marketing efforts have been somewhat or very effective. ^[11]
• 59% of consumers message brands on social media when they have a great experience. ^[11]
• 79% of online shoppers expect brands to respond to their queries on social media within a day. ^[11]
• The average brand response rate is lower than 25% across all industries. ^[11]
• 49% of online shoppers depend on influencer recommendations on social media. ^[11]
• Businesses can increase customer advocacy by 25% when responding to complaints on social media. ^[11]
• Social media engagement from consumers can increase their spending by up to 40%. ^[11]
• 96% of all unhappy customers don’t inform businesses but likely share their displeasure on social media. ^[11]

Social Media Metrics And Performance

• The engagement rate is calculated as total engagement divided by the total number of followers, all multiplied by 100. ^[7]
• Engagement rate per post by reach is calculated as the percentage of likes and comments divided by the total number of posts for a specific time, divided by reach, all multiplied by 100. ^[7]
• Interaction per 1,000 followers helps understand if effectively generating engagement, regardless of the total size of the following. ^[10]
• Audience size to estimate reach. ^[10]
• Short-form video offers marketers the highest ROI of any social media marketing strategy. ^[6]
• Video content continues to be popular, with 44% of people preferring to learn about new products through short videos. ^[6]

Additional Insights

• 23% of global viewing time is spent watching live content. ^[12]
• 96% of marketers state that they see video as an important part of their strategy. ^[12]
• 88% of consumers state that brand authenticity is an important factor in deciding what brands to support. ^[12]
• Over 5 billion social media user identities exist, meaning 62.3% of the population has created at least one social media account. ^[6]
• 71% of companies believe social media monitoring provides valuable customer insights that can be shared across different departments. ^[11]
• Digital experience monitoring provides deep insight into end-user experience, proactively monitoring performance and pinpointing issues. ^[8]
• With over 4.5 billion social media users globally, businesses need to be active on social media to connect with their audience. ^[9]
• Hootsuite allows creating customized social media reports using over 200 metrics across social channels and campaigns. ^[9]
• 44% of Facebook users are male and 43.7% are female. ^[6]

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